Latest / The Steve Harvey Morning Show / Beatrice Dixon Full Interview
Transcript
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- 1:54Speaker 1: I am a deliverer of greatness. I am a marketing
- 1:57Speaker 1: and branding expert. I am just a host of money
- 2:00Speaker 1: making conversations. Each money making Conversation talks to us about
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- 2:43Speaker 1: to live a balanced life. With that being said, said,
- 2:46Speaker 1: my next guest has experienced in pharmaceuticals, retail and natural foods.
- 2:52Speaker 1: She has the insight and expertise to bring the innovative
- 2:55Speaker 1: concept of plant based female care system to the marketplace
- 2:59Speaker 1: unlike massive market and conventional female care plants. Because sumers
- 3:03Speaker 1: will be able to get all their female care needs
- 3:06Speaker 1: met on the one brand known as the Honey Pot Company,
- 3:10Speaker 1: please work. From the Money Making Conversation, the co founder
- 3:14Speaker 1: and CEO of the Honey Pot Company, Beatrice Dixon. Hello,
- 3:20Speaker 1: how are you? How are you doing? Miss Dixon? Where
- 3:22Speaker 1: are you from? Um? Well, thank you? I live in Atlanta,
- 3:27Speaker 1: Atlanta Georgia, Atlanta, Georgia, born and raised or you came
- 3:30Speaker 1: from someplace else. No, I was. I was born in Virginia.
- 3:34Speaker 1: I was raised in Phoenix. I moved to Atlanta like
- 3:38Speaker 1: sixteen years ago and now I lived between Atlanta and
- 3:41Speaker 1: New York Lanta, New York. The honey Pot such a
- 3:44Speaker 1: great now, thank you. Where where can we get these?
- 3:49Speaker 1: The brand? I'm sure we can get an old lines.
- 3:50Speaker 1: Is it available in stores? Yes, you can get it
- 3:53Speaker 1: on the honey Pot dot c O. You can get
- 3:56Speaker 1: it on Amazon. You can buy our products and stores
- 3:59Speaker 1: at Target, Whole Food, UM, Walmart, BDS, Walgreen, UM. You
- 4:07Speaker 1: know we're pretty much. You can go to our website
- 4:09Speaker 1: and putting our store locator, to go to our store locator,
- 4:12Speaker 1: putting your zip code and figure out where we're sold
- 4:14Speaker 1: in your area. Good. Now, So when when they ask
- 4:17Speaker 1: you to start in your own commercial, Now, there he goes,
- 4:23Speaker 1: just trying to be tough in the beginnings, trying to
- 4:26Speaker 1: give me that little shot answer the berea beginning. Well,
- 4:28Speaker 1: now I'm seeing you on TV walking around artik Laton,
- 4:32Speaker 1: walking around products and everything. So how did that come about?
- 4:36Speaker 1: You know, the start in your own to be able
- 4:38Speaker 1: to sell your own brand, to be recognized as an
- 4:41Speaker 1: entrepreneur or leader in the industry. Talk about that experience.
- 4:45Speaker 1: Well with what's the commercial? I believe that Target had
- 4:49Speaker 1: interviewed multiple brands, um they were looking to do something
- 4:53Speaker 1: around UM Black History Months, also looking for something that
- 4:57Speaker 1: kind of rolled into Women's History Month, and so they
- 5:01Speaker 1: interviewed multiple UM black lolones women on brands, and you know,
- 5:06Speaker 1: we were really fortunate to be the one that they
- 5:08Speaker 1: chose to kind of be the you know, the lead
- 5:13Speaker 1: commercial for a Target between February and March. Okay, we
- 5:18Speaker 1: were really fortunate for that. So what personality? What personality
- 5:21Speaker 1: did you show, Miss Beatrice dis What did they show
- 5:24Speaker 1: when they when they talk to you when you were
- 5:26Speaker 1: your energize or you're former two? Was it your clothes
- 5:29Speaker 1: with your style? What made them say you're the one?
- 5:34Speaker 1: I think? You know, I think you know. It's hard.
- 5:38Speaker 1: It's hard to say, um, because you look great. By
- 5:41Speaker 1: the way, you look great, let's just go and compliment
- 5:43Speaker 1: you look great. Every time that commercial comes on, it
- 5:46Speaker 1: catches my eye. I love the fact that you're moving
- 5:49Speaker 1: through a store. It feels like a journey, and when
- 5:52Speaker 1: you reach product I go I'm there, and I want
- 5:55Speaker 1: to know, and I'm a man, I'm going like yeah, yeah, yeah,
- 5:58Speaker 1: you know, I towly get it, you know. Hm, I think, um,
- 6:04Speaker 1: and this is just something that I hear quite a bit.
- 6:06Speaker 1: I don't necessarily take it on, but I think, UM,
- 6:10Speaker 1: one of the reasons that they chose us is because
- 6:13Speaker 1: of the authenticity of our brand. Um. You know, I'm
- 6:17Speaker 1: a pretty authentic person. I don't really you know, I don't.
- 6:20Speaker 1: I always say what I want to say, and I
- 6:23Speaker 1: always um relate how I feel. I don't. I don't
- 6:27Speaker 1: really alter myself based on the conversations that I'm having.
- 6:31Speaker 1: You know, I'm pretty consistent. You know. If I'm talking
- 6:35Speaker 1: to you, if I'm talking to a Biers target, if
- 6:37Speaker 1: I'm talking to my mom, if I'm talking to anybody,
- 6:40Speaker 1: I'm always going to be who I am. UM. And
- 6:43Speaker 1: that kind of shines through with the brand as well. Okay, misauthentic.
- 6:51Speaker 1: How this affect that you are walking in you know,
- 6:53Speaker 1: you're sitting in a restaurant, you know, eat your hamburg
- 6:56Speaker 1: or you know, people recognizing you and doing s office
- 7:00Speaker 1: with you. How is that? How has that affected your life?
- 7:04Speaker 1: It hasn't been you know a ton of that. You know,
- 7:08Speaker 1: I've been doing a bit, you know I do. I
- 7:10Speaker 1: do a lot of speaking engagement. So it kind of
- 7:13Speaker 1: happens there. But you know, I'm not just sitting at
- 7:16Speaker 1: a restaurant. If somebody comes up and like, hey, you know,
- 7:19Speaker 1: it's not really like that and it's only started, and
- 7:23Speaker 1: you you look fantastic, you know what I'm saying. You know,
- 7:27Speaker 1: like I said, you know, you know I always tell
- 7:28Speaker 1: a great campaign when you're not looking for it. That's
- 7:30Speaker 1: a great campaign. So you know, when you know, I've
- 7:33Speaker 1: done enough concerts, enough television shows, and I've bought enough
- 7:37Speaker 1: commercial spots where you when you have to sit at
- 7:39Speaker 1: the radio station and look at the television, they have
- 7:41Speaker 1: to tell you the time it's gonna run. For you
- 7:43Speaker 1: to see your commercial spot, they verify that it's running
- 7:45Speaker 1: and being successful, that's not a great campaign. But if
- 7:48Speaker 1: I'm just sitting there and I and I and I
- 7:51Speaker 1: go from channel in Atlanta, so I go from ABC,
- 7:54Speaker 1: I go to Fox, I go to Sports Center, and
- 7:57Speaker 1: so I'm all over the place. And for me to
- 7:59Speaker 1: sit up and say I've seen your commercial, your target
- 8:02Speaker 1: commercial on a regular that I that I go, oh,
- 8:05Speaker 1: I'm about to interview her. You know, that is really hot.
- 8:11Speaker 1: That is really a testament that they believe in your brand,
- 8:14Speaker 1: they believe in your product uh being successful, and that's
- 8:18Speaker 1: really really great. But that's also a certain degree of
- 8:21Speaker 1: responsibility that you gotta have as far as packaging, as
- 8:24Speaker 1: far as having your product available if it sells off
- 8:27Speaker 1: that if you know, if it moves off the shelf,
- 8:29Speaker 1: our head of schedule, and things like that. Let's talk
- 8:31Speaker 1: about that journey because in your intro I talked about
- 8:34Speaker 1: has experience in pharmaceuticals, retail, and natural foods. How do
- 8:39Speaker 1: you go for those three credits which I pull for
- 8:42Speaker 1: your bio to running and founding a company called the
- 8:45Speaker 1: Honey Pot Company. Well, I know, take a deep breath,
- 8:50Speaker 1: Take a deep breath, because you went, well, you know,
- 8:55Speaker 1: this is how I thought, right, Um, you know, but
- 8:58Speaker 1: I so back in I started my career in pharmacy
- 9:02Speaker 1: literally right out of high school. Um, I you know,
- 9:05Speaker 1: I got out of high school. I worked at Stigma.
- 9:08Speaker 1: That was like my first you know, real job, and
- 9:12Speaker 1: I left from there and I kind of continued my
- 9:15Speaker 1: journey into the pharmaceutical world. So I went from working
- 9:18Speaker 1: at a hospital and I went, I worked in retail,
- 9:20Speaker 1: I worked in hospitals, I working on cology lab. So
- 9:24Speaker 1: I kind of did all kinds of things. When you
- 9:27Speaker 1: think about pharmacy, I thought I wanted to go to
- 9:30Speaker 1: school to be a doctor, but then I realized that
- 9:33Speaker 1: that really wasn't a passion of mine and I can't.
- 9:36Speaker 1: I'm not the human that can do things that I
- 9:37Speaker 1: don't believe in, and so, you know, so I then decided,
- 9:43Speaker 1: let you know, let me just take a break and
- 9:45Speaker 1: figure out what I want to do. Because I had
- 9:47Speaker 1: started my premed but then I, like I said, I
- 9:49Speaker 1: didn't want to do it anymore. So I left. I
- 9:52Speaker 1: left from I left from from doing pharmacy. And around
- 9:57Speaker 1: that same time, like two thousand and Havan two thousand twelves,
- 10:02Speaker 1: is when I had the issues that I was having
- 10:05Speaker 1: where I couldn't get rid of an infection that I had,
- 10:07Speaker 1: and that's when I had the dream with my ancestor,
- 10:10Speaker 1: and that's when I made the product that she told
- 10:13Speaker 1: me to make basically, and you know, I made it
- 10:16Speaker 1: and it worked for me. So around around this transition time,
- 10:21Speaker 1: I was I was transitioning out of coming out of
- 10:24Speaker 1: working in pharmacy to going to work at Whole food
- 10:27Speaker 1: and what would be their pharmacy and their whole body department, right,
- 10:31Speaker 1: but instead of like drugs, it's herbs and things of
- 10:34Speaker 1: that nature. And so I did that for three years,
- 10:38Speaker 1: but I was still doing honey Pot while I was
- 10:41Speaker 1: doing that, um, you know, and then I left from
- 10:44Speaker 1: there kind of made a natural chance transition and I
- 10:48Speaker 1: went to be a food broker. So as a food broker,
- 10:52Speaker 1: I went from you being my customer that shopped at
- 10:54Speaker 1: Whole Foods to Whole food being my customer. And then
- 10:59Speaker 1: from there I went to be an area salesman or
- 11:01Speaker 1: jar at the Keel Chip Company. So the whole while
- 11:04Speaker 1: between Whole Foods, being a broker, working at a you know,
- 11:08Speaker 1: working at a startup, basically I was doing honey Pots
- 11:12Speaker 1: that whole time. So it's basically like I had two jobs,
- 11:17Speaker 1: you know, um and and and at one time within that,
- 11:21Speaker 1: I had a cleaning business and organizing business while I
- 11:24Speaker 1: was working at Whole Foods. So things were really crazy. Yeah,
- 11:33Speaker 1: the honey pot, yeah, the Whole food and you had
- 11:35Speaker 1: the cleaning business. Yeah, yeah, because I had you know,
- 11:39Speaker 1: honey Pot wasn't making money to be able to support me,
- 11:43Speaker 1: you know, um, and I knew that we had to
- 11:45Speaker 1: hire somebody because I had to work, because you know,
- 11:49Speaker 1: so we had hired we Antlinde. You know, we had
- 11:53Speaker 1: we had a couple of people that had kind of
- 11:55Speaker 1: just kind of worked for us doing like our jobs
- 11:58Speaker 1: and things like that. But Antlona was like, are real official? U?
- 12:02Speaker 1: You know, full time employees? Everything was on. She was
- 12:08Speaker 1: just out there just working. It was we were. I
- 12:14Speaker 1: mean I would make bottles on the weekend because then
- 12:16Speaker 1: I was making the wash. I would make wash on
- 12:19Speaker 1: the weekend and on the nights that I was home.
- 12:22Speaker 1: I had when I when I went to be a
- 12:23Speaker 1: broker and a sales manager, I was traveling three to
- 12:27Speaker 1: four weeks out of the month, right right, So it
- 12:30Speaker 1: was crazy. So she was making bottles, packing them, shipping
- 12:34Speaker 1: um bottles. I mean, it was crazy. It was a
- 12:37Speaker 1: crazy time. Well you know that. You know, I always remember, like,
- 12:41Speaker 1: you know, the level of success I'm reaching now, you know,
- 12:45Speaker 1: it's I can't do the things I used to do.
- 12:47Speaker 1: But sometimes when you look back, you know, when I
- 12:49Speaker 1: was I should just stand up comedy that was on
- 12:51Speaker 1: the comedy club, used the right sitcom. Time I look
- 12:54Speaker 1: back at that period. It's really so much fun because
- 12:59Speaker 1: because it is, you were just doing it. You know,
- 13:01Speaker 1: they're just doing it. There were no guarantees. Yeah, you
- 13:07Speaker 1: was just working hard and and and sometimes I wish
- 13:10Speaker 1: I just would have like capture some of those moments
- 13:13Speaker 1: more because slow down and appreciate it that I was
- 13:15Speaker 1: doing something special, because I lived the results. Now. You know,
- 13:19Speaker 1: you're living the results now. But you were just grinding.
- 13:22Speaker 1: You were just grinding, and you know you wanted to
- 13:25Speaker 1: go to sleep, but you couldn't go to sleep. You know,
- 13:27Speaker 1: you wanted to sit down and and just rest. You
- 13:29Speaker 1: wanted to stop sometimes, but something inside you told you
- 13:32Speaker 1: you couldn't stop. Just keep pushing and pushing. And when
- 13:35Speaker 1: people well people are having a vacation and you couldn't vacation.
- 13:39Speaker 1: You know, you every dollar, you couldn't buy shoes when
- 13:43Speaker 1: you wanted to buy shoes. By I'll put you you
- 13:47Speaker 1: shopped one buds. It really just it's a testimony to
- 13:52Speaker 1: the process that you know, the results are beautiful, but
- 13:55Speaker 1: the journey it's hard. Now, it's hard, but born when
- 13:59Speaker 1: you look back and just laugh, Yeah, I mean and
- 14:03Speaker 1: and and truth be told, you know, the journey is
- 14:06Speaker 1: still happening. You know, we we don't every most of
- 14:10Speaker 1: the most of the money that our business makes goes
- 14:12Speaker 1: right back into the business. So it's not like, you know,
- 14:15Speaker 1: I'm sitting here with millions of dollars in my personal
- 14:18Speaker 1: bank account. You know, it's not it hasn't gotten it
- 14:21Speaker 1: hasn't gotten to that place yet. You know, it's still
- 14:24Speaker 1: a grind. It's still it's still a lot of hard
- 14:28Speaker 1: work and high level thinking. It's just that it's not
- 14:32Speaker 1: necessarily me whipping it up in the kitchen now right
- 14:35Speaker 1: Like now, my grind is I have to constantly be
- 14:39Speaker 1: in front of investors. I'm doing speaking engagements, you know,
- 14:42Speaker 1: have to have you know, I'm constantly had a weekly
- 14:45Speaker 1: meetings with my with different parts of the teams. You know,
- 14:48Speaker 1: I work with our with our um our cso Kelly
- 14:53Speaker 1: to go to you know, when we go to present
- 14:55Speaker 1: to retailers, like you know, I'm managing you know, working
- 15:00Speaker 1: with my brother as he you know, and he's my
- 15:03Speaker 1: co founder, um you know, while while he's building out
- 15:07Speaker 1: charts and and you know, I mean it's it's it's insane.
- 15:10Speaker 1: So it's still it's still crazy busy. It's still it's
- 15:15Speaker 1: still labor, you know, but it's it's not as um
- 15:21Speaker 1: It's it's not it's not the grind. It's it's just
- 15:24Speaker 1: a different type of grind. You you don't have a
- 15:27Speaker 1: whole foods or cleaning business that is part of the
- 15:30Speaker 1: grind anymore. No, it's just then and quite and quite honestly, Um.
- 15:39Speaker 1: You know, once you start bringing in capital and in
- 15:43Speaker 1: those types of things, that's a part of your operating agreement.
- 15:46Speaker 1: You know, your shareholders, the people that invest in your business.
- 15:49Speaker 1: That's like it's it's in a contract that I can't
- 15:52Speaker 1: do anything else other than honey pot. You know what
- 15:56Speaker 1: I'm talking to. Um. This the co founder and CEO
- 15:59Speaker 1: of the honey Pot company. She started in her pharmaceuticals,
- 16:03Speaker 1: retail and natural foods, and she was multi working and
- 16:06Speaker 1: multitasking and she was grinding like all people start. They
- 16:09Speaker 1: started grinding. And you know she knowed Ri Shan looking here,
- 16:13Speaker 1: there's not a million dollars in my bank here, there
- 16:15Speaker 1: will be. The goal is to get to a million.
- 16:17Speaker 1: I'm gonna tell you something. When you get to a million,
- 16:20Speaker 1: you're gonna want more millions. It's just I'm just gonna
- 16:22Speaker 1: let you know. MS Dixon. It just does not stop.
- 16:25Speaker 1: That's why Amazon keeps buying things. That's why Google keeps
- 16:28Speaker 1: buying things, that Microsofts keeps buying things. You just do
- 16:31Speaker 1: not stop because you start figuring out where to diversify
- 16:34Speaker 1: your brand and growing your brand. We're gonna be back
- 16:36Speaker 1: with more from Beatrice Dixon, the CEO and co founder.
- 16:40Speaker 1: She co founded it with her brother, the Honey Pot Company.
- 16:43Speaker 1: Just for Sean McDonald, and you're listening to money making conversation,
- 16:45Speaker 1: I'm talking to the co founder and CEO the Honey Pot.
- 16:49Speaker 1: Honeypot is a plant power, plant power, the feminine care
- 16:53Speaker 1: company for today's savvy female consumer. When I say that,
- 16:56Speaker 1: a's a line I took from your bio. What does
- 16:58Speaker 1: it mean when you say savvy female consumer? My You know,
- 17:04Speaker 1: in my opinion, a savvy female consumer is one that
- 17:07Speaker 1: really understands what she wants. She understands how she wants
- 17:11Speaker 1: to sweat. And I don't even want to say she
- 17:13Speaker 1: um because not every human that buys our product is
- 17:17Speaker 1: necessarily a woman or identified as being a woman. But
- 17:21Speaker 1: the humans that buy, the humans that buy our products,
- 17:24Speaker 1: you know, I call them savvy because they know what
- 17:26Speaker 1: they want. They're willing to invest in what they want,
- 17:30Speaker 1: you know, and basically to go the extra miles to
- 17:35Speaker 1: um make sure that they're taking care of themselves. It's
- 17:38Speaker 1: finally here, the season of celebration, and no matter how
- 17:42Speaker 1: you celebrate with family and friends, whether you're preparing for
- 17:45Speaker 1: rays magos or Karamu lighting the Manura, are going to
- 17:49Speaker 1: midnight mass, Coals has just what you need to make
- 17:52Speaker 1: those traditions special. Plus you'll find gifts for all your
- 17:55Speaker 1: loved ones. Send warm wishes with cozy fleeces, sweaters, loud
- 18:00Speaker 1: to where blankets and throws. Support minority owned or founded
- 18:03Speaker 1: brands by giving gifts from Human Nation and Shame Moisture,
- 18:07Speaker 1: or treat them to everyone's favorite activewear from top brands
- 18:10Speaker 1: like Nike, Adidas, and under Armor. And in the spirit
- 18:14Speaker 1: of giving, Coals Cares is donating eight million dollars to
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- 18:25Speaker 1: shop at Coals, you're right where you belong. So this season,
- 18:29Speaker 1: give with all your heart with great gifts from Coals
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- 18:57Speaker 1: to data you never would have known otherwise. This it
- 19:00Speaker 1: hoppen dot com. To learn more and get started. Still
- 19:03Speaker 1: living in and manually taking notes start the new year
- 19:07Speaker 1: with auto dot ai to generate automatic notes for meetings, interviews,
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- 19:33Speaker 1: That's O T T E R dot ai right, And
- 19:36Speaker 1: when you say taking care of yourselves, so let's let's
- 19:38Speaker 1: break down a little bit mode. The Honeypot Company is
- 19:40Speaker 1: a one stop shop for all things healthy and natural
- 19:43Speaker 1: when it comes to females are a person's personal person
- 19:49Speaker 1: and so that includes UH healthy washes, natural wipes, herb
- 19:55Speaker 1: infused pads, and organic UH cotton tampons with bioplastic applicators. Now,
- 20:02Speaker 1: now let me just back up a little bit. I
- 20:05Speaker 1: was I was eating dinner with a guy a couple
- 20:07Speaker 1: of days, a couple of years ago, and they was talking.
- 20:09Speaker 1: He was talking about that was just you know, the
- 20:11Speaker 1: natural UH care product. That women were just really up
- 20:16Speaker 1: in arms that that you know, these their chemicals that
- 20:19Speaker 1: making women sick and also maybe causing women to die
- 20:22Speaker 1: from that. And so that this natural way was the
- 20:25Speaker 1: way the co goal that women was just lining up
- 20:28Speaker 1: and almost like protesting that. You know, it's almost that
- 20:31Speaker 1: hear me roar type attitude about get it to me right,
- 20:35Speaker 1: get it to me correctly, so I can wake up
- 20:37Speaker 1: and feel that I'm living a healthy life. Like you
- 20:39Speaker 1: was talking about earlier, the whole process of you come
- 20:42Speaker 1: into this wash was an affection you couldn't get rid of.
- 20:46Speaker 1: Correct exactly. Yes, Now, when you when you talk about that,
- 20:51Speaker 1: what what what is the other than that? The motivation
- 20:54Speaker 1: of being able to sit down with your brother, who's
- 20:56Speaker 1: the co founder and then able to do this part
- 20:59Speaker 1: time part time? What would the breakthrough point in this
- 21:02Speaker 1: whole process You realize, you know something, we can make
- 21:04Speaker 1: a commitment to this, we can win with this product.
- 21:08Speaker 1: It was once we got into target, you know it
- 21:12Speaker 1: needs to be able to support. Look, I'm not the
- 21:16Speaker 1: person that believe in starting a business and just quitting
- 21:19Speaker 1: your job. I don't believe in that. I believe that
- 21:22Speaker 1: you keep your jobs so that you don't put yourself
- 21:25Speaker 1: in a place of being desperate, and you you keep
- 21:30Speaker 1: you keep your you keep your hustle going until until
- 21:34Speaker 1: the business gets to a place where it can support
- 21:36Speaker 1: you financially and see you either what you're making on
- 21:40Speaker 1: your job or more. And so just jump out there,
- 21:44Speaker 1: Just just go out there and leap of faith. You're
- 21:46Speaker 1: not that personal, na, No, I don't think that that's
- 21:49Speaker 1: that that's an intelligent thing to do right right now,
- 21:53Speaker 1: because it's hard to make. It's hard to be it's
- 21:56Speaker 1: already hard to have a startup that comes from nothing.
- 22:00Speaker 1: It's double hard to have a startup that comes from messing.
- 22:03Speaker 1: And you're relying on that startup to basically take care
- 22:06Speaker 1: of you, to take care of an employee, and all
- 22:09Speaker 1: those types of things. Um, you know, it's already so
- 22:13Speaker 1: much stress. So I so I didn't take that route. Um,
- 22:16Speaker 1: you know, honey pot was well well off the ground,
- 22:21Speaker 1: you know, while I was doing all these other things,
- 22:24Speaker 1: you know, but um, you know, but once we once
- 22:28Speaker 1: we got into target, I got to a point where
- 22:31Speaker 1: I was like living this double life. I was working
- 22:33Speaker 1: like eighty to ninety hours a week. I was traveling
- 22:37Speaker 1: pretty like every single week for work, and then I
- 22:41Speaker 1: would have to you know, I was off. We were
- 22:43Speaker 1: raising money at the time. I mean, it was it
- 22:46Speaker 1: was like one of the most stressful times in my life.
- 22:48Speaker 1: And so we raised, we raised, We raised three million
- 22:52Speaker 1: dollars in two thousand eighteen, UM with the New Voice
- 22:56Speaker 1: Is Fund. That really kind of took things off the
- 23:00Speaker 1: ground because I had already started full time a few
- 23:03Speaker 1: months before. But that really gave us the the ability
- 23:09Speaker 1: to hire others, to hire the other employees that we
- 23:11Speaker 1: needed to hire, to be able to invest in marketing,
- 23:14Speaker 1: to be able to invest in more inventory. You know,
- 23:17Speaker 1: so many things happened once we got that investment. So
- 23:21Speaker 1: you know, it was a combination of living a double life,
- 23:23Speaker 1: working ridiculous hours and not being able to execute at
- 23:27Speaker 1: my best and then the access to capital that you know,
- 23:32Speaker 1: helped us to really to to to get to stand
- 23:35Speaker 1: on our own two feet so that we can see
- 23:38Speaker 1: things through to the next levels this. Do you consider
- 23:40Speaker 1: yourself a spokesperson for for for women of when you're
- 23:46Speaker 1: talking about because women, you know, fight for their rights,
- 23:49Speaker 1: for this case, fighting for their heads, for fighting for
- 23:52Speaker 1: their health, and because it's a business, but it's also
- 23:55Speaker 1: something that affected you personally. And because of that personal challenge,
- 23:58Speaker 1: you know, you went in your kitchen, you started mixing
- 24:00Speaker 1: up stuff and you got it right and and and
- 24:03Speaker 1: then then you able to go out there and convince
- 24:06Speaker 1: individuals strangers who look at the look they're looking at opportunities.
- 24:09Speaker 1: So you gotta have a business plan. And that's credibility
- 24:12Speaker 1: also has happened. Three million dollars, that's nothing to sneeze at.
- 24:16Speaker 1: You know, you're gonna there's a lot of people going, Okay,
- 24:18Speaker 1: here's you know, we should We watched Shark Tank on TV.
- 24:20Speaker 1: You know they're going there with these little presentations and
- 24:23Speaker 1: they have they chop it down and maybe five minutes
- 24:26Speaker 1: and they go yes or no, we take of your
- 24:28Speaker 1: company or you give us a million dollars or I
- 24:31Speaker 1: give you two fifty dollars, you give me your company
- 24:35Speaker 1: or whatever. Is that high worked for you? It used
- 24:40Speaker 1: to be a lot harder. You know. It's not hard
- 24:44Speaker 1: for me to you know, I could look I could
- 24:46Speaker 1: look you in the face and be like, hey, I
- 24:48Speaker 1: need ten million dollars. You know, but at one point, honestly,
- 24:53Speaker 1: so you're you're you're shocked now you just used to
- 24:56Speaker 1: We used to worry about asking for that kind of money. Hu,
- 24:59Speaker 1: It's I said, I'm gonna start. I just have experience
- 25:02Speaker 1: and doing it. You know, I've been I've been doing
- 25:06Speaker 1: I've been pitching investors now for almost four years, you know,
- 25:12Speaker 1: with with my brother, and and it's like anything else,
- 25:16Speaker 1: if you do something, you do it consistently, you get
- 25:19Speaker 1: experienced in it, you know, being being in the startup world.
- 25:22Speaker 1: Start up life is like getting getting the master's degree,
- 25:26Speaker 1: you know, or getting a pH d. You just doing
- 25:28Speaker 1: it in real life, right, So you know, so in
- 25:33Speaker 1: the beginning, absolutely it was hard because you know, you
- 25:36Speaker 1: you had never you've never seen money like that before,
- 25:39Speaker 1: you know what I mean? Um, you know now you know,
- 25:44Speaker 1: everything that we make, we put into our business you know,
- 25:47Speaker 1: we actually we're not. We're not We're not necessarily when
- 25:51Speaker 1: you look at the books, we're not necessarily making money
- 25:54Speaker 1: just because everything goes back in right. But but but
- 25:59Speaker 1: but we do have a multimillion dollar business, you know
- 26:01Speaker 1: what I'm saying. And so um, you know, so it's
- 26:05Speaker 1: so it's it requires a lot. And when when you
- 26:10Speaker 1: when you have fourteen people working for you, right and
- 26:15Speaker 1: your product is selling on you know, over within the
- 26:20Speaker 1: next few months, it will be around ten or eleven
- 26:22Speaker 1: thousand doors right now, your target, wal Mart, Urban Outfits,
- 26:30Speaker 1: beyond Old Foods and other third retails. I mean, these
- 26:35Speaker 1: are these are top of the line, you know, just
- 26:37Speaker 1: to see you you know, you know this is you know,
- 26:40Speaker 1: that's my that's my point though, right, So you have
- 26:43Speaker 1: to get comfortable with asking somebody for that type of
- 26:46Speaker 1: money because that's what that's the type of money that
- 26:49Speaker 1: it takes to run your business, you know, because you
- 26:52Speaker 1: know you can't. You know, you can't run out of Target.
- 26:54Speaker 1: You know, you know you can't. You can't run out
- 26:57Speaker 1: of Target, you can't run out of Walmart, can't run
- 27:00Speaker 1: the money at tape, you know, for your you can't
- 27:04Speaker 1: you can't run out of you gotta you gotta have
- 27:06Speaker 1: money to pay your employees. Payroll has to happen every
- 27:10Speaker 1: two weeks. Yes, yes, um marketing has to happen, you know,
- 27:15Speaker 1: you know, it's really you know, it's so funny when
- 27:18Speaker 1: I when I you know, because I can tell you
- 27:19Speaker 1: a straight shooter, you know, and then and then you
- 27:22Speaker 1: you your person that could you know, like you said,
- 27:24Speaker 1: I can ask you for ten million dollars with show
- 27:26Speaker 1: ease now, and that's really a gift, you know, because
- 27:30Speaker 1: of the fact that you know, you have your brother
- 27:32Speaker 1: who's the co founder, but you're out there doing all
- 27:34Speaker 1: that talking. Of course the female female based product you
- 27:36Speaker 1: should be doing there talking. And I have six sisters,
- 27:39Speaker 1: so I'm comfortable talking in this conversation. You know, you
- 27:41Speaker 1: grew up with six sisters. For them older you you've
- 27:44Speaker 1: heard this conversation were over and over and over again
- 27:46Speaker 1: in your lifetime. And so but I also know that
- 27:49Speaker 1: it was important to them, uh and there was always
- 27:51Speaker 1: a conversation that was important to them. And so I
- 27:53Speaker 1: know when you talk talking about female savvy, it's almost
- 27:56Speaker 1: like it's about time. What took us so long? We've
- 28:00Speaker 1: been up You've been living a life or being just
- 28:02Speaker 1: giving you walking there. Just because it's on the shelf
- 28:05Speaker 1: doesn't mean it's good for you. That is the that
- 28:07Speaker 1: that is such a sad state of affairs that you're
- 28:11Speaker 1: going there. You think this product is on the shelf,
- 28:13Speaker 1: that they put it on the shelf, they're selling it
- 28:15Speaker 1: to you, Nana, that doesn't mean it's good for you.
- 28:19Speaker 1: And that's really the the why the honey Pote Company
- 28:22Speaker 1: was created and were there is the foundation that were
- 28:24Speaker 1: we care about you as a customer, but also not
- 28:28Speaker 1: only from the fact that you're buying our products, but
- 28:30Speaker 1: you can live a much more healthier and safe life
- 28:34Speaker 1: with our product. Correct exactly that. But that's the responsibility
- 28:38Speaker 1: piece you we're talking about, right. You know, when you
- 28:43Speaker 1: I believe that anything that you do in your life,
- 28:46Speaker 1: you should do it well, and you should and you
- 28:48Speaker 1: should and you should hold yourself responsible for anything that
- 28:51Speaker 1: your hand touches. Right, so all the way to the
- 28:55Speaker 1: basic level, how you live your house should be clean,
- 28:59Speaker 1: how you drive your car should be clean, right, how
- 29:02Speaker 1: you think things should be organized, things should have a place.
- 29:06Speaker 1: You know, when you have a business, if it's a service,
- 29:10Speaker 1: that you should offer the best possible service. That you
- 29:13Speaker 1: absolutely can't. And if you can't, if you're not a
- 29:17Speaker 1: person that that that note that you execute in that way,
- 29:23Speaker 1: I'm I'm of the belief that you shouldn't touch it
- 29:26Speaker 1: unless you can, right, because you know what we make.
- 29:32Speaker 1: We make product anything that somebody puts on any part
- 29:35Speaker 1: of their body, their arms, their leg, a human with
- 29:38Speaker 1: a vagina on their vagina, anything right that's going inside
- 29:42Speaker 1: your body because your your your skin is an organ
- 29:46Speaker 1: So it's a huge responsibility to make clean products because
- 29:52Speaker 1: you know, we make products for a vagina. So we can't.
- 29:56Speaker 1: We can't if we're gonna be responsible, and if if
- 30:00Speaker 1: we're gonna love our customers and adore them and appreciate them,
- 30:03Speaker 1: the way to the least we can do is make
- 30:06Speaker 1: a beautiful product. Well, I have a twenty three year
- 30:08Speaker 1: old daughter. I'm excited about what you're saying. I'm uncomfortable
- 30:12Speaker 1: about this interview because you know, she's my she's my future,
- 30:17Speaker 1: she's my baby, you know. And so when I when
- 30:21Speaker 1: I when I when I do an interview like this,
- 30:23Speaker 1: it's it's personal reasons because I want to get your
- 30:25Speaker 1: product out there and then people will be aware of
- 30:27Speaker 1: this type of product. That I feel is uh. You know,
- 30:30Speaker 1: like I said, you know, you can get sold on
- 30:32Speaker 1: the fact that they got the most money, they got
- 30:35Speaker 1: the most history. It doesn't mean they care about you.
- 30:38Speaker 1: And uh. And when this interview opportunity came up for me,
- 30:42Speaker 1: it wasn't a conversation. It's it who that's the lady.
- 30:46Speaker 1: Don't talking, that's the talking lady. Commercial got her. I
- 30:50Speaker 1: want to see her. That's my girl right there. I
- 30:52Speaker 1: want to see her because of the fact that, you know,
- 30:55Speaker 1: first of all women of color, we know there's a
- 30:58Speaker 1: huge disparity when it comes out there when you talk
- 31:00Speaker 1: about raising capital and you know, you're walking in the
- 31:03Speaker 1: room and what what why you know when you talk
- 31:06Speaker 1: about raising capital, because you have so many lanes. You
- 31:08Speaker 1: have the you have the male identity, you have the
- 31:11Speaker 1: white male identity, black male identity, you have the the
- 31:14Speaker 1: white female, then you have the black female identity. And
- 31:17Speaker 1: so you know, I'm assuming that you have fallen behind
- 31:21Speaker 1: your number four. If I'm there saying I know, what's
- 31:23Speaker 1: the white male is probably gonna be the white female,
- 31:27Speaker 1: and then there's gonna be the black male, is gonna
- 31:29Speaker 1: be the black female. Talking about it because when you
- 31:33Speaker 1: look at television, look at history. You know, the black
- 31:35Speaker 1: female has always been played off as the as the
- 31:38Speaker 1: is the lesser role, to stay at home role, the
- 31:41Speaker 1: the the childbearing role. And now you're you're sitting in
- 31:45Speaker 1: front of people talking about, hey, let me let me
- 31:47Speaker 1: take your millions of dollars and I turned into it
- 31:50Speaker 1: into multimillions of dollars. Talk about that experience. Okay, yeah,
- 31:55Speaker 1: that that has been a really great experience. You know,
- 32:00Speaker 1: we've we've been really fortunate. And I think one of
- 32:03Speaker 1: the main reasons we've been fortunate because we have a
- 32:05Speaker 1: good product and we have a good customer base that
- 32:09Speaker 1: supports our products. UM, and that you know, supports us
- 32:13Speaker 1: as founders and and and and you know, and just
- 32:16Speaker 1: as humans that are creating in the world. UM. You know. So,
- 32:22Speaker 1: but it definitely has been challenging raising capital. When you
- 32:27Speaker 1: think about UM, black women are starting are are like
- 32:31Speaker 1: actually leading and heading up UM as far as all
- 32:36Speaker 1: all founders that are starting businesses, black women are leading
- 32:39Speaker 1: the charge in that, you know. But at the same time,
- 32:42Speaker 1: black women also have like access to less than point
- 32:46Speaker 1: zero zero zero six percent of the venture capital that's
- 32:51Speaker 1: out in the world. Like that's like that's way less.
- 32:54Speaker 1: That's a decimal point um, it's way less than one
- 33:00Speaker 1: or sent right, and so it's, uh, you know, it
- 33:04Speaker 1: has definitely been a challenge, you know. But what those
- 33:08Speaker 1: challenges have done is they forced us to be leaved
- 33:13Speaker 1: and to be scrappy in our business, be a business.
- 33:19Speaker 1: And so you know, so while it used to really
- 33:23Speaker 1: bother me, you know, because when you look at when
- 33:27Speaker 1: you look at my at at my at my competitors.
- 33:32Speaker 1: I've got three major competitors in the market. You know,
- 33:35Speaker 1: they've raised like million, a hundred million dollars between the three, right,
- 33:40Speaker 1: we've we've raised four and you know, and and and
- 33:44Speaker 1: it's sometimes it's about who, you know. Sometimes it's about
- 33:47Speaker 1: who you have access to. But I don't want to
- 33:50Speaker 1: say that to make it seem like, you know, to
- 33:54Speaker 1: make it seem like we're a victim of of the
- 33:58Speaker 1: venture capital world. I don't want to come from that place,
- 34:01Speaker 1: you know. But but but what but what I won't
- 34:05Speaker 1: do is not talked to the fact that it has
- 34:09Speaker 1: not been as easy for us to get to the
- 34:13Speaker 1: valuations that we should likely be at um, you know,
- 34:17Speaker 1: to to raise the millions of dollars of even Steed Capital.
- 34:23Speaker 1: We raised millions, but you know, I think if circumstances
- 34:28Speaker 1: were different, I think it's probably could have raised more.
- 34:33Speaker 1: You know, I wanted us to let you know this.
- 34:35Speaker 1: First of all, you change your lives. Okay, you're saving lives. Okay,
- 34:39Speaker 1: your your role model, you're trailblazer you. I love your
- 34:44Speaker 1: your tough personality, you know, and I love that don't change.
- 34:50Speaker 1: We all grow. And I put the money making conversation
- 34:53Speaker 1: to share, to share your experience, but I only promote
- 34:56Speaker 1: your brand, but they're sharing your journey. Because there's so
- 34:59Speaker 1: many people who have come on this show, and I've
- 35:02Speaker 1: been so blessed to just see this brand just just
- 35:05Speaker 1: grow up. It's like exploded and and and just individuals
- 35:08Speaker 1: now see that this is a show that you can
- 35:10Speaker 1: come and tell your story, promote your product, and you
- 35:13Speaker 1: have a support guy in Rushan McDonald who has an
- 35:16Speaker 1: amazing brand himself. And this is all free. I don't
- 35:18Speaker 1: you know, nobody's gonna pop off and no charge and
- 35:21Speaker 1: listen to this interview. It doesn't work that way. This
- 35:23Speaker 1: interview works the way of being able to say that
- 35:26Speaker 1: do not stop what you're doing. Um when these campaigns start,
- 35:29Speaker 1: please send me social media banners. I got over a
- 35:31Speaker 1: million social media social media followers, I got a fan
- 35:34Speaker 1: club and ninety seven thousand and seventy four percent of
- 35:37Speaker 1: female And so I want to support you the change
- 35:41Speaker 1: and keep winning, okay, because you are winning. Every time
- 35:44Speaker 1: I see you on that TV commercial, you are winning, okay,
- 35:48Speaker 1: and looking good girl, looking good okay, and you strolling
- 35:52Speaker 1: down there. That's my girl right there. And so I'm
- 35:55Speaker 1: happy for the Honey Pot Company. I'm talking to the
- 35:57Speaker 1: co founder. She co founded it with her brother and
- 36:00Speaker 1: the CEO of the Honey Pot Company, Miss Beatrice Dixon.
- 36:03Speaker 1: Thank you for coming on my show. Thank you for
- 36:06Speaker 1: having me. If you want to hear more interviews from
- 36:09Speaker 1: Money Making Conversations, go to Money Making Conversation dot com.
- 36:12Speaker 1: I'm Rashan McDonald um, your host. In this season of Giving,
- 36:17Speaker 1: Coals has gifts for all your loved ones. For those
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- 36:31Speaker 1: in the spirit of giving, Coals Cares is donating eight
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- 36:38Speaker 1: heart this season with great gifts from Coals or Coals
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