Latest / Pivot: SHIFT Ahead Mastermind
Lead Gen is a Lifestyle
"When the market changes, you don't slow down, you ramp it up." James Shaw pulls from Shift page 81 to break down why most agents' instinct in a shifting market, cocooning, pulling back, waiting it out, is exactly the wrong move. Before diving into lead gen, agents share how they're running Monday (or Tuesday, or Thursday) market updates, breaking down real strategies for turning raw MLS stats into content that actually earns trust and keeps people filtering what they hear about the market through their agent instead of the news. Then James lays out the real system: know your top lead sources…
The skinny
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