Latest / Direct From Hollywood with Ryan Seacrest / You're Not Gonna Believe What Pitbull Just Managed To Trademark

Transcript

You're Not Gonna Believe What Pitbull Just Managed To Trademark · Direct From Hollywood with Ryan Seacrest

• 0:00
  Speaker 1: Direct from Hollywood. When you can trademark an awful lot
• 0:03
  Speaker 1: of things, a logo, a slogan, even a color, but
• 0:06
  Speaker 1: I don't think anybody ever managed to trademark a scream
• 0:10
  Speaker 1: until now. The legal landmark belongs to Pitfull. Every fan
• 0:15
  Speaker 1: of Mr worldwide is probably familiar with the ao how
• 0:18
  Speaker 1: that he makes in his music, but he can provide
• 0:21
  Speaker 1: an example a lot better than I can. There it
• 0:31
  Speaker 1: is Pumpit and his team thought that scream was a
• 0:35
  Speaker 1: signature of his brand, so they filed a trademark claim
• 0:38
  Speaker 1: with the U. S. Patent and Trademark Office and they
• 0:41
  Speaker 1: got approved. Of the two point six million active trademarks
• 0:44
  Speaker 1: in the States, only around two hundred and fifty are sounds,
• 0:48
  Speaker 1: but the Trademark Office decided pit Bull's howl was distinct
• 0:53
  Speaker 1: enough to qualify that's direct from Hollywood.