Latest / The Bigger Stage w/ Matt Stone / From Zurich to NYC: Nina Froriep on 30 Years of Pivoting, Filmmaking, and Finding Your Voice on LinkedIn
Transcript
- The Bigger Stage, Guest: Nina Froriep === Nina Froriep: [00:00:00] I'll never forget that day, standing on the set and looking at 60 people scurrying around. And I was like, I did this. I brought this together and on budget. Hey, Matt Stone here and welcome officially to The Bigger Stage. Now, if you've been following me for a while, you may know this show used to go by a different name, The Building Business Relationships Show, and I couldn't think of a better episode to kick off this next chapter than this one. My guest is Nina Froriep a filmmaker, producer, a LinkedIn coach. And honestly, one of the most unapologetically real people I know. She grew up in Zurich and ended up in New York City producing feature films, commercials and documentaries. And these days she's using those skills to help coaches and consultants find their voice on LinkedIn. It is a winding road with some great stories and insights along the way, and a few laughs. A genuinely great one. And I think that's exactly why I wanted this to be the bridge episode because this conversation isn't really about LinkedIn tactics, it's about the journey, Nina's [00:01:00] journey to a bigger stage and even bigger learning, and I think if you let it, it'll make you stop and reflect on your own, where you started, the turns you didn't plan on, and wherever it is that you're heading next. So, sit back, enjoy this one. I think you're really gonna love her. Let's go. Matt Stone: Joining me today is Nina Froriep. Nina is an experienced filmmaker and producer and many other things. Um, who brought her talents a number of years ago to the world of helping coaches, consultants, and creators find their voices on LinkedIn and learn how to build awareness and relationships on the platform that fuel business growth. Matt Stone: So I'm curious to find out more about kind of Nina's path, uh, to this profession and what she's learned along the way that maybe will help you on your own journey, whatever that is. One thing I also know for sure is that Nina is unapologetically real. That's why we became friends so quickly. She does not hold back for better or [00:02:00] for worse. Matt Stone: And if you recognize and accept that about Nina, you will love her like I do. Nina Froriep: Okay, good. Thanks for saying that. Matt Stone: yes. Nina Froriep: I just said something today and I'm Matt Stone: What Nina Froriep: that was Matt Stone: did you say? Nina Froriep: straightforward, what did I do? Matt Stone: Well, it truly is endearing to me and, um, you know, that's why our friendship has blossomed. So I appreciate that you also can have a good sense of humor about things. And I just wanna close out my little intro by saying, as Nina puts it, and this will kind of tell you about her personality, she's Swiss by Design, savvy by New York. Matt Stone: So it's great to have you here, my friend. Nina Froriep: Thank you so much for having me. I'm very excited to have a different conversation today, so, that'll be fun. Matt Stone: Right. Yeah, well, you know, and you'll always have a special place in my heart because when we moved to, I mean we're, we live in New Jersey, we're right across the, the river from Midtown Manhattan. Um, so we're in the greater New York City, city area. And so we move here and, you know, I don't really [00:03:00] know anyone. Matt Stone: I mean, I've got some family, actually, I have a stepbrother who lives about an hour away Nina Froriep: Mm-hmm. Matt Stone: And a good friend from law school, from a very different part of the world. Like, you know, who lives in, in New Jersey, actually near the Pennsylvania board. But other than that, I really didn't, didn't know anyone here. Matt Stone: And so, and I'm trying to, we moved from abroad and we're here in the US again. And, You know, I hadn't lost my connection, but I was just trying to make my way and you kind of helped me in many respects, especially online, to kind of get into the game here. So thank you. Nina Froriep: You are very welcome. Matt Stone: Alright, so Nina, we're gonna talk about LinkedIn a little bit. Matt Stone: Well, I, I do have a few kind of hot topic kind of fast takes from the expert kind of questions later, Nina Froriep: Okay. Matt Stone: but I wanna, I do wanna put that off 'cause. You have such a, a great history and you know, you're originally from another country, but you've lived in New York a long time and so you, you just have this rich perspective and background and I [00:04:00] love the filmmaking producer, background. Matt Stone: So can we just start by going kind of in the way back machine, when you were first growing up and I mean, this is kind of a. It's a bit of a cliche question, but I mean it genuinely, like, what did you think you wanted to do when you were a little girl running around the Alps? Do you remember that? Nina Froriep: Um, I mean, other than be a princess and then I wanted to Nina Froriep: be a singer, Nina Froriep: and, you know, I mean, it actually goes right to the jugular of this question, at least in my case, because the way I was raised, the, the, the options were limited, right? Uh, I was a female. That's number one and most probably the most important part, and I came from a certain family background. Nina Froriep: Um, so I don't have a rich, you know, a poor to riches story. I, I just have a riches to richest story. Um, and the, the expectation was very [00:05:00] clearly from day one on, you get married, you have children, you're an interesting wife to your husband. So education was very, very important, but only as so far as to be that interesting wife to hopefully some higher end husband, whatever that means. Nina Froriep: Right. Um, so on one hand it left all the doors open for me to fantasize about all the things I would be doing because there wasn't that you need to work, work, work, work until you dead, you know, drop dead. But at the same time, there was also just nothing to latch onto, right? There was no real examples other than motherhood, Nina Froriep: marriage and motherhood, um, and sometimes the other way around. Right. Um, that I could live into. So the fantasies were, you know, yeah, were pretty fantastical. You know, being a singer in the le lead singer in the band, um, aforementioned princess. Um, at some point my mother instilled in me that I was a good writer, so she become a [00:06:00] writer. Nina Froriep: 'cause that was something I could do from home while taking care of the children. Um, and that was about it. Matt Stone: Hmm. Did you grow up in, in Switzerland? Nina Froriep: Yeah. Matt Stone: Yeah. Completely. You stayed in Switzerland? Yeah. Nina Froriep: I mean, I was, uh, we traveled a lot. We, we did a lot of, uh, cultural travel. I very early my age, uh, you know, I went to Houston, Texas by myself for four weeks in one summer. I mean, obviously with a to a family, but I traveled there by myself. And so, you know, I mean, I had a lot of exposure, but it was always within the, I live in Switzerland and, you know, I grew up in Zurich, so, um, it was always, uh, always Switzerland until I was 23 and came to New York. Matt Stone: 23. What? I gotta, I didn't know you went to Houston. That's a, that's a new tidbit. What was, that like landing in oil country in Texas? Nina Froriep: I mean, it Matt Stone: from. Nina Froriep: was 11. Um, it was a little crazy. Um, it was this, you know, that was [00:07:00] like such a cultural faux pas. So my parents meet this, uh, couple at a, a lawyer's conference. My father's a lawyer, or was a lawyer. And, um, you know. This guy's a lawyer too. And you know how Americans say we should meet or we should exchange our children? Nina Froriep: And a Swiss person, they don't read the should as it's never gonna happen. It's just being polite. So a Swiss person, this person reads, this is gonna happen. Pull out the calendar, make a date. Right. So before these poor people in Texas knew it, I was on a plane to go and visit them for the summer. And you know, Nina Froriep: I, I don't think anybody realized what Houston is like in, in July or August or whenever that was. Um, so, you know, introduction to air conditioning, introduction to, uh, TV dinners, to shit ton, loads of candy. Uh, introduction to stand up Bingo, which I won. Uh, got a hundred dollars, which, you know, back [00:08:00] in Nina Froriep: you know, we're now talking, I'm 11, so this is 76. So that was like, that was like it, like it would be a thousand dollars today. Right. That was so much money. And these poor people who kind of didn't know what to do with me, I mean, they had daughters my age, but, you know, it was just worlds, absolute worlds. Nina Froriep: And then I took care of them visiting us by telling them that we had no tv, um, and that then put a, put a total stop to any kind of conversation about them coming to visit us the next summer. Matt Stone: So you knew even at 11 that this was not a viable. Nina Froriep: That this was not gonna happen. Matt Stone: there. There's not a follow up act to this. This is a one and done. Nina Froriep: That's a one and done. Yeah. I mean, again, it wasn't, it wasn't terrible. It wasn't bad, but, you know, I went all this way. The best part to it was flying back then there was no direct flight, so I had to fly outta Paris and my mother and I flew to Paris. Nina Froriep: Spent two or three nights in Paris before I was shipped off. That three days in Paris with my mother. That was fantastic time. [00:09:00] Um, Matt Stone: Was that your first, first time to Paris or, or what? Nina Froriep: at 11. Matt Stone: Yeah. at 11. Yeah. Matt Stone: That's amazing. These memories are so formative too. Um, Nina Froriep: Yeah. Matt Stone: but well, what was your big te I mean, when you went back home and I mean, there was the crazy scenario, which I just, I loved, I was, I was watching a program on the cultural differences, and I think they were highlighting, um, uh, Dutch culture, Nina Froriep: Yep. Matt Stone: uh, and being just really, you know, you know the stereotype, but it's based in truth, Very straightforward. Nina Froriep: Yep. Yep. Matt Stone: Which to some might seem rude, but you know, I've got some Dutch friends and they're just amazingly awesome. You know? Um, it's kind of similar, I feel like, to kind of Nina Froriep: The Matt Stone: you're describing there. Yeah, yeah. Nina Froriep: we Swiss feel that the Dutch are very loud. Um, so Matt Stone: Oh, Nina Froriep: sort of the loudness factor to it. Matt Stone: okay. You, you add, you gotta add something. We have to differentiate at some point, right? Nina Froriep: Well, Matt Stone: Just. Nina Froriep: like, oh, don't see the being straight as an [00:10:00] issue, because that's just a mirror, right? So, uh, what we see in the Dutch is that they're just very loud. Matt Stone: And very tall and Nina Froriep: Yeah, Matt Stone: very, very, Very tall. Nina Froriep: Very tall. Matt Stone: Very tall. Yeah. Matt Stone: I, I, I'm six foot two and I, and we went to Amsterdam and I was like, geez, you know, these are like trees around here. yeah. It's amazing. Beautiful place. Uh, and boy, they know their water. They know how to Manage water there. All the canals and everything. Yeah. I mean, they are incredible with, with management of water. It's, it's, it's amazing. Uh, Switzerland, of course, an absolutely, I mean it to many people. I mean, I've been there, but as a child and I just, what sticks in my head are just beauty that you can't even barely describe. Nina Froriep: Yeah. Matt Stone: it's the, those mountains are unbelievable to me Nina Froriep: It's, it's a blessing to be from there and Matt Stone: now. Nina Froriep: in New York. Matt Stone: And live in New York. Right. Nina Froriep: Yeah. Mm-hmm. Matt Stone: So tell me about that. You're 23, [00:11:00] you're, are you doing filmmaking by 23? Or is, or have you're just, what are you doing at 23? Nina Froriep: At 23, uh, uh, I'm at university studying something that I know I cannot finish, because in Switzerland, uh, I studied, uh, German literature and linguistics. And in order to study what we called Philosophy one track, you had to have Latin. I'm heavily dyslexic, so Latin was not gonna happen. So my love for language and for writing, um, and for reading and, and, and for books. Nina Froriep: I just knew I wouldn't be able to get a master's degree and Bachelor's didn't exist back then, so, um, I have an equivalent to a bachelor's, but it, it's meaningless. It means nothing. It just means that I took a couple of semesters and I passed my, my, my requirements. And I've done a three month, um, internship at the first English speaking, private business [00:12:00] networking or, or business TV channel in Switzerland. So it was the first, uh, TV channel that got a license to be private and not state run. And it was a dual language, uh, English, German, um, morning show. And they hired me just because A, my boyfriend's father invested in it, so they kind of had to hire me. Nina Froriep: And secondly, I spoke fluent English because we grew up with English speaking au pair girls, my father did all his business in English. So we, we pretty much grew up dual, you know, bilingual. So, um. They took me for a three month internship. So I had had a little bit of a taste of what, you know, TV media, what that world was like, and I knew that, uh, it was a very good fit for my level of energy. Nina Froriep: And I knew that it was a world where quick thinking and reaction was something that was very much in demand, and I had that. Matt Stone: Do you remember that Matt Stone: moment when you realized? What were you looking at when you had the moment of like, oh, this is [00:13:00] for me? Describe the scene. Nina Froriep: Yeah, the printer broke down. It's two minutes before airtime. Everybody is, you know, just freaking out and somebody had to fix the printer. Just freaking out didn't help. I fixed the printer and I ran it into the studio because I knew it had to happen. There was no talk about when the repairman was gonna come. Nina Froriep: That was not gonna be helpful at that moment. I just innately knew that the only thing that was gonna save the day was action. Matt Stone: So you were just a natural for that environment of like, Hey, we've got these moments of high pressure. And in any kind of television production, everyone's got a massive clock in your day, you know it's airtime and you just thrived in it. Nina Froriep: I'm running into the studio, I'm like, this is so cool. You know, I just fixed the printer. And yes, it's really silly and stupid, but it just, it just clicked right? And, and that's also when they, when they realized what they had with me. So, uh, when I left for America, they, because that had been set up prior to me doing this internship, they offered me a steady job, for when I came back. Nina Froriep: So I went [00:14:00] to America for one semester of school knowing I had, you know, a full steady employment coming back. Matt Stone: So you, you came to the States for that semester and then what, what happened? Nina Froriep: I fell in love with New York. Matt Stone: Yeah. Nina Froriep: Yeah. Matt Stone: Never went back to the studio, I guess. Yeah. Nina Froriep: Um, no. Um, I didn't, I, I realized, I think what was more important than that job, which was a very attractive job and really cool people. I'm friends to this day that I met, you know, back then. Um, but what was more important to me is in the half a year, that first half a year in New York, I mean, a lot of things were important, but the most single, most important thing was that I realized I didn't have to get married and have children and, and be someone's wife. Nina Froriep: And that holds true to this day. Nina Froriep: That was just, Nina Froriep: just, yeah. Yeah, yeah. Matt Stone: Hmm. Nina Froriep: Yep. Matt Stone: No, I mean that's, that's powerful. I mean, it's powerful to see. Talk about a paradigm shift. Nina Froriep: Yep. Matt Stone: I mean, that's like a whole world opening up to, but what was it about being [00:15:00] in New York at that time that led you to that conclusion? What, what informed it specifically? Nina Froriep: I mean, it's, it's, it's a while ago, so we're talking 89, right? This is really a time. Yeah. Matt Stone: I remember 89 pretty well. Nina Froriep: do? Okay, Matt Stone: Yes. Nina Froriep: I, So, um. You know, Switzerland is, is, is, is a very, you know, Zurich where I grew up, it's a very cosmopolitan town, but it's also very conservative. Lily white. Um, everybody's either, you know, everybody's Protestant and there's a few Catholics sprinkled in and that's about it, right? Nina Froriep: Um. I was an outlier 'cause my best friend was Korean and I hung out probably more at my Korean girlfriend's house than my parents when I was a child. So, and that was already considered like highly, highly foreign and, and, you know, very different. and, and sort of, you know, the racism that happened Nina Froriep: towards an Asian person was unbelievable, [00:16:00] let alone, you know, and anything else that was even, you know, different skin color. Um, so it was just for me to come to New York and, you know, I lived, um, in a sublet with this really crazy woman who was subletting her, her one bedroom in her tiny subsidized apartment on way up upper upper West side, which back then was a terrible, terrible, um Nina Froriep: a neighborhood, uh, there was an SRO next street, you know, across the street. There was, um, homeless shelter next to us. So, I mean, it was really skanky town. Um, and yeah, went to The New School, which had evening classes 'cause The New School had been founded originally, uh, for GIs coming back from World War II, Nina Froriep: so they could continue with their studies. And the idea was they would have to work during the day to make a living and would go to school at night. I'd originally been signed up for Parsons, but that's a, that's another story for another time. Anyway. I switched over to The New School 'cause they had a film department. Nina Froriep: um, so I was [00:17:00] roaming New York all day long and went to classes at night and wish I just, I just went to bars. I, I just picked up people randomly all over the place. I didn't know anybody. Right. So it was for me, just a free for all. Um, you know, sort of shedding the, the little, you know, silk, um bow tie in my ponytail and the loafer, the penny loafers with the actual penny in it. Nina Froriep: 'cause I'm like, let's take penny out. Somebody might get mugged for that penny. Um, you know, learning how to safely ride the subway, which did safely meant not staring at people. 'cause Swiss people stare. Um, and after like the third person yelled at me, what you looking at? I'm like, okay. Maybe not a good thing to do. Nina Froriep: Or Matt Stone: Keep your head down. Keep your head down. Yeah. Yeah, Now everyone's just staring at their phones, so you know. Nina Froriep: Now it's a non, a, non, a non-issue. But, um, it, it was just, um, it was just so immersive and so immediate [00:18:00] and so other, and no one ever told me to not be so loud or not be so energetic or I was taking the air out of the room. I mean, all these things that I heard all the time in Switzerland, I was just being me and unapologetically me, for the first time in my life. Nina Froriep: So, yeah, I didn't wanna go back. Matt Stone: Right. Yeah. Matt Stone: And it's almost like a Rubicon, uh, 'cause once you've crossed it there, there is no going back. You can't unsee and un unexperience what you've experienced. Yeah. Matt Stone: Okay. So you're at The New School, you're in your early mid twenties. You get through that program. What happens after that? Nina Froriep: Well then it's a classical, classical route that so many people take. I get a visa, a postgraduate visa, which leads to an H-1B visa, which leads to a what came after that. Uh, uh, a year or two of limbo, but legal limbo, but limbo, nevertheless. Then an investor visa, and [00:19:00] then a green card, and then a citizen. Nina Froriep: And before I know it, I've been in America for 35 years. Matt Stone: Just, Just like that. Nina Froriep: like that. Yep. Matt Stone: Who are the people in those, those early days? You mentioned your roommate. If I said, who are the, like, the top three people that come to your mind that you met in those early days that really had an impact on you, Uh, as this young woman, like awakening to the possibilities of life? Do, do you remember any characters? Matt Stone: I mean, New York is full of characters, let's face it, right? So, Nina Froriep: how, how, how are we rated here? Matt Stone: oh, we're rated, uh, a strong r. I guess. Nina Froriep: So I mean, of course there were, uh, I some really great, um, classmates, um, in my class. Um, Nan in particular, um, you know, Jewish girl, um, out to get the proverbial, you know, doctor, which she did. Um, and she was just, she was a hoot. She was extremely smart and fun. And [00:20:00] her friend Gary, uh, a dentist who really wanted to be a filmmaker uh, those were sort of characters that I'm still in and out of contact with now. Nina Froriep: I mean, super loose, but still, you know. We we're connected. Um, and then, you know, a couple of teachers of course, but really it was all the endless guys that I picked up, um, in bars and going out clubbing. And, I met a, a fabulous guy who was a journalist from Jamaica, who really was very strict with me to teach, uh, teach me proper English. Nina Froriep: Uh, my English was good, but it was, um, not grammatically all over the fricking place. So, um, you know, he was, uh very strict with me. Uh, there was a lovely gentleman from Haiti. Um, there were, there were lots of lovely gentlemen. Matt Stone: Okay, so you had a good time dating, it sounds like, and, and kind of, uh, and, and not just dating, but also like, you know, doing self-improvement along the way. So learning some new [00:21:00] language things. Nina Froriep: you know, I always, in hindsight, I mean, it was the eighties that I never got AIDS or never got any kind of STD or that nothing ever, I never got, you know, I never was date raped. I mean, I was so lucky in my precautious-ness, right. I think I always attracted people who kind of looked out for me, you know? Nina Froriep: Um, so I was, I was very lucky. Um. Matt Stone: And so from the experience of the studio back in Switzerland, now you've, you've been to The New School and you're actually studying in the area that you're interested in. I mean, you're, you're moving in that direction. What's the next mile? What's the next breakthrough or the, when the light shines on the path and you're like, yes, I'm, I'm moving in that direction. Matt Stone: What happens? Nina Froriep: Um, I mean there, there were quite a few, but I think sort of being on the first movie set, like real movie set, not just a student production. Um, definitely was a big, uh, uh, a big first step to sort [00:22:00] of, uh, realize how the machinery works, how the hierarchy works, um, how a film is actually being made. I think that was probably sort of a, a really big milestone. Nina Froriep: And then, um. You know, I, I, I was very lucky again, um, met some, I met a producer. I was just thinking about him. I remember his last name. But Paul, now it came to me. Paul Paul Kramer, was a commercial producer, so I, you know, I did features for a while, but the feature world was, you know, highly abusive in terms of pay, or the lack thereof and endless hours. Nina Froriep: My first job was $175 a week, six day week. 20 hours a day. And we were lucky to be on those jobs, right? We were lucky to have been on a job, right? So I started going more into direction of commercials because commercials were still big ass productions and lots of fun, [00:23:00] but at least you got a decent pa, pa being a production assistant, you got a decent, um, decent amount of money. Nina Froriep: And, um, there was this one guy, Paul, Paul Kramer, who's now his, he's no longer with us. Um, he saw something in me and he took me as a, I was a coordinator at the time and he just taught me how to be a producer and it was very methodical and was very step by step. And, um, and then very quickly he just said, okay, this is the next commercial. Nina Froriep: You're producing this. And I was like, ah. And he just was there for me the whole time and guided me through it step by step. And I remember, I'll never forget that day. Standing on the set and looking at 60 people scurrying around. And I was like, I did this. I brought this together and on budget. And I remember Paul standing next to me and, and he knew what was going on with me. Nina Froriep: And then from then on, I was his producer for quite a while. And it was just, but somebody gave me a chance, right? [00:24:00] And, and really taught me well because the producers nowadays, they all say they're producers, but they've never seen a budget. You know, they don't know how to budget. And to me, a producer that doesn't budget is not a producer, you know? Nina Froriep: So I really learned how to budget anything and everything and, and how to budget such that it actually works, right. Matt Stone: In terms of being a producer, what did you learn was the true secret to being a great producer that you didn't realize before your mentor took you on? What was the underneath all of that, what did he really teach you? Nina Froriep: Well, I think, well, first of all, he taught me that it, it was easy to be a producer if you followed certain rules, right? Or certain steps. Um, but I think what, what I really, really, really, really learned was that I was in service of the crew and the talent. Uh, 'cause they were stuck on the set. I was the, uh, I was their lifeline to the outside world and the lifeline to enable them to do their best creative work. Nina Froriep: And I think as a producer, if you don't, if you do not have that mindset, you're gonna be miserable because [00:25:00] then you're just gonna, be like, you know, I'm the producer. I'm important. I sign all the checks, I sign all the paychecks, blah, blah, blah. But that's not what you are as a producer, you are an enabler and you are the conduit to to, to, as I said, to the outside world. Matt Stone: Yeah, and nothing, I mean, without a pro producer, it, there's no show. I mean, I love the, the word. Is kind of accurate in that sense. You're producing it, Nina Froriep: Yep, Matt Stone: making it, yeah. Nina Froriep: yep. Matt Stone: Yeah. But even, but with a servant's mentality, Nina Froriep: Yeah. Uh, and it, I, I wouldn't say servant, I would say enabler, which Matt Stone: enabler. Nina Froriep: slightly different. Yeah. Matt Stone: Fair enough. Fair enough. Okay. That's really good. So that person, and he's No Matt Stone: longer with us, unfortunately, that, that mentor that you meant. Okay. Um, did you work with him repeatedly after that or was it just kind of a, that one project. Okay. Nina Froriep: it was, it was for a phase, I mean maybe, maybe three or four years. And, and then I moved, I moved then on to documentary work and [00:26:00] um, one of his producers. like big ass producers poached me onto a huge documentary project. And then I stayed in the documentary world and complimented it with, um, corporate video because that was a, that complimented each other really well in terms of, um, how it was produced and Nina Froriep: you could move talent from one to the other and how the timing worked, because with commercials, the moment you're out and you say no to a commercial gig, you're out. Right? They're going to on, they're going on to the next producer and they might never come back to you. So, um, in, in the commercial world was all in or all out. Nina Froriep: And because as a producer I made a shit ton load of money on the day rate. They bring you in at the last minute and they throw you out immediately after. And what I loved with corporate video is I got half the rate, but I was on a gig for three or four months and it allowed me to have a bit of a life I could buy theater tickets. Nina Froriep: 'cause I knew when we [00:27:00] were in the. Pre-production phase, I pretty much had control over my schedule. And then, you know, it's shoot days and post-production and the client's swirling all over you so you're not gonna plan anything serious for a month. And then, you know, and then you had a week or so to clean it all up and button it up and put a bow on it. Matt Stone: Mm. Nina Froriep: had. much more. Yeah. Less money, less less, also less excitement, which, you know, at some point after 10 years of super excitement or whatever it is, um, it's actually nice to have less excitement and, and you could plan, you could plan a life a little bit more and, and, uh, and be less at the mercy of whatever the next gig was, is gonna be. Matt Stone: That makes sense. So what I'm hearing is the arc was you start in features, you kind of move into documentaries and then into corporate. Is that, Nina Froriep: documentaries and corporate always ran together. Matt Stone: This is over a couple of decades, right? Nina Froriep: Yeah. I mean, I, I moved into the corporate documentary, um, probably within about [00:28:00] seven years, uh, of starting. So that transition hap I became a producer very quickly, again, also with the help of Paul. Uh, but then once I started producing, I'm like, this is it. You know that, you know how sometimes you have these really big goals for yourself and then you reach them you go like, okay. Nina Froriep: Uh, and that's what, what happened with producing commercials. 'cause there was no, you know, producing a documentary or even corporate, um. There's a reason behind it other than selling the soap or the, you know, the cereal. Um, there was just, there was, there was a, there was a, um, was more soul in it. And as a producer on a commercial and documentary, I had a much wider role. In, in commercial, you're pegged into, you do the budget, you organize everything, you're out, you do the budget, you organize everything. Nina Froriep: You're out. And with a commercial or with a, um. Uh, um, corporate video. Uh, I was also involved in the creative [00:29:00] upfront. I was involved in putting the team together. I was involved in post-production and the editing, and the sometimes even distribution. So you have a much, much wider lifecycle and you learn a lot more. Nina Froriep: Like when I started with, uh, corporate, I knew nothing about editing because, other than what I had learned in film school, which was still with a Riva Splicer, you know, the, the, the thingy maji with the, um, the razor blade in it. Um, you know, and by then everything had moved into digital and AVID was the big, uh, system that everybody used. Nina Froriep: I knew nothing about it, so I had to learn all of that, which, you know, again, quick study, um, you fake it until you make it sort of thing. And, uh, you know, as a producer you don't, you only need to know enough to sell it to the client and kind of talk about it vaguely, and then you know the rest, you just make up as you go. Matt Stone: Right, right, right. There's some showmanship, even in the producer role, uh, you're putting on a show. Yeah. Now, bridging from that whole part of your career, which makes so [00:30:00] much sense and it's inspiring, but I also hear that, you know, you kind of arrive and you're like, okay, I'm here. Nina Froriep: Mm-hmm. Matt Stone: Maybe it's not the mountaintop that you once thought it was, it's not to diminish it, but it, when you get there, you realize, Oh, this is actually Matt Stone: not what maybe everything that I thought it was gonna be. Nina Froriep: And then, you know, actually now I realize also, you know, what happened at the seven year mark or eight year mark is I ran out of visas. Matt Stone: Aha, so you had an immigration issue as well and then it was like, I gotta become a citizen at some point. Nina Froriep: no, that we Matt Stone: No, I. Nina Froriep: that, that came far much further down the road. But I needed, so you get, you, you're student and you're an A, you're a postgraduate for a year and then you have H-1B, I mean, and this is back then, I dunno what it's like today. Uh, you had a H-1B opportunity for six years. So student one year, a year and a half, um, the postgraduate one year, six years, H-1B, and now what is gonna happen? Nina Froriep: Um, so talk to the immigration lawyer. He is [00:31:00] like, you've got two options. You get married Matt Stone: Get married. Nina Froriep: That's not gonna happen. Definitely Matt Stone: Yeah. Nina Froriep: go into a sham marriage. And I, you know, didn't have a boyfriend at that time that would've even, you know, qualified. Um, and that's exactly what I didn't want. Nina Froriep: Um, and or start your own business. Get E12 visa and start like down the road, sponsor yourself for a green card. So I'm like, yeah, sure. I always thought it would be cool to have my own business. It was also something that my father was on board with immediately because I, you know, I had to show investment and, um, so we had to put up collateral and I had to show that I was creating jobs for Americans. Nina Froriep: Um, so we went through all of that and I had no f-ing clue what I was doing. Uh, and the first visa, the first application got turned down. then the second one was accepted, um, a year and a half later. And then, and then all of a sudden I had clockwise productions, which I have to this day. Matt Stone: So that's, that's going exactly to where I was going [00:32:00] next, which was your current company, Clockwise Productions. And, you know, you're on LinkedIn, you're helping coaches, consultants, and creators. How did you start visualizing yourself? That's a pretty it at the now in hindsight, I think for me anyway, I can look at your background and I can start guessing at all the lines between all the skills you learned as a producer and filmmaker and all of that, and directly relating to what you do now. Matt Stone: But at the time, that probably wasn't as obvious, I'm guessing, or, or was it like, how did you make that leap? Nina Froriep: that, that, and that's a really interesting part I look at now where, you know, I'm one of those people who's probably over coached. Um, you know, I've, I've spent probably, uh, you know, an MBA, um, a Harvard MBA worth of money in, in coaches over the years, but, know, back then there was no such thing. Nina Froriep: I mean, there were people who helped you and some of them were in charlatans and some of them were actually fantastic. Um, [00:33:00] but you know, I had, I go back to, I grew up as being to be someone's educated wife. That that had been the benchmark that had been set for me. And I kinda never changed that identity. Nina Froriep: Right. It was, I was still sort of the housewife that got away. You know that, that, but, but I never, and, and then I became the producer, but there was never the goal setting, the big goal setting my why, all that la I didn't even have the language for any of this. Right? That, that world did not exist to me. Nina Froriep: It was not accessible to me. 'cause I plainly just didn't know it existed. It was a complete. Um, blind spot. That world didn't open up to me until I met this one guy at some point who was talking about goal setting and having weekly calls and talk about the goals. And after the second call, I was like, this guy is a preposterous asshole. Nina Froriep: Like, um, you know, I, I just don't need this kind of pressure, you know? It was just like, again, I, it just [00:34:00] was, it was like, you know. Going from, you know, pencil drawings, like a sixth grader to being thrown in with Michelangelo and expecting to know what, what the fuck's going on, right? So, um, I, I just, I had, I was missing all the in-between completely. Nina Froriep: That world didn't open up to me until I came into the online space. Matt Stone: And then that's where your education started on what was even available to you as far as your self-development and business coaching and Nina Froriep: I mean, uh, Matt Stone: everything. Nina Froriep: self development before, but it always was sort of, I mean, I had a fantastic coach, Dianne desRoches.. She was amazing. Uh, when I, in the very, very, very, very beginning, I had had some bad experiences early on with some clients who came in from Switzerland who took advantage. Um, and a friend of mine set me up with her, um, to Nina Froriep: learn how to set boundaries and then, but also learn how to read a P&L and how to read a balance sheet. And um, you [00:35:00] know, she encouraged me to take bookkeeping classes, which I did. Um, and, you know, sort of just, just learn to be a business owner, not just a producer. Um, but then there were also long times in between of no coaching, no, no, no, nothing. Nina Froriep: And, you know, the support system was my one girlfriend who was also Swiss, also ran a production company. But she was a photographer, producer. We had lunch once every two or three months. That was my, that was my mastermind. That was my, in my sole support. Right. So there, you know, yeah. You know, went to the networking events of the Chamber of Commerce, but, know, uh, wasn't my industry, wasn't my exec, you know, was not a match, Nina Froriep: like today, I have hundreds of of people at my fingertip that I can call and, and ask for advice who know exactly what I'm talking about. Right. Matt Stone: Yeah, but I, and I think so, you know, clockwise Didn't start off as a business that was focused on LinkedIn. Clockwise started [00:36:00] off as a, as a, Nina Froriep: exist. Matt Stone: Yeah. It was a production company and then you've Nina Froriep: for Matt Stone: right. Nina Froriep: Yeah. We were, we, we incorporated in 96 and uh, started business when I got my Visa approved on June 1st of 97. And, um, I was a production service company for the first couple of years until 9-11 started, I mean, hit. And then after 9-11 the service part was dead in the water. Nina Froriep: 'cause no one came over from Europe anymore. Not for a long time. So I had to you know, pivot. And then I became just a production company. I dumped the service part, which actually was a good thing. Uh, and, you know, and some of these pivots that were forced on me ended up being blessings in the, in disguise. Nina Froriep: Right. and then it was a production company until, uh, I think my last really bigger production job was Fall of 17. Matt Stone: Tell me about that transition from [00:37:00] that to what you're doing now. Like how did that. I know that's a longer story, but when did the light go on and how, and who was instrumental In helping you to see there was an opportunity for you to take all of this talent and skill and experience and translate it into serving people who are trying to, you know, work on LinkedIn? Yeah. Nina Froriep: Uh, I mean, it was several things. I mean, most importantly, you know, business wasn't what it was anymore. I literally got people who wanted me to produce the same video I would've charged $50,000 for for $5,000. And they didn't wanna make any, any, um, you know, changes to the budget. Nina Froriep: I'm like, okay, that, that is not a business model anymore. Right. And, and I'm not exaggerating. so the people in my world that were shooting themselves, editing themselves, writing everything themselves, um, sort of the, you [00:38:00] know, the Renaissance people, they could still survive because they could bring everything in the house. Nina Froriep: But they also weren't working themselves to the bone. But I was, I was highly, I was a highly trained producer. I also directed, but producing was my thing. And I was, you know, I, and there was no demand for me anymore in that way. So I knew I had to either go back and as being a freelancer, which I did for a couple of years, and I just hate it. Nina Froriep: And, and I kept being asked to reduce my rate. I'm like, that's not how the world works. I'm supposed to up my rate as I become more seasoned and more, um, uh, you know, and as life around me gets more expensive, not reduce my rate. So everything was just wrong in my business and that just didn't feel good anymore. Nina Froriep: Uh, and then, uh, a friend of a friend of a friend introduced me to this woman, Tanya Alvarez. Uh, who was this fast talking, um, coach and she was my [00:39:00] coach for, for quite a while and she just opened up this whole online world to me. Um, and I also had a friend, uh, Samir. He lives in the building here. Samir Selmanovic. Nina Froriep: Um, whom you might actually know, um, he, he was the one who, um, asked me for advice on how to create videos for an online course he was planning. So I sat down with him and at the end of the, of the session, he was like, oh my God, you need to do this for a living. You're so amazing at this. And that's when I, for the first time, sort of saw an opportunity where there never had been one before. Nina Froriep: And then, yeah, so I started like 16 into 17. I started embracing all things uh, online courses and, and being a coach and, you know, I had no f-ing clue what that even meant, let alone I'd never taught anything. So, um, you know, it was a, it was a very long and painful process that has lasted, you know, for the last eight years. Nina Froriep: Um, and, you know, I feel like maybe established some, [00:40:00] somewhere around the pandemic, I finally felt like I was getting a bit of a foothold. Matt Stone: You know, it's amazing. I've done a bunch of episodes under the, you know, we started off as the Building Business Relationship Show. We're moving now to the, to the, the, the full name as we go into launch phase but. Matt Stone: At, at the heart of it, it's the same, it's the same purpose, which is to understand like the human dynamics and to a person, almost every single person I've talked to, when they share a story about how they came to be doing something that's really true to themselves, you know, that's, and that's good, Matt Stone: it always has involved somebody who saw them and gave them some feedback and said, nina, you know, like Samir, Nina, you're really good at this. You should be doing it. Um, Nina Froriep: Yep. Matt Stone: I, I had a TV producer a couple of years ago who's done all the major talk shows, say the same thing to me about being on camera. Matt Stone: He says, oh my God, what are you doing? You, you gotta do more. And I was like, I know, but I, Nina Froriep: somebody else I know [00:41:00] said that to you as well. Matt Stone: yeah, yeah, yeah. It's not, but again, it's, it like. We have this narrative for you, the narrative that went on for so long about how success looks like me finding a successful man to marry and being the side piece, basically the support system. Matt Stone: Right. The good wife. Nina Froriep: yep. Matt Stone: Um, which is a good thing for some people. There's nothing wrong with it, but it's, it may not be Nina. Nina Froriep: it was very clear for me from, and, and I, I Matt Stone: Yeah. Nina Froriep: man. I mean, he was waiting for me in Switzerland. We ditched him in the process and, you know, that's another I yet again, also another story. But, um, it was just not, I always knew in my heart that that was not what I was meant to do, you know? Matt Stone: Yeah, and I, and, and when you can really hear it, And, then there are these moments when you're, when you meet the right person at the right time, they say it to you and you actually hear it. Nina Froriep: and you're open and, and I think that is probably the single most important thing is like, I'm sure a lot of wonderful people say wonderful things to you, but you [00:42:00] have to be open to receiving it at the, at that moment and have had the experiences. It's like that poor guy who tried to put me into, you know, wanted to mastermind with me. Nina Froriep: Um. And I was really rude to him. I told him to go f himself. Um, you know, it was just, I couldn't, you know, I just, I didn't have the tools and the self-development and, um, I wasn't in a place in my life. He was a professional coach. I didn't even know what that was, what that really meant. I had not experienced it. Nina Froriep: Right. I was all in a world where, you know, if it didn't function, you yelled at the teamster and you hoped he didn't. You know, stab your tire and you would, you know, negotiate with a super fancy dumb ass CEO of a Fortune 500 company who didn't even talk to you directly, but only talk to you while you were standing right in front of him through his secretary. Nina Froriep: You know, that was, that was the shit I was dealing with on a day. That was my reality. So, the fancy, you know, coach and setting [00:43:00] goals, I had no, there was no antenna for any of this back then. Just Matt Stone: Yeah, Nina Froriep: even enter Matt Stone: no. Nina Froriep: Right. Matt Stone: no. And, uh, and I do know Samir, he's a he's become a dear friend. Uh, and so, um, yeah, I just shot, I just shot video with him last week. So, um, Nina Froriep: He's a real mensch. Yep. Matt Stone: And, and he is a mensch. He is one of those types of people who's so present and soulful, spiritual, and he's like looking at you, but he's looking at you deeply. Matt Stone: Like he sees your whole being and, uh. Then he comes out with these reflections and you're just like, wow, okay. I gotta work on accepting that. 'cause that's pretty amazing. Um, our worlds are our, the world is small and our, our little community is even smaller. So it's, it's, it's a joy to be connected with all of you. Matt Stone: So at some point in the near future we're, we are gonna spend some episodes going deeper into things like, [00:44:00] how do we relate to one another via social media right now? And that's not the primary focus of this conversation today, but can we just give a little hint and preview and of course I'm gonna invite you back for round tables about this. Matt Stone: 'cause I think it's, it's really important on, you know. It's not like there are people who take these extremist positions. I'm just off of all social media and I'm gonna go eat liver and live in the woods, but, you know, you know. Nina Froriep: My God, if there's one thing I will never eat in my life, it's liver, Matt Stone: Right. I hate, I hate it. Nina Froriep: a bullseye, but you know, that's, uh, yeah. Matt Stone: I am with you on that. yeah. I I, no liver for me. Never. Nina Froriep: yeah. Matt Stone: no, Yeah. Nina Froriep: Mm. Matt Stone: No, I don't care what you, I don't care what you do to it either. Oh, no. This doesn't even take, it's like, no, I can smell it a mile away. Nina Froriep: Yep. Matt Stone: know what it is. I don't want it. Okay. Yeah. Nina Froriep: So I'm, I'm glad we could agree on the liver. Um, you know, it's interesting that you bring up the, you know, off social media, blah, blah, blah. [00:45:00] Um, I'm actually invited into a couple of talks this summer, um, on the topic of, you know. Growing your business without social media. And then I get an invite, I'm like, you guys know I'm a LinkedIn specialist. Nina Froriep: Right. Um, but, and um, and this is the part of what I love about LinkedIn is, you know, LinkedIn is sort of a little bit on the outside of the social media world in that it is also in in my opinion, and obviously these hosts are, uh, smart women. Um, it's also a networking, um, tool, right? There's, there's a very strong component, um, that it doesn't does, that does not scream social media. Nina Froriep: And I think, uh, as such, LinkedIn cannot be ignored. And it's one of the reasons why I am so, um, you know, so happy to be on that platform and know how to use it well. Matt Stone: Absolutely. Yeah. And you know, there's all kinds of hot topics that I'm not gonna bring up [00:46:00] now even though I have them here 'cause I was Just in case we had time. But, um, I know we're running short on time, so I just. Nina Froriep: life so boring that we were gonna have time to talk Matt Stone: Oh, right. That that. Matt Stone: was the presumption. You got it. Exactly. That's actually the application for the show. Matt Stone: How boring is your life? And if you're low on the scale, less editing. Less editing. Yeah. Matt Stone: Well, don't have to edit it. There really was nothing there. Nina Froriep: yeah. Matt Stone: I should call it empty calories with Matt Stone. Come on by. It's a hostess cupcake. No nutrition. A little bit sweet. Over quickly. Uh, so, um, there's issues around the algorithm and what, you know, the role of bias is playing in the algorithm, uh, around, you know, gender and other things. Matt Stone: There's, um, you know, is AI slop just kind of, you know, making everything kind of crappy? Uh, can you really build relationships on LinkedIn? Hint, Yes, you can. Matt Stone: Um, right, but it does take being intentional about your [00:47:00] humanity and your humanness in that experience. Nina Froriep: Which is in real life, no difference, right? I mean, that's what I always try to tell people. It's like, you know, uh, it's like when people say like, oh, you know, there's, I dunno what to say in, in the dms. I don't know how to move the conversation forward. I'm like, the way you move a conversation forward when you're at a networking event holding a uh, uh, you know. Nina Froriep: A cocktail in your hand and having a conversation. You don't just like have somebody ask you a question and you go, don't even say I'm sorry, and you go to the bathroom and never come back. I mean, it's, it, it's the same on social media right. Or on LinkedIn particularly. and, you know, and maybe the AI slot is a great opportunity to stand out against it. Nina Froriep: Um, and, and, uh, and, and connect with those people you wanna be connecting with, you know? Matt Stone: I love that perspective. And I think the other thing about your story that's so crystal clear is 2026 is not the year when it started that you had to be able to pivot. Like the amazing, I mean like ai, what I [00:48:00] mean is AI is not the first massive disruption and you dealt with all kinds of places in your arc thus far and there's a lot more to go, but where you faced the music about some reality and then figure it out how, what your next play was gonna be. Nina Froriep: Yeah. Matt Stone: I mean, that's, you're bringing all of that to your clients, and I know personally that you bring that to, you know, all of your clients, is that perspective. Nina Froriep: Yeah. And, Matt Stone: because Nina Froriep: it don't even realize it, right. It's just so, such a part of me, right. That, yeah. No. Matt Stone: I, I think part of your, if I am right, um, a good part of your client base is not all of 'em, but there are a lot of people who are a good fit for you, who have had a career doing something, and now they're moving into the next. Nina Froriep: Phase Matt Stone: they were in corporate or they were in a, a career and now they're going on their own. Matt Stone: And I feel like you've got a lot to give those people. Is that is my perception right on, on that? Nina Froriep: Yeah. I mean, I, I don't, I don't look at [00:49:00] it that way, but now that you mention it, maybe I should make that a talking point when I, I, when I'm on the sales call. Yeah. I mean, there's certain, I mean, look at e. I just turned 60 at my age. If you haven't pivoted, then you've done something really wrong in your life. Nina Froriep: Right? And then I probably wouldn't be invited into, um, uh, a podcast such as this. So, um. There, you know, there's the life experiences, um, and the pivots and the changes that you just innately deal with. And I think for some people they happen automatically and are built in. You get married, you have children, the children leave the house, you're an empty nester, and now you stare at your spouse and go like, and what now? Nina Froriep: Right. So, but, and for me, they were just not built in. I, but they were, um, well, or maybe just built in differently because I had a business, I was running, my business is my life. And, um, I had to deal with, I always, I always joked, I said, Clockwise is a baby I never wanted. Right. Or the child, I never want it.[00:50:00] Nina Froriep: Um, so, you know, life just throws your curve balls and for all of us. Right. So I think there's maybe just, um. Yes, I've had these experiences, but other people my age will have had them too. They're just gonna be slightly different or totally different. Matt Stone: Yeah. Matt Stone: I, I admire your resilience sells you short. I mean, resilience is part of it, but you're not just resilient, you're curious. You wanna learn, you want to grow. And so you're, as my friend Tasha Eurich, wrote in her latest book, Shatterproof, you know, it's not just about resilience. 'cause if, if you're only trying to get back up after getting knocked down, eventually Matt Stone: the punch is gonna knock you out. Nina Froriep: Oh, absolutely. And Matt Stone: Yeah. Nina Froriep: day I stop learning that, that will be the day I die or I'm dead. Um, you know, it's very interesting. Um, Merle, um, since we're talking about relationships, Merle Worth, um, absolutely phenomenal filmmaker and a, and a big, big, big mentor of mine. I once said to her, I, over dinner, I said, you know, I'm really cl I'm looking for [00:51:00] something. I don't know what it is, but I think I'm getting closer and, you know, I can't wait to like find it. And she sort of, you know, put a fork down. She said, Nina, honey, I hope you'll never find it. And I looked at her like, what the F? I mean, you're being rude here. Nina Froriep: And she said, look, she said, life is all about finding it. Once you're found it, you're dead. And I'm like, oh, okay. I mean, she said it much more eloquently, but that was the gist of it. Matt Stone: I lie. Absolutely love that, man. The people, the characters. And I'm sure there's like a gazillion more of the characters you've brought into the stage here in your story. Incredible. I mean, we could do, we could do a whole episode on each one of them. Um, 'cause it's, it's so meaningful. Nina Froriep: Yeah, yeah, yeah. And Matt Stone: All right. We have a. Nina Froriep: and they've, they've been, I'm mentioning the ones that were positive. I've learned a lot from some very not nice people too, so, you know. Matt Stone: Yeah. Matt Stone: you and me both. You and me. Both my friend. Yeah. Okay. Let's wrap up here. I've got a little fun way of wrapping up. I have kind of a rapid fire question, kind of [00:52:00] a Nina Froriep: Oh dear. Okay. Matt Stone: wrap. You can do this. These are like oh yeah, Nina Froriep: It's Matt Stone: you got. Nina Froriep: Fix the printer. Fix the printer. Matt Stone: Yeah, yeah. No, you got this. The, we're we're going on air in three seconds. 3, 2, 1. Nina answer the question, Nina Froriep: Got it. Matt Stone: how do you fix a printer? Matt Stone: Yeah. Okay. I said, how do you fix a printer? Nina Froriep: Right. Matt Stone: All Right. It's called Make a PDF and don't print it. Yeah. Nina Froriep: Yeah. Matt Stone: So it's just a few questions. Some of them are silly, but, but they're a way to get to know you better, and then we'll get to semi-serious. But don't worry, they're not a heavy lift. Okay. Matt Stone: You ready? Nina Froriep: Okay. Yeah. Matt Stone: Okay. Matt Stone: Favorite breakfast food. Nina Froriep: Uh, lattes, Matt Stone: Love it. That counts. Least favorite breakfast food. Nina Froriep: uh, sausage. Matt Stone: Something that you must do in your lifetime that you have not yet done. Nina Froriep: There is a list. [00:53:00] Um, I would say see Patagonia. Matt Stone: What do you think is a word in your, in your world that is overused? Nina Froriep: How much time do we have? Matt Stone: Uh, two seconds. Nina Froriep: I mean. Two seconds. Um, oh my God, there's so many. Uh, choose one. Choose one. Nina, uh, fluff. Matt Stone: fluff. Nina Froriep: Mm-hmm. It's an AI word and I hate it with a passion. Matt Stone: Any underused words that come to mind? Nina Froriep: Nervous system. Happiness, balance. Matt Stone: Alright, now this is gonna, we're moving the needle slightly. A couple more questions. What is your best advice for a young entrepreneur who's experiencing their first big failure from their point of view? Nina Froriep: I think I, I, I, I sort of addressed it a little earlier in the conversation, which is that failure, as awful as it is, maybe even leads to, you know, financial hardship [00:54:00] or whatever. It will have been one of your most important learning lessons. Not today. Maybe not tomorrow, but soon enough. You Matt Stone: That's great. That's great advice. Yeah. Um, what are you most curious about right now? Nina Froriep: Um, I mean, I'm super curious to see how, um, how how the online space will morph under, you know, everything AI. So what are the checks and balances that are gonna come down the pike? Uh, and how are people gonna embrace it and not, and, and, and how will people be left behind? Because I think, especially at my age, that is a big consideration. Nina Froriep: Um, I have friends who never did the, did a proper transition, even at age 50 or so, and they're dead in the water. And I think we're gonna be even deader in the water if we don't move on with, with ai and make sure we [00:55:00] understand. Not, not, I just wanna flip the switch. I don't wanna know what happens when I switch to flip, flip the switch, right? Nina Froriep: I just wanna turn the light on, but I need to know where the, where the, the, the switch is and which room it lights up. Right? So I do need to know that. Matt Stone: Well, if anyone's gonna figure it out, it's you. So if someone's watching this and they're like, I want to get in contact with Nina, I like her. I wanna follow her work. Maybe. Maybe explore having her help me with my business or my LinkedIn presence, I'm guessing it's LinkedIn, but tell 'em, tell the people where can they find you? Nina Froriep: I mean, definitely LinkedIn. I'm the only Nina Froriep there, so it's, it's easy to find me. Uh, and then send me a DM and tell me that you, uh, heard me on the show so I have context. 'cause I love context. You can also, um, email me at nina@clockwiseproductions.com. Matt Stone: So email, LinkedIn, mention that you saw her on this show and that'll help as well. And uh, Nina, I know how to reach you and I'm glad I do. And thank you. for, uh, sharing [00:56:00] today. Really appreciate it. Nina Froriep: Thank you for asking questions that were different. Um, really appreciate that. Matt Stone: Awesome. All right. Well thank you for joining us. We are hard at work building this show, and we treasure your feedback and suggestions and thoughts. So please like and subscribe so you can follow the content. Matt Stone: And then don't be shy. Don't be shy, hit reply as Nina likes to write in her emails. Let us know what you think and we will see you next time. Thanks for watching.