STtalks #296 - Gaming, NFL Cook-offs & Sharing the Dairy Story with Dairy MAX, featuring Jennie McDowell
3 million dollars’ worth of dairy products sold, 3 million consumer impressions gained, all from two marketing campaigns that put dairy at the forefront of our consumers’ minds. Jennie McDowell, the Chief Strategy Officer of Dairy MAX, shares with us their mission drive demand for milk and dairy products, their strategic initiatives, and their innovative campaigns like creating a video game and partnering with the NFL. “What you do in a day may seem so mundane to you, it is absolutely fascinating to the people who are buying and eating your product.” Jennie states as she wraps up an…
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