Latest / Your Way Home with Hongbin Jeong
Under the Radar: Alibaba’s travel business Fliggy on travel demand before CNY, maximising GMV through partnership with Agoda, Booking.com, and odds of an IPO
Today we’re going to speak to a wholly owned subsidiary of Alibaba Group that focuses specifically on travel arrangements. Launched in 2016, Fliggy is an online marketplace that helps users in and out of China to book for flights, accommodation, train tickets, group travel essentials and attraction tickets. The firm said it leverages Alibaba Group’s product and technical development abilities to enhance its user experience and service capabilities to better meet consumer’s needs. So far, the platform has a user base of over 320 million registered users. But what is the significance of Fliggy…
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