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The Rohl Model: Marketing Luxury and Transitioning to Entrepreneurship
Joe welcomes Greg Rohl to the podcast. Greg has over 30 years of experience successfully marketing luxury products in a traditionally commodity-driven industry. Greg is now a coach and educator, helping professionals develop compelling storytelling abilities to connect the value of their premium offerings to customers' unmet needs. An expert in fighting commoditization, Greg co-authored the book "The Corporateneur Plan" along with his father Ken and Pamela Danziger. The book provides an actionable roadmap for aspiring entrepreneurs, drawing lessons from Ken's journey to building a successful…
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