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Under the Radar: Singapore-based haute perfumery brand Maison 21G on its rapid expansion and growth; On competing against Chanel, Christian Dior and Jo Malone
It is all about perfumes and fragrances today. And on that note, we want to bring you an inside look into a Singapore-based haute perfumery brand called Maison 21G. Founded in 2020, Maison 21G aims to make personalised perfumery accessible for all. The company says it is the first collaborative perfumery house for the luxury lifestyle generation, who wants to stand out from everyday common scents. But what does this mean? And of course, we can’t escape from talking about business models, and dollars and cents. The company achieved US$3 million in revenue in 2021 and said it is the number four…
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