Why Do We Fall for Charlatans?
What makes us vulnerable to charlatans? A new book by journalist Quico Toro takes a close look at charismatic manipulators from literal snake oil peddlers to crypto scammer Sam Bankman-Fried. We talk to Toro about how charlatans exploit our need for certainty, belonging and leadership — and why the tricks are old, but thanks to viral amplification on social media, the scale is new. Toro’s book, co-written with Moisés Naim, is “Charlatans: How Grifters, Swindlers, and Hucksters Bamboozle the Media, the Markets, and the Masses.” Guests: Francisco Toro, author, "Charlatans: How Grifters…
The skinny
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