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Jesse Garcia on the Wild Cheetos Story That Inspired Eva Longoria’s ‘Flamin Hot’

Everything has a story, including Flamin’ Hot Cheetos. In fact, the story behind the person who claims to have invented the flavor, Richard Montañez, was so good it warranted a film. “We worked very hard to make sure that it was entertaining as well as telling Richard’s story,” Jesse Garcia, who plays Montañez in the new Eva Longoria-directed film ‘Flamin’ Hot’ (June 9), told Newsweek’s H. Alan Scott. “When I first got the script, I knew the part was mine.” That’s because Garcia connected to Montañez’s story on a personal level. “He’s Mexican American, he came from not much money, which I…

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