Latest / We Are For Good Podcast - The Podcast for Nonprofits
253. Direct Mail Isn't Dead Yet... Here's the New Playbook - Mike Duerksen
Meet Mike. He's brought the truth - direct mail is not dead! We're talking through some super progressive strategies to breathe new life into your direct mail campaigns, tie them to your digital engagement strategy and explore how all of it will tee up your monthly and legacy donors too. We're reimagining direct mail with innovation and equity - tune in🎧 EPISODE HIGHLIGHTSMike’s story and journey to where he is today (3:30)The opportunity today with direct mail and direct marketing (6:00)Integrating direct mail into your development ecosystem (11:00)Thinking innovatively about how to leverage…
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