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208: An excerpt from The Purpose Revolution by John Izzo & Jeff Vanderwielen on Creating Engagement
John Izzo & Jeff Vanderwielen share an excerpt from their book, The Purpose Revolution. Episode 208: An excerpt from The Purpose Revolution by John Izzo & Jeff Vanderwielen on Creating Engagement Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits--they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity…
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