Latest / The Steve Harvey Morning Show / Rushion Interviews Dr. Jacqueline Dow, creator of J. Dow Fitness discussing how she landed over 1200 Target locations!

Transcript

Rushion Interviews Dr. Jacqueline Dow, creator of J. Dow Fitness discussing how she landed over 1200 Target locations! · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Welcome to Money Making Conversation Masterclass. I'm your host, Rashan McDonald.
• 0:04
  Speaker 1: I recognize that we all have different definitions of success.
• 0:06
  Speaker 1: For you and may be the size of your paycheck.
• 0:09
  Speaker 1: Mine has inspired people to accomplish their goals and live
• 0:12
  Speaker 1: their very best life. It's time to stop reading other
• 0:14
  Speaker 1: people's success stories and start writing your own. People always
• 0:18
  Speaker 1: talk about their purpose or gift. If you have a gift,
• 0:20
  Speaker 1: lead with your gift and don't let your friends, family,
• 0:23
  Speaker 1: or cork and stop you from planning or living your dreams.
• 0:26
  Speaker 1: My guests is Dr Jacklin Dow. Dr Dal believes that
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  Speaker 1: as a female entrepreneur and it's important that women continue
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  Speaker 1: to break barriers, pursue their wildest dreams, and leave a
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  Speaker 1: clearer path for the next generation. We'll talk about that.
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  Speaker 1: She frequently speaks on women's health issues and how that
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  Speaker 1: fuel of her career as in entrepreneur. J Dal Fitness
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  Speaker 1: caters to the body type of every woman by carrying
• 0:49
  Speaker 1: inclusive sizes that range from X S x S T
• 0:54
  Speaker 1: three x L on the heels of the target collaboration.
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  Speaker 1: The Day Day Dal Fitness Spring twenty twe T two
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  Speaker 1: collection features a combination of designs to help women look cute,
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  Speaker 1: feel comfortable, and relax, and they will build that self
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  Speaker 1: confidence and self esteem. There's so many women because of
• 1:11
  Speaker 1: their sizes, cannot may not have as they prioritize their
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  Speaker 1: health and commit to their fitness and nutritional goals. Please
• 1:18
  Speaker 1: work with the Money Making Conversations Masterclass, the one and owner,
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  Speaker 1: Dr jack On Dow. How you done? I'm great, Thank
• 1:26
  Speaker 1: you so much for having me. First of all, thank
• 1:28
  Speaker 1: you for coming on the show. Let's talk about your journey.
• 1:32
  Speaker 1: There's always a journey, you know, to go to save
• 1:36
  Speaker 1: to In O words, I always called this bragging because
• 1:38
  Speaker 1: that's a good thing to brag, to tell people what
• 1:40
  Speaker 1: you're doing. And right now you're telling people that the
• 1:43
  Speaker 1: jade you know, Jayal Fitness collection is in Target Spring
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  Speaker 1: collection was as a spring, there's a summer, there's a
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  Speaker 1: fallless winner. So this is just the start of your journey.
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  Speaker 1: But how did it all start? Dr Dow? So it
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  Speaker 1: all started about four years ago. Um. I have my
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  Speaker 1: doctorate in public health. My masters is focused on research
• 2:07
  Speaker 1: specifically in public health, and so I was really struggling
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  Speaker 1: as a as a public health practitioner to really identify
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  Speaker 1: a way to convey the message to women in a
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  Speaker 1: way that is conversational, right, in a way that is applicable,
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  Speaker 1: in a way that's fun, in a way that's sexy. Um.
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  Speaker 1: And so I really just decided to use fashion as
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  Speaker 1: my tool to have this really important conversation with women
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  Speaker 1: about their health. So that's really how jade Outfitness started.
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  Speaker 1: We started mainly online. I was relatively new to the
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  Speaker 1: Atlanta area at that time, and so Atlanta is the
• 2:50
  Speaker 1: hub for black entrepreneurship, and they were just an array
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  Speaker 1: of different in person shopping experiences that I participated in
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  Speaker 1: with the Village Market, Pretty Girl, Sweat Um with Atlanta
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  Speaker 1: until I really just pounded the pavements to take my
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  Speaker 1: products to my target audience instead of waiting on them
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  Speaker 1: to stumble on my website or my social media page.
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  Speaker 1: So that's that's really how we got started. Okay, let
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  Speaker 1: me back up a little bit here, because you said
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  Speaker 1: you trying to deliver a message and you use fashion
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  Speaker 1: as your tool to be heard for people to take
• 3:25
  Speaker 1: for people to um see it and then notice it
• 3:29
  Speaker 1: once they noticed that you had their attention, and then
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  Speaker 1: you was able to deliver What message were you trying
• 3:34
  Speaker 1: to deliver that you were not delivering, but fashion gave
• 3:37
  Speaker 1: you the lynch pin to deliver it. So the main
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  Speaker 1: message was number one, to prioritize your health right, UM,
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  Speaker 1: to take the time out, to make sure that you're exercising,
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  Speaker 1: to make sure that you're eating properly, to make sure
• 3:51
  Speaker 1: that we're managing our our mental and emotional health. UM,
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  Speaker 1: that we're prioritizing self care. And they're just certain things
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  Speaker 1: UM that as women we need to talk about, like
• 4:04
  Speaker 1: making sure that we're encouraging each other to go get
• 4:06
  Speaker 1: an amigram, right, to make sure that we're getting our
• 4:09
  Speaker 1: annual paths near, to have important conversations about you know,
• 4:12
  Speaker 1: how do how do we deal with um, how do
• 4:15
  Speaker 1: we get pregnant, how do we deal with infertility, how
• 4:18
  Speaker 1: do we bounce back, um, you know from pregnancy? And
• 4:22
  Speaker 1: so those were really just a few of the main
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  Speaker 1: um public health messages that I really felt like we're
• 4:29
  Speaker 1: important and I wanted to talk about with my audience. So, uh,
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  Speaker 1: by appealing to their advantage of their looks or how
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  Speaker 1: they can look fashion was your key. Now, that's that's good,
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  Speaker 1: that's a good idea. But who did you work with
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  Speaker 1: to develop these fashion items because you already told me
• 4:49
  Speaker 1: where your doctor is at and your undergraduates that you
• 4:52
  Speaker 1: said nothing about attending the fashion institute and so, but
• 4:56
  Speaker 1: you knew that health and fit fitness wear go hand
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  Speaker 1: in hand. And you also know that you know, we
• 5:04
  Speaker 1: all buy fitness clothes, and we know some I buy
• 5:07
  Speaker 1: just for style purposes and casual walking and casual workout
• 5:12
  Speaker 1: in the gym, and then you have something that's really
• 5:14
  Speaker 1: for throw exercising and running and jogging and full fall
• 5:19
  Speaker 1: out exercises. What did you bridge the line for your
• 5:22
  Speaker 1: fashion look for the audience that you were trying to reach,
• 5:26
  Speaker 1: and then we're gonna talk about that audience. Sure. Um
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  Speaker 1: So in regards to the apparel, like you said, I
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  Speaker 1: don't have a business background, I'm not a fashion designer.
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  Speaker 1: I did not go to fashion school. Um so that's
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  Speaker 1: really not my expertise. And so I would really say
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  Speaker 1: that's where the passion and the drive uh stepped in.
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  Speaker 1: And so initially I I'm just research really quality UM
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  Speaker 1: wholesale vendors UM. And then once I did that for
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  Speaker 1: a little while, I able to identify what my audience
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  Speaker 1: likes in terms of fit, in terms of color, in
• 6:07
  Speaker 1: terms of um pattern and things of that nature. And
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  Speaker 1: so that's that what that is what makes the partnership
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  Speaker 1: with Target so exciting because everything was created and designed
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  Speaker 1: by myself. So in terms of us sketching the designs,
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  Speaker 1: that was UM something that I did. Picking the color schemes,
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  Speaker 1: the pattern that you see on the crop top and
• 6:31
  Speaker 1: the leggings, those are things that I designed. So as
• 6:35
  Speaker 1: time went on, I really have the gun to really
• 6:40
  Speaker 1: start to sharpen my tool, so to speak, and you know,
• 6:45
  Speaker 1: come become more of an expert in the craft of
• 6:49
  Speaker 1: athletes your apparel designed, so that that has been really
• 6:52
  Speaker 1: exciting to see the growth over time. We will be
• 6:55
  Speaker 1: right back with more Money Making Conversations Master Class with
• 6:58
  Speaker 1: Rushan McDonald. Can I have your attention for a minute, friend,
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  Speaker 1: S Consumer Access dot up. Now let's return to Money
• 8:02
  Speaker 1: Making Conversations Masterclass with Rashan McDonald, which which I'm glad
• 8:08
  Speaker 1: you said, Roshan, I'm not a I'm a lot of
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  Speaker 1: design or not a fashion design like Partake which is
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  Speaker 1: on all stores at Target and you get on Delta
• 8:16
  Speaker 1: Airlines you see it. Uh, she's not a chef. She
• 8:20
  Speaker 1: got with a food scientist pre Relicious. You know. She
• 8:24
  Speaker 1: which is the number one African American ice cream soul
• 8:27
  Speaker 1: in the country and in the world. She is not
• 8:31
  Speaker 1: an ice creammaker. She got with a food scientist. So
• 8:34
  Speaker 1: you have to get with experts to become an expert.
• 8:36
  Speaker 1: And that's what you're saying here. And I like a
• 8:39
  Speaker 1: lot of people. They have these great ideas, but you
• 8:41
  Speaker 1: have to invest in it. You have spend a little money.
• 8:43
  Speaker 1: If you have a great idea, you know, just there
• 8:46
  Speaker 1: has to be money tied to it to give you credibility.
• 8:48
  Speaker 1: But you talked about the sketches and Target is not
• 8:51
  Speaker 1: gonna just put you in the store on the sketch.
• 8:54
  Speaker 1: So okay, So when is the distributor come into play?
• 8:58
  Speaker 1: And the people who started design making samples of your clothes,
• 9:02
  Speaker 1: when did that come into play? Because I don't want
• 9:04
  Speaker 1: them to miss that step when they listen, because it's
• 9:08
  Speaker 1: important that a lot of people are trying to be you.
• 9:11
  Speaker 1: But a lot of people understand you gotta have a
• 9:12
  Speaker 1: certain amount of capital because when you go into a
• 9:15
  Speaker 1: Target store and you start selling, they're gonna ask for more.
• 9:20
  Speaker 1: If you don't have more than you've lost that relationship forever, exactly.
• 9:25
  Speaker 1: Um So I think number one, regardless of where you
• 9:28
  Speaker 1: are in your journey, I think it's important to know
• 9:30
  Speaker 1: where you want to be. So even in the beginning,
• 9:33
  Speaker 1: before I even started jade outfitness. You know, I would
• 9:36
  Speaker 1: do UM, you know, I would sketch clothing and things
• 9:40
  Speaker 1: like that to say, if I would securing a collection,
• 9:43
  Speaker 1: this is what I would make. And you know I
• 9:45
  Speaker 1: would want, you know, a cop top of sleeves and
• 9:50
  Speaker 1: the biker share, So I would. I would You don't
• 9:53
  Speaker 1: have to wait until the opportunity presents itself before you
• 9:56
  Speaker 1: start investing in those things. And I would really say
• 9:59
  Speaker 1: starting seeing in those things as soon as possible. You know,
• 10:02
  Speaker 1: once you know that this is a desire, this is
• 10:04
  Speaker 1: a passion, don't wait for the opportunity to come to
• 10:08
  Speaker 1: start investing because a lot of times, like you said,
• 10:11
  Speaker 1: it's too late, because people really want to see, um,
• 10:15
  Speaker 1: some validity. You know, they want to see that you
• 10:18
  Speaker 1: you know what you're doing, that um, they can trust
• 10:21
  Speaker 1: you in this partnership, in in this collaboration. UM. So
• 10:26
  Speaker 1: I would say, whether it's partnering with another black owned
• 10:31
  Speaker 1: business or identifying your you know, going going ahead and
• 10:36
  Speaker 1: identifying your manufacturer that you want to work with, go
• 10:40
  Speaker 1: ahead and start making those steps so that when the
• 10:42
  Speaker 1: opportunity presents itself that you're ready. So I will say, um,
• 10:46
  Speaker 1: I have a great name facturing team. UM. They were awesome.
• 10:51
  Speaker 1: They were awesome, awesome, awesome, awesome, awesome UM. And so
• 10:54
  Speaker 1: like I said, I took the time to sketch the designs,
• 10:59
  Speaker 1: create that color schemes, the patterns was so it was
• 11:03
  Speaker 1: so much fun. UM. What you see UM here on
• 11:07
  Speaker 1: the rack. This is just like a small portion in
• 11:11
  Speaker 1: terms of like the design concept. UM. One thing that
• 11:16
  Speaker 1: was just so much fun to work on with the
• 11:17
  Speaker 1: pattern So we actually create I actually created like four
• 11:21
  Speaker 1: to five patterns and pattern have like a different color scheme, right,
• 11:27
  Speaker 1: and so it was just really fun to kind of
• 11:29
  Speaker 1: like really do a brained up and throw out all
• 11:31
  Speaker 1: of these ideas in terms of UM patterns and designs
• 11:36
  Speaker 1: UM and then kind of narrow it down to one.
• 11:38
  Speaker 1: So don't wait until the opportunity presents itself for you
• 11:42
  Speaker 1: to start investing in some of those things. Please please, please,
• 11:45
  Speaker 1: please please do yourself a huge favor and start now
• 11:51
  Speaker 1: now meaning that UM, not tomorrow with a plan. And
• 11:55
  Speaker 1: you know when we talk about this, who is your
• 11:57
  Speaker 1: audience dr down? You know, because we had excess to
• 12:01
  Speaker 1: be exit. That's a that's a huge range. So with
• 12:05
  Speaker 1: anything that you're trying to sell, you do focus a
• 12:07
  Speaker 1: certain size, like like you know, when you're selling T shirts,
• 12:10
  Speaker 1: you want you know you want large, and you want medium, large,
• 12:14
  Speaker 1: and extra large, a few extra lodges, but you definitely
• 12:16
  Speaker 1: gotta have that large when you when you focus your
• 12:19
  Speaker 1: your bonding amount of purchases to sell is going to
• 12:22
  Speaker 1: be a large range. So what is your audience range
• 12:25
  Speaker 1: that you're trying to sell to based on that range
• 12:29
  Speaker 1: of sizes that you that we discussed in the show. Sure,
• 12:33
  Speaker 1: So in terms of my target audience, I'm really focusing
• 12:36
  Speaker 1: on women. Um. I don't even want to put an
• 12:40
  Speaker 1: age on it because it's just the sizes to blow
• 12:45
  Speaker 1: my mind. Um. I have young teen girls who are
• 12:48
  Speaker 1: dancers wearing Gate Out fitness. I have a seventy one
• 12:53
  Speaker 1: year old woman who's really into health and wellness and
• 12:56
  Speaker 1: she wears it right. So it's it's hard to kind
• 12:59
  Speaker 1: of put boundaries on it in terms of age. But
• 13:04
  Speaker 1: what I tried to do is really speak to all
• 13:07
  Speaker 1: women regardless of where they are on their fitness journey.
• 13:11
  Speaker 1: So you might have you know, women who are naturally petite,
• 13:14
  Speaker 1: which I see all the time, who need a smaller,
• 13:17
  Speaker 1: extra small you know, you have your very popular sizes small, medium, large, UM,
• 13:22
  Speaker 1: and then you have women who may be naturally heavier
• 13:27
  Speaker 1: or starting their weight loss journey right so that you
• 13:30
  Speaker 1: might need those plus size UM pieces. So it's it's
• 13:33
  Speaker 1: it's it's very important for me to be inclusive UM
• 13:38
  Speaker 1: and so that's really why I wanted to focus on
• 13:41
  Speaker 1: making sure that we had a wide range in terms
• 13:45
  Speaker 1: of size because women we come in all shapes and sizes,
• 13:48
  Speaker 1: and so it's important that we we meet the need
• 13:52
  Speaker 1: of every woman, regardless of their size, regardless of their shape,
• 13:56
  Speaker 1: and regardless of where they are on their fitness journey.
• 14:00
  Speaker 1: And uh, I was putting your business hat on. That
• 14:03
  Speaker 1: was my question because in business, a certain a certain
• 14:06
  Speaker 1: product is going to sale. It's like if you have
• 14:08
  Speaker 1: a popular ice cream, they're gonna say, you know something,
• 14:10
  Speaker 1: we just want the chocolate because the chocolates, we can't
• 14:13
  Speaker 1: keep that on the shelf. And so my question to
• 14:16
  Speaker 1: you was not trying to minimize your reach, but to say,
• 14:20
  Speaker 1: from a business perspective, what taught you because you said
• 14:23
  Speaker 1: access to three l out of that, what is the
• 14:27
  Speaker 1: most popular sizes that are being sold now? And because
• 14:30
  Speaker 1: of that, will you focus more in that direction. That's
• 14:33
  Speaker 1: the question, because I know you don't want to say
• 14:35
  Speaker 1: that limit your age, because everybody should buy your clothes,
• 14:39
  Speaker 1: but size wise, there's a certain artist to say, I
• 14:42
  Speaker 1: love this, it feels if it's comfortable on me. I've
• 14:45
  Speaker 1: never been able to buy this type of leisure. Were
• 14:48
  Speaker 1: at leaders where that that worked for me? Um, this
• 14:51
  Speaker 1: is my leisure were forever? That was my question. Yeah,
• 14:54
  Speaker 1: So initially when I first started Jade Out Fitness, my
• 14:57
  Speaker 1: size smalls would just disappear. I had an in person
• 15:04
  Speaker 1: shopping experience. I remember I was doing an in person
• 15:07
  Speaker 1: shopping experience with the Village Market and here in Atlanta.
• 15:12
  Speaker 1: It was about two hours and two maybe a four
• 15:16
  Speaker 1: hour event, and every single item that I had in
• 15:20
  Speaker 1: a small was gone. That's how popular that particular size
• 15:25
  Speaker 1: was UM and I had an abundance of inventory UM
• 15:29
  Speaker 1: at that particular event. But it's very interesting that over
• 15:32
  Speaker 1: time the demand in terms of size it has changed.
• 15:36
  Speaker 1: Initially little small, now it's a medium in a large right.
• 15:41
  Speaker 1: So those trends, it's good to know, you know what
• 15:45
  Speaker 1: your hot ticket items are in terms of size and style.
• 15:49
  Speaker 1: But then you know as a as a business person,
• 15:51
  Speaker 1: you gotta really be cognizant of kind of where the
• 15:55
  Speaker 1: attention is going because it has changed over time. We
• 15:59
  Speaker 1: will be right back with more Money Making Conversations master
• 16:02
  Speaker 1: Class with Rushan McDonald. Now, let's return to Money Making
• 16:07
  Speaker 1: Conversations master Class with Rashan McDonald. There's a couple of
• 16:11
  Speaker 1: question that you presented to me that I I definitely wanted
• 16:13
  Speaker 1: to reach back home. You said, Dr Doal credits much
• 16:16
  Speaker 1: of a career success to the foundation she received from
• 16:20
  Speaker 1: attending HBCUs talk about the HBCU experience, and we talked
• 16:24
  Speaker 1: about that delta sigment dated fame in a minute to sure.
• 16:29
  Speaker 1: So I had the pleasure of attending Mahrry Medical College
• 16:34
  Speaker 1: UM in Nashville, Tennessee as well. I mean I received
• 16:38
  Speaker 1: my Master of Science and Public Health from A. Harry
• 16:41
  Speaker 1: and then I received my Doctor of Public Health degree
• 16:44
  Speaker 1: from Morgan State University. So I would say, I just
• 16:49
  Speaker 1: I love both of those institutions. And I would say
• 16:53
  Speaker 1: the one thing that I would like to share about
• 16:55
  Speaker 1: the hpc YOU experience is number one. I felt like
• 16:59
  Speaker 1: it prepared scared me not just for my career, but
• 17:02
  Speaker 1: it prepared me for life. It also prepared me to
• 17:05
  Speaker 1: be able to walk into any experience and be able
• 17:09
  Speaker 1: to hold my own. So I definitely credit both institutions
• 17:15
  Speaker 1: for my drive, um and tenacity and the ability to
• 17:21
  Speaker 1: to navigate this entrepreneur world. Now you originally from Chicago, correct,
• 17:26
  Speaker 1: I am cold Lily in five years, so you know
• 17:29
  Speaker 1: I can share some cold stories, but you know you're
• 17:32
  Speaker 1: born there, so you know more than I know. And
• 17:34
  Speaker 1: then now you're based in Atlanta, Georgia. And so you
• 17:37
  Speaker 1: went your school in Nashville McCarry and then Morgan State,
• 17:40
  Speaker 1: which is I believe Baltimore. Correct, yes, yes, so you
• 17:44
  Speaker 1: you've had a little journey to Chicago, Nashville, then East
• 17:47
  Speaker 1: Coast Baltimore, Nwya, Atlanta in Houston too. Okay, there's my
• 17:53
  Speaker 1: hometown and used to Texas, so I'll be there this
• 17:55
  Speaker 1: weekend in fact. So with that being said, these experiences
• 18:00
  Speaker 1: shape you. Correct, These these journeys have shaped you, and
• 18:03
  Speaker 1: I think shape your dreams and the possibilities. And I
• 18:06
  Speaker 1: always tell people to travel because if you get locked
• 18:09
  Speaker 1: down in your community or your thoughts, you really don't
• 18:11
  Speaker 1: understand how big your dreams could be. Talk about that
• 18:14
  Speaker 1: journey that is, because that to me is equally important
• 18:17
  Speaker 1: made j dal fitness or possibility. You know, HBCUs gave
• 18:22
  Speaker 1: you your education, but the journey and the places that
• 18:25
  Speaker 1: you live, including Houston, made you who you are today
• 18:29
  Speaker 1: and also expanded your reach as the dynamic availability of
• 18:33
  Speaker 1: people that you can sell your brand to talk about that.
• 18:37
  Speaker 1: That's very true. I think I've lived a number of
• 18:40
  Speaker 1: places as as you have said. Um, I traveled a
• 18:43
  Speaker 1: lot for school, UM, and I think every city really
• 18:50
  Speaker 1: taught me a different lesson. UM. So when I lived
• 18:55
  Speaker 1: in Nashville, I moved. I was originally from the South
• 18:58
  Speaker 1: side of Chicago. I went to you a predominantly white
• 19:01
  Speaker 1: institution for my undergraduate degree, and so when I went
• 19:04
  Speaker 1: to tour Mahrry in Nashville, it was like my first
• 19:08
  Speaker 1: time visiting an HBCU campus and like seeing I had
• 19:15
  Speaker 1: never had a black professor, you know, that was that
• 19:20
  Speaker 1: was that, you know, I couldn't believe it. I was
• 19:23
  Speaker 1: shell shocked, you know, like, not only do is there one,
• 19:26
  Speaker 1: but like majority of my professors looked like me. Um.
• 19:30
  Speaker 1: Now I'm not the only black student in the class.
• 19:33
  Speaker 1: I'm in a class full of, you know, students that
• 19:36
  Speaker 1: look like me. And so you know, it was definitely
• 19:40
  Speaker 1: an eye opening experience. UM. And like I said, both Ma,
• 19:44
  Speaker 1: Harry and UM and Morgan really prepared me to UM
• 19:50
  Speaker 1: kind of like eliminate that the eliminate the fear that
• 19:56
  Speaker 1: sometimes we have going into new spaces, UM, especially when
• 20:01
  Speaker 1: you know it's an unfamiliar space, or you might be
• 20:04
  Speaker 1: the only minority in the space, or you know you
• 20:06
  Speaker 1: feel like, Okay, well, how how do I you know,
• 20:10
  Speaker 1: kind of how how can I be seen or have
• 20:13
  Speaker 1: my voice heard? And so I think being connected with
• 20:17
  Speaker 1: HBCUs really helped me navigate that and it was really
• 20:21
  Speaker 1: important because again I continued to go into new cities
• 20:25
  Speaker 1: where I didn't know anybody, I didn't have a network.
• 20:28
  Speaker 1: So I'm really you know, starting from scratch here UM,
• 20:31
  Speaker 1: so to speak. And then when I graduated from I
• 20:38
  Speaker 1: graduated from Morgan, and then I got married. UM to Houston.
• 20:43
  Speaker 1: I absolutely love Houston. Oh my gosh. And when you
• 20:48
  Speaker 1: say you know, no, you pledged Delta Sienta, when did
• 20:52
  Speaker 1: you pledge when I lived in Houston? Okay? Cool? And
• 20:55
  Speaker 1: what year was that? That was cool? So I created
• 21:00
  Speaker 1: another powerful network for you where any city you go to,
• 21:04
  Speaker 1: if you had that network when you was in Baltimore,
• 21:07
  Speaker 1: in Nashville, and even left Chicago, it would have been
• 21:10
  Speaker 1: a different experience because that sisterhood. Because I remember, I'm
• 21:13
  Speaker 1: making side fire, so I always know that I have
• 21:15
  Speaker 1: a relationship in any city, in fact a lot of
• 21:17
  Speaker 1: countries that I can travel with that I can call
• 21:19
  Speaker 1: on somebody who can be there. And I'm not saying, hey,
• 21:22
  Speaker 1: if you don't pledge Gerard, you don't pledge in fraternity,
• 21:24
  Speaker 1: that you're making a mistake. I'm just saying that that
• 21:26
  Speaker 1: there's a bond, there's a relationship that can enhance your
• 21:29
  Speaker 1: business opportunities, but also socialized from a social standpoint, in
• 21:35
  Speaker 1: the community standpoint. It also keeps you focused talking about
• 21:38
  Speaker 1: that relationship, which I also believe played a key role
• 21:41
  Speaker 1: and you launching your business too. Correct. Yes, UM, so
• 21:45
  Speaker 1: when I lived in UH, I lived actually in Humble, Texas.
• 21:49
  Speaker 1: UM I pledged with the Norse Hairs alumnia where at absolutely,
• 21:57
  Speaker 1: like you said, sisterhood, was really that a meant that
• 22:00
  Speaker 1: I was searching for UM when UM kind of starting
• 22:04
  Speaker 1: my my journey with my sorority. And that's why I
• 22:08
  Speaker 1: said Houston is my favorite place because that is where
• 22:11
  Speaker 1: the majority of my lenseses are. But um, it definitely
• 22:15
  Speaker 1: had a huge impact on not just Jade All Finness,
• 22:19
  Speaker 1: but me as a person. Um. I also work as
• 22:22
  Speaker 1: a public health consultant and my boss as adulta she
• 22:26
  Speaker 1: was actually my my first supervisor and twelve years later
• 22:31
  Speaker 1: she's still she's still my boss, just in another context.
• 22:35
  Speaker 1: But you know, in my professional world, a lot of
• 22:39
  Speaker 1: the people that I work with are members of my sorority.
• 22:42
  Speaker 1: You know, if I UM, even with Jade All Fitness,
• 22:46
  Speaker 1: when I'm looking to hire people, you know, someone for
• 22:49
  Speaker 1: pr someone for this. My number one go to is like, Okay,
• 22:53
  Speaker 1: do we know a solar who have trust? Yes? And
• 23:01
  Speaker 1: it's it's kind of this automatic, I don't want to
• 23:04
  Speaker 1: automatic feeling of like family and comfort and you know
• 23:10
  Speaker 1: you have you have something in common. So it has
• 23:13
  Speaker 1: definitely had an impact just on me um as a person,
• 23:16
  Speaker 1: as a professional and as a businesswoman. But like you said, also,
• 23:22
  Speaker 1: I never knew that traveling to all of these different places,
• 23:25
  Speaker 1: how it would play out, Um, but it has been
• 23:28
  Speaker 1: really really helpful in regards to just like overall recognition
• 23:34
  Speaker 1: for the athletes your apparel, especially once UM we collaborated
• 23:38
  Speaker 1: with Target. You know, I it's not like, you know,
• 23:42
  Speaker 1: I'm from this place. I've lived here my whole my
• 23:44
  Speaker 1: whole life. I had people everywhere saying, oh my god,
• 23:48
  Speaker 1: you're a Target. Uh. And so you know, from my
• 23:52
  Speaker 1: husband's from North Carolina, oh my god. And on the
• 23:59
  Speaker 1: from otional um on the Black Beyond Measure promos, there
• 24:03
  Speaker 1: was like a picture of me, so there was no
• 24:08
  Speaker 1: with my name, and so it was literally I was
• 24:12
  Speaker 1: received tax messages and pictures and social media messages like
• 24:17
  Speaker 1: you're in Target, Oh my god. So that has definitely
• 24:21
  Speaker 1: um helped in terms of the success of the launch.
• 24:25
  Speaker 1: And you know, it's kind of just really bringing everything
• 24:28
  Speaker 1: full circle. Well, let's I'm talking to Dr Jacklin Dow.
• 24:32
  Speaker 1: She founded Jay Dow Fitness, which is in Target stores
• 24:36
  Speaker 1: right now. You know, you might go in there and go,
• 24:38
  Speaker 1: oh my god, she's she's telling the truth right here,
• 24:41
  Speaker 1: and buy it when you when you say oh my god,
• 24:43
  Speaker 1: purchase it simultaneously. Okay. The thing I enjoy about when
• 24:47
  Speaker 1: I talk to young entrepreneurs like you, and I talked
• 24:49
  Speaker 1: about the experience and to travel, because I've been fortunate
• 24:52
  Speaker 1: to live in New York City, live in Chicago, live
• 24:55
  Speaker 1: in Los Angeles, and originally from Houston. Living in Atlanta,
• 24:58
  Speaker 1: it allows me a sense of how people think, how
• 25:00
  Speaker 1: they what they eat, how they travel, what they look like.
• 25:04
  Speaker 1: And so you so you got that visual down. You know,
• 25:06
  Speaker 1: Chicago is a fantastic city live in. She kind of
• 25:09
  Speaker 1: she knows that period when when winner sets in and
• 25:13
  Speaker 1: winner stops, which is like maybe made and it starts
• 25:16
  Speaker 1: back up in September. And so she knows how Nashville
• 25:20
  Speaker 1: feels that culture, that that that energy that resonates in
• 25:24
  Speaker 1: that area. When you go to Baltimore, that whole East
• 25:26
  Speaker 1: Coast corridor where's more black people. And as just saying,
• 25:29
  Speaker 1: she's catering the black people. But you always have to
• 25:32
  Speaker 1: have a base that you want to build your loyalty too,
• 25:35
  Speaker 1: and then always tell people you have a base, You
• 25:37
  Speaker 1: always know what you can fall back on. If you
• 25:39
  Speaker 1: don't have a base, then you can be stumbling and
• 25:41
  Speaker 1: going who am I talking to? And that can confuse
• 25:43
  Speaker 1: you in your marketing plan. Now you know what is
• 25:46
  Speaker 1: the future of j DAL Fitness. You had a great launch,
• 25:50
  Speaker 1: Like you said, when you initially started out, the smalls
• 25:52
  Speaker 1: were popping. Now has moved up to the mediums and large,
• 25:56
  Speaker 1: so you realize that your audience base is growing, you know,
• 25:59
  Speaker 1: and that's that's a beautiful thing. So what's the future
• 26:01
  Speaker 1: for you and your product? Sure, So the majority of
• 26:06
  Speaker 1: this year we were really focusing on our target collaboration UM,
• 26:12
  Speaker 1: and so as that kind of winds down for that
• 26:15
  Speaker 1: particular campaign, we are kind of kind of going back
• 26:19
  Speaker 1: to business as usual, so to speak. So we have
• 26:23
  Speaker 1: recently launched our spring collection on jadal fitness dot com.
• 26:28
  Speaker 1: It is a combination between activewear and leisure apparel. We
• 26:33
  Speaker 1: have new fitness accessories UM. So we are really just
• 26:37
  Speaker 1: promoting in UM, getting the word out about our new
• 26:41
  Speaker 1: spring collection. And we don't want the partnership with mass
• 26:46
  Speaker 1: resells to just be a one time opportunity. And so
• 26:50
  Speaker 1: I'm definitely working on UM sketching new designs for collections.
• 26:56
  Speaker 1: But it would be really ideal for jadelf and is
• 27:00
  Speaker 1: to continue to partner with mass retail organizations UM and
• 27:06
  Speaker 1: provide athletes your apparel to women on a larger scale. Cool. Well,
• 27:09
  Speaker 1: I want to thank you for coming on Money Making
• 27:11
  Speaker 1: Conversations masterclass. Your journey isn't just started, you know, but
• 27:15
  Speaker 1: to get to the journey and the story you told
• 27:18
  Speaker 1: is compelling. That also reminds me the fact that you
• 27:21
  Speaker 1: know it's who you know and who you've created the
• 27:24
  Speaker 1: relationship with and that's the journey that allows that journey.
• 27:28
  Speaker 1: They have long term effects. And again thank you, Dr
• 27:31
  Speaker 1: Jack McDowell. J W J dal Fitness founded in ten
• 27:36
  Speaker 1: can be found on our website. The Spring Collection launched
• 27:39
  Speaker 1: out of Target stores. She wants to stand that lane
• 27:41
  Speaker 1: of business. You know, as you stand as she stays
• 27:43
  Speaker 1: that lane of business, you support her. So thank you again,
• 27:46
  Speaker 1: Dr Bow, Thank you. It's going to hear or see
• 27:49
  Speaker 1: any of my interviews on money Making Conversation master Class.
• 27:52
  Speaker 1: Please go to money Making Conversation dot com. I'm with
• 27:54
  Speaker 1: Sean McDonald. I am your hopes