Latest / The Steve Harvey Morning Show / Stephanie “Techlife” Humphrey (4th Appearance) Full Interview

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Stephanie “Techlife” Humphrey (4th Appearance) Full Interview · The Steve Harvey Morning Show

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  Speaker 1: Welcome to Money Making Conversation. I'm your host, Rashan McDonald.
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  Speaker 1: farmer or senior sister, an engineer at Locky Martin. That's
• 2:03
  Speaker 1: what she was. This is the third time on the show.
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  Speaker 1: She got an engineer and degree from HBCU School, Florida
• 2:10
  Speaker 1: in and then she went on over to the University
• 2:13
  Speaker 1: of Pennsylvania. She's the creator and founder of an online
• 2:16
  Speaker 1: similar called to Death Do You Tweet? The seminar helps
• 2:20
  Speaker 1: you understand the potential negative consequences of online behavior, especially
• 2:24
  Speaker 1: through social media, and gives helpful advice on how people
• 2:27
  Speaker 1: can main a positive can maintain a positive reputation in cyberspace.
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  Speaker 1: She's on the show to discuss her new book, Don't
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  Speaker 1: Let Your Digital Footprint Kick You in the butt, A
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  Speaker 1: lesson what not to do on the Internet to build
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  Speaker 1: your personal brand. Please welcome back back back to the
• 2:43
  Speaker 1: moneymaking conversations, Stephanie, Steph Tech Humphrey. Hey, how's it going girl.
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  Speaker 1: Let's listen. Listen. Don't let you let me do Don't
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  Speaker 1: let your digital footprint kick you in the bot Don't
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  Speaker 1: a lesson in what not to do on the Internet
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  Speaker 1: to build your personal brand. Okay, before we even start
• 3:06
  Speaker 1: talking about the book, let's go to the book to
• 3:09
  Speaker 1: change your board. This is R Sean McDonald recognized talent
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  Speaker 1: marketing Brandon Guru. People call CEOs, called me talent, called
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  Speaker 1: me build careers, marketing campaigns. Every book that comes to me, Steph,
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  Speaker 1: I read it. I read the out of respect because
• 3:26
  Speaker 1: I don't want to get on the phone with an
• 3:28
  Speaker 1: individual and kind of like ad lib through an interview
• 3:31
  Speaker 1: and and act like I read it. Okay, I get
• 3:34
  Speaker 1: to the LinkedIn portion of the book, okay, and change
• 3:41
  Speaker 1: my digital footprint. Right there, I realized, no, no, no,
• 3:48
  Speaker 1: no no no. I wish I said it was a tweak.
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  Speaker 1: It was not a tweak. I wish, I wish, I
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  Speaker 1: wish I would do a screenshot because I changed it up.
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  Speaker 1: It's beautiful now. It's beautiful now because she gives example.
• 4:01
  Speaker 1: She gives example of what something should look like in
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  Speaker 1: your book. She says, if if you if you're Emmy
• 4:06
  Speaker 1: Award winner, guess what, I'm an Emmy Award winner. That's
• 4:09
  Speaker 1: what really caught me. Right there, you said, if you
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  Speaker 1: Emmy Award winner, then you should start with okay, okay.
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  Speaker 1: I went back. I immediately went to Lincoln, to the count.
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  Speaker 1: All I had that was marking in and Brandon expert.
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  Speaker 1: That's all I said. I went, Oh my god, oh
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  Speaker 1: my god. Right there, I went, okay, now, okay, cool,
• 4:37
  Speaker 1: I got to slow down the reading in this chapter.
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  Speaker 1: I went down there, I put in there. If you
• 4:43
  Speaker 1: go there, now, go to RuSHA McDonald Lincoln. You'll see
• 4:46
  Speaker 1: a guy. And this is all because of Steph Chat
• 4:49
  Speaker 1: In her book, now you'll see two time Emmy Award winning,
• 4:55
  Speaker 1: three time in double A CP Image Award winning. That's
• 4:58
  Speaker 1: in there. There you go. Talent manager is in there.
• 5:04
  Speaker 1: There you go. Okay, Television producers in there, Live producer
• 5:09
  Speaker 1: isn't there. And then I took a recommendation. I put
• 5:13
  Speaker 1: public speaker boom because people are searching on that, you know.
• 5:20
  Speaker 1: And it's funny because I used I didn't have public
• 5:23
  Speaker 1: speaker in my headline for a long time either. Um,
• 5:26
  Speaker 1: but once I put it in there, I started getting
• 5:30
  Speaker 1: inquiries about speaking because that the headline is searchable people.
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  Speaker 1: There's there are specific keywords that people search on when
• 5:38
  Speaker 1: they're looking for people to try to you know, filter
• 5:41
  Speaker 1: out folks and and get directly to what they're looking for.
• 5:45
  Speaker 1: And if it's not in the headline, then you're missing
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  Speaker 1: out and getting weeded out of that search process. Okay,
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  Speaker 1: but it didn't stop there though. My friend I had
• 5:56
  Speaker 1: to go to the about sex, and that's where you went.
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  Speaker 1: If you talking in the third party, then you need
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  Speaker 1: to change that immediately, talk conversational, I win. I immediately
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  Speaker 1: went back over there. I went Rashawn him. He that's
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  Speaker 1: how I was talking, and I changed everything and said
• 6:19
  Speaker 1: I would do this. I me, I'm just telling you
• 6:25
  Speaker 1: your advice. I have an eight o'clock called my staff
• 6:30
  Speaker 1: every day and I could through zoom and I since
• 6:33
  Speaker 1: the pandemic hit, and so I told him the team,
• 6:37
  Speaker 1: I'm Interference deph Tech. Today. She changed my whole with
• 6:42
  Speaker 1: your whole, with your whole game up, I mean step
• 6:45
  Speaker 1: to well up up. Because people always could go into
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  Speaker 1: my profile on LinkedIn. They always people my proof trial starch,
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  Speaker 1: just always and the fact that I only had marketing
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  Speaker 1: and branding experts. I was tripping hall. I was tripping
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  Speaker 1: hall where I was missing two times Emmy Award winning
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  Speaker 1: and three times n Double ac Image Award winning television
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  Speaker 1: producer up there. Talent manager was not even up there,
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  Speaker 1: live produced, live event producer was not up there, and
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  Speaker 1: public speaking was not up there. That right there. I
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  Speaker 1: was just so ashamed. I was so ashamed. I was
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  Speaker 1: so ashamed. I was so ashamed. So I'm just letting
• 7:26
  Speaker 1: everybody know, we're just starting this call off, this interview off,
• 7:29
  Speaker 1: letting everybody know why she's on the show, because she's
• 7:33
  Speaker 1: that good and she's giving out advice that's amazing, and
• 7:38
  Speaker 1: also advice that can immediately change your footprint. That's what
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  Speaker 1: you show us about your footprint and reading this book,
• 7:45
  Speaker 1: cause you know I read the book. So she's we
• 7:47
  Speaker 1: didn't even talk about she's not even cautioned that. Now
• 7:49
  Speaker 1: she know I've read this book, and so let's talk
• 7:52
  Speaker 1: about why did you write the book? And we're gonna
• 7:55
  Speaker 1: just go break down different little scenarios which were really
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  Speaker 1: influential to me, and I was so just reinstated a
• 8:01
  Speaker 1: lot of things I tell people on every day that
• 8:03
  Speaker 1: you know, if you're a social media you are a brand,
• 8:06
  Speaker 1: you are a business, you're a company, and you need
• 8:08
  Speaker 1: to start acting like that. Okay, that's right. If you
• 8:11
  Speaker 1: sell cakes for a living and your social media doesn't
• 8:14
  Speaker 1: reflect that you sell cakes, then what are you doing right?
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  Speaker 1: Absolutely tell us about step Well, it's I I appreciate thanks.
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  Speaker 1: First of all, thank you for having me on again.
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  Speaker 1: It's always good to be here, and and thank you
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  Speaker 1: for saying that the book when I was writing it
• 8:30
  Speaker 1: is primarily targeted at middle, high school and early college students,
• 8:36
  Speaker 1: but it just warms my heart and blesses me so
• 8:39
  Speaker 1: much to know that a professional was also able to
• 8:43
  Speaker 1: get so much usefulness out of it because that lets
• 8:46
  Speaker 1: me know that it's reaching everybody, you know what I mean.
• 8:49
  Speaker 1: But it you know, I wrote it because, um, when
• 8:53
  Speaker 1: I go into schools, and because I speak to what
• 8:56
  Speaker 1: till that you tweet, I speak to students, parents and professionals.
• 8:59
  Speaker 1: But when going to schools especially, I was I was
• 9:02
  Speaker 1: getting literally any time I went into a school, principle
• 9:05
  Speaker 1: or a teacher or another administrator would say, you know,
• 9:08
  Speaker 1: do you have something else that you know we can
• 9:11
  Speaker 1: we can have that that we can buy, that we
• 9:14
  Speaker 1: can take back and and keep this conversation going. Because
• 9:17
  Speaker 1: the presentation was so good and the students were so
• 9:20
  Speaker 1: engaged in that conversation, we want to keep it going,
• 9:24
  Speaker 1: and we want to give our teachers something, you know,
• 9:26
  Speaker 1: to to continue to learning, and and that whole thing
• 9:29
  Speaker 1: literally every single time, and I had to tell them no,
• 9:32
  Speaker 1: you know, and and I realized that I was, I
• 9:34
  Speaker 1: was leaving a huge opportunity on the table. So um,
• 9:38
  Speaker 1: that was the primary motivation for writing a book, is
• 9:41
  Speaker 1: to make sure that you know, the kids had something
• 9:44
  Speaker 1: in their hand that they could refer to, that they
• 9:47
  Speaker 1: could go in and start thinking about what their brand
• 9:49
  Speaker 1: should look like because young people have it too, and
• 9:52
  Speaker 1: and that they could keep this book and and and
• 9:54
  Speaker 1: and and plan out their own brand strategy and content
• 9:58
  Speaker 1: strategy for how they wanted to live their life online. Okay,
• 10:01
  Speaker 1: let's talk about this. Let's get serious. Now we're talking
• 10:04
  Speaker 1: to the branding expert here. The phrase that's gonna keep
• 10:09
  Speaker 1: popping out over and over in this book is think
• 10:13
  Speaker 1: before you post, before you post, before you post. Class example,
• 10:21
  Speaker 1: why receive for the Philadelphia ego? Oh good lord, yeah, yes, yes,
• 10:28
  Speaker 1: and he should know better. I'm sorry I'm putting that
• 10:30
  Speaker 1: out there. He should do better. Definitely should know better.
• 10:32
  Speaker 1: But then another play, another person, Stephen Jackson, decided he
• 10:37
  Speaker 1: follow up with a post. So because they did not
• 10:40
  Speaker 1: think before they on social media, now they are apologizing
• 10:46
  Speaker 1: and guess what, that stays in their brand forever. They
• 10:49
  Speaker 1: can't do That's right, it's in it's an engine search.
• 10:54
  Speaker 1: We're gonna talk about all that stuff, but I just
• 10:56
  Speaker 1: wanted to bring up a quick example that's really made
• 11:00
  Speaker 1: headlines of not thinking before you post, because you talk
• 11:03
  Speaker 1: about that all the time, talked all the time. Well,
• 11:07
  Speaker 1: it's funny. I'll use another celebrity example, you know, Joy
• 11:10
  Speaker 1: Read just got her own UM evening talk show on MSNBC.
• 11:16
  Speaker 1: She's the first first African American woman to have a
• 11:19
  Speaker 1: nightly news program. Congratulations, and it's it's an awesome opportunity
• 11:24
  Speaker 1: for her and and and for for the people, for
• 11:26
  Speaker 1: the community. However, in one of the articles I was
• 11:29
  Speaker 1: reading about um disannouncement, they still refer but she got
• 11:35
  Speaker 1: in trouble. She she got a lot of trouble about
• 11:37
  Speaker 1: three or four years ago for right, and she got
• 11:43
  Speaker 1: in trouble for some stuff she had posted on her
• 11:45
  Speaker 1: blog from years before that. So it was I actually
• 11:49
  Speaker 1: used her example, I don't I I had it in
• 11:52
  Speaker 1: a version of the book. I'm not sure if it
• 11:54
  Speaker 1: made it into this version. Yes, yes, I use that
• 11:57
  Speaker 1: example because you know, the inter that is searchable and
• 12:00
  Speaker 1: recoverable always. And even though that blog where she wrote
• 12:04
  Speaker 1: that objectionable content had been you know, deleted off the web,
• 12:08
  Speaker 1: you know, in her mind, UM, they still were able
• 12:11
  Speaker 1: to find it, and they still referenced that in this
• 12:14
  Speaker 1: new article where they talked about her new role. So
• 12:17
  Speaker 1: that thing, even though it seems like she was able
• 12:20
  Speaker 1: to sort of apologize her way out of it, but
• 12:22
  Speaker 1: she didn't. That was the problem though, because you saved
• 12:24
  Speaker 1: me a book. In your book, you said she did
• 12:26
  Speaker 1: not apologize, she lied and try to act and play
• 12:30
  Speaker 1: dumbinant first at first. And that's the real problem with her.
• 12:34
  Speaker 1: Whole situation is that you in news, okay, your news.
• 12:38
  Speaker 1: Now you're supposed to be a face of honesty delivering
• 12:43
  Speaker 1: the facts, and then when you was hit in the
• 12:46
  Speaker 1: face with it, you backside. The same thing with I
• 12:51
  Speaker 1: think Brian Williams that's why he lost this slot on
• 12:56
  Speaker 1: on NBC and now he's on MSNBC because of the
• 13:00
  Speaker 1: fact that it was some history that came back when
• 13:02
  Speaker 1: you say, think what you think before you post. I'm
• 13:07
  Speaker 1: just telling everybody, this is a fantastic book, just not
• 13:10
  Speaker 1: like a book that. First of all, it's a good,
• 13:12
  Speaker 1: solid read. It's seventy one pages, so you can, like,
• 13:16
  Speaker 1: you know, if you just you can read it real
• 13:18
  Speaker 1: quick because it's you're gonna read it. You're not gonna
• 13:20
  Speaker 1: put it down because everything you're gonna go oh no, wow,
• 13:24
  Speaker 1: or it's gonna refresh you on your on the way
• 13:26
  Speaker 1: you're doing business, or you're going to educate on how
• 13:29
  Speaker 1: you educate, you on how you should do business, and
• 13:31
  Speaker 1: she puts in some amazing examples, amazing examples that are current,
• 13:37
  Speaker 1: not dated, but current situations that are relatable, relatable, happening
• 13:43
  Speaker 1: right now. Like I said, that's that's why we was
• 13:46
  Speaker 1: able to pull up to Sean Jackson and Stephen Jackson.
• 13:48
  Speaker 1: That's the day. I never run out of material, you
• 13:51
  Speaker 1: know when I'm when I'm doing it. And you know,
• 13:53
  Speaker 1: for the for the students that that are going to
• 13:55
  Speaker 1: get this book, they're also going to get examples about
• 13:57
  Speaker 1: site babullying. They're gonna get sexty exact amples. They're gonna get,
• 14:01
  Speaker 1: you know, all those different things. And I never run
• 14:04
  Speaker 1: out of material. I update my examples because I show
• 14:06
  Speaker 1: in my in my co presentation. When I go into schools,
• 14:09
  Speaker 1: I show them video clips, news video clips of these
• 14:12
  Speaker 1: things because I'm like, I can show you better than
• 14:13
  Speaker 1: I can tell you. You don't have to take my
• 14:15
  Speaker 1: word forward. This stuff is happening. And I literally can
• 14:18
  Speaker 1: get all new clips every year that I that I
• 14:22
  Speaker 1: do this presentation because people still continue to to make
• 14:26
  Speaker 1: these choices and these decisions about the things that they
• 14:30
  Speaker 1: post without without giving it a second thought. And and
• 14:33
  Speaker 1: that's all I'm trying to do is to get you
• 14:34
  Speaker 1: to take that one second before you hit submit, before
• 14:38
  Speaker 1: you hit posed. Now did something that you feel like
• 14:41
  Speaker 1: you believe in and you just want to stand on
• 14:43
  Speaker 1: this and this is your truth by all me. You know,
• 14:47
  Speaker 1: you know, don't let me stop you for that's your truth. Now,
• 14:52
  Speaker 1: that's your truth. You know you're gonna drink yourself in
• 14:55
  Speaker 1: the Confederate flag. That's that's all truth. That's your true
• 15:00
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• 15:04
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  Speaker 1: I really loved about the whole section when it came
• 17:10
  Speaker 1: to LinkedIn, because I looked at every day I looked
• 17:12
  Speaker 1: at you know, my name, how it was on the
• 17:14
  Speaker 1: link you I did, I did, I'm telling something, I'm
• 17:19
  Speaker 1: telling you walk me. I. I double check upgraded everything
• 17:26
  Speaker 1: on my LinkedIn account this morning. I swear to you.
• 17:29
  Speaker 1: I was up at four o'clock this morning because I
• 17:31
  Speaker 1: always read my books before I read them before the interview,
• 17:34
  Speaker 1: that where everything stays fresh in my mind. And so
• 17:37
  Speaker 1: I spent an hour updating. And because LinkedIn to me
• 17:41
  Speaker 1: are the modern day websites, That's how I always looking
• 17:43
  Speaker 1: at the the modern day website because of the fact
• 17:45
  Speaker 1: that it can put your career on there. You can
• 17:47
  Speaker 1: put photos on, your upload videos, you articles, and so
• 17:52
  Speaker 1: that's why it's so important to really have an accurate
• 17:56
  Speaker 1: LinkedIn account. And so I want to thank you before
• 17:59
  Speaker 1: we go a break, Just thank you personally for having
• 18:02
  Speaker 1: that chapter. I know this was a book I was
• 18:03
  Speaker 1: supposed to be reading just to discuss and I wasn't
• 18:06
  Speaker 1: supposed to be coming every talking about you and change
• 18:07
  Speaker 1: my whold LinkedIn account And thank you Jesus, you're you
• 18:11
  Speaker 1: saved my brand? Do you did? Because I'm I'm thinking
• 18:15
  Speaker 1: something definitely to go from marketing and branded expert. That's
• 18:19
  Speaker 1: all I had. That's all I had out that wrong
• 18:24
  Speaker 1: and then and then, but the beauty of it, I'm
• 18:26
  Speaker 1: just tell you before we go to break, she has
• 18:28
  Speaker 1: an example of how it should look. She shows you
• 18:30
  Speaker 1: how her LinkedIn account looks. I'm on the phone with
• 18:33
  Speaker 1: Steph Tech. I'm gonna calling. It's definitely Humphrey, She's HPC.
• 18:38
  Speaker 1: Let's talk about that a little bit. Uh. HBCU grad family.
• 18:42
  Speaker 1: You always like to bring up when when people who
• 18:44
  Speaker 1: are HBCU grads, you and engineer. I'm actually gonna feat you.
• 18:48
  Speaker 1: I'm starting this big HBCU Awards platform and I'm gonna
• 18:52
  Speaker 1: feat you you as one of my people on that
• 18:54
  Speaker 1: platform because I go into the education of hbc US
• 18:58
  Speaker 1: and you know then in there in the stand program
• 19:01
  Speaker 1: medical uh it because you know, people kind of see
• 19:04
  Speaker 1: HBCUs strictly as watching bands and football, and that's not fair.
• 19:09
  Speaker 1: And so I developed a platform called HBC Awards where
• 19:13
  Speaker 1: I look at the educational into growth of what HBCUs.
• 19:17
  Speaker 1: I always tell people, if it was not for HBCUs,
• 19:19
  Speaker 1: then I would not have I would not be where
• 19:22
  Speaker 1: I'm at today because they were built because they weren't
• 19:25
  Speaker 1: letting us in college. That's right, have you made me?
• 19:29
  Speaker 1: And so I talked to us about family before we
• 19:30
  Speaker 1: get it back into the book. Oh my gosh. You
• 19:33
  Speaker 1: know also that's that's in the first chapter too, about
• 19:37
  Speaker 1: your brand protecting your Yes, yes, because the thing about
• 19:41
  Speaker 1: your brand is, you know, we you can. You can
• 19:45
  Speaker 1: shape it and and mold it and create what you
• 19:48
  Speaker 1: want people to see about you online. But that's not
• 19:51
  Speaker 1: the only place that gets represented. You know, it's represented
• 19:54
  Speaker 1: when you when you shake your hand in person and
• 19:56
  Speaker 1: look somebody in the eye. It's represented when you send
• 19:59
  Speaker 1: that email, uh, that cold emails that person you want
• 20:02
  Speaker 1: to ask to be your Mentor's represented, you know, by
• 20:05
  Speaker 1: what somebody is saying about you when you're not in
• 20:08
  Speaker 1: the room. You know, all of those opinions that people
• 20:11
  Speaker 1: have about you go into your brand as well, but
• 20:13
  Speaker 1: you know, since I'm in tech and you know, engineer
• 20:16
  Speaker 1: and all that stuff, the digital footprint space is where
• 20:19
  Speaker 1: you know, I focused because that's where young people tend
• 20:23
  Speaker 1: to make the bulk of their mistakes, and you know,
• 20:26
  Speaker 1: and and things get a little bit dicey for them online.
• 20:29
  Speaker 1: So that's why we talk about the digital footprint. But
• 20:31
  Speaker 1: when you're talking about your brand, it's it's all of
• 20:34
  Speaker 1: those things. And you know, I wasn't representing my brand
• 20:37
  Speaker 1: super super well back in the day before I got
• 20:41
  Speaker 1: to fam you because I was recruited. I was recruited
• 20:44
  Speaker 1: very heavily by President Frederick S. Humphrey's no relation. He
• 20:48
  Speaker 1: hasn't mess at the end, I don't um but I
• 20:50
  Speaker 1: was recruited very heavily, and and blew him out, blew
• 20:53
  Speaker 1: him off completely. You know, he called my housewife when
• 20:56
  Speaker 1: I was a sening you're in high school, and I
• 20:57
  Speaker 1: didn't pick up. I didn't answer the own. I didn't
• 21:00
  Speaker 1: go to the information session. He was in town. I'm
• 21:03
  Speaker 1: originally from Pittsburgh, PA, and he was in town doing
• 21:06
  Speaker 1: an info session about FAMU. I didn't go. I didn't
• 21:09
  Speaker 1: bother with it. I said, I don't know nothing about no,
• 21:12
  Speaker 1: fam you who wants to go there. I want to
• 21:14
  Speaker 1: go to M I T or Georgia Tech or you know,
• 21:17
  Speaker 1: Stanford or somewhere like that. And and just really had
• 21:20
  Speaker 1: really didn't consider it at all. But but the grace
• 21:23
  Speaker 1: of God protects babies and fools. And you know, he
• 21:27
  Speaker 1: called me back a third time and he said, listen,
• 21:29
  Speaker 1: I want you to come to Florida A and M.
• 21:32
  Speaker 1: And at the time, he had an initiative where he
• 21:35
  Speaker 1: wanted to have more National Achievement scholars than any other university, yes,
• 21:41
  Speaker 1: any other university in the country. And he and he
• 21:44
  Speaker 1: did that during the time that president of Humphreys was
• 21:47
  Speaker 1: the president of FAMI. You uh, Florida and M had
• 21:49
  Speaker 1: more National Achievement scholars than any other school in the country.
• 21:52
  Speaker 1: And um and I was a National Achievement scholars So
• 21:55
  Speaker 1: that's why he had sort of targeted me to to recruit.
• 21:59
  Speaker 1: And you know, he's like, listen, I need you, I
• 22:01
  Speaker 1: need you down here. That that's all I can tell you.
• 22:03
  Speaker 1: And if you come, you won't have to pay a dime.
• 22:05
  Speaker 1: So I said, shoot, sign me up. And that's that's
• 22:08
  Speaker 1: what we don't we we had we just throwing up
• 22:10
  Speaker 1: money like that. I like me up. So UM got
• 22:13
  Speaker 1: a chance to go down and visit the university um
• 22:16
  Speaker 1: my spring break of my senior year in high school,
• 22:18
  Speaker 1: and just totally fell in love with the idea of
• 22:22
  Speaker 1: so many black people all together at the same space
• 22:29
  Speaker 1: with the same goal. I had never seen that before.
• 22:32
  Speaker 1: I mean my my high school. It wasn't predominantly black
• 22:36
  Speaker 1: or predominantly white. It was pretty mixed. Um. So, you know,
• 22:39
  Speaker 1: just that idea of being in a place where everybody
• 22:43
  Speaker 1: looked like you, and everybody and all of the professors
• 22:46
  Speaker 1: looked like you, and you know, and everybody was in
• 22:49
  Speaker 1: pursuit of you know, higher learning, higher education of better life.
• 22:54
  Speaker 1: That whole thing. It just it was life changing. It
• 22:56
  Speaker 1: was absolutely life changing. Wow, that's great. Let's let's go
• 22:59
  Speaker 1: to some of the things that you talked in the book.
• 23:02
  Speaker 1: Let's talk about what exactly is a digital footprint, because
• 23:05
  Speaker 1: you discussed that. So that is, yes, your digital footprint
• 23:09
  Speaker 1: is any and all of your electronically connected activity, email,
• 23:14
  Speaker 1: social media, emails, group chat, you know, emails, google, searches,
• 23:20
  Speaker 1: um anything that anything connected to the internet. Anything connected
• 23:24
  Speaker 1: to the Internet is your makes up your digital footprints.
• 23:28
  Speaker 1: So when you're talking about how that informs your personal brand.
• 23:31
  Speaker 1: You need to understand that all of that goes into it,
• 23:35
  Speaker 1: because all of that stuff is something that is searchable
• 23:38
  Speaker 1: and recoverable if you can find it and bring it
• 23:41
  Speaker 1: back up to show somebody. That's a part of your
• 23:43
  Speaker 1: digital footprint. Because because initially with the with the with
• 23:47
  Speaker 1: the family connection, you will not representing your brand correctly.
• 23:51
  Speaker 1: Use represents brand as a as a lazy person. You
• 23:55
  Speaker 1: represent your brand as a person who don't call back
• 23:58
  Speaker 1: a person who you know who to add a minimum,
• 24:00
  Speaker 1: I could have called the man back right right, So
• 24:03
  Speaker 1: that was that. That was a representative. That's one of
• 24:05
  Speaker 1: the things you talk about. That's why you tell your
• 24:07
  Speaker 1: story of the book is that it all starts with you,
• 24:10
  Speaker 1: your brain, It all starts with you. It all starts
• 24:12
  Speaker 1: with you. Absolutely, And he could have He would have
• 24:15
  Speaker 1: been well within his right to say, that's a little girl.
• 24:18
  Speaker 1: You know what I mean, forget her? You know what
• 24:20
  Speaker 1: I mean, I got, I got plenty of national there's
• 24:23
  Speaker 1: plenty of national team of scholars in the country. That
• 24:25
  Speaker 1: what you forgot, Steff, you forgot? You forgot. See you
• 24:27
  Speaker 1: are in football terms, you are five star recruit, saying
• 24:32
  Speaker 1: just let me just slowing this down. Staff. You know
• 24:34
  Speaker 1: you because you have changed with Shawn's life and LinkedIn,
• 24:37
  Speaker 1: So I gotta call your five star recruits. See, five
• 24:40
  Speaker 1: star recruits can kind of like be stupid a little bit,
• 24:44
  Speaker 1: and it still getting scholarships, you know, because because it
• 24:50
  Speaker 1: was a blessing. Because when I'm reading your book, it
• 24:53
  Speaker 1: is so many things that I was just like, first,
• 24:56
  Speaker 1: one of the things you say is writing skills, Okay,
• 24:59
  Speaker 1: and I I I it's free, but it also can
• 25:03
  Speaker 1: purchase it. It's called grammar Lely grammar. And so every
• 25:07
  Speaker 1: time I send an email, it pops up. Every time
• 25:11
  Speaker 1: I go on LinkedIn, it pops up. If I want
• 25:13
  Speaker 1: to check my spelling, check my words, check my commas,
• 25:17
  Speaker 1: check my parentheses, check everything, and the same thing, especially
• 25:20
  Speaker 1: when I'm writing an extended email, it pops up. And
• 25:24
  Speaker 1: so there are things out there that will that protect me,
• 25:28
  Speaker 1: that will help you. And like I said, it's free,
• 25:33
  Speaker 1: it's free, but you can upgrade it beyond free. But
• 25:36
  Speaker 1: I just know that when you say writing skills, that's
• 25:39
  Speaker 1: what I'm just saying. It's such a wonderful book, Staff,
• 25:41
  Speaker 1: and that you've written because of the fact that one
• 25:45
  Speaker 1: chapter totally rewrote my whole LinkedIn prop platform, and then
• 25:50
  Speaker 1: other great chapters reminded me the importance of what I'm doing.
• 25:55
  Speaker 1: State of course, State of course, Yes, yes, content is king,
• 26:00
  Speaker 1: but consistency it's queen, you know, and have just made
• 26:03
  Speaker 1: that up. I'm gonna use that again. It's true though,
• 26:09
  Speaker 1: continent is king, but consistent. People want to hear what
• 26:12
  Speaker 1: people want to hear what you have to say. But
• 26:14
  Speaker 1: you gotta keep saying and you and you can't be
• 26:17
  Speaker 1: wishy washy and flaky about how often you posed or
• 26:21
  Speaker 1: when you posed or and it doesn't have to be
• 26:23
  Speaker 1: every day. I think that's where people get, especially people
• 26:26
  Speaker 1: that are trying to grow their followers. I get questions
• 26:28
  Speaker 1: all the time, but how can I get my phone?
• 26:29
  Speaker 1: I got this business, you know, the cupcake shop or whatever.
• 26:33
  Speaker 1: And then I go and look at their feed and
• 26:35
  Speaker 1: you know, their last post was from two weeks ago,
• 26:38
  Speaker 1: and and that's just not but but but you, that's
• 26:42
  Speaker 1: a lot of work. That's a lot of work. But
• 26:44
  Speaker 1: I gotta it's a lot of work. But you have
• 26:47
  Speaker 1: to understand, number one, it doesn't have to be every day.
• 26:49
  Speaker 1: When I say consistent, I don't mean every day, all,
• 26:53
  Speaker 1: do we say something stuff? Can I say something? First
• 26:55
  Speaker 1: of all, let's say something about this. We're in an
• 26:57
  Speaker 1: era where used it used to be what you had
• 27:00
  Speaker 1: to get on the radio show, product commercial by print
• 27:03
  Speaker 1: ad and now they have a system out here that's free,
• 27:06
  Speaker 1: that's free. All it takes is effort, consistency and planning. Okay, now,
• 27:12
  Speaker 1: now that's that's the key in this conversation. Now effort. Now,
• 27:16
  Speaker 1: if it's effort and this will be something that you
• 27:18
  Speaker 1: want to do. Now, they're supposed to be your dreams,
• 27:20
  Speaker 1: supposed to be your gift. I'm supposed to be your passion.
• 27:24
  Speaker 1: Where the complaints coming from. So if if it's difficult
• 27:27
  Speaker 1: for you to post about your cupcakes, tell the story
• 27:30
  Speaker 1: about your chicken wings, you might want to get out
• 27:33
  Speaker 1: that business. Because if you don't have the passion to
• 27:36
  Speaker 1: excitedly tell people what excites supposed to excite you it
• 27:40
  Speaker 1: makes you your money, then that's a problem that you
• 27:42
  Speaker 1: need to really research and move on to the next
• 27:45
  Speaker 1: story because that storyline is not gonna last. And that's
• 27:47
  Speaker 1: what happens for people all the time. It is. But
• 27:51
  Speaker 1: it's tough because, especially if you are a small business
• 27:53
  Speaker 1: owner and you're you're doing everything yourself. You're the marketing team,
• 27:56
  Speaker 1: you're the distribution, you're the and you got to go
• 27:59
  Speaker 1: back and private kicker wings or bake the cupcakes too.
• 28:02
  Speaker 1: You know, that's just one more thing to do after
• 28:05
  Speaker 1: a long day. But you know, prioritizing it by maybe
• 28:09
  Speaker 1: taking you know, three hours on a Sunday and scheduling
• 28:13
  Speaker 1: some stuff to go out. There are tons of free
• 28:15
  Speaker 1: tools that you can use to do that, like Buffer
• 28:18
  Speaker 1: or hoop sweet um. But but but, and again, it
• 28:22
  Speaker 1: doesn't have to be every day. If people know that
• 28:24
  Speaker 1: you're gonna post some some some delicious you know, mouth
• 28:28
  Speaker 1: water and pictures of cupcakes on Monday, Monday and Friday,
• 28:31
  Speaker 1: they come to expect that. So they know that's when
• 28:33
  Speaker 1: they can that's when they'll see your content. So you know,
• 28:36
  Speaker 1: whatever that is, whatever that looks like for you and
• 28:38
  Speaker 1: what you're comfortable with, you know, make that happen. But
• 28:41
  Speaker 1: just be consistent. I'm talking to Stefinitie, Steph Tech, Comfrey Family,
• 28:46
  Speaker 1: grad UH Florida and m HPCs. You uh, don't let
• 28:51
  Speaker 1: your digital footprint kick you in the butt. A lesson
• 28:54
  Speaker 1: what not to do on the Internet to build your
• 28:56
  Speaker 1: personal brand where can you get these books or this book?
• 29:00
  Speaker 1: It will launch officially on August tent so you'll be
• 29:03
  Speaker 1: able to geting on Amazon there, but you can pre
• 29:05
  Speaker 1: order it right now on my website till that few
• 29:08
  Speaker 1: tweet dot com Okay, cool? Uh, Simon ad send me
• 29:11
  Speaker 1: a banner so I can put it in my newsletter
• 29:13
  Speaker 1: this week. Okay, I'm gonna put a little nice little
• 29:16
  Speaker 1: quote that you change my brand and LinkedIn, I recommend more.
• 29:19
  Speaker 1: I'm gonna endorse you in my news letter this week. Okay, okay, cool.
• 29:23
  Speaker 1: There's a couple of things that were in the in
• 29:25
  Speaker 1: the book. It was some it was some lingo that
• 29:27
  Speaker 1: you threw out there that I want to talk about
• 29:29
  Speaker 1: that and SEO like you know where the s CEO
• 29:32
  Speaker 1: is a search engine optimization and let's talk about who
• 29:36
  Speaker 1: is the Icloud's side. You know a lot of your
• 29:39
  Speaker 1: wayback machine and talk about t T I don't kept
• 29:42
  Speaker 1: going where's t O S where's the old terms of service? Okay? Cool?
• 29:45
  Speaker 1: So so let's let's start with the s c O.
• 29:48
  Speaker 1: S CEO. Search engine optimization s c O is very
• 29:52
  Speaker 1: important and I don't think people really pay enough attention
• 29:55
  Speaker 1: to it because it's it's a it's a really involved algorithm. Basically,
• 30:01
  Speaker 1: so when you google something, you know, say you google
• 30:04
  Speaker 1: little Black Dress, you know, the first thing that comes
• 30:07
  Speaker 1: up might be macys dot com, then northrom dot com,
• 30:10
  Speaker 1: then Sex's Avenue or whatever. However that order comes up.
• 30:14
  Speaker 1: There's a reason for that, and that search engine optimization.
• 30:17
  Speaker 1: That search engine optimization is the the order in which
• 30:21
  Speaker 1: things get returned in search. And there's a lot of,
• 30:26
  Speaker 1: you know, stuff going on behind the curtain that makes
• 30:28
  Speaker 1: that happen, a lot of stuff you can do for
• 30:30
  Speaker 1: your website, for your social media, for whatever. But the
• 30:35
  Speaker 1: reason it's important is because depending on how you depending
• 30:39
  Speaker 1: on what your digital footprint looks like, you have some
• 30:44
  Speaker 1: little bit of control over what that search result looks like.
• 30:48
  Speaker 1: So if you've never Googled yourself, I say, that's where
• 30:51
  Speaker 1: you start Google yourself and see what comes back. You know,
• 30:53
  Speaker 1: you never know. You you may be thinking you're out
• 30:55
  Speaker 1: here killing the branding game and the marketing game, but
• 30:59
  Speaker 1: your name doesn't show up on a Google search and
• 31:01
  Speaker 1: tell five pages in or there might be somebody out
• 31:05
  Speaker 1: here that has your same name that's getting better search
• 31:07
  Speaker 1: results as you, and that that maybe you don't want
• 31:10
  Speaker 1: people to to associate with your name. You know, maybe
• 31:13
  Speaker 1: it's a porn star, maybe it's somebody with a criminal
• 31:15
  Speaker 1: record or something like that. So, um, so you wanna
• 31:19
  Speaker 1: you want to have as much control over what the
• 31:23
  Speaker 1: Internet knows about you and shows other people about you
• 31:27
  Speaker 1: as possible. So your digital footprint should reflect that. So
• 31:31
  Speaker 1: you should be taking advantage of as many social platforms
• 31:34
  Speaker 1: as possible, because social media platforms do excellent s c O. UM.
• 31:39
  Speaker 1: So if you have an account with that platform and
• 31:41
  Speaker 1: your account is complete and all the required fields or
• 31:44
  Speaker 1: or filled in, and you've got a photo and you
• 31:46
  Speaker 1: gotta BUYO and all that good stuff, and you're engaging
• 31:49
  Speaker 1: with the platform, those will come up near the top.
• 31:52
  Speaker 1: If you have your own website, that will usually come
• 31:55
  Speaker 1: up right near the top. If you have a YouTube channel.
• 31:57
  Speaker 1: You know, however, many as many digital such as you
• 32:00
  Speaker 1: can get, uh, those will usually bubble up to the top.
• 32:03
  Speaker 1: And then you know, depending on who you are, if
• 32:06
  Speaker 1: you if you can get any media attention, that kind
• 32:09
  Speaker 1: of stuff usually comes up on the first couple of pages.
• 32:11
  Speaker 1: So so when you're when you're thinking about how I
• 32:13
  Speaker 1: build my digital footprint so that you know when someone
• 32:17
  Speaker 1: googles me, they see the stuff I want them to see.
• 32:20
  Speaker 1: You think about those digital assets that you have access to,
• 32:24
  Speaker 1: and honestly, you know we we we talked about LinkedIn
• 32:26
  Speaker 1: a lot, this this type, this hour. But that's a
• 32:29
  Speaker 1: brook place to start if you don't have your own
• 32:31
  Speaker 1: website yet, or if you don't plan on getting one.
• 32:33
  Speaker 1: LinkedIn is a great place to start for anybody because
• 32:36
  Speaker 1: their s c o is amazing. LinkedIn is still the
• 32:39
  Speaker 1: first thing that comes up when you search my name
• 32:41
  Speaker 1: and I have a website, I have a website, I
• 32:43
  Speaker 1: got Instagram, I got everything. But LinkedIn is still the
• 32:46
  Speaker 1: first thing that comes up. So because it was built
• 32:49
  Speaker 1: right and you had the right information in there, unlike
• 32:51
  Speaker 1: with McDonald. That's why mc LinkedIn account never down at
• 32:57
  Speaker 1: the bottom. Down at the bottom is terrible. It's just
• 33:00
  Speaker 1: just terrible. I'm talking to my friend Stephanie Stephtech Humphrey.
• 33:05
  Speaker 1: Her book entitled Don't let your Digital Footprint Kick You
• 33:09
  Speaker 1: in the Butt. A Lesson in what not to do
• 33:12
  Speaker 1: on the Internet to build your personal brand. It's only
• 33:14
  Speaker 1: seven one pages. It's amazing. But before I go, I
• 33:17
  Speaker 1: wanted to talk about this little thing. And I think
• 33:19
  Speaker 1: that was catches the attention of high school students when
• 33:21
  Speaker 1: you go over there, teenagers and and these photos they
• 33:25
  Speaker 1: sent out semi nude or for nude, and it can
• 33:29
  Speaker 1: just damage their whole careers. Uh. Talk about that because
• 33:33
  Speaker 1: I know a lot of parents listen and they can
• 33:36
  Speaker 1: tell their child h warning about this situation because they
• 33:39
  Speaker 1: heard it on money making conversations. That plays a role
• 33:41
  Speaker 1: in this book. I'm telling you, this book covers a
• 33:44
  Speaker 1: cyber bullying and revenge porn uh iicloud a photo upload.
• 33:48
  Speaker 1: It's an amazing book that Stephanie. But stephan before we leave,
• 33:52
  Speaker 1: talk to us about that. Yeah, kids really have to
• 33:55
  Speaker 1: be careful with that because I know that's the way
• 33:57
  Speaker 1: that they communicate these days, and that's the way they alert,
• 34:00
  Speaker 1: and that's how relationships UH interact these days. But that
• 34:04
  Speaker 1: kind of thing will follow you around the web forever.
• 34:07
  Speaker 1: You can go on YouTube right now and google revenge
• 34:10
  Speaker 1: porn and you'll see women thirty thirty five years old
• 34:14
  Speaker 1: that sent a photo when they were seventeen that still
• 34:17
  Speaker 1: comes up when you search for their name. That still
• 34:20
  Speaker 1: is keeping them from getting the jobs they want and
• 34:22
  Speaker 1: and living the life that they want because of this
• 34:25
  Speaker 1: one time when this one boy, you know, asking for
• 34:29
  Speaker 1: this picture. So we really got to stress to to
• 34:32
  Speaker 1: our young ladies, especially that you know, it's just not
• 34:36
  Speaker 1: worth it. It's just not worth it. But I won't
• 34:38
  Speaker 1: tell who is worth it. The tech Queen, Steph Tech,
• 34:43
  Speaker 1: she's got it going on. You know. I always enjoyed
• 34:45
  Speaker 1: when you come on my show. I always appreciate you
• 34:47
  Speaker 1: taking the time to come on my show. We always
• 34:49
  Speaker 1: have a great time. But the information you give is
• 34:51
  Speaker 1: always uh. I think life changed because of the fact
• 34:54
  Speaker 1: that people's lives they don't listen, you know, if they
• 34:57
  Speaker 1: don't think before they post, it can really change their future.
• 35:00
  Speaker 1: Currently because the pastor in the social and digital world,
• 35:04
  Speaker 1: the past don't leave you. It's just hanging out there
• 35:07
  Speaker 1: in cyberspace. You can click to lead. All you want
• 35:09
  Speaker 1: is athletes that the baseball football from the past when
• 35:14
  Speaker 1: it was in high school and said little racial statements
• 35:17
  Speaker 1: that are coming back to haunt them and having to
• 35:19
  Speaker 1: apologize and all these things. Steph. All I need from
• 35:22
  Speaker 1: you is a banner so I can promote your book
• 35:24
  Speaker 1: on my social media. I will also promote you in
• 35:27
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