FOMO (Fear of Missing Out) in Marketing vs. Respect For Your Audience

Business Tao with George Kao · May 12, 2022 · 25m

"There are only TWO spots left in the program. Sign up now!"This is the kind of email we might receive from a conventional marketer.They have not taken the care to consider how this makes the audience feel. They're doing this because it "works" to get those openings filled.When they say there are 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest of the people supposed to do? "Feel left out" is the unfortunate answer.This is the biggest problem in marketing today -- doing things that are expedient, that "work" to achieve a short-term result for profits…