SPOS #242 - Marketing Innovation With Edward Boches

Thinking With Mitch Joel · Feb 27, 2011 · 1m

Welcome to episode #242 of Six Pixels Of Separation - The Twist Image Podcast. What will it take for there to be true innovation in Marketing? It's not just a question that I kick around at the office, on the Blog or on this Podcast. It's something that Edward Boches grapples with daily. Edward is the Chief Innovation Officer for the advertising agency, Mullen. Mullen was recently celebrated as the #3 agency of the year of Ad Age's Agency A-List. Their work with clients like Zappos and Jet Blue has not only been innovative for it's traditional mass advertising, but because of how the agency…