Latest / Lifelong Learning With A. A. Khatana
1 Is your business model secretly keeping you poor?
Most entrepreneurs run their companies backwards by designing products for themselves rather than the marketplace. This inward-looking approach traps them in a brutal price race to the bottom against competitors who dictate their margins.The key to breaking this cycle lies in understanding that not all markets or business models are created equal. By graduating from commodity and mass markets into the Premium Value Market, you free your pricing from the constraints of raw material costs or generic industry standards. Establishing a proper frame allows you to successfully command high-ticket…
The skinny
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