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Under the Radar: IWD Special - Zora Health on the intricacies behind bridging the fragmented fertility services market
One in every six people. That’s the estimated odds of infertility among people of reproductive age worldwide. But it appears that the fertility services market is highly complex with segments such as egg and embryo banking, frozen non-donor, and fresh donor fertility treatment. Not only that, the market is also highly fragmented, with a large number of small players. In fact, Research and Markets said the top ten competitors in the market made up just 6.26% of the total market in 2020. What that means is that it is tough for someone seeking fertility treatment to know which player to reach…
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