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Latest / The Retail Journey

Social Commerce Secrets: Outperforming Million-Dollar Ads

Ready to rethink what retail growth actually looks like? We bring back Twilla Brooks, president and CEO of Lynette Create and Innovate, to unpack a fast, practical playbook for building brands that last, from the first e-commerce listing to staying on shelf at scale. Twilla draws on years launching brands at Walmart and Macy’s, then flips the script as a founder running a digital-first consulting firm with a sharp focus on brand strategy, marketing, and community impact.We dig into the real startup mechanics no one talks about: ACH setups, business banking fees, and how to pay yourself…

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