Latest / The Steve Harvey Morning Show / Alan Rosen Full Interview
Transcript
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- 1:21Speaker 1: heart or text I Heeart to five hundred, five hundred.
- 1:24Speaker 1: My next guest celebrations this day, all the time with
- 1:27Speaker 1: the world's most fabulous Cheesecake from Junior's Restaurant. The man
- 1:30Speaker 1: behind this extraordinary success is a third generation of the
- 1:34Speaker 1: Rosen family to lead the Junior's Restaurant brand. Born and
- 1:38Speaker 1: raised in New York, one of my favorite cities, he
- 1:40Speaker 1: grew up watching his father, Walter, run their original Junior's restaurant.
- 1:44Speaker 1: While in high school and college, he spent his summers
- 1:47Speaker 1: learning the business while also acting as a manager at
- 1:50Speaker 1: the original Brooklyn location. Please welcome to money making conversation
- 1:55Speaker 1: on National Cheesecake Day, Alan Rosen, Thank you for having me.
- 2:00Speaker 1: Appreciate such a nice introduction. Now, Allen, I I built
- 2:03Speaker 1: you up. That's what you're gonna give him. Man, you
- 2:06Speaker 1: really built me up. That was I mean, that was
- 2:08Speaker 1: almost too much, too much of our building. No, no,
- 2:10Speaker 1: you know, because because I like cheesecake and this is
- 2:13Speaker 1: your day, you know, and so so tell me is
- 2:16Speaker 1: this this is a big media day for you on
- 2:18Speaker 1: National Cheesecake That big? This is a big media day.
- 2:21Speaker 1: I've been doing media since about six forty five. This
- 2:23Speaker 1: morning in New York. Um, you know, this is you know,
- 2:25Speaker 1: we've been around sixty eight years. National Cheesecake Day didn't
- 2:29Speaker 1: exist in nineteen fifty. So we're very fortunate to have
- 2:32Speaker 1: one of these names. You know. You know, every day
- 2:34Speaker 1: is a different day. But today is our day. And
- 2:36Speaker 1: it's nice in the summer, you know, in July to
- 2:39Speaker 1: have a little shot in the arm, if you know
- 2:40Speaker 1: what I mean, get some attention for our business. Come
- 2:43Speaker 1: up with a new flavor of cheesecake because we wanted
- 2:45Speaker 1: to have some fun with it and just generally have
- 2:47Speaker 1: a really nice day in all four of our restaurants. Now,
- 2:50Speaker 1: the new flavor is Strawberry Shortcake. Right, It's strawberry shortcake cheesecake.
- 2:55Speaker 1: So what we did was we baked our New York
- 2:58Speaker 1: style and we're winning cheesecake which strawberries blended into it,
- 3:02Speaker 1: and on top of it, we built a strawberry shortcake.
- 3:05Speaker 1: So you get a combination of two of the most
- 3:07Speaker 1: popular deserts in America. Certainly, now to tell me again, okay,
- 3:12Speaker 1: I got the you. You you put the strawberries in
- 3:15Speaker 1: the milks mixed right, and then you said the top layer.
- 3:20Speaker 1: We finished that. Then we take a layer of whipped cream.
- 3:24Speaker 1: Then we take a layer of strawberry jam. Then we
- 3:27Speaker 1: take another layer of cake, and then we put some
- 3:30Speaker 1: more whipp cream around the whole thing, and then we
- 3:31Speaker 1: finish it with some strawberry and fused butter cream. No, man,
- 3:36Speaker 1: that sounds very very good. But now let me ask
- 3:41Speaker 1: you this, who thought of that? Alan, your master chef.
- 3:44Speaker 1: All of that we have, We have a pastry chef
- 3:47Speaker 1: in Amanda for you and see helped us talk with
- 3:49Speaker 1: that flavor. And so so do you do like a
- 3:54Speaker 1: sample session? Oh yeah, we said every time. We were
- 3:57Speaker 1: so proud of our cheesecake heritage because it that we
- 4:01Speaker 1: would sit around and we will taste and test because
- 4:03Speaker 1: we don't want to cover it. Up as you know
- 4:04Speaker 1: what I mean. You want to make sure it all
- 4:07Speaker 1: enhances the experience doesn't take away from it. Okay, let's
- 4:10Speaker 1: let's talk. Let's talk with Sean McDonald and my experiences
- 4:15Speaker 1: at Junior's. Okay, first of all, they've all been fantastic. Okay,
- 4:20Speaker 1: let me just put that out right there. I lived
- 4:22Speaker 1: in New York twice. I lived in New York in
- 4:25Speaker 1: eight eight. I lived in New York in ninety in
- 4:28Speaker 1: two thousand five to two thousand and seven. So I've
- 4:31Speaker 1: had a good experience. And I go to New York
- 4:33Speaker 1: all the times. One of my favorite cities now, the
- 4:36Speaker 1: Time Square location I go there is packed all the time.
- 4:40Speaker 1: What is your most population? Can I ask you that question?
- 4:42Speaker 1: What is your most popular location? The one, the one
- 4:45Speaker 1: shrink between Broadway and Eighth that you're referring to was
- 4:47Speaker 1: probably in the top ten busiest restaurants in the United
- 4:50Speaker 1: States of America. I know every time I go in there,
- 4:52Speaker 1: you know, because I don't know anybody, so you know,
- 4:54Speaker 1: I gotta stand in lide so you know, you know
- 4:56Speaker 1: somebody now, but then he's gonna be there. I'm He's
- 5:01Speaker 1: my main dad. To do your text me and we'll fld.
- 5:04Speaker 1: You go to Jason, I go in there, I go
- 5:06Speaker 1: in there. Okay, I've been at the Foxwood location. Okay,
- 5:10Speaker 1: I've also been, which is really great. Is that menu
- 5:12Speaker 1: a little bit different than Foxwood? That's the Foxwood the
- 5:14Speaker 1: scenes by the way. A little more. We add on
- 5:17Speaker 1: a couple of local dishes wherever we are, so up
- 5:20Speaker 1: at fox which we might have prime red yes dishes,
- 5:24Speaker 1: just because we want to. You know, we want to
- 5:26Speaker 1: please the local clienta we we don't want to act
- 5:28Speaker 1: like a change each one of our restaurants or have
- 5:31Speaker 1: each have a chef in them. You know, everything is
- 5:34Speaker 1: from scratch and we want to pay attention to the
- 5:36Speaker 1: local environment where we are. We want to be part
- 5:38Speaker 1: of it. If you want a good hamburger, everybody, you
- 5:41Speaker 1: want a good hamburger, we're gonna go through his menu.
- 5:44Speaker 1: If you want a good hamburger, go to Junior's because
- 5:47Speaker 1: they have what I love, steak fries. See steak fries.
- 5:51Speaker 1: Who you though? Those good steak fries in front of me?
- 5:54Speaker 1: You win in right there. And so so when you
- 5:56Speaker 1: start breaking down that menu. The reason I like your
- 5:59Speaker 1: menu is that it feels like a hearty experience. Eating experience.
- 6:03Speaker 1: Is that by design? Yes, absolutely so. It's what I
- 6:08Speaker 1: call it is Brooklyn comfort food. But when you're so
- 6:10Speaker 1: for instance, when you get one of those deluxe burgers,
- 6:12Speaker 1: it has steak fries, that has homemade or rings. It
- 6:15Speaker 1: had a ten ounced burger on it. Um you me.
- 6:19Speaker 1: All of our portions are very large, and you know
- 6:22Speaker 1: that's part of the charm of what we do. You're
- 6:24Speaker 1: never gonna feel like you got you paid too much
- 6:27Speaker 1: and didn't get enough. Yeah, because I just go in
- 6:29Speaker 1: there with my crew. One of my crew members, with
- 6:31Speaker 1: Steve Harvey, the comedian, famous comedian, was going at all
- 6:34Speaker 1: the time and to juniors. Remember absolutely Fox when we
- 6:37Speaker 1: go into the Brooklyn location when we had our book
- 6:40Speaker 1: signing back in two thousand and nine, we hung out
- 6:42Speaker 1: and juniors in Brooklyn, and then, like I said, at
- 6:44Speaker 1: Times Square whenever I'm over there, you know, because it's
- 6:47Speaker 1: got a ton of options to eat at. And I'm
- 6:49Speaker 1: just gonna let everybody know it. If you've never been,
- 6:50Speaker 1: if you've ever been to New York, you will know
- 6:52Speaker 1: what I'm telling you. You're true. There are a ton
- 6:55Speaker 1: of eating options. And to say that his restaurants, that
- 6:58Speaker 1: bus is a testament to the quality of service, the pricing,
- 7:03Speaker 1: and the type of good food that you consistently get,
- 7:06Speaker 1: because that's what that's what kind of happens, because you
- 7:09Speaker 1: know when you when you spread out to these you know,
- 7:12Speaker 1: we're not gonna use the word chain. I want to
- 7:13Speaker 1: say individual restaurant. You get the same service and the
- 7:17Speaker 1: same smile. Because I'm that guy. I eat all over
- 7:19Speaker 1: the country and so I go into the place, I
- 7:22Speaker 1: expect that hamburger or that fries. I'm telling you something
- 7:25Speaker 1: else about Junior's that y'all don't know. They sell grits.
- 7:29Speaker 1: We do went breakfast time. See you say that like that.
- 7:33Speaker 1: Ain't every actors you get your choice of home fries
- 7:36Speaker 1: and grits. So say so. See, I'm a Southern ball
- 7:39Speaker 1: from Houston, Texans. So you know I lost my mind
- 7:41Speaker 1: when I went to Junior's and they had grits on
- 7:43Speaker 1: the menu. Yep, so is man. That's what's what's so
- 7:49Speaker 1: great about Juniors. You know. That's that there's two items
- 7:51Speaker 1: on the menu. For instance, if you go there tonight
- 7:54Speaker 1: and you want to a cheeseburger the luxe or you
- 7:57Speaker 1: want a piece of rod salmon or chicken carm a
- 8:00Speaker 1: jan or a broiled you know, uh, you know, broiled steak.
- 8:04Speaker 1: We have it all. And I mean there's there's almost
- 8:07Speaker 1: TEMs on that man, but is not you know something.
- 8:09Speaker 1: The thing about it, I'm gonna tell you somebody, because
- 8:11Speaker 1: a lot of players, you have a a lot of
- 8:14Speaker 1: menu items, it kind of like confuses you, you you know,
- 8:17Speaker 1: like no, no, no, no, this is all done. So
- 8:20Speaker 1: Juniors when originally started, was almost like a kosher style restaurant.
- 8:24Speaker 1: But over the years, what we've added is local favorite.
- 8:27Speaker 1: So we have the Southern influences like the grids and
- 8:29Speaker 1: barbecue chicken and ribs, because that's what our customers wanted. Okay.
- 8:33Speaker 1: And when we ever my father or my uncle added
- 8:36Speaker 1: something to the menu, he said, if we're gonna add something, guys,
- 8:39Speaker 1: it's got to be great. So everything's done with a
- 8:42Speaker 1: real attention to detail. And if you're gonna go have
- 8:46Speaker 1: a slice of cheesecake or a burger or a corny
- 8:48Speaker 1: from strawmy sandwich, why shouldn't it be the best, most delicious,
- 8:52Speaker 1: served in a really nice environment by some really nice
- 8:54Speaker 1: family members. That's what That's how we talked about the
- 8:57Speaker 1: people I work with, and we have you know, close
- 8:59Speaker 1: to a hundred people working with us only with four restaurants, um.
- 9:03Speaker 1: But that's that's how busy these restaurants are. Absolutely, and
- 9:06Speaker 1: I agree now before we're end this break because I'm
- 9:08Speaker 1: bringing it back because I want to learn about your
- 9:10Speaker 1: the whole history of you, your brand, your development, because
- 9:14Speaker 1: I love the fact you worked worked at the restaurant
- 9:16Speaker 1: and you learn your crap before you inherited the business
- 9:19Speaker 1: the way you supposed. I didn't inherit I didn't correct
- 9:22Speaker 1: you shortly. I didn't inherit anything. I thought I bought
- 9:24Speaker 1: my business from my uncle. That you're in a real transaction. Nothing,
- 9:27Speaker 1: nothing is a gift in this family. That's why. That's
- 9:30Speaker 1: why you know, up until my kids were seven years old,
- 9:32Speaker 1: I work seven days a week, okay, and then I
- 9:35Speaker 1: decided to take one or two days off just because
- 9:37Speaker 1: I wanted to watch him play little weak. That's important
- 9:39Speaker 1: to say that because of the fact that that's the
- 9:41Speaker 1: part of the business I want to talk about when
- 9:42Speaker 1: you come back. But today is National Cheesecake Day. I'm
- 9:45Speaker 1: talking to a third generation owner, Alan Rosen, and he celebrated.
- 9:49Speaker 1: He's been busy all day. Guess what he's been doing.
- 9:51Speaker 1: Promoting his brain. And that's what money making conversations about,
- 9:55Speaker 1: promoting your brain. They got playing playing cheesecake, strawberry cheesecake,
- 9:58Speaker 1: cherry cheesecake, blueberry chach cake, and today strawberry shortcake cheesecake. Wow.
- 10:04Speaker 1: Be right back with more money making conversation, Allen Rosen,
- 10:07Speaker 1: don't you go nowhere. We'll be right back with more
- 10:13Speaker 1: from mar Shan McDonald and money making conversations. Don't touch that.
- 10:16Speaker 1: Don hi this ra Sean McDonald. I think I jumped
- 10:20Speaker 1: in a little bit too earlier on this is National
- 10:23Speaker 1: Cheesecake Day again. I need some applause for that national
- 10:27Speaker 1: cheese on the phone against third and third generation um
- 10:32Speaker 1: Allen Rosen and Alan, you said you were very important
- 10:35Speaker 1: for you to correct me, which is very good to say. Rashan,
- 10:38Speaker 1: I did not inherit this. I bought this because this
- 10:41Speaker 1: is an entrepreneurship show. And I always tell people, you know,
- 10:44Speaker 1: that was a big decision for you to do that.
- 10:46Speaker 1: Why why did you do it? And what was the
- 10:49Speaker 1: nervousness in it doing it? Or was it any well
- 10:51Speaker 1: to tell to tell you the truth, when I went
- 10:55Speaker 1: when I was a kid, when I was thirteen fourteen
- 10:57Speaker 1: years old. If you ask me what I wanted to
- 10:59Speaker 1: do with my life, I would have told you I
- 11:01Speaker 1: wanted to be in the restaurant business. So all I
- 11:03Speaker 1: ever wanted to do, Okay, So from that time on
- 11:07Speaker 1: that that was my own Bumpus. Every summer I had
- 11:09Speaker 1: a job at a different restaurant in my community. You know.
- 11:12Speaker 1: Then when I could drive, you know, sometimes I would
- 11:14Speaker 1: I would go to Brooklyn and work with my dad.
- 11:16Speaker 1: If I wanted to see him. When I was five
- 11:18Speaker 1: years old, I'll go back even a little further. He
- 11:20Speaker 1: worked every day, so I would get up at four
- 11:22Speaker 1: thirty in the morning, he would knock on my door.
- 11:24Speaker 1: I'd be ready to go, and I would spend as
- 11:27Speaker 1: much time as I could with my dad, which really
- 11:29Speaker 1: meant I was at work. And I mean some of
- 11:32Speaker 1: the people I worked with when I first started working
- 11:34Speaker 1: there twenty five years ago, where people I knew from
- 11:36Speaker 1: them when I was six years old. So I just
- 11:40Speaker 1: always loved it. And then I went to a hotel
- 11:43Speaker 1: and restaurant school. Um, you know, when I when I
- 11:45Speaker 1: graduated high school, I worked at different chain restaurants like Chilies,
- 11:49Speaker 1: the Charred House. I did a whole bunch of stuff,
- 11:52Speaker 1: and then I went back to my uncle, my father,
- 11:53Speaker 1: and I literally had to beg for a job because
- 11:56Speaker 1: you know, they weren't from the modern day school of thinking.
- 11:59Speaker 1: Now was one restaurant. They ran it, you know, pretty
- 12:02Speaker 1: iron fisted, you know, from a booth in the back.
- 12:04Speaker 1: They sat down there, didn't even have an office one.
- 12:06Speaker 1: They had great cheesecake and they had great food and
- 12:09Speaker 1: great people and um, you know, over time, you know,
- 12:12Speaker 1: we started a mail owner business. And then I made
- 12:15Speaker 1: a deal with my uncle to buy the business because
- 12:18Speaker 1: I believed, in my heart of hearts that I could
- 12:20Speaker 1: grow it and make it, make it more popular than
- 12:24Speaker 1: it was, which is kind of hard to imagine while
- 12:26Speaker 1: still keeping those roots that tradition. When yeah, the integrity
- 12:31Speaker 1: we we you know, when someone says, you know, someone
- 12:33Speaker 1: says to me chain, I said, no, we're not a chain.
- 12:35Speaker 1: Each restaurant is run by individuals who are restauranturs. You know,
- 12:40Speaker 1: I visit every one of the stores all the time,
- 12:42Speaker 1: so there's always you know, that touch that I think
- 12:45Speaker 1: is vital. But we also have wonderful people who have
- 12:48Speaker 1: worked with me for a long time, and uh, you know,
- 12:51Speaker 1: we everything is you know, everything's made from scratch. We're
- 12:54Speaker 1: roasting bones to make grabies. Chicken stocks made fresh every night.
- 12:58Speaker 1: Onion rings are made four times a day. Um on
- 13:03Speaker 1: your yeah they are you think gloss over some that
- 13:07Speaker 1: great food like you just throw out on your read
- 13:09Speaker 1: like those your wings are fat. Yeah, I just try
- 13:13Speaker 1: and bring out the stuff that's really identifiable with Junior.
- 13:15Speaker 1: So we have a sandwich sandwich and our men you
- 13:17Speaker 1: call it something different. What is it something different? It's
- 13:20Speaker 1: a brisket sandwich on potato pancakes. And you can either
- 13:23Speaker 1: get it with aju, which is a natural gravy, or
- 13:26Speaker 1: you can get it with mushroom gravy, which is what
- 13:27Speaker 1: I prefer. But have different strokes, are different folks, And um,
- 13:32Speaker 1: what else can you get? Southern fried chicken, broiled salmon,
- 13:35Speaker 1: barbecue ribs, corned beef, the strawmy roast turkey, fantastic burgers
- 13:41Speaker 1: as you mentioned earlier? Um, you know, and breakfast matter
- 13:45Speaker 1: ball suits. For get the breakfast there, you know, but
- 13:50Speaker 1: it's a full line breakfast there. So because breakfast your pancakes,
- 13:53Speaker 1: you're offful of your bags, your armlets comes a little
- 13:56Speaker 1: minute trey miniature danishy you can snack on when you
- 13:59Speaker 1: sit down, you get a little seet to, you get
- 14:01Speaker 1: that take care before you get to get to the
- 14:03Speaker 1: savory stuff. So let me ask you this, um, it
- 14:07Speaker 1: is about your brain. Um when you start expanding. Were
- 14:11Speaker 1: you nervous when you thought about opening Brooklyn location? I
- 14:14Speaker 1: mean that mana, it had to okay, it had to
- 14:21Speaker 1: be authentic. It can't be contrived. People can smell out
- 14:24Speaker 1: a mile away. So I went there for the first
- 14:27Speaker 1: I don't know year, and I worked there every day.
- 14:29Speaker 1: My brother stayed in Brooklyn and watched that store, and
- 14:31Speaker 1: I stayed at that store. And every time we opened
- 14:34Speaker 1: a new restaurant, I lived there for a while. We
- 14:35Speaker 1: just told the one or Street was so busy. We
- 14:38Speaker 1: just opened another one on forty ninth and Broadway. I know,
- 14:41Speaker 1: I haven't been in that yet. That next time. That's like,
- 14:44Speaker 1: that's the one for two thousand twenty, if you know
- 14:46Speaker 1: what I mean. It's it's built like the future. Absolutely. So.
- 14:49Speaker 1: Now when you went up to the casino and I
- 14:53Speaker 1: lived there, I lived there for six months because that's
- 14:55Speaker 1: a different that's a different atmosphere because you know it's
- 14:58Speaker 1: inside the casino and trappic comes in there. But did
- 15:01Speaker 1: you bringing people just from the neighborhood coming into We
- 15:04Speaker 1: get a little bit about but we all saw our captive.
- 15:06Speaker 1: But imagine you're staying at casino and you know, in Connecticut,
- 15:10Speaker 1: and you want everyone eats breakfast and everyone gets hungry
- 15:13Speaker 1: late at night. That's perfect for us. Plus they have
- 15:16Speaker 1: a pool outside and we do the food service to
- 15:18Speaker 1: the pool, so it's it's really just a fantastic location breakfast, lunch, dinner,
- 15:23Speaker 1: late night. Um, there was such great entertainment up there,
- 15:26Speaker 1: So we're happy to be a part of Foxwoods. Now, Litten,
- 15:28Speaker 1: let me ask you about their own line because you
- 15:30Speaker 1: also do catering as well. All right, and by the way,
- 15:33Speaker 1: I forgot about the South Today because besides it being
- 15:35Speaker 1: National Chiefs Kit that you know a lot of your
- 15:36Speaker 1: listeners may not be able to get to New York
- 15:38Speaker 1: Today or Foxwoods. So if you go online, we have
- 15:41Speaker 1: literally the best sales of the year, So even less
- 15:45Speaker 1: than when we try and promote for Thanksgiving or Christmas,
- 15:48Speaker 1: you can order now for Thanksgiving or Christmas and save
- 15:50Speaker 1: a bunch. Well, it means I gotta bring you back
- 15:52Speaker 1: on the show, because you are told we're going to
- 15:55Speaker 1: bring you back on the show because you you're the
- 15:57Speaker 1: spokesperson for juniors and you're making an a little more
- 16:00Speaker 1: than that. Okay, I love this guy. I love I
- 16:03Speaker 1: love the rich. You're not gonna short tell me. You're
- 16:05Speaker 1: not gonna say I inherited this place. You're not just
- 16:07Speaker 1: gonna call me spoke first. I'm in there, buzzet my behind,
- 16:11Speaker 1: doing my thing. I got to you know, I got
- 16:12Speaker 1: a T shirt on today, on any of my dress shirt.
- 16:14Speaker 1: You know why. Uh I'm sweating. Okay, could you work
- 16:19Speaker 1: it every day every day? Let me ask you this.
- 16:21Speaker 1: You mentioned your children, and uh, all are they are they? Are? They?
- 16:25Speaker 1: Are they like you? Or they engaged in seventh seventeen,
- 16:29Speaker 1: seventeen fifteen. So you have twins boy girl twins who
- 16:34Speaker 1: are seventeen and other boys who's fifteen. Um, I think
- 16:38Speaker 1: they're fond of the business. I don't think they're clear yet.
- 16:41Speaker 1: Don't what they're gonna do with their lives. I want
- 16:43Speaker 1: to give them plenty of opportunity to make their own
- 16:45Speaker 1: minds up. You know it always always you always amazed
- 16:48Speaker 1: me people. This is a positive statement, Alan, because you
- 16:51Speaker 1: got it. You know, you understood that this is what
- 16:53Speaker 1: I wanted to do. Whether you know and and and
- 16:56Speaker 1: you know, I wanted to be in the restaurant business.
- 16:58Speaker 1: What passion drove you in that direction? I think when
- 17:03Speaker 1: you're a young boy. I was the youngest of three boys.
- 17:06Speaker 1: I saw my dad working tirelessly, and I used to
- 17:09Speaker 1: go to work with him, and I you know, when
- 17:11Speaker 1: you're a kid and you're five years old and you're
- 17:13Speaker 1: not as tall as the counter that you're working behind,
- 17:16Speaker 1: and you look up, everything is so grand. And I
- 17:19Speaker 1: just took this great view of it. Some people might
- 17:23Speaker 1: look at it, Oh, my dad worked too harder, was
- 17:25Speaker 1: too tough for too many hours, and I, for some
- 17:28Speaker 1: reason just loved it. And you know, there's an expression,
- 17:31Speaker 1: and it's true for me. You never work in Daniel
- 17:33Speaker 1: life if you love what you do. And I'm so
- 17:36Speaker 1: fortunate because I'm fifty years old now and I love
- 17:39Speaker 1: what I do, and so it's great. I'm going I'm
- 17:43Speaker 1: gonna go. You know, I'm sitting here in New York
- 17:45Speaker 1: right now. I'm going to Brooklyn and I'm gonna go
- 17:48Speaker 1: work in the kitchen for a few minutes. Okay, it's
- 17:50Speaker 1: not because I have to, but because I want to.
- 17:52Speaker 1: I'm gonna put on my chef Scot and I'm gonna
- 17:54Speaker 1: go make some sandwiches with you guys. That's awesome. Never
- 17:56Speaker 1: to answer you, you do a number nine hundred employees now, yep,
- 18:00Speaker 1: four restaurants, that's what you say it, right, and plus
- 18:03Speaker 1: a plus a hundred thousand square foot bakery in South
- 18:05Speaker 1: Jersey to make all of the wholesale cakes that are
- 18:08Speaker 1: going across the country. Now, you know, you're busy, my friend,
- 18:11Speaker 1: and that's a positive busy. So what's the what's the
- 18:15Speaker 1: what's the what's the goal? What's the what what's the
- 18:17Speaker 1: brand reach? I don't, I don't. I think the goal
- 18:19Speaker 1: is to be good, but the goal is also I'm
- 18:22Speaker 1: not gonna lie and say we don't want to grow.
- 18:23Speaker 1: We're growing. Um. You know every time we digest the location.
- 18:27Speaker 1: We just had a location in Florida, to be honest,
- 18:29Speaker 1: we didn't make it, much to my chagrin. Um, So
- 18:32Speaker 1: now we've got to go back to the drawing board
- 18:33Speaker 1: and find the next location. Um. We've got to keep
- 18:36Speaker 1: growing our wholesale business. You know, we gotta get into
- 18:38Speaker 1: into supermarkets that are in your neck of the woods
- 18:41Speaker 1: down in Atlanta, because right now in the northeast were
- 18:43Speaker 1: very popular, but we gotta spread out and keep working it. Um,
- 18:46Speaker 1: you know, we're still on QVC selling hundreds of thousands
- 18:49Speaker 1: of cheesecakes are here and we sell you know, over
- 18:52Speaker 1: a hundreds of thousands something cheesecakes a here direct to consumer.
- 18:55Speaker 1: We're selling probably you know, a couple of million more
- 18:57Speaker 1: in the wholesale channels. Um, you know, we're we're we're
- 19:01Speaker 1: fairly like you know, you got their own live business
- 19:05Speaker 1: on fire, you know, because that's like, that's that's you know,
- 19:09Speaker 1: that's what you call no brick and mortar. You know,
- 19:11Speaker 1: you just there and you and you know what's what's
- 19:13Speaker 1: great is it is a store. And and don't think,
- 19:16Speaker 1: you know, everyone thinks once you build your website it's
- 19:18Speaker 1: sort of just done. You are constantly reinvesting in that.
- 19:21Speaker 1: It is a store. It needs new it needs new paint,
- 19:24Speaker 1: and needs new walls, it needs new plumbings. It constantly
- 19:28Speaker 1: has to be worked done, and we are working on
- 19:30Speaker 1: it every month to make the experience better for people.
- 19:33Speaker 1: On the phone is my man, Alan Rosen. He oversees
- 19:35Speaker 1: the restaurants. Junior's restaurant, retail, bakery, wholesale and mail are
- 19:39Speaker 1: the operations which generates it. You can correct me. It
- 19:42Speaker 1: say's over sixty five million dollars in annual sales. Closer
- 19:46Speaker 1: closer to a hundred. Okay, we've had a good couple
- 19:50Speaker 1: of years. Okay, you know something, man, whoever said to
- 19:53Speaker 1: me this information usually listen to only because I like you,
- 19:57Speaker 1: and by letting that out there, usually I don't say
- 19:59Speaker 1: those kind of numbers. I find it almost embarrassing because
- 20:02Speaker 1: that's not the goal. I'm being totally honest with you.
- 20:05Speaker 1: Our goal is to be good at serving food to
- 20:08Speaker 1: people in a great environment, having a great time every day,
- 20:11Speaker 1: serving great cheesecake. How many it says, five thousand customers
- 20:17Speaker 1: daily and approximately twenty thousand cheesecakes every week. It's probably
- 20:22Speaker 1: up to sixties seventies thousand cakes a week. Now, I
- 20:26Speaker 1: love it. I love this guy. I love this guy's
- 20:28Speaker 1: National Cheesecake Day. I'm on the phone with Alan Allen.
- 20:31Speaker 1: Thank you for coming on my show. I'm gonna tell
- 20:35Speaker 1: you some man, I I patronize your business before I
- 20:38Speaker 1: knew you. I'm a patronize and even nore and tell
- 20:41Speaker 1: the world that you know. You know what I appreciate.
- 20:45Speaker 1: I appreciate your enthusiasm for what you do, because you
- 20:47Speaker 1: sound pretty fired up. I'm fired about you, man. It's
- 20:50Speaker 1: about money making conversation. You keep winning out there, all right?
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