Latest / The Steve Harvey Morning Show / Rushion Interviews Creamalicious Founder, CEO, and Executive Chef Liz Rogers Responds to Walmart’s “Juneteenth” Ice Cream Controversy!

Transcript

Rushion Interviews Creamalicious Founder, CEO, and Executive Chef Liz Rogers Responds to Walmart’s “Juneteenth” Ice Cream Controversy! · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Welcome to Money Making Conversation Masterclass. I'm your host with
• 0:03
  Speaker 1: Sean McDonald. I recognize that we all have different definitions
• 0:06
  Speaker 1: of success. For you, it may be the size of
• 0:08
  Speaker 1: your paycheck. Mine is inspired people to accomplish their goals
• 0:11
  Speaker 1: and live their very best life. It's time to stop
• 0:14
  Speaker 1: reading other people's success stories to start writing your own.
• 0:17
  Speaker 1: People always talk about the purpose of gifts. If you
• 0:20
  Speaker 1: have a gift, leave with your gifts and know that
• 0:22
  Speaker 1: your friends, family, or coworkers stop you from planning or
• 0:25
  Speaker 1: living your dream. My next just is truly a dreamer.
• 0:29
  Speaker 1: She's there's a dream in everyge coop. She is the
• 0:31
  Speaker 1: executive chef, owner and founder of pre Relicious ice Cream.
• 0:36
  Speaker 1: Criminal Licious if you don't know, Criminally in the news
• 0:39
  Speaker 1: a lot lately in a very positive way. But also
• 0:42
  Speaker 1: she wants to respond to some things that have been
• 0:44
  Speaker 1: on social media. But more importantly is about trust and
• 0:47
  Speaker 1: she trust and believes that you know, there's ass of
• 0:50
  Speaker 1: purpose is what she's doing in her life. I've invited
• 0:52
  Speaker 1: on Money Making Conversation Masterclass to tell our story to
• 0:55
  Speaker 1: get us updated. Welcome to the show. Executive chef Liz Rogers,
• 1:00
  Speaker 1: how are you are you looking good? Nice to see you.
• 1:04
  Speaker 1: Where are you based in? What's it you're based in?
• 1:06
  Speaker 1: So I'm based here in Cincinnati, Ohio. So I'm originally
• 1:10
  Speaker 1: from Cleveland, Ohio. And the whole brand of cream Alicious,
• 1:13
  Speaker 1: how did that get started? I'm an executive chef and
• 1:17
  Speaker 1: restaurant tour by trade. So Cremlitious actually came from all
• 1:22
  Speaker 1: the desserts that we made homemade inside the restaurant and
• 1:25
  Speaker 1: they were actually just turned into ice cream desserts. So,
• 1:30
  Speaker 1: so when I hear things like slap your mama, you know, uh,
• 1:34
  Speaker 1: you know, the con Poe, the sweepertato pie, all these
• 1:38
  Speaker 1: things are just Southern favorites. How did you manage to create? Really?
• 1:44
  Speaker 1: You know, because some people have versions of this, but
• 1:47
  Speaker 1: George tastes a little bit different and a lot better
• 1:50
  Speaker 1: than your competitors. How is that? I think it has
• 1:54
  Speaker 1: a great deal to do with me being a chef
• 1:57
  Speaker 1: and criminal Isious is like Disney of the Storytellers. Uh.
• 2:01
  Speaker 1: Each point is it's very authentic. It's about real times,
• 2:05
  Speaker 1: real people, it's about family. Um, it's an extremely authentic brand. Uh.
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  Speaker 1: It really takes you back to childhood memories, just when
• 2:14
  Speaker 1: times were better, you know, when we really didn't have
• 2:17
  Speaker 1: a worry or care in the world, where we can
• 2:19
  Speaker 1: be friends and and we can play until the street
• 2:22
  Speaker 1: lights come on, and you know, just all of those
• 2:25
  Speaker 1: you know, going to church and coming home and having
• 2:28
  Speaker 1: family dinners and and just waiting for the best part
• 2:32
  Speaker 1: of the dinner, which would be the dessert. Desserts always first,
• 2:35
  Speaker 1: and it's always the best, and it's always the most
• 2:38
  Speaker 1: exciting part about eating. So I think that, um, we
• 2:42
  Speaker 1: really stand out just because each each one of the
• 2:45
  Speaker 1: points they have a story, um that can really resonate
• 2:49
  Speaker 1: with just just an average person. Now, how did it
• 2:53
  Speaker 1: all start? Because I know, you know right now you
• 2:57
  Speaker 1: your social media's blowing up. You know, there's a controversy
• 3:00
  Speaker 1: around the Wald Martin launching another ice cream called June tenth.
• 3:04
  Speaker 1: But before we get into that, how did you get
• 3:07
  Speaker 1: in the ice cream business? I've gotten the ice cream
• 3:12
  Speaker 1: business because I love I love food, I love desserts,
• 3:17
  Speaker 1: I love sweets, so I'd rather eat sweets than than
• 3:20
  Speaker 1: than regular food. And just really from just owning my
• 3:24
  Speaker 1: own restaurants and just being innovative. I pride myself on
• 3:28
  Speaker 1: being extremely innovative, cremlicious, is more than a dessert, is
• 3:32
  Speaker 1: absolutely an experience. So we do take fresh bake pastries
• 3:37
  Speaker 1: from the South, um four generations of family owned recipes,
• 3:40
  Speaker 1: and we baked them in their entirety and they're combined
• 3:43
  Speaker 1: in the pint. So I really wanted in alam pint
• 3:46
  Speaker 1: the best of both worlds. I didn't want the consumer
• 3:48
  Speaker 1: to have to choose. They can have the best of
• 3:50
  Speaker 1: both worlds and really really being innovative with the flavors
• 3:55
  Speaker 1: and the brand names and where the actual dessert originated from. Uh.
• 4:01
  Speaker 1: That was extremely important to me as well too, for
• 4:03
  Speaker 1: it to be a conversation piece. Now, now your brand
• 4:07
  Speaker 1: was out there doing well, you got picked up in
• 4:09
  Speaker 1: other stories besides Walmart, your Target, you and other stories
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  Speaker 1: that are competitors of Target and Walmart, but more importantly
• 4:18
  Speaker 1: Kroger's your Kroger stores. I know, I actually walked was
• 4:21
  Speaker 1: walking down the ice cream and I looked over to
• 4:23
  Speaker 1: my right. Now's whole religious that's a while. You're here too,
• 4:26
  Speaker 1: so you know a lot of as they say, a
• 4:28
  Speaker 1: level brand stores, which is which is? Which is amazing
• 4:32
  Speaker 1: for a new product? What is? What is your testimony
• 4:35
  Speaker 1: or test us a statement? When I tell you you're
• 4:38
  Speaker 1: in these high level stores. And you know, also, if
• 4:41
  Speaker 1: I'm missing any stores, please mention them because I don't
• 4:44
  Speaker 1: want to upset any of your other clients. Yeah, we're
• 4:48
  Speaker 1: we're We're in Walmart, of course. Uh, We're in Kroger,
• 4:51
  Speaker 1: We're in Mire, Uh, We're in Target, Jungle Gyms, We're
• 4:56
  Speaker 1: all over the country. It's the national brand now, and uh,
• 4:59
  Speaker 1: it's in a really amazing opportunity for crem Alitious and
• 5:04
  Speaker 1: the actual brand we have. It's not the easiest being
• 5:09
  Speaker 1: an African American woman and minority ice cream manufacturer at
• 5:14
  Speaker 1: any rate. You know, Uh, crem Alitious is one of
• 5:17
  Speaker 1: the first and only African American ice cream manufacturers and
• 5:20
  Speaker 1: mass production in the world today. So I really kind
• 5:23
  Speaker 1: of set out to do this mostly because I understood
• 5:26
  Speaker 1: that there was just definitely a need. There was this
• 5:30
  Speaker 1: huge hole in the category. I felt, um, that's really
• 5:33
  Speaker 1: overcome by these huge giants that's you know in the
• 5:37
  Speaker 1: world that you know has been here since we were kids.
• 5:41
  Speaker 1: And you know, for me, I you know, as cheers
• 5:44
  Speaker 1: in the Underdog. I just want other entrepreneurs to understand
• 5:47
  Speaker 1: that if they have a dream, they need to just
• 5:49
  Speaker 1: go for their dream. And not be afraid to take risks,
• 5:51
  Speaker 1: and you know, follow your passion and as you always say,
• 5:54
  Speaker 1: lead with your gifts. And I really do believe in that,
• 5:57
  Speaker 1: and I do I do seek that as much as
• 6:00
  Speaker 1: possible to be an inspiration so that we can make
• 6:03
  Speaker 1: room for other people to be on the shelves as well.
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  Speaker 1: But I also know that if opportunities do not come
• 6:10
  Speaker 1: to you knocking on your door, that it's time that
• 6:12
  Speaker 1: we understand that we have to go out and we
• 6:14
  Speaker 1: have to create our own opportunities and to not be
• 6:17
  Speaker 1: afraid to call up some of these retailers and say, hey,
• 6:21
  Speaker 1: could you give me a shot? And if they say no,
• 6:23
  Speaker 1: you gotta keep trying. At the end of the day,
• 6:25
  Speaker 1: all they can do is say no, but they may
• 6:27
  Speaker 1: say yes absolutely, and then you have to be ready
• 6:30
  Speaker 1: when they say yes. That's the whole key, you know.
• 6:32
  Speaker 1: Like I said, you can jump, but you better jump
• 6:34
  Speaker 1: with a plan, better jump with a little money, and
• 6:37
  Speaker 1: most important to jump with the product to be able
• 6:39
  Speaker 1: to deliver. Now, there's a dream in every school because
• 6:43
  Speaker 1: you started mentioning about dreams and talking about people living
• 6:45
  Speaker 1: their dream and reaching their dream and not being deterred
• 6:48
  Speaker 1: when their dreams are being denied. Why do you say
• 6:52
  Speaker 1: there's a dream in every scoop or cream of Delicious?
• 6:55
  Speaker 1: No um, just having this ice cream on the shelf.
• 7:00
  Speaker 1: It's bigger than me, right, it's it's so much bigger
• 7:02
  Speaker 1: than me. It doesn't necessarily mean that, you know, there's
• 7:05
  Speaker 1: this this It's more than just a pint of ice
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  Speaker 1: cream for for people to eat and enjoy. It's the
• 7:11
  Speaker 1: accomplishment of just almost doing the impossible. You know, sometimes
• 7:16
  Speaker 1: people don't believe in you, they can't see your vision,
• 7:19
  Speaker 1: they don't understand what you're trying to do. And then everybody,
• 7:22
  Speaker 1: you know, one wants to be around and they want
• 7:25
  Speaker 1: to be with you when you're winning, right, But nobody
• 7:28
  Speaker 1: wants to to be on that bus when it's slowing down.
• 7:31
  Speaker 1: Everybody is jumping off. And then you just have everybody
• 7:34
  Speaker 1: that wants to ride the bus when when it's going fast,
• 7:36
  Speaker 1: you know, and and and there's opportunity and people can
• 7:39
  Speaker 1: see that. And then there's this expiration date, right, so
• 7:43
  Speaker 1: you're you're kind of racing against time and you have
• 7:45
  Speaker 1: to really understand, you know, what it means to have hope,
• 7:49
  Speaker 1: I mean, hope keeps us driven. It keeps us in
• 7:52
  Speaker 1: the game. You know, you you feel like as long
• 7:55
  Speaker 1: as you have hope, you feel like you can actually win.
• 7:58
  Speaker 1: You know, once you lose hope, you're gonna lose, you know.
• 8:01
  Speaker 1: So I try really hard to make sure that I
• 8:04
  Speaker 1: can provide what I need for myself and what I've
• 8:07
  Speaker 1: set out to do, because you only have one life.
• 8:10
  Speaker 1: We'll be right back with more Money Making Conversations Masterclass
• 8:13
  Speaker 1: with Rashan McDonald. Now, let's return to Money Making Conversations
• 8:19
  Speaker 1: Masterclass with Rashan McDonald. Now. You started becoming on various
• 8:24
  Speaker 1: people's radar in the top of the year January. I
• 8:27
  Speaker 1: started seeing people free videos of your Cremoligius on TikTok
• 8:32
  Speaker 1: and and so it was so you were kind of
• 8:35
  Speaker 1: like I wouldn't say underground brand because you were in
• 8:37
  Speaker 1: Target Stories. Was like you said, Myers and in the
• 8:41
  Speaker 1: Jungle Gym and and then Walmant at the time. But
• 8:45
  Speaker 1: then in January it seems like the world discovered you.
• 8:48
  Speaker 1: What impact did they have on your business because I
• 8:51
  Speaker 1: think you went in Kroger's in March, correct, that's correct,
• 8:55
  Speaker 1: Umkroger's expanded the brand a lot more than what I
• 8:58
  Speaker 1: thought they would, so that was great, and just trying
• 9:01
  Speaker 1: to keep up with the demand for um, what's going
• 9:04
  Speaker 1: on here, uh, you know, just just out here and
• 9:07
  Speaker 1: being compared to I mean, like it's crazy because I'm
• 9:10
  Speaker 1: like right on the shelf next to Ben and Jerry's
• 9:13
  Speaker 1: Hogads and Nestley. So it's kind of unreal, you know,
• 9:16
  Speaker 1: but it's happening, and you know, it's it's not as
• 9:21
  Speaker 1: easy to stay on the shelf. You know. We're looking
• 9:23
  Speaker 1: for you know, support, We're wanting to be acknowledged because
• 9:28
  Speaker 1: we do have a very good product. I'm still learning,
• 9:31
  Speaker 1: I'm still perfecting my product. I'm still learning what type
• 9:35
  Speaker 1: of marketing to do, UM, sorting out the people that's
• 9:38
  Speaker 1: around me, building a stronger infrastructure, and just really understanding
• 9:43
  Speaker 1: people think that you can't make any mistakes, like you're
• 9:47
  Speaker 1: held to this really really high standard and you don't
• 9:50
  Speaker 1: get an opportunity to mess up, you know. But the
• 9:53
  Speaker 1: truth of the matter is, as a business owner, you're
• 9:55
  Speaker 1: gonna make a ton of mistakes. You're gonna learn a
• 9:57
  Speaker 1: lot of lessons. But that doesn't mean you have to
• 9:59
  Speaker 1: live in your less since. But I'm in control of
• 10:02
  Speaker 1: the pen, you know, I've decided that I'm in control
• 10:06
  Speaker 1: of my own headlines and my own destiny and my
• 10:08
  Speaker 1: own future. And you know, I write my own headlines now.
• 10:12
  Speaker 1: So with crem Malicious, there's so much that I'm learning
• 10:16
  Speaker 1: um in the consumer packaging goods. But I surround myself
• 10:20
  Speaker 1: by a very knowledgeable team, and you can't do everything
• 10:23
  Speaker 1: by yourself when you're when you're running a business. Now, Walmart,
• 10:30
  Speaker 1: they put out an ice cream called June tenth and
• 10:33
  Speaker 1: it it was, it was, it was. It was bad
• 10:36
  Speaker 1: for them because they got a lot of bad publicity,
• 10:39
  Speaker 1: but in some ways it was good for you, very
• 10:41
  Speaker 1: very good. Talk about that Yin and yang that was happening,
• 10:44
  Speaker 1: because suddenly, like in January, people found you. But for
• 10:49
  Speaker 1: a different reason. Now Walmart has apologized. Let's make sure
• 10:53
  Speaker 1: everybody understand. Walmart has apologized for distributing to the ice cream,
• 10:57
  Speaker 1: and I believe at this time they were moving to
• 10:59
  Speaker 1: ice cream from the shelf. But this interview is about
• 11:02
  Speaker 1: the impact of positivity. Your fans have found you, how
• 11:06
  Speaker 1: they've supported you, So talk about that whole Walmart experience,
• 11:10
  Speaker 1: you know from the social media, from the fans, and
• 11:13
  Speaker 1: how they have rallied behind you on your social media.
• 11:17
  Speaker 1: And it's almost like if if social media was a phone,
• 11:21
  Speaker 1: your phone will be ringing off the hook. It has
• 11:24
  Speaker 1: been ringing off the hook. Actually there has and um
• 11:29
  Speaker 1: so many news outlets from across the country that want
• 11:33
  Speaker 1: me to speak on this. And I pretty much had decided, uh,
• 11:38
  Speaker 1: how I was going to deliver my message and decided
• 11:41
  Speaker 1: when I was going to answer to it and what
• 11:44
  Speaker 1: climate I was gonna be in. And of course I
• 11:46
  Speaker 1: trust you, you know, with my life, because you're fair
• 11:49
  Speaker 1: and you're very very much right here. Um you're not
• 11:54
  Speaker 1: You're not biased, And it's it's it's it's kind of
• 11:57
  Speaker 1: like you don't go in and and make us some
• 12:00
  Speaker 1: is about things and you think about things and and
• 12:02
  Speaker 1: and I'm in a safe environment where I can deliver
• 12:05
  Speaker 1: my story. And so I felt really good about how
• 12:08
  Speaker 1: I'm delivering my story and the climate that I'm delivering
• 12:11
  Speaker 1: it in today. So that's why I decided to do
• 12:15
  Speaker 1: this one and only exclusive interview with you. Uh. It
• 12:19
  Speaker 1: was very hard because it was very scary because I
• 12:22
  Speaker 1: wasn't really sure how this was going to affect my brand. Um,
• 12:26
  Speaker 1: I didn't know, you know, it could have went either way.
• 12:29
  Speaker 1: And and even today you don't know if you know
• 12:33
  Speaker 1: you're gonna upset someone, or if someone's gonna you know,
• 12:37
  Speaker 1: if there's gonna be backlash, or you just don't know.
• 12:40
  Speaker 1: But all I know is today I just have to
• 12:42
  Speaker 1: be my authentic self, um and a businesswoman and understand
• 12:46
  Speaker 1: exactly what I'm dealing with right now. And it was
• 12:50
  Speaker 1: a very unfortunate situation. But I think the blessing of
• 12:54
  Speaker 1: it was all of the people out in the world
• 12:58
  Speaker 1: that really support word of me. I mean like literally
• 13:01
  Speaker 1: some of the posts really made me cry. I got
• 13:05
  Speaker 1: thousands of messages, emails, letters in boxes, uh, posts, just
• 13:12
  Speaker 1: people just reaching out, just really wanting to be supportive
• 13:15
  Speaker 1: of this brand. It was just like, you know, cheers
• 13:18
  Speaker 1: to the underdog, because I am the underdog, right and
• 13:21
  Speaker 1: I'm I'm cool with that because it's what I know.
• 13:24
  Speaker 1: Is all I know how to do is come back
• 13:26
  Speaker 1: from it and basically stand my ground. But when you're
• 13:30
  Speaker 1: yourself and when you're authentic and you stand by your
• 13:33
  Speaker 1: brand and your name, that's all that really matters. And
• 13:36
  Speaker 1: I wanted people to really understand that I never went
• 13:41
  Speaker 1: through a diversity department in any of the retailers that
• 13:46
  Speaker 1: I got involved with. Where crem Malicious is being sold.
• 13:49
  Speaker 1: I didn't. I did that for a reason because I
• 13:52
  Speaker 1: wanted to be in the stores for my own merits,
• 13:55
  Speaker 1: my hard work, the quality of my product. I didn't
• 13:59
  Speaker 1: want hand out. I didn't want people to feel like,
• 14:02
  Speaker 1: you know, they had to meet a quota or you know,
• 14:04
  Speaker 1: we're just going to give you a shot because you're black,
• 14:06
  Speaker 1: and we have to have an African American or minority
• 14:09
  Speaker 1: or black women in the in the stores. I wanted
• 14:12
  Speaker 1: them to understand that my brand is just as good
• 14:15
  Speaker 1: as anyone else's. I'm just not as big. I may
• 14:18
  Speaker 1: not have all the resources, I may not have all
• 14:21
  Speaker 1: the capital that other brands have to really really grow
• 14:25
  Speaker 1: this brand. But every day I invest in myself by
• 14:28
  Speaker 1: working hard and investing in my brand and making sure
• 14:32
  Speaker 1: that my brand has what it needs to compete and
• 14:35
  Speaker 1: be successful. And I just really compete with myself. So
• 14:39
  Speaker 1: I feel like everybody that reached out, everybody that was
• 14:43
  Speaker 1: on those posts, and the shares and the likes and
• 14:46
  Speaker 1: and just how they stood up, you know, it just
• 14:49
  Speaker 1: meant everything to me, and it really gave me everything
• 14:51
  Speaker 1: to keep going. I'm talking to the executive chef, founder,
• 14:55
  Speaker 1: owner of Premlicious of Liz Rogers. Liz, Um, there are
• 15:01
  Speaker 1: a lot of rumors I want to clear up right now.
• 15:03
  Speaker 1: You know, first of all, first rumor affairs that the
• 15:06
  Speaker 1: June Teeth ice cream was a collaboration between Walmart and Cremolitious.
• 15:10
  Speaker 1: Can you answer that? That's definitely a fosse rumor. Um,
• 15:15
  Speaker 1: I never knew that Walmart was doing a June Team
• 15:18
  Speaker 1: ice cream. I've never given them any recipes. Uh. Our
• 15:22
  Speaker 1: recipes are are red velvet ice creams are totally different.
• 15:26
  Speaker 1: I have chocolate chunks in my red velvet ice cream. Um.
• 15:30
  Speaker 1: My recipes are formulated in proprietary with food scientists that
• 15:35
  Speaker 1: I personally worked with two Cremolicious. So I had no
• 15:39
  Speaker 1: idea what Walmart did or what they were doing. I'm
• 15:42
  Speaker 1: not involved in anything that they do as it relates
• 15:45
  Speaker 1: to the Great Value brand. So, Um, this was not
• 15:49
  Speaker 1: a joint venture deal. Um, this was nothing to do
• 15:52
  Speaker 1: with me. So their decisions are just that and it
• 15:56
  Speaker 1: has nothing to do with Cremolicious. I'm speaking to executive
• 15:59
  Speaker 1: chef Liz DGEs of Creolicious another that you're going to
• 16:04
  Speaker 1: take your ice cream. You're so mad, You're so mad
• 16:07
  Speaker 1: that you're going to take your ice cream off the
• 16:08
  Speaker 1: shelves of Walmart. That's very false, um, to be perfectly honest,
• 16:15
  Speaker 1: I've had a very good relationship with Walmart for about
• 16:18
  Speaker 1: a year and a half now. The category manager has
• 16:21
  Speaker 1: always been extremely attentive to me. He's always watched out
• 16:25
  Speaker 1: for me and really has been there, you know, personally,
• 16:28
  Speaker 1: he's always done an amazing job as it relates to
• 16:32
  Speaker 1: Premolicious and the growth of Premolicious, and he's expanded my
• 16:35
  Speaker 1: brand three times. So that's not true. And I'm a businesswoman,
• 16:38
  Speaker 1: you know, I can't just go around taking stuff off
• 16:41
  Speaker 1: the shelf. Um. Whether I agree with things or not,
• 16:44
  Speaker 1: you know what, it has nothing to do with the business.
• 16:47
  Speaker 1: We'll be right back with more Money Making Conversations master
• 16:50
  Speaker 1: Class with Rushan McDonald. Now, let's return to Money Making
• 16:56
  Speaker 1: Conversations Masterclass with Rashan McDonald. Now, when you talk about
• 17:01
  Speaker 1: the fans support that that that's what really put a
• 17:05
  Speaker 1: smile on your face. Like you talked about while while
• 17:08
  Speaker 1: the Juneteenth ice cream was on the shelf, fans without
• 17:11
  Speaker 1: there saying hey you got cream alicious over there. You
• 17:13
  Speaker 1: should be supporting now when you should that's the ice
• 17:15
  Speaker 1: cream that that ice cream is fantastic. Now that's the
• 17:18
  Speaker 1: part as a brand, as an entrepreneur, that's all you want.
• 17:22
  Speaker 1: All you want is for your customer to come to
• 17:24
  Speaker 1: your rescue and sometimes coming to the rescuers by buying
• 17:27
  Speaker 1: your product. In this case, they will not only buying
• 17:30
  Speaker 1: your product, but they will promoting your product. And that's
• 17:33
  Speaker 1: why you're getting these calls over the country and Executive
• 17:37
  Speaker 1: chef list. This has to be in some ways a
• 17:40
  Speaker 1: turning point for your brand because now it's putting it
• 17:43
  Speaker 1: in a different lane of popularity. Correct it is, and
• 17:47
  Speaker 1: and the ice cream is selling out all across the
• 17:50
  Speaker 1: country and I'm trying to keep up with the demand.
• 17:52
  Speaker 1: And now I have to find more investors. I gotta
• 17:54
  Speaker 1: find more um, I just have to keep it moving.
• 17:58
  Speaker 1: And the fans support was just absolutely amazing. But I
• 18:00
  Speaker 1: want people to understand that, you know, we're going to
• 18:03
  Speaker 1: continue to need support. We're going to continue to need
• 18:06
  Speaker 1: support to grow and to bring more flavors and to
• 18:09
  Speaker 1: bring uh more to the to the category and to
• 18:12
  Speaker 1: really make this a huge movement. You know, this is
• 18:16
  Speaker 1: a really really big deal. It's see only African American
• 18:18
  Speaker 1: ice cream and mass production in the world. That's really huge.
• 18:21
  Speaker 1: I don't think people understand what this can mean. You
• 18:25
  Speaker 1: know that this could possibly bring about more entrepreneurs that
• 18:30
  Speaker 1: want to get into source, not just in the ice
• 18:32
  Speaker 1: cream category, but period. You know, there's so many I'm
• 18:35
  Speaker 1: looking at Instagram and there's so many amazing pastry lines
• 18:39
  Speaker 1: and coffees and creamer. There's so much that we can
• 18:43
  Speaker 1: do and we can contribute to at this very moment,
• 18:47
  Speaker 1: and we have to keep doing it even if you're
• 18:49
  Speaker 1: not buying a point, tell somebody about it, dedicate support,
• 18:55
  Speaker 1: keep supporting it. Shouldn't have an expiration day. We have
• 18:59
  Speaker 1: to keep keep who's going absolutely now, you said something
• 19:02
  Speaker 1: that was important here now because sometimes uh, sudden popularity
• 19:07
  Speaker 1: can cause a shift in the money that you have
• 19:10
  Speaker 1: for the ice cream that you're trying to put on
• 19:12
  Speaker 1: the shelf. Are you looking for investors or investors should
• 19:16
  Speaker 1: contact you or we're not talking about everybody because you
• 19:19
  Speaker 1: are a person trying to expand your brand. You know,
• 19:21
  Speaker 1: when you go from two thousand stores to four thousand stores,
• 19:24
  Speaker 1: or four thousand stores and six thousand stores and ten
• 19:27
  Speaker 1: thousand stores across the country that is tied in for
• 19:30
  Speaker 1: additional revenue to be able to make the ice cream.
• 19:32
  Speaker 1: Tell everybody how that really works and how you feel
• 19:35
  Speaker 1: about where you're going over the next couple of years
• 19:37
  Speaker 1: with pre Relicious. I'm definitely looking for more investors, but
• 19:42
  Speaker 1: I'm looking for the right investors. You know. I'm very
• 19:45
  Speaker 1: all money's not good money, and I'm I'm really not
• 19:48
  Speaker 1: in a situation where I can make any mistakes, you
• 19:51
  Speaker 1: know right now, Um, I have to be extremely strategic.
• 19:55
  Speaker 1: I have to think about the people that I'm allowing
• 19:58
  Speaker 1: to be in my circle. I have to understand. Uh,
• 20:02
  Speaker 1: the investors that I currently have now, they're not multimillionaires,
• 20:07
  Speaker 1: but they're well to do. They have families, and that's
• 20:11
  Speaker 1: I really love that. And you know, because Crimalicious it's
• 20:14
  Speaker 1: a generational brand. It is a brand that's going to
• 20:19
  Speaker 1: be around, like Coke or Pepsi. It's it's Disney stock,
• 20:23
  Speaker 1: you know. I remember reading a story where um Walt
• 20:27
  Speaker 1: Disney was trying to do partnerships or get loans from
• 20:31
  Speaker 1: banks and everybody's turning them down. I've been in that situation.
• 20:34
  Speaker 1: I've been turned down so much and just strong along
• 20:38
  Speaker 1: and all the things that go with with raising money,
• 20:40
  Speaker 1: which is extremely discouraging, and then you meet these people
• 20:45
  Speaker 1: that are just regular people, hardworking people just like you,
• 20:48
  Speaker 1: that believe in you, and it grows from there. And
• 20:52
  Speaker 1: I'm a I'm a working owner. So as a CEO,
• 20:55
  Speaker 1: I'm very hands on. I'm I'm very creative. I do
• 20:58
  Speaker 1: a lot of product development for national companies that I'm
• 21:02
  Speaker 1: I'm working with now, creating points and I'm very good
• 21:05
  Speaker 1: at um product development. So that's really a huge wheelhouse
• 21:09
  Speaker 1: of mine, and it has a lot to do with
• 21:12
  Speaker 1: being an executive chef. But at the same time, UM,
• 21:17
  Speaker 1: just going back to this experience that I've experienced the
• 21:20
  Speaker 1: past week. UM, yes, I'm an executive chef, but I
• 21:23
  Speaker 1: don't cook with politics, and so that's something that I
• 21:27
  Speaker 1: don't want to have my brand involved in in any
• 21:30
  Speaker 1: way shape, shape, form, or fashion. So that's a really
• 21:33
  Speaker 1: big thing for me as well. So just finding the
• 21:35
  Speaker 1: right people and UM, making sure that I am affiliated
• 21:40
  Speaker 1: with the right persons or person for my brand is
• 21:43
  Speaker 1: very key. Now, as I watched on other TVs on
• 21:48
  Speaker 1: Martha Stewart do this, Um, I guess a flea market
• 21:52
  Speaker 1: at a house US on TV. I see, uh, you know,
• 21:56
  Speaker 1: you know Rachel Ratios cooking show kind of like talk show.
• 22:01
  Speaker 1: You know, is that something in your future? You're very
• 22:04
  Speaker 1: articularly you know you you're a successful entrepreneur. Are you
• 22:08
  Speaker 1: gonna stay in the kitchen or are you looking a
• 22:11
  Speaker 1: seeking opportunities to be in front of the camera as
• 22:14
  Speaker 1: a motivator, as an actress, as a TV host talk
• 22:17
  Speaker 1: to us. I definitely would hope to God that Tyler
• 22:21
  Speaker 1: Perry caused me to be in a movie. Definitely want
• 22:24
  Speaker 1: my own show, I am. I would love to have
• 22:33
  Speaker 1: a story done on my life because my my journey,
• 22:37
  Speaker 1: my life is very profound. UM. When I spoke earlier
• 22:41
  Speaker 1: about the underdog, um losing everything, UM, watching all of
• 22:46
  Speaker 1: your dreams just be shattered into a million pieces, and
• 22:49
  Speaker 1: you're watching, you know, all these pieces shattered, kind of
• 22:53
  Speaker 1: like a puzzle, and here you are, You're trying to
• 22:55
  Speaker 1: figure out how do you put yourself back together? And
• 22:58
  Speaker 1: it just starts with one piece at a time, and
• 23:01
  Speaker 1: then you're taking these pieces trying to make them fit,
• 23:03
  Speaker 1: and they don't fit into these pieces, and then you
• 23:05
  Speaker 1: try another piece, and you just keep going until you
• 23:09
  Speaker 1: can finally understand what's your purposes and what you're doing. UM,
• 23:15
  Speaker 1: my story is is definitely a story of inspiration because
• 23:19
  Speaker 1: you know, you gotta keep it moving, you know, even
• 23:22
  Speaker 1: if even if you fall, you've got to get back up.
• 23:25
  Speaker 1: And it's it's it's a big it's a big deal.
• 23:28
  Speaker 1: So I'm hoping to be able to get a show
• 23:29
  Speaker 1: and um be able to read them, meet the right people,
• 23:33
  Speaker 1: and definitely get some one that understands that I do
• 23:36
  Speaker 1: have talent and I do have a lot to get
• 23:39
  Speaker 1: back as well. Well. I would say this, I'm looking
• 23:43
  Speaker 1: at the person who's shining shining star. I say that
• 23:47
  Speaker 1: because of the fact that not only you're saying all
• 23:50
  Speaker 1: the right things, but you're delivering them with a lot
• 23:52
  Speaker 1: of honesty. And when you when when something like this
• 23:55
  Speaker 1: happens because you have no control of it, and you
• 23:58
  Speaker 1: had to respond and you had to be a fresh
• 24:00
  Speaker 1: rading I'm sure. And now you're the point in your
• 24:03
  Speaker 1: life where you're flipping the scripts. You turn into something
• 24:06
  Speaker 1: that some people may deem as a negative, some people
• 24:08
  Speaker 1: may wilt. You're showing strength. Where is that strength coming from?
• 24:12
  Speaker 1: And how can you encourage other people who faced adversity
• 24:16
  Speaker 1: to overcome the odds. My strength comes from my mom.
• 24:21
  Speaker 1: You know, I watched my mother. She was a welder
• 24:24
  Speaker 1: and I lost my mom several months ago unexpected cancer diagnosis,
• 24:29
  Speaker 1: and it's been extremely hard. But she was very strong.
• 24:33
  Speaker 1: She raised all four of us by herself. She worked
• 24:36
  Speaker 1: as a welder. Like I said, she was the only
• 24:38
  Speaker 1: woman that worked at her her job, and I just
• 24:44
  Speaker 1: remember her just coming home so tired, and we just
• 24:47
  Speaker 1: we just never wanted for anything. We didn't have a lot,
• 24:50
  Speaker 1: but she was very strong and it was like nothing
• 24:53
  Speaker 1: ever bothered her, you know. And then it wasn't until
• 24:57
  Speaker 1: you know, she got sick. I understood, you know, and
• 25:00
  Speaker 1: though she was very hard on me, you know, it's like,
• 25:03
  Speaker 1: you know, I ran track, I played in the Junior
• 25:05
  Speaker 1: Cleveland Orchestra for four years. I write music. I I
• 25:08
  Speaker 1: do a lot. I've done a lot um. I didn't
• 25:12
  Speaker 1: realize how much of an artist I was until I
• 25:15
  Speaker 1: really got into the culinary arts. And with my mom,
• 25:19
  Speaker 1: she's always wanted to own a restaurant. She was an
• 25:21
  Speaker 1: amazing cook, and because she was a single parent, she
• 25:24
  Speaker 1: got she never got an opportunity to do that. So
• 25:27
  Speaker 1: I really feel like maybe I opened my restaurants and
• 25:30
  Speaker 1: went on the path that I went on um because
• 25:33
  Speaker 1: of her. You know um so that she can live
• 25:36
  Speaker 1: her dream through me. And so this is where we
• 25:39
  Speaker 1: are today. And I just never saw um anyone disrespect
• 25:43
  Speaker 1: my mother. UM. She always fought for what she believed
• 25:47
  Speaker 1: in and that was extremely important to me and I
• 25:50
  Speaker 1: appreciate that to to this day. I didn't realize how
• 25:54
  Speaker 1: much I would need her strength until some of the
• 25:56
  Speaker 1: things started happening, like with the adversity and a lot
• 26:00
  Speaker 1: of things that's going on today in the world that
• 26:03
  Speaker 1: you don't think that you would have to deal with,
• 26:05
  Speaker 1: but it here here you are, So how do you
• 26:07
  Speaker 1: handle it? Well, my friend and my listeners and my viewers,
• 26:12
  Speaker 1: I guess I'm talking to executive chef Liz Rogers. She's
• 26:15
  Speaker 1: on and found him Crew Malicious. Jude Teeh is coming
• 26:18
  Speaker 1: up and her ice cream is available. Is available at Waltbar,
• 26:21
  Speaker 1: It's available to talk. It's a very it's available at Myers,
• 26:24
  Speaker 1: a very jungle gym. More importantly, it's created by an
• 26:27
  Speaker 1: incredible artist that I was fortunate to have on my
• 26:30
  Speaker 1: show to talk about tell our story. The story is
• 26:33
  Speaker 1: not tied to negativity, is tied to positivity, is tied
• 26:35
  Speaker 1: to uplift, and more importantly, it's tied to encouragement. Basically,
• 26:39
  Speaker 1: when you buy her ice cream, when you taste her
• 26:42
  Speaker 1: ice cream, know that you're participating in a dreamer and
• 26:44
  Speaker 1: her dreams is allowing you to know that you, too
• 26:48
  Speaker 1: can be successful. I want to thank you for coming
• 26:50
  Speaker 1: on Money Making Conversation master Class. Executive Chef Liz Rogers.
• 26:54
  Speaker 1: Thank you. You have a great day and live life deliciously.
• 26:57
  Speaker 1: I appreciate you. If you want to hear us see
• 26:59
  Speaker 1: this in the You on Money Making Conversation Masterclass, please
• 27:02
  Speaker 1: go to money Making Conversation dot com. I'm Rashean McDonald.
• 27:05
  Speaker 1: I am your host.