Foreword Thinking 10 - Understanding Why People Are Predictably Irrational With Dan Ariely

Thinking With Mitch Joel · Jun 9, 2008 · 1m

Welcome to episode #10 of Foreword Thinking - The Business and Motivational Book Review Podcast presented by HarperCollins Canada. Dan Ariely's first book is the now best-selling, Predictably Irrational - The Hidden Forces That Shape Our Decision. We had this conversation a couple of months before the book came out and took the world by storm. The book is fascinating and the conversation is amazing. Did you know that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns? As a behavioral economist, Dan…