Market View: Wayback Burgers' expansion in Asia through WB Burgers Japan, Opportunities in the fast casual restaurant scene, Ability to weather through inflation

Your Way Home with Hongbin Jeong · Nov 11, 2022 · 14m

Have you thought about what’s for dinner yet? Well, today’s discussion could leave you wanting for a juicy burger to kickstart the weekend. With over 166 locations across the US, and internationally in countries such as Brunei and Saudi Arabia, American burger chain Wayback Burgers now wants to further expand its footprint in Asia. The company signed a master franchise agreement through WB Burgers Asia Incorporation, a publicly traded holding company of WB Burgers Japan Company to open 60 Wayback locations in Asia within 20 years. The brand opened its first branch in Tokyo back in March this…