Latest / The Better Brand: Brand & Marketing Strategy for Christian Entrepreneurs
129: How to Niche Your Business Without Losing Clients With Guest Mallika Malhotra
Have you ever looked at your business and realized you're offering five different things to three different audiences, and none of it is clicking the way you hoped? You're not lazy and you're not bad at this. You're probably just too broad. That's exactly what I dug into with brand strategist Mallika Malhotra this week, and honestly, this conversation hit close to home for me too.Why does niching down feel so scary?Mallika Malhotra is the founder of The Brand CEO, where she helps women who feel like "the invisible expert" — really good at what they do, but overlooked, overwhelmed, and…
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