Transcript

Chris Martin Hints At The Sound Of Coldplay’s Next Album · Direct From Hollywood with Ryan Seacrest

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Speaker 1: Direct from Hollywood with Ryan Seacrest. Coldplay won the Internet
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Speaker 1: recently by ignoring the Internet. They created a promotional campaign
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Speaker 1: for their upcoming album, Everyday Life that skipped Instagram, Twitter
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Speaker 1: and the like for a much more traditional route, announcements
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Speaker 1: in public notice sections of the newspapers, hand type postcards
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Speaker 1: to fans, posters slapped up in key cities, and by
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Speaker 1: disregarding social media, it ended up trending. And while it
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Speaker 1: was a clever and original way to entertain themselves and fans,
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Speaker 1: Chris Martin says there's more to it than that. It
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Speaker 1: actually matches the tone of their new record, almost serving
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Speaker 1: as a preview. Chris tells the UK's Heart Breakfast, the
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Speaker 1: music we're making right now is very earthy and there's
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Speaker 1: not really much glamour to it. It's all very raw,
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Speaker 1: so that just felt like the nicest way of telling
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Speaker 1: people about it, rather than a big press release. Everyday Life,
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Speaker 1: November's Direct from Hollywood