Latest / The Steve Harvey Morning Show / Career Change: He empowers underserved communities—to leverage AI and design skills for financial upgrades.

Transcript

Career Change: He empowers underserved communities—to leverage AI and design skills for financial upgrades. · The Steve Harvey Morning Show

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  Speaker 1: Hi, I'm Rashan McDonald hosts this weekly Money Making Conversation
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  Speaker 1: Masterclass show. The interviews and information that this show provides
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  Speaker 1: off for everyone. It's time to stop reading other people's
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  Speaker 1: success stories and start living your own. If you want
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  Speaker 1: to be a guest on my show, Money Making Conversations Masterclass,
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  Speaker 1: please visit our website, Moneymaking Conversations dot com and click
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  Speaker 1: the be a Guest button. If you are a small
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  Speaker 1: business owner, entrepreneur, motivational speaker, influencer, or nonprofit now let's
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  Speaker 1: get this show started. My guest is the founder of
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  Speaker 1: UXD Academy. It has grown into a beacon for career
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  Speaker 1: switchers and inspiring designers who lack the means or desire
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  Speaker 1: to pursue a traditional four year degree. He has prepared
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  Speaker 1: UXD Academy to the forefront of the AI and design education.
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  Speaker 1: Please welcome to the Money Making Conversations Masterclass.
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  Speaker 2: Everytt twin.
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  Speaker 3: How you doing, Efverett, I'm doing well. It's my first
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  Speaker 3: time in Atlanta, so I'm excited.
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  Speaker 2: Well. Good.
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  Speaker 1: First of all, mister Swain, it's important that people understand when.
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  Speaker 2: You say AI, what is that? Let's educate them about
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  Speaker 2: that first.
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  Speaker 3: Yeah, So AI is the buzzer because.
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  Speaker 2: People are saying AI is taking job.
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  Speaker 1: Now, using AI willable people to have a career.
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  Speaker 3: Yes, yes, they're there. So AI artificial intelligence is a
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  Speaker 3: buzzword right now. Everybody's probably heard it at some point.
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  Speaker 3: But there are two schools of thought with AI. One, companies, unfortunately,
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  Speaker 3: are looking at AI to replace people. And then there
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  Speaker 3: are the top companies that are using AI to amplify
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  Speaker 3: their people, so giving them AI as a means of
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  Speaker 3: a copilot to help them with roles or tasks that
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  Speaker 3: they do not want to do.
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  Speaker 1: Now, how did you how did you get started? Was
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  Speaker 1: your this is very technically driven? Technically driven? Yeah, give
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  Speaker 1: us a background. I asked you be the expert.
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  Speaker 3: Yes, so you know what's interesting. I took an aptitude
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  Speaker 3: test and I said I was equally analytical as I
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  Speaker 3: was creative, and I should do graphic design. Now. I
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  Speaker 3: went to school for that not knowing what graphic design was,
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  Speaker 3: and then I couldn't find a job in graphic design.
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  Speaker 3: Once I graduated, I stumbled upon an article that says
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  Speaker 3: what is UX user experience design? And so I understood
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  Speaker 3: what that meant. I was like, okay, I'm the one
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  Speaker 3: who gets to design how a product or digital product
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  Speaker 3: works and so they make more money. So I went
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  Speaker 3: to go that route, and then ultimately I decided to
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  Speaker 3: teach people how to do the same.
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  Speaker 1: Now, let's talk about this because you're in an area
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  Speaker 1: where there are a lot of professional schools that are
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  Speaker 1: giving our certificates, and this interview is about people who
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  Speaker 1: don't want to go to a four year institution.
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  Speaker 2: With that being said, is it people.
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  Speaker 1: Don't want to go to a four year institution or
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  Speaker 1: does people want to or feel they can be success
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  Speaker 1: be successful without going to a four year institution.
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  Speaker 3: I think it's a combination of both. I've been someone
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  Speaker 3: who is saying you don't need to go to school
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  Speaker 3: for what I do, and it's proven well over forty
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  Speaker 3: percent of tech companies do not care about degrees anymore.
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  Speaker 3: They care about certifications. But ultimately, is your portfolio? Can
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  Speaker 3: you do the job? Prove it? Let me see it.
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  Speaker 3: So i UXD Academy is literally showing people thirteen and
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  Speaker 3: older how you can become an AI experience designer or
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  Speaker 3: an AI automation expert without a degree.
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  Speaker 2: Now, it's when people hear you say that, what's the first.
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  Speaker 3: Reaction people are still they're just starting to understand, like,
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  Speaker 3: what UX is.
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  Speaker 1: I tell me, I'm just saying that you the exers,
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  Speaker 1: We're going to get to you that I'm just talking about.
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  Speaker 2: You know, we've been drilled go to college, go to college,
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  Speaker 2: go to college, to college, get your degree. It is
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  Speaker 2: wonderful lifestyle. Right now you're telling me a certificate?
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  Speaker 3: Yeah, yeah, People's eyes light up and say, wait, I
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  Speaker 3: don't have to go into this massive amount of debt
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  Speaker 3: to get this type of job that's paying you one
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  Speaker 3: hundred and fifty two hundred thousand dollars. Sign me up?
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  Speaker 3: What do I need to do? That's more the reaction
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  Speaker 3: that I get. It's not so much like a disbelief
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  Speaker 3: like wow, I could I can do that with a degree.
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  Speaker 3: It's more like tell me how and show me how.
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  Speaker 2: M h. Now, with that being said, how was you
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  Speaker 2: XD born? Everett?
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  Speaker 3: It was born from a question, to be honest with you, So,
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  Speaker 3: my second job in my field, I had the rare
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  Speaker 3: opportunity of working for a black manager in the UX space,
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  Speaker 3: and it's extremely rare, and so I after a few
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  Speaker 3: months working on his team, he asked me, what do
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  Speaker 3: you want to do with this career. I said, I
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  Speaker 3: want to teach a work in a corporate space for
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  Speaker 3: about ten years and then teach it at the university level.
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  Speaker 3: He asked me, why do you have to wait to
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  Speaker 3: teach people? The girlfriend I had at the time, I
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  Speaker 3: helped her successfully switch her career and become a designer.
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  Speaker 3: He said, you talked to girl, right, why can't you
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  Speaker 3: teach people now? Two weeks later we founded UXD Academy.
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  Speaker 2: We said we.
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  Speaker 3: Were it was a co co founding opportunity, but we're
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  Speaker 3: no longer partners anymorekety solely on.
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  Speaker 2: It now, Okay, good? Great? Just wanted to hear words
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  Speaker 2: or yes, I wanted to give them no problem.
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  Speaker 1: Now, what gap do you see in education of workforce development?
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  Speaker 1: That u XD Academy was created to film.
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  Speaker 3: The gap in the workforce honestly, diversity and not just
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  Speaker 3: skin color. I'm talking about diversity and background. One of
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  Speaker 3: the things I did not like about the industry was
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  Speaker 3: the gatekeeping aspect. People were very pretentious against people who
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  Speaker 3: did not have a degree. And then a few years
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  Speaker 3: later companies said we don't care about degrees, and so
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  Speaker 3: the gap that I'm feeling is showing people from all backgrounds. Hey,
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  Speaker 3: you can learn this, and let me go ahead and
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  Speaker 3: create a curriculum that allows you to perform better than
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  Speaker 3: people who have a degree.
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  Speaker 1: So let me ask you this. They can't be frustration.
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  Speaker 1: It can't be in office. I won't use your anger
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  Speaker 1: because there are people out there that go to college, Yeah,
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  Speaker 1: get the degree, may be in debt or may not
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  Speaker 1: be in debt, and then somebody with a certificate comes
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  Speaker 1: along and is competing competitively from a financial or salary standpoint.
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  Speaker 1: Can that create a problem.
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  Speaker 3: I don't think that's it can create a problem. But
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  Speaker 3: I think that was a problem i'd say probably four
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  Speaker 3: years ago. Now not so much anymore because so many
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  Speaker 3: people are intering. I have entered the field without a
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  Speaker 3: degree from a four year institution, so.
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  Speaker 1: I don't think it's much of a problem. Now are
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  Speaker 1: you a four year graduate? I am okay, So you
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  Speaker 1: a four year graduate? Give me your degree background for it,
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  Speaker 1: because everything you're talking about is technically driven. Okay, talk
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  Speaker 1: about you.
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  Speaker 3: My background is I would say creatively driven. So I
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  Speaker 3: was a graphic design major, which, if I had to
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  Speaker 3: boil it down in Layman's terms, graphic design is about
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  Speaker 3: creating pretty graphics. And pretty images using color theory, psychology
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  Speaker 3: and things of that nature to create a banner, an image,
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  Speaker 3: a poster, or whatever it is. Well, that's sort of
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  Speaker 3: died a little bit with the advent of AI tools
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  Speaker 3: like Canva and things like that. Now I don't need
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  Speaker 3: to have a degree in graphic design to create pretty images.
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  Speaker 3: I could just use Canva to do it. And so
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  Speaker 3: I made the switch. I reverse engineered my career. I
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  Speaker 3: actually said, Okay, I'm creating images, or at least what
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  Speaker 3: the school taught me is to create images. But I'm
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  Speaker 3: seeing where the money is money is actually creating digital products.
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  Speaker 3: So I reversed engineered that, taught myself how to do it,
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  Speaker 3: and I'm sharing the wealth back.
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  Speaker 1: So how do you make money? It's money making conversation,
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  Speaker 1: massic classes. How do you make money?
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  Speaker 3: So I make money a couple different ways, one by
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  Speaker 3: a consultant as a consultant for companies to create digital products.
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  Speaker 3: Right now, it's the buzzword is AI, so AI agents,
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  Speaker 3: automated workflows. But the cool thing that I've done is
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  Speaker 3: within UXD Academy, I have built an AI experience agency
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  Speaker 3: called our Table, and it's a way for me to
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  Speaker 3: not only it's a way for me to create a
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  Speaker 3: learn and earn pipeline where I can train people at
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  Speaker 3: UXD Academy. I take the top ten percent of those
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  Speaker 3: and employ them at our table on a project basis.
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  Speaker 3: So I go out and get small business clients via
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  Speaker 3: our table, and then I bring that work into the
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  Speaker 3: school so that way my apprentices can see what real
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  Speaker 3: real world work looks like.
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  Speaker 2: Everett AI, what exactly is AI?
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  Speaker 1: You know it exploded Chatt GPT right, Yep, that came
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  Speaker 1: out like two years ago in there, but it's been
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  Speaker 1: out longer than that. Yes, And so then you say,
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  Speaker 1: I'm a self taught AI person, So how can you
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  Speaker 1: teach yourself AI? African American black person of color and
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  Speaker 1: now you're consulting? How are you continually able to educate
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  Speaker 1: yourself and stay in front and stay up because it's
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  Speaker 1: ever changing industry?
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  Speaker 3: Yeah, for sure.
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  Speaker 1: How did you make decision to teach yourself because you
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  Speaker 1: went to be a graphic designer that's what you've been
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  Speaker 1: trained in. This feels way more technical, it is, well,
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  Speaker 1: for for sure.
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  Speaker 3: So YouTube University, I learned practically everything that I needed
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  Speaker 3: to learn about this from YouTube. I found great content creators.
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  Speaker 3: I followed them they are creating the waves or behind
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  Speaker 3: directly behind the people who are making the waves. So
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  Speaker 3: I just stay right in that lane and follow what
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  Speaker 3: they're doing and test it out. I tell people YouTube,
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  Speaker 3: Google and books taught me everything I know about AI
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  Speaker 3: and what is.
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  Speaker 1: AI when a standpoint of the reason I keep harping
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  Speaker 1: there because you know, a year ago, i'd use AI
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  Speaker 1: a lot.
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  Speaker 2: From a standpoint of I have my podcast.
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  Speaker 1: It translates my podcast, It gives me descriptions, it tells
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  Speaker 1: me and give me some marketing campaigns and things like that.
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  Speaker 2: Am I under selling what more I could do with AI?
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  Speaker 3: Yeah? So I like to tell people AI. Just think
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  Speaker 3: of it as the it's the smartest person you know
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  Speaker 3: or the smartest intern that you know, and you can
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  Speaker 3: train that intern to work specifically for you. In a nutshell,
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  Speaker 3: that's why. And AI really is like the greatest mimic
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  Speaker 3: on Earth. It's just learning from things that we've already produced.
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  Speaker 3: It's not really creating anything. It's more like mimicking and
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  Speaker 3: guessing based off of its data. And so we have
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  Speaker 3: to feed it good data and it'll give us a
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  Speaker 3: good output.
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  Speaker 2: Okay, cool, I'm speaking of ever ever. Excuse me.
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  Speaker 1: He's the founder of you x d Academy and you're
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  Speaker 1: based where Dallas, Dallas, Texas. Okay, let's get into more
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  Speaker 1: details here. You actually academy teaches design, design tools and AI.
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  Speaker 3: How so, I have an online platform built on school Skool,
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  Speaker 3: and effectively what I do is I've created my own
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  Speaker 3: curriculum in video format, so I put that on that platform.
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  Speaker 3: But it also serves as like a combination. The platform
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  Speaker 3: serves as a combination of LinkedIn Google Classroom, so people
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  Speaker 3: can post which I encourage people to share, Hey I
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  Speaker 3: built this, and then every two weeks I do a
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  Speaker 3: free class where I show people, Hey, here's what I'm
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  Speaker 3: actively working on, and here are the tools that I'm
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  Speaker 3: using to build what I am building, and so people
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  Speaker 3: can come in and ask me those type of questions.
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  Speaker 3: And then thirdly, a Mastermind a weekly Mastermind group where
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  Speaker 3: people can get guidance from me and helping build their
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  Speaker 3: portfolio as well as working on client work.
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  Speaker 2: Wow, so underserved community.
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  Speaker 1: I will tell you I won't get on the soapbox
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  Speaker 1: bout guess, but I will tell you that I feel
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  Speaker 1: that for the first time in history that people of
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  Speaker 1: color black people who are on these programs or whether
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  Speaker 1: you can call the welfare program programs that well you
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  Speaker 1: actually with these certificates, like you said, you don't have
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  Speaker 1: to go to a four year school for your college
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  Speaker 1: or to your junior college.
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  Speaker 2: Well, you could change your life.
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  Speaker 3: In a manner more literally I did.
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  Speaker 2: Please let my let my my listeners hear this by
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  Speaker 2: going to your your.
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  Speaker 1: Website and seeing the results because living a life on
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  Speaker 1: Section eight or staff programs.
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  Speaker 2: You don't have to do this.
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  Speaker 1: You can live a better life, live in a better community,
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  Speaker 1: because I would tell you that living in those communities
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  Speaker 1: under those programs force you to maintain a certain lifestyle,
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  Speaker 1: force you to live a certain way for you and you,
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  Speaker 1: The Academy can bridge a gap of academic freedom financial
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  Speaker 1: freedom not only for the individual, but for their family
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  Speaker 1: members and their family family members.
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  Speaker 2: Talk to us absolutely shop boxes if you want.
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  Speaker 3: To sure, sure I can. The job I had before
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  Speaker 3: my career as a designer, I worked at a mortgage
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  Speaker 3: lending bank. I hated it. I was making about fourteen
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  Speaker 3: dollars an hour and I got to the point where
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  Speaker 3: I said, I hate my situation. I don't like this,
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  Speaker 3: and so I leveraged YouTube University and went down a
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  Speaker 3: rabbit hole and started teaching myself right. The routine that
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  Speaker 3: I had was I would get up, I would go
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  Speaker 3: to work from seven to three. Then I would work
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  Speaker 3: out from three to four, and then from five to
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  Speaker 3: about two am. I am learning. I'm building, I'm redoing
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  Speaker 3: my portfolio. I am putting my best foot forward so
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  Speaker 3: people can give me a chance. Unfortunately that took me
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  Speaker 3: about three years. Took me three years, but somebody gave
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  Speaker 3: me a shot, and I haven't looked back since I started.
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  Speaker 3: When I got my first job, I made seventy five thousand,
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  Speaker 3: The second year I made one hundred and five. The
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  Speaker 3: third year I made one hundred and forty. So it's
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  Speaker 3: just gone up.
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  Speaker 2: Now.
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  Speaker 3: Part of that I do know how to speak, I
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  Speaker 3: know how to interview would pretty well. However, my portfolio
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  Speaker 3: is what got me that, and so I am literally
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  Speaker 3: showing not only just people that looks like us, but
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  Speaker 3: hardworking people a follow what I'm telling you. You can
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  Speaker 3: change your life in under a year and a half. Okay,
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  Speaker 3: well that next step, what do they have to do?
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  Speaker 3: Would you say, follow what I'm telling you? Where do
• 14:43
  Speaker 3: we have to go to follow what you are telling
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  Speaker 3: us in this interview. Perfect. So of course you can
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  Speaker 3: go to my website UXD dot Academy. From there it'll
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  Speaker 3: launch pad you straight into the free community. I offer
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  Speaker 3: a free community. That's the thing, giving away my information
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  Speaker 3: for free. What you're paying for is my guidance. So
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  Speaker 3: I take a do it yourself approach because that's what
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  Speaker 3: I did. So I'm going to give you the meat
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  Speaker 3: and potatoes of all the courses you need to take,
• 15:11
  Speaker 3: the certifications you need here, all the books you need
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  Speaker 3: to read. I give you all of that, so there
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  Speaker 3: are no excuses. If you want to take your own time,
• 15:20
  Speaker 3: sure you can get there an under two years. But
• 15:22
  Speaker 3: if you want that guidance, well then that's where you're
• 15:24
  Speaker 3: going to pay. It's just hey, let me give you
• 15:27
  Speaker 3: the course correction that you need.
• 15:30
  Speaker 2: Don't go anywhere.
• 15:31
  Speaker 4: We will be right back with more insights from Money
• 15:34
  Speaker 4: Making Conversations Masteric Class. Welcome back to Money Making Conversation
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  Speaker 4: master Lass with me Rashaun McDonald. Now, I remember I'm
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  Speaker 4: older than you, but it's always about the youth. You've
• 15:51
  Speaker 4: spoken about teaching youth early about ai UX design. Well,
• 15:56
  Speaker 4: you say early, what age group are we talking about,
• 15:59
  Speaker 4: and then you can expound after that.
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  Speaker 3: You know, children are they operate at a genius level
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  Speaker 3: at five years old, right, But and I know people
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  Speaker 3: who have been teaching their kids how to code, you know,
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  Speaker 3: from the time they were six, seven or eight. I
• 16:15
  Speaker 3: start with thirteen. I think that's right before you going
• 16:21
  Speaker 3: into high school. And I think that's a significant number
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  Speaker 3: to me because that's when my world changed, coming from
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  Speaker 3: California and then going to Texas. That move taught me
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  Speaker 3: that this world, this life is about adapting or dying.
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  Speaker 3: You have to adapt to die. And so I want to,
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  Speaker 3: you know, show that Everett, that was thirteen. Here's something
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  Speaker 3: that you don't know as possible, but you're really good
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  Speaker 3: at you just don't know it. And so that's why
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  Speaker 3: I started that age.
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  Speaker 1: Well, you know, it really is about like I said,
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  Speaker 1: my degree is in mathematics, and it's we're just trying
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  Speaker 1: to say, breaking down the fear factor of change. Yeah,
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  Speaker 1: and that's what this is about, because if you focused
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  Speaker 1: on let's say you have a graphics degree, you have
• 17:08
  Speaker 1: a four year degree. I'm trying to really reach the
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  Speaker 1: people who have either that's lost here in this interview
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  Speaker 1: for the very first time, trying to understand where they
• 17:19
  Speaker 1: can fit in it, trying to disseminate reality from their reality.
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  Speaker 2: Talk to me.
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  Speaker 3: So for that person that you described, what I teach
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  Speaker 3: people are AI tools, specifically no code and low code tools.
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  Speaker 3: So no code is exactly how it sounds. You don't
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  Speaker 3: have to know any code in order to use this tool.
• 17:45
  Speaker 3: If you know some code, then that means you can
• 17:48
  Speaker 3: take a low code tool and push it to the
• 17:51
  Speaker 3: max because you actually know the language. Card so you
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  Speaker 3: know the language. But you can literally build a chatbot
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  Speaker 3: an agent in ten minutes with these tools, and I
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  Speaker 3: am teaching you how to do that and then how
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  Speaker 3: to do it on a larger scale. So I would
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  Speaker 3: say again, ux, the Academy's YouTube channel is a great
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  Speaker 3: place to start, but in my community, I also list
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  Speaker 3: out the YouTubers that I learned from. Right, and you
• 18:19
  Speaker 3: watch one video you're going down the rap hole and
• 18:21
  Speaker 3: you can see the phone that you have in your pocket.
• 18:26
  Speaker 3: That's more than enough to get you to it.
• 18:30
  Speaker 1: And we know everybody lives off there on you nowadays,
• 18:34
  Speaker 1: so you know they are just many computers for sure.
• 18:36
  Speaker 2: I knows of my picking my phone. This is pretty heavy.
• 18:39
  Speaker 2: It is you know, those.
• 18:40
  Speaker 1: Supposed to really have just because they're small don't mean
• 18:42
  Speaker 1: they're light exactly, which means that a lot of technologies
• 18:45
  Speaker 1: is cramped into that. And let me ask you this
• 18:47
  Speaker 1: effort in the next twelve to eighteen months, what major
• 18:50
  Speaker 1: AI trends are technologies you believe will have the biggest
• 18:53
  Speaker 1: impact on a small business. I'm a small business and
• 18:56
  Speaker 1: this show us about small business businesses and entrepreneurship.
• 19:00
  Speaker 2: Talk to us.
• 19:01
  Speaker 3: So I would say, automated workflows, AI agents, and AI
• 19:09
  Speaker 3: powered customer experiences. Those are going to be the three
• 19:13
  Speaker 3: biggest I say, major shakeups in the next twelve to
• 19:16
  Speaker 3: eighteen months. This year was dubbed the Year of the Agent,
• 19:21
  Speaker 3: which effectively I just tell people an agent is a
• 19:24
  Speaker 3: souped up chat bot that can perform tasks for you
• 19:29
  Speaker 3: on its own or with you. That's all it is.
• 19:34
  Speaker 3: That is AI agents, automated workflows, and AI powered customer experiences. So,
• 19:41
  Speaker 3: for example, if I was, let's just I don't know
• 19:44
  Speaker 3: a Nordstrom dot com at the bottom right, there's a
• 19:47
  Speaker 3: chatbot over there right. Well, now, if I click and
• 19:50
  Speaker 3: interact with that chatbot, I can now have a personal
• 19:53
  Speaker 3: styling assistant and it can if I log in, it
• 19:57
  Speaker 3: can take my purchases and go, Okay, I know the
• 20:00
  Speaker 3: type of shoes you bought recently. I know the type
• 20:03
  Speaker 3: of clothes you bought recently. I'm going to now service you.
• 20:07
  Speaker 3: Here's some new ideas that I think you would like
• 20:09
  Speaker 3: based off of your history. Those type of experiences are
• 20:12
  Speaker 3: going to shake the world up in the next twelve
• 20:14
  Speaker 3: to eighteen months.
• 20:15
  Speaker 1: Now, I don't know if that's a new quesse. You
• 20:18
  Speaker 1: know what happens is you know I shop, They probably
• 20:21
  Speaker 1: using AI. They probably using different the word algorithm. Yes, yes,
• 20:26
  Speaker 1: it is a popular term that now I think it's
• 20:28
  Speaker 1: being replaced by AI.
• 20:30
  Speaker 2: You're right, okay. And so because you know I go
• 20:34
  Speaker 2: to store like Crogers, they see what I boy all
• 20:37
  Speaker 2: the time. Guess what I get coupons for these ibio exactly. Okay, Okay,
• 20:42
  Speaker 2: can you see me something different? Not just tied. It's
• 20:45
  Speaker 2: the same butter all the time.
• 20:47
  Speaker 1: Right. But when I look at what you doing at
• 20:49
  Speaker 1: AXD Academy, the thing is, and the reason you're on
• 20:52
  Speaker 1: this show is that I know that the world we
• 20:55
  Speaker 1: live in is changing. The way we view opportunities has
• 21:00
  Speaker 1: to change too. And when I saw what you were
• 21:03
  Speaker 1: developing or have developed short term opportunity through academic training.
• 21:10
  Speaker 1: I'll point an example to my audience. I'm based in
• 21:13
  Speaker 1: Atlanta and Goodwill offer the program where EV installations, and
• 21:21
  Speaker 1: they were offering a paid training period, and then after
• 21:28
  Speaker 1: that paid training period was over with, then you had
• 21:31
  Speaker 1: a full time salary that was over sixty.
• 21:33
  Speaker 2: Five thousand dollars no education, and we're talking about less
• 21:38
  Speaker 2: than six months.
• 21:39
  Speaker 1: This whole period, this whole lifetime experience was changing. And
• 21:44
  Speaker 1: when I became aware of that program, that means that
• 21:46
  Speaker 1: the programs you were talking about is a reality too
• 21:50
  Speaker 1: because of the fact that but if you don't engage,
• 21:52
  Speaker 1: and I'm gonna just tell you this, ladies and gentlemen,
• 21:55
  Speaker 1: and you should tell them this too, there is work involved.
• 21:59
  Speaker 1: You're not going out there just picking an apple that
• 22:01
  Speaker 1: all that fell out of the tree, right right, We're
• 22:03
  Speaker 1: not saying that.
• 22:04
  Speaker 2: But if you want a dream to become a reality,
• 22:07
  Speaker 2: we have to work.
• 22:08
  Speaker 3: Correct, absolutely absolutely. It is not I tell people that
• 22:13
  Speaker 3: what I do is simple, but it's not easy. It's
• 22:18
  Speaker 3: a very tedious thing. Because again, this to your point
• 22:22
  Speaker 3: earlier chat GPT came out in twenty twenty two. Okay,
• 22:26
  Speaker 3: so what we are the common people understand it AI
• 22:31
  Speaker 3: to them, it's it's only been around for three years.
• 22:35
  Speaker 3: AI has been around, I believe since the fifties fifty six.
• 22:38
  Speaker 1: Well, with your people, AI is ups. I've never known GPS.
• 22:42
  Speaker 1: You know, if you have GPS in your car, you've
• 22:44
  Speaker 1: been using AI.
• 22:45
  Speaker 3: Yes, you've been Googled, You've been using AI for the sarchin.
• 22:49
  Speaker 1: It was since Google came out and allows you to
• 22:50
  Speaker 1: say a complete sentence, you were using AI exactly.
• 22:54
  Speaker 3: But now they have given us the consumer, the ability
• 22:57
  Speaker 3: to play with AI. And that's what this chat GPT is.
• 23:01
  Speaker 3: It is not very easy to get the AI to
• 23:05
  Speaker 3: output the same consistent result every single time. It's not
• 23:09
  Speaker 3: that easy. And that's where prompt engineering comes in, where
• 23:13
  Speaker 3: you have to basically tailor your instructions very meticulously so
• 23:17
  Speaker 3: that way you get the same output every single time.
• 23:21
  Speaker 2: What that means said, your toughest challenge is UXD. I
• 23:26
  Speaker 2: gotta ask, did I ask you what the name? Why
• 23:28
  Speaker 2: did you come up with the name you x D?
• 23:30
  Speaker 3: Yeah? So ux D is just an acronym for Universal
• 23:34
  Speaker 3: Experience Design, right, And the reason why I coin that
• 23:40
  Speaker 3: because I can tell you one of the biggest pet
• 23:42
  Speaker 3: pee's I have in this industry is people taking and
• 23:48
  Speaker 3: labeling things that are practically the same thing. So for example,
• 23:52
  Speaker 3: if I do three activities, I call it UI design,
• 23:57
  Speaker 3: But if I add one more thing to those three activities,
• 24:01
  Speaker 3: I can now call it, Oh, it's interaction design. Or
• 24:04
  Speaker 3: if I call it I add another thing and it's oh,
• 24:06
  Speaker 3: it's user experience design. I'm like, guys, it's all experience design.
• 24:10
  Speaker 3: It's just what part of the experience are you keying
• 24:13
  Speaker 3: in on. Do I like the research part of it? Okay,
• 24:16
  Speaker 3: well then you are you a researcher them. Do I
• 24:18
  Speaker 3: like actually pushing the pixels, changing the colors and things
• 24:21
  Speaker 3: like that? Okay, well then you're a UI designer. But
• 24:24
  Speaker 3: it's all an experience. So universal experience design is what
• 24:29
  Speaker 3: uctually stands for.
• 24:30
  Speaker 2: You know the amazing thing about a dreamer, and that's
• 24:34
  Speaker 2: what you were. You're a dreamer.
• 24:35
  Speaker 1: Now you're an executor of your dream you know, because
• 24:39
  Speaker 1: you put goals in place. Now in executing, like you said,
• 24:44
  Speaker 1: you had a partner at first, you're buy yourself now,
• 24:48
  Speaker 1: so you have nobody's lean on now, Everett, No, where
• 24:51
  Speaker 1: is your support.
• 24:52
  Speaker 2: Just so.
• 24:56
  Speaker 3: That's a good question. I would say that for the
• 24:59
  Speaker 3: longest time, I haven't had one. In my professional life.
• 25:04
  Speaker 3: I am you know, when I grew up, I was
• 25:07
  Speaker 3: the oldest, I was the first and only person to
• 25:10
  Speaker 3: do what I'm doing. I am the only person to
• 25:12
  Speaker 3: do what I'm doing in my friend group. So I've
• 25:14
  Speaker 3: always been alone in that since. But that doesn't bother me.
• 25:19
  Speaker 3: I just look at at least for support. I have
• 25:23
  Speaker 3: met some people in my profession since then, and they
• 25:26
  Speaker 3: do a really good job of kind of providing that support.
• 25:29
  Speaker 3: But ultimately I don't really need it because I have
• 25:32
  Speaker 3: I'm chasing my goals and I am ultimately trying to
• 25:35
  Speaker 3: show other people like me what is possible. So I
• 25:39
  Speaker 3: don't need support for that.
• 25:41
  Speaker 2: Well, it's important that Derek that you don't need it.
• 25:44
  Speaker 1: But you know, as a guy who's managed high profile talent,
• 25:49
  Speaker 1: you know, sometimes you don't know where to go for
• 25:52
  Speaker 1: that question, you know, and people want to answers, and
• 25:55
  Speaker 1: you are what you're doing is you're I'm not says unique,
• 26:00
  Speaker 1: but you're unique because you are speaking it. You feel
• 26:04
  Speaker 1: me and so that means that your point of view matters.
• 26:07
  Speaker 1: And so as you build for these tough moments, these
• 26:10
  Speaker 1: bone wents of doubt, these bon wents of people going
• 26:13
  Speaker 1: or sometimes the pathway that you expected takes a curve
• 26:19
  Speaker 1: and creates doubt in yourself. What are the obstacles in
• 26:22
  Speaker 1: your business? And how have you overcome those obstacles.
• 26:26
  Speaker 3: So from a subject matter expert, I a subject matter
• 26:31
  Speaker 3: perspective teaching people what I teach. The obstacles I have
• 26:36
  Speaker 3: are trying to partner with educational institutions. They still operate
• 26:42
  Speaker 3: very in a very archaic way, and so they are
• 26:46
  Speaker 3: very much reluctant to change, and so I am trying
• 26:49
  Speaker 3: to convince them like, hey, this is where we are now.
• 26:52
  Speaker 3: You need to adopt and need to train people based
• 26:55
  Speaker 3: off what's happening now. So that's been an obstacle to
• 26:58
  Speaker 3: try and convince them of them. However, I don't spend
• 27:01
  Speaker 3: that much time trying to convince people what they can't see.
• 27:04
  Speaker 3: I go and listen to the people who I'm trying
• 27:07
  Speaker 3: to help, and they give me a great perspective because
• 27:12
  Speaker 3: they are telling me what their problems are and I'm
• 27:14
  Speaker 3: attacking that head on. So I would say the biggest
• 27:18
  Speaker 3: obstacle is just not knowing where the hell, I'm going sometimes,
• 27:21
  Speaker 3: but I am grounded in what I'm doing and the
• 27:24
  Speaker 3: purpose that I'm doing. It allows me to overcome.
• 27:25
  Speaker 2: That, you know, big fear.
• 27:29
  Speaker 1: It's kind of an interesting interviewing you because you use
• 27:32
  Speaker 1: the word AIAI so much. And the number one fear
• 27:36
  Speaker 1: in the people who don't know, especially in the minority community,
• 27:39
  Speaker 1: is that AI is going to take their job. I
• 27:43
  Speaker 1: believe there are from a robotic standpoint, jobs are going
• 27:47
  Speaker 1: to be replaced. But again, somebody got to run the robot.
• 27:51
  Speaker 1: Somebody got a program the robot. Somebody got to be
• 27:54
  Speaker 1: able to organize a strategy to advance the services of
• 27:58
  Speaker 1: that robot.
• 28:00
  Speaker 2: AI.
• 28:01
  Speaker 1: I don't believe it's going to replace the job. It's
• 28:03
  Speaker 1: going to create options for a job. When I say that, Everett,
• 28:08
  Speaker 1: am I incorrect?
• 28:10
  Speaker 3: No, I don't think you are AI will replace some job. Yes,
• 28:18
  Speaker 3: it will. It's it's it's it's happening.
• 28:22
  Speaker 1: Just removed the word AI from conversation. Robots were going
• 28:25
  Speaker 1: to root automation. Automation was going to replace certain jobs. Okay,
• 28:32
  Speaker 1: so AI, I believe it's not giving you an opportunity
• 28:36
  Speaker 1: to generate a salary you may have never seen in
• 28:39
  Speaker 1: your life. Yes, that's the conversation I want to pull
• 28:43
  Speaker 1: out of this interview.
• 28:44
  Speaker 3: Especially when you're dealing with the small business owner.
• 28:48
  Speaker 1: Right.
• 28:48
  Speaker 3: So there's some reports, I believe it was mi T
• 28:52
  Speaker 3: came out with a study and showed that ninety five
• 28:55
  Speaker 3: of AI pilot programs failed. That's at the enterprise level,
• 29:02
  Speaker 3: that's not at the small business level. Small businesses have
• 29:05
  Speaker 3: shown about eighty percent of positive ROI from using AI,
• 29:10
  Speaker 3: and that is where the biggest opportunities are going to be.
• 29:13
  Speaker 3: Is to help small businesses introduced safely, introduce AI to
• 29:19
  Speaker 3: them so that way they can scale. That is going
• 29:21
  Speaker 3: to be the biggest opportunity and that's where I flourish again.
• 29:25
  Speaker 3: Companies that are less than fifty employees, they need help
• 29:30
  Speaker 3: and giving them AI by way of automating certain processes,
• 29:35
  Speaker 3: giving them AI what I call AI co workers, which
• 29:38
  Speaker 3: is just you know, effectively chat gpt A as a coworker,
• 29:43
  Speaker 3: right right, So those are going to be the biggest
• 29:44
  Speaker 3: opportunities from a small business standpoint.
• 29:47
  Speaker 2: You know what.
• 29:48
  Speaker 1: I again, Everett, thank you for coming on the show.
• 29:50
  Speaker 1: I'm an interview at the founder of UXD. Before we
• 29:54
  Speaker 1: move forward, is there an app for ux the academy.
• 29:59
  Speaker 3: No, but the a platform that will be learned on
• 30:01
  Speaker 3: school that there isn't that for that?
• 30:03
  Speaker 2: Okay, cool, talk to us about that. Yeah.
• 30:05
  Speaker 3: So again, I built my curriculum on a platform called
• 30:08
  Speaker 3: School that's skol relatively new. It's competing with products like
• 30:15
  Speaker 3: Kajabi Go High Level. I like School quite a bit.
• 30:20
  Speaker 3: They do have a mobile app, so again there are
• 30:22
  Speaker 3: no excuses with me. You can download the app and
• 30:26
  Speaker 3: launch into my free community and right there you have
• 30:29
  Speaker 3: all the access to people as well as to resources
• 30:33
  Speaker 3: that you need to learn this business.
• 30:35
  Speaker 2: So because of the effort, what's your legacy? You know?
• 30:38
  Speaker 2: You know Inglewood, Austin. Correct. Now you're living in Dallas,
• 30:46
  Speaker 2: sitting in Atlanta, Georgia. I'm interviewing you and join the interview.
• 30:49
  Speaker 2: You're smart.
• 30:50
  Speaker 1: You like I said, you're taking a YouTube university education
• 30:56
  Speaker 1: and turn it into all successful small business.
• 30:59
  Speaker 2: What is your legacy?
• 31:01
  Speaker 3: I you know what's interesting. I was told I was
• 31:06
  Speaker 3: a drawer, and that's why I think that that aptitude
• 31:08
  Speaker 3: test said I was equally analytical as it was creative. Right.
• 31:12
  Speaker 3: But I was told by family members, and I don't
• 31:15
  Speaker 3: think they meant any harm, but they said that you
• 31:17
  Speaker 3: can't make money doing art. So I have the attitude
• 31:20
  Speaker 3: of like, I'm going to prove you wrong. I'm gonna
• 31:22
  Speaker 3: show you right. And that's what I'm doing. And so
• 31:26
  Speaker 3: my legacy is I want other kids to have that
• 31:33
  Speaker 3: mentality when they go through my course and say, oh no,
• 31:36
  Speaker 3: I can create my own reality with this. If I
• 31:39
  Speaker 3: could have helped a minimum hundred thousand kids, yeah, if
• 31:45
  Speaker 3: I could help one hundred thousand pieces, and it is
• 31:48
  Speaker 3: a lot. But I believe in focusing on the future
• 31:51
  Speaker 3: doesn't mean that in somebody above forty can't learn it.
• 31:54
  Speaker 3: I have people who are fifty five in my class
• 31:57
  Speaker 3: learning and they're doing great. But I really want to
• 31:59
  Speaker 3: focus it's on the youth and to show them another
• 32:02
  Speaker 3: option exposure. If I can help one hundred thousand efforts
• 32:06
  Speaker 3: out there, that would be my lext well.
• 32:09
  Speaker 1: I like that because of the fact that the youth
• 32:13
  Speaker 1: really controls or changes the future.
• 32:16
  Speaker 2: You know, you're younger than me. I'm pouring into you.
• 32:19
  Speaker 1: Hopefully by pouring into you, you won't make the same mistakes.
• 32:24
  Speaker 1: That's the whole core of this show. Money making conversations masculine.
• 32:27
  Speaker 1: I want to I want the people to hear you
• 32:30
  Speaker 1: going there's a better job. There's been a lifestyle for
• 32:33
  Speaker 1: you at UXD Academy. At least just look do your research.
• 32:39
  Speaker 1: He's already told you that you can go on YouTube
• 32:42
  Speaker 1: and verify what he's doing.
• 32:44
  Speaker 2: He's just organized, and I think that's the key component.
• 32:47
  Speaker 2: You go to the website. He's really hysterical. He has
• 32:50
  Speaker 2: a video of himself. He just he's like a pitch man.
• 32:52
  Speaker 1: He's just can just he's very entertaining. In fact, I
• 32:57
  Speaker 1: would tell you this, you're after watching your video, you're
• 33:01
  Speaker 1: not as hyped as your website.
• 33:04
  Speaker 2: Why is that?
• 33:05
  Speaker 3: That's actually my natural disposition, to be honest with you,
• 33:08
  Speaker 3: and it's because, like I'm actually in the weeds learning
• 33:10
  Speaker 3: stuff I do need to work on, you know, you know,
• 33:14
  Speaker 3: animating my voice a little bit more, and that is
• 33:16
  Speaker 3: something I'm going to be doing, as far as helping
• 33:18
  Speaker 3: out with the editing too, like show the funnier side.
• 33:21
  Speaker 3: But I'm dead serious farst of the time, which is great.
• 33:24
  Speaker 1: Like I said, you know, I'm not saying nothing negative,
• 33:27
  Speaker 1: but like I'm letting you know I've done my research
• 33:29
  Speaker 1: and watch it on go.
• 33:30
  Speaker 2: He's very entertaining. I mean, I'm gonna just put his way.
• 33:34
  Speaker 1: There's a passion on your website, and that passion is
• 33:38
  Speaker 1: driven by because frustration, I think, you know, because of
• 33:43
  Speaker 1: the fact that people don't know, and sometimes you have
• 33:46
  Speaker 1: to be amped up a little bit for sure to
• 33:49
  Speaker 1: try to get their attention to show this there's a
• 33:53
  Speaker 1: better way.
• 33:54
  Speaker 3: Yeah, you're you're. You hit that right on the head there.
• 33:58
  Speaker 3: I am very much passionate on the front facing website
• 34:02
  Speaker 3: of things because I have to get I have to
• 34:04
  Speaker 3: get your attention. And sometimes and I look, I've tried
• 34:08
  Speaker 3: working on it, but I've been told that, you know,
• 34:10
  Speaker 3: I could be very direct, very blunt, and sometimes it
• 34:14
  Speaker 3: comes off as harsh, but I'm like, this is no
• 34:17
  Speaker 3: laughing matter, especially when we think about I'm gonna bringing
• 34:19
  Speaker 3: them out to my soapbox to people of color, black people, Look,
• 34:25
  Speaker 3: we are at the bottom and a lot of metrics,
• 34:28
  Speaker 3: so there is no time for play. Play like we got.
• 34:31
  Speaker 3: We have to we have to get on the ball.
• 34:34
  Speaker 3: AI is our opportunity to do that.
• 34:36
  Speaker 2: It is really opportunity, It really really is. And I
• 34:41
  Speaker 2: hope more and more interviews. I do like that.
• 34:43
  Speaker 1: I try to consistently I'm not saying a lot of
• 34:45
  Speaker 1: people in fact, nobody's doing what you're doing. But there
• 34:48
  Speaker 1: are other certificate programs out there. Google has a certificate
• 34:53
  Speaker 1: scholarship program. I just mentioned good Will here in Atlanta,
• 34:57
  Speaker 1: it has a program. I'm sure they are a competing
• 34:59
  Speaker 1: type program out there that are presenting salaries that can
• 35:03
  Speaker 1: put you in a middle class and come immediately, as
• 35:07
  Speaker 1: soon as you pass it, there's a job waiting on
• 35:09
  Speaker 1: you because that skill set.
• 35:12
  Speaker 2: You know, it's really amazing.
• 35:14
  Speaker 1: It was like, you know, there are a lot of
• 35:16
  Speaker 1: things that our current president, Donald Trump talks about and
• 35:20
  Speaker 1: right now he's talking about it. They trying to build
• 35:22
  Speaker 1: a chip chip manufacturing company in Arizona. And now he
• 35:26
  Speaker 1: did a lot of pushback because guess what, there're nobody
• 35:29
  Speaker 1: here can build the chips. Yeah, I guess well, but
• 35:33
  Speaker 1: they can if you train them. And that's the whole thing.
• 35:36
  Speaker 1: That's what we're talking about. At u x D Academy,
• 35:39
  Speaker 1: we're trying to get these we don't have the workforce,
• 35:42
  Speaker 1: we don't have the people qualified. At u x D Academy,
• 35:47
  Speaker 1: he will get you qualified for opportunities that will change
• 35:50
  Speaker 1: your life.
• 35:51
  Speaker 2: Did I say it correctly? Thank you for coming on.
• 35:54
  Speaker 1: Money appreciates this has been Money Making Conversations Masterclass with
• 36:00
  Speaker 1: Sean McDonald thanks to our guest and our audience. Visit
• 36:04
  Speaker 1: Moneymaking Conversations dot com to listen and register to be
• 36:08
  Speaker 1: a guest.