Latest / The Steve Harvey Morning Show / Interview of the Week: Performance Paradigm CEO Reggie Butler empowers executive leadership to change organizational culture in the diversity, equity and inclusion space
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- 0:00Speaker 1: What girls in the forest, our imagination and our family bonds.
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- 1:32Speaker 1: wherever you get your podcasts. Welcome to Money Making Conversations.
- 1:41Speaker 1: It's the show that she has the secrets of success
- 1:42Speaker 1: experience firsthand by marketing a Brandon expert Rashan McDonald. I
- 1:46Speaker 1: will know he's given me advice to many occasions and
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- 1:52Speaker 1: interview with celebrity CEO, entrepreneurs and industry decision maker. It's
- 1:56Speaker 1: what he likes to do, it's what he likes to share.
- 1:58Speaker 1: Now it's time to hear from man Ra Sean McDonald
- 2:01Speaker 1: money making Conversations. Here we come. Welcome to Money Making Conversation.
- 2:06Speaker 1: I am your host with Sean McDonald. Like I said
- 2:09Speaker 1: every episode, it's time to stop reading other people's success
- 2:12Speaker 1: stories and start writing your own. And when you talk
- 2:15Speaker 1: about your passions, you talk about your gifts. Lead with
- 2:18Speaker 1: your gifts and don't let your age, friends, family, or
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- 2:24Speaker 1: My interviews on money making conversation with celebrities, CEO, entrepreneurs
- 2:28Speaker 1: and people I like to call industry decision makers. My
- 2:31Speaker 1: next guest is Reggie Butler. Reggie is the founder and
- 2:34Speaker 1: CEO or Performance Paradigm LLC and Executive Education Human Capital Consultancy.
- 2:40Speaker 1: His areas of expertise included high performing, high performing team development,
- 2:45Speaker 1: organizational change management, diversity and inclusion, which is really important
- 2:49Speaker 1: in these days since has become the forefront of all
- 2:52Speaker 1: major corporations. Tone of employment and understanding, their color and
- 2:57Speaker 1: the way people speak should not be a different at
- 3:00Speaker 1: your hitor. It should be treated as equal. Training, development,
- 3:03Speaker 1: workforce retention strategies, emotional intelligence, and executive coaching. Reggie believes
- 3:08Speaker 1: the human connection and understanding that the cornerstone of changing
- 3:12Speaker 1: life and behavior. Wheggie works in collaboration with executive leadership
- 3:16Speaker 1: teams to develop and execute strategies to change organizational culture,
- 3:21Speaker 1: build leadership bench strength, and increase human capital effectiveness. Please
- 3:26Speaker 1: work with the money Making Conversations by Man Reggie Butler.
- 3:29Speaker 1: He on Reggie, I'm doing well man, and good to
- 3:32Speaker 1: be with you today. You're doing some important work and
- 3:34Speaker 1: you gotta keep doing what you're doing. We need you
- 3:36Speaker 1: in this space to not stop or back down. Well,
- 3:39Speaker 1: I can't back down. And if I bring individuals on
- 3:41Speaker 1: the on the show like you, Reggie, so you can
- 3:43Speaker 1: support what I'm trying to do it because you know, uh,
- 3:48Speaker 1: you're not both are living a long life and uh
- 3:51Speaker 1: and we will live even longer life. But somewhere along
- 3:54Speaker 1: the line, as as people are put qualifiers, if you
- 3:58Speaker 1: haven't done certain things at a certain age, then you
- 4:00Speaker 1: stuffing and and and And that's where I wanted to
- 4:03Speaker 1: talk about initially with you, because that's the whole part
- 4:06Speaker 1: about pushing beyond what you're capable of because people can
- 4:10Speaker 1: limit it, so and you you reach your limit, talk
- 4:13Speaker 1: to us about that. Yeah, So, first of all, I
- 4:17Speaker 1: just have this really strong belief that another person's perception
- 4:20Speaker 1: of me shouldn't define where I go. And you got
- 4:23Speaker 1: to think about what that actually looks like. In some spaces,
- 4:25Speaker 1: there are people who wind up in careers or in positions,
- 4:30Speaker 1: only to find out later in their careers that's not
- 4:32Speaker 1: what they wanted to do, where they wanted to go,
- 4:35Speaker 1: where they wanted to be, how they wanted to do it.
- 4:37Speaker 1: Because they were listening to somebody else's narrative that was
- 4:40Speaker 1: based on someone else's perception of their value or their worth.
- 4:45Speaker 1: So I spend time in this space um trying to
- 4:48Speaker 1: get to people to understand and see things they can't
- 4:50Speaker 1: see for themselves, so they not only can explore, but
- 4:54Speaker 1: reach whatever next is for them by choice. You talk
- 4:57Speaker 1: about the path of resistance, sometimes we live out through
- 5:00Speaker 1: the past of Lee's resistance. Reggie, Okay. And that means that,
- 5:04Speaker 1: like you said earlier, were relationship we go deep like that.
- 5:07Speaker 1: There are people in relationship they should be getting out of,
- 5:10Speaker 1: and there are people who are a job they should
- 5:12Speaker 1: be walking away from, but they stay there out of fear.
- 5:15Speaker 1: They stayed out there because they don't want to hear
- 5:16Speaker 1: somebody complaining, and stay there because they don't want to
- 5:19Speaker 1: hear somebody tell them that they question their decision making.
- 5:24Speaker 1: How in your coaching do you push people past that?
- 5:28Speaker 1: Because you're like, you're like a a new modern day therapists.
- 5:31Speaker 1: You know, you're not putting us on the couch. Yeah,
- 5:37Speaker 1: so you know we're shan So first of all, I
- 5:39Speaker 1: gotta get people to be honest with themselves, and I
- 5:41Speaker 1: take people through you know, a framework they help them
- 5:44Speaker 1: understand what their truth is about how they're seeing the world,
- 5:48Speaker 1: what the truth of somebody else is, like managing their perspectives.
- 5:52Speaker 1: And then the highest order I try to get people
- 5:53Speaker 1: to is accepting what they need to accept in order
- 5:56Speaker 1: to move forward and make a difference. So if I
- 5:57Speaker 1: do that, if I look at that, there is some
- 6:00Speaker 1: people that haven't accepted what they need to accept about themselves.
- 6:04Speaker 1: And one of the big things that people don't accept
- 6:06Speaker 1: is that they are much better than anybody else says
- 6:09Speaker 1: they are. Because we let people define who we are
- 6:12Speaker 1: and what our want. And I've put people into situations
- 6:15Speaker 1: that say, let me show you not only what your
- 6:18Speaker 1: worth is, but you be able to articulate that value.
- 6:21Speaker 1: Not somebody else do that for you. And once a
- 6:24Speaker 1: person starts to accept that, they also start to see
- 6:26Speaker 1: those things that they know they have to move past.
- 6:29Speaker 1: And that's that thing you're talking about about resistance. Resistance
- 6:32Speaker 1: comes at you when you are solid and your confidence
- 6:36Speaker 1: has no competition. You know that you're confident in yourself
- 6:40Speaker 1: and your abilities. Resistance goes around you go right through it.
- 6:45Speaker 1: You've got to get people to see that. You get
- 6:47Speaker 1: people to see that it's that it's that. It's that
- 6:49Speaker 1: It's like, that's why a ship has a point. You know,
- 6:52Speaker 1: when it goes through the water, you know, it cuts
- 6:54Speaker 1: through the resistance. That's what you're talking about, you know,
- 6:57Speaker 1: and as it cuts to the resistance, it gets to
- 6:59Speaker 1: that's it's a lot faster now you've had over tears
- 7:03Speaker 1: was in the bio, but I'm sure it's more years
- 7:05Speaker 1: of experience and delivering this transformative Like I told you,
- 7:09Speaker 1: I've been doing this so as eighteen. When you really
- 7:11Speaker 1: look at it, who you are, you don't really be
- 7:14Speaker 1: defined by the moment you defined out how you were
- 7:17Speaker 1: raised and who put these I'd say, these seeds in you?
- 7:21Speaker 1: Who's put these seeds in you? Let's let's take a
- 7:23Speaker 1: journey back a little bit, Reggie, who put these seeds
- 7:26Speaker 1: in you? Yeah? So if I look at I'm gonna
- 7:28Speaker 1: start back. So I started off as a classicate training musician,
- 7:31Speaker 1: so classical training pianists, and for years, um I thought
- 7:36Speaker 1: that that was my path. And my father, who was military,
- 7:39Speaker 1: I was raised military. I've never served, but I was
- 7:42Speaker 1: raised military and the discipline that he instilled in me
- 7:46Speaker 1: about how to be successful through discipline and doing what's
- 7:50Speaker 1: necessary do what you have to do so you can
- 7:52Speaker 1: do what you want to do, and instilled that in
- 7:54Speaker 1: me once I had made the decision, with his help
- 7:58Speaker 1: and the help of some other colleagues, that a classically
- 8:02Speaker 1: trained pianist in this body. At that time in my life,
- 8:07Speaker 1: there was a high probability I was not going to
- 8:09Speaker 1: be as successful as I wanted to be because of
- 8:11Speaker 1: the constructs of race around who I was. But my
- 8:14Speaker 1: father looked at me and he says, but that doesn't
- 8:16Speaker 1: mean you still can't be a musician like oh and
- 8:20Speaker 1: my mom, wonderful woman that she is. They created what
- 8:25Speaker 1: I'm going to call some of the things you do.
- 8:28Speaker 1: They decided to manage my life at a young age
- 8:31Speaker 1: of fifteen. So a band. Here, I am having a
- 8:34Speaker 1: band and work and use that bed, played every weekend
- 8:39Speaker 1: eleven pm to two am, just doing all the things.
- 8:43Speaker 1: But what it taught me was the organizational skills and
- 8:46Speaker 1: the discipline of creating a team. Because you know this
- 8:49Speaker 1: about music. Music is from my heart and from my soul,
- 8:52Speaker 1: but it is the foundation of everything we do. Because
- 8:55Speaker 1: that band would not be the band it is and
- 8:58Speaker 1: was the music the music we created would not have
- 9:01Speaker 1: landed the way it was supposed to. If we didn't
- 9:03Speaker 1: have structure, I was leading that band. So from that
- 9:07Speaker 1: it took me all throughout my life. I used those
- 9:09Speaker 1: tenants of what it means to create a high performing team,
- 9:12Speaker 1: what it means to lead a team, what it means
- 9:14Speaker 1: to deal with dysfunction, what it means to deal with
- 9:16Speaker 1: change when change change comes up. And I've taken that
- 9:19Speaker 1: all the way throughout my professional life. Wound up being
- 9:23Speaker 1: so interesting. I wound up was a was a choir
- 9:27Speaker 1: director at a church and one of my one of
- 9:31Speaker 1: my choir members, said, you realize you have a gift
- 9:34Speaker 1: for speaking, Um, you should come, you know, not out
- 9:38Speaker 1: of the church, but you should come, you know, speaking
- 9:40Speaker 1: in corporate America. I fought. I resisted that forever. The
- 9:44Speaker 1: school teacher, a school teacher I had that means I
- 9:48Speaker 1: had twelve months of pay and three months off. I
- 9:51Speaker 1: was like, I'm not messing up this formula. And then realized,
- 9:55Speaker 1: you know, after I substitute substituted as an instructor as
- 9:59Speaker 1: a trainer UM for this boutique firm in Cincinnati, Ohio
- 10:05Speaker 1: called Globally Management and Selfing at the time, I'll never
- 10:08Speaker 1: forget it. I I gotta check for that day of
- 10:13Speaker 1: training that I did. I got it like three or
- 10:15Speaker 1: four weeks later. I looked at it, I gave it back.
- 10:18Speaker 1: I was like, that's way too much money. That wasn't
- 10:20Speaker 1: for me. It's like now, teacher, only to realize that
- 10:26Speaker 1: what she was trying to introduce me to, which is
- 10:29Speaker 1: what everyone has in their life they have, was called insight.
- 10:32Speaker 1: Humans people that continue to give you insights for things
- 10:35Speaker 1: you can't see for yourself. I wind up transitioning from
- 10:38Speaker 1: being a school teacher into the corporate space and doing
- 10:41Speaker 1: training and development, and at that firm at that time,
- 10:45Speaker 1: I had sent it throughout that firm with some great
- 10:47Speaker 1: mentors Vincent Brown, Janet Reid, Sam Lynch, John People. All
- 10:51Speaker 1: the people that were back at that firm at that
- 10:53Speaker 1: time trained me, mentored me, helped me develop the skill
- 10:57Speaker 1: that I have now now that I use in my
- 11:00Speaker 1: own human capital consultancy. So a lot of people along
- 11:04Speaker 1: the way shaped me. And I tell this to people
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- 12:08Speaker 1: dot Com. What grows in the forest trees, sure, No
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- 12:27Speaker 1: with each other. The forest is closer than you think.
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- 13:06Speaker 1: Administration for Children and Families and the Council. Well, you
- 13:10Speaker 1: know the thing about it, I agree. That's why because
- 13:14Speaker 1: you're a unique individual, because you bet on yourself and
- 13:17Speaker 1: you can't really tell people how you generate income. You know,
- 13:20Speaker 1: you can say it, but they for the average person
- 13:22Speaker 1: can put the how does he make money? Does he
- 13:24Speaker 1: have a nine to five? Does he work Monday through Friday?
- 13:27Speaker 1: When does he have off? Does he say vacation? Does
- 13:29Speaker 1: he took of insurance? So you're that individual that really
- 13:32Speaker 1: steps out use the You're the word a lot on
- 13:35Speaker 1: faith and faith to the side to you gifts. But
- 13:37Speaker 1: I go back to when you were fifteen year old
- 13:39Speaker 1: and fifteen years old and your parents managing you. They
- 13:42Speaker 1: were shaping the gift because I know the power of
- 13:46Speaker 1: music because I was played B flat clarinet, I played
- 13:49Speaker 1: tenants saxophone, so I knew that. I know the power
- 13:52Speaker 1: of music. Music is so incredible from from an intellectual
- 13:57Speaker 1: and also from a discipline standpoint. And as we see
- 14:00Speaker 1: you today, I'm seeing that same discipline. I'm seeing that
- 14:03Speaker 1: same skill set up live performances. I'm watching it right
- 14:08Speaker 1: now that we're just incubated into you at such an
- 14:10Speaker 1: early age. Now is translating those gifts. And I see
- 14:14Speaker 1: you Reginald, and call your Reginald your parents, but it's
- 14:19Speaker 1: Reggie Butler. Excuse me for stepping out into that parent land.
- 14:23Speaker 1: But I want to just say that in talking to you,
- 14:26Speaker 1: how do you get people to understand their value? Because
- 14:30Speaker 1: you're in a human capital and sometimes and I want
- 14:33Speaker 1: to just say this real quick before we get this clear.
- 14:36Speaker 1: We can blame a lot of issues on the company
- 14:38Speaker 1: we work for. We can blame a lot of issues
- 14:41Speaker 1: on race We can blame a lot of issues on
- 14:44Speaker 1: a gender, but the core are making that change has
- 14:47Speaker 1: to start with how we value ourselves. That's right, talk
- 14:51Speaker 1: to us. Yeah, and so one of the frames trying
- 14:55Speaker 1: to put people through. So there's two ways to look
- 14:57Speaker 1: at it. One way is to look at your experiences
- 15:01Speaker 1: and the comfort zone radius you have around your lived experience.
- 15:04Speaker 1: So let's say you grew up in a dual family household,
- 15:07Speaker 1: you you went to college, you have all these lived
- 15:09Speaker 1: experiences the shape who you are and give you the messages.
- 15:12Speaker 1: That's that's only one version of the lived experiences. We
- 15:16Speaker 1: occupy and cohabitate a world with people that have very
- 15:19Speaker 1: different lived experiences. And so how you find your value
- 15:23Speaker 1: is you look at the comfort zone radius you have
- 15:25Speaker 1: around your own life, your lived experiences, and you overlay
- 15:29Speaker 1: that on the people that you need to interact with
- 15:31Speaker 1: to get you to next or to be in service
- 15:33Speaker 1: as somebody else, and you look up, you step back
- 15:36Speaker 1: one day and go, I actually have a purpose, Like
- 15:40Speaker 1: I'm supposed to be here in this space doing this
- 15:42Speaker 1: thing because it serves something. Tell people all the time,
- 15:47Speaker 1: always be in service of changing an outcome, not in
- 15:51Speaker 1: service of yourself. Some people get um bristle at that
- 15:55Speaker 1: because they start to think of themselves, well, that's just
- 15:57Speaker 1: being selfish. I'm saying. It's it's not about being selfish
- 16:01Speaker 1: or not being selfish. But when you live through the
- 16:04Speaker 1: lens of who are you helping what or what what
- 16:09Speaker 1: condition are you improving, you live a much you live
- 16:12Speaker 1: a much richer life. And that's where you start to
- 16:15Speaker 1: look back at yourself and say, now I know what
- 16:17Speaker 1: my value proposition is. One thing I tell entrepreneurs all
- 16:21Speaker 1: the time, don't negotiate your price and then go. But
- 16:26Speaker 1: I have to because negotiation is part of the thing.
- 16:28Speaker 1: It's like every time you leave with negotiation, that doesn't
- 16:31Speaker 1: mean that means you don't know what you're worth. You
- 16:33Speaker 1: know what you're worth first, and then negotiate from that,
- 16:37Speaker 1: and negotiation from that could be But then I must
- 16:40Speaker 1: not be your person for today because you can't afford
- 16:43Speaker 1: but that people have to You have to get there first.
- 16:48Speaker 1: And it's not doesn't happen by accident. It's very intentional.
- 16:51Speaker 1: And what I'm trying to get people to really understand
- 16:54Speaker 1: Brushan and you, of all people, I know you know
- 16:56Speaker 1: this that different people, because of their different life experiences.
- 16:59Speaker 1: They if there's only one or two ways to do things,
- 17:02Speaker 1: it's not true. There are multiple ways to get to
- 17:05Speaker 1: certain locations. There's it's not just one way. And you
- 17:09Speaker 1: have to own this thing called change. And I even
- 17:14Speaker 1: took this most recently, I've started doing it. I've created
- 17:17Speaker 1: a module again using music. Uh that's called find your
- 17:20Speaker 1: Rhythm and find your Rhythm. It literally is about any
- 17:24Speaker 1: change management principle and organizational designs and things like that.
- 17:27Speaker 1: What people have to do is find their rhythm. So
- 17:30Speaker 1: I want you to think about people who because of
- 17:31Speaker 1: the pandemic. You know, there's three pandemics out there. There's
- 17:34Speaker 1: the health pandemic, there's a racial pandemic, there's an economic pandemic.
- 17:39Speaker 1: And in the last fifteen months, we've seen people have
- 17:41Speaker 1: to deal with that, that those pandemics, and they've lost
- 17:45Speaker 1: their rhythm. Now everybody's talking about it. Let's go back
- 17:48Speaker 1: to work and up going back to work, like, how
- 17:51Speaker 1: do you find your rhythm to get back into what
- 17:54Speaker 1: I tell people to stop saying, which is the new normal?
- 17:58Speaker 1: Stop it. Stop saying the new normal because most of
- 18:01Speaker 1: you didn't like the last normal, right, and we're about
- 18:04Speaker 1: the ghost you have to find your rhythm, and it's
- 18:06Speaker 1: not returned to work, it's returned to life. You know
- 18:11Speaker 1: what I want. You want to deal with them. You
- 18:13Speaker 1: know when I hear you say that, you know there's
- 18:16Speaker 1: a monumental shift in power at work. Employees are speaking up.
- 18:20Speaker 1: Turnover is rising, salaries are increasing, hiring is tough, and
- 18:26Speaker 1: burnout is real. It's time to unleash growth. It's time
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- 19:21Speaker 1: the forest. Our imagination, our sense of wonder, and our
- 19:24Speaker 1: family bonds grow too, because when we disconnect from this
- 19:30Speaker 1: and connect with this, we reconnect with each other. The
- 19:35Speaker 1: forest is closer than you think. Find a forest near
- 19:38Speaker 1: you and start exploring. I discover the forest dot Org,
- 19:42Speaker 1: brought to you by the United States Forest Service and
- 19:44Speaker 1: the AD Council. I did the thing because I've been
- 19:48Speaker 1: fortunate in my life. I worked for the Post Office,
- 19:50Speaker 1: I worked for IBM, so I've worked a for the
- 19:53Speaker 1: hour shift. I don't understand our only way to understand
- 19:56Speaker 1: how to work over time and in the process of
- 19:59Speaker 1: individual in a personal job frustration because you deal with
- 20:02Speaker 1: a lot of individuals who live in at forty hour
- 20:05Speaker 1: week structure. Because we're gonna talk about Google contracts you
- 20:10Speaker 1: just recently to develop their own diversity, equity and inclusion programs.
- 20:14Speaker 1: I talked about that because when you come in and
- 20:16Speaker 1: do a program like that, there has to be two
- 20:19Speaker 1: sides of this development. There has been an acknowledgement that
- 20:23Speaker 1: just because of you feel that another person. I always
- 20:27Speaker 1: let me just share this quick story with you right quick.
- 20:29Speaker 1: When I that I bm UM, I got hired with
- 20:32Speaker 1: two other white guys, and I came in simultaneously, and
- 20:36Speaker 1: my supervisor asked me, oh, my goal, what I want
- 20:40Speaker 1: to do? And I told him I didn't know at
- 20:42Speaker 1: the time. Okay, he said, okay, whenever you figured out, Rashon,
- 20:45Speaker 1: come back and I coming. Just tell me that my
- 20:47Speaker 1: doors open well too muchs went by. Three months went by,
- 20:51Speaker 1: I still hadn't went back in that door, and the
- 20:54Speaker 1: white guys started getting other assignments, and guess what. I
- 20:57Speaker 1: started huddling up with my Hey, this wrong, some racial
- 21:00Speaker 1: thing going on in here? Racial? What's going on here?
- 21:03Speaker 1: And I went and storming in at the office and
- 21:05Speaker 1: set down with my supervice. Said hey, man, look we
- 21:07Speaker 1: started at the same time. Why are they doing more
- 21:09Speaker 1: than I am doing? He said, Rashaan, I asked you
- 21:14Speaker 1: on your first day, what were your goals? What did
- 21:17Speaker 1: you want to do with this company? You told me
- 21:18Speaker 1: you're gonna get back with me. When they got back
- 21:20Speaker 1: with me. That their very first day, and they're only
- 21:23Speaker 1: doing the things that they I'm helping them do the
- 21:26Speaker 1: things that they say they want to companies that the company.
- 21:29Speaker 1: I say that to put that statement out in front
- 21:31Speaker 1: of you, just say, I'm not gonna point in their
- 21:33Speaker 1: fingers on this, Reggie, I'm gonna tell you I've been
- 21:35Speaker 1: the I want to say, the person who sitting in
- 21:38Speaker 1: the corner mad, but I didn't do my job, So
- 21:42Speaker 1: who am I mad at? So that now you have
- 21:45Speaker 1: to come in with a company like Google try to
- 21:48Speaker 1: change the environment. But no, there are some rushawn sitting
- 21:51Speaker 1: out there who hadn't told Google or daring thing about
- 21:55Speaker 1: what they want to do. Correct. Yeah, and I will
- 21:59Speaker 1: tell you one of things. So there are a lot
- 22:02Speaker 1: of um companies in the portfolios, you know always from
- 22:05Speaker 1: big tech and healthcare and retail and you know, professional services, automotive,
- 22:10Speaker 1: all the things. But here's here's what happens. When you
- 22:13Speaker 1: have an organization that that's big, like like a Google,
- 22:16Speaker 1: they have the resources to actually investigate and use data
- 22:20Speaker 1: to actually drive towards the source of what the issue is.
- 22:23Speaker 1: So they had a hypothesis that the people that are black,
- 22:27Speaker 1: Latin x UM and women are having different lived experiences
- 22:31Speaker 1: inside the organization. And instead of going to the mad Rushians,
- 22:35Speaker 1: instead of going to the people in the organization and
- 22:38Speaker 1: trying to focus on making them feel better, they decided
- 22:41Speaker 1: let's go to the manager population who makes decisions about
- 22:44Speaker 1: them every day and get them to understand that the
- 22:47Speaker 1: lived experiences aren't the same. And it was. It's amazing
- 22:51Speaker 1: when when an organization understands that it's about shifting the culture,
- 22:56Speaker 1: not changing the people. And that's what I do at
- 22:59Speaker 1: the We actually work across change management, but we do
- 23:03Speaker 1: it through the lens of culture. So if there's a
- 23:05Speaker 1: people issue to address, we address it through the culture.
- 23:09Speaker 1: We don't address it through the people. We address it
- 23:11Speaker 1: through the culture. And sometimes the culture will will dictate
- 23:15Speaker 1: to us after we do some audit or something like that.
- 23:17Speaker 1: It's to find out where where is the issue, where
- 23:20Speaker 1: is the problem, let's solve it. And so what we
- 23:23Speaker 1: what we wound up doing, which is why the Ford's
- 23:25Speaker 1: article we got highlighted. We we created a very experiential
- 23:30Speaker 1: program that was the at the intersection of understanding the
- 23:35Speaker 1: experience of black and brown people, of women, and anybody
- 23:40Speaker 1: that was in an underrepresented group and taking it through
- 23:43Speaker 1: the lens of art. So we use performance artists, we
- 23:46Speaker 1: use singers, we use musicians, we use drummers, we use
- 23:50Speaker 1: interpretive dancers, same type of diversity training that most people
- 23:54Speaker 1: would say, so let's talk about what it's like to
- 23:56Speaker 1: be black here at this organization. Let's talk about what
- 23:59Speaker 1: it's like in d up just talking to them, we
- 24:02Speaker 1: showed them. We created an experience. So just think you
- 24:05Speaker 1: have a room of dominant culture people, mostly white, sitting
- 24:08Speaker 1: there trying to understand what is like to be somebody
- 24:11Speaker 1: that's not them, that doesn't have the lived experience they do.
- 24:14Speaker 1: But the way they get the message it's through through art.
- 24:19Speaker 1: So we had someone curate an art piece and explain
- 24:22Speaker 1: why this piece of art was done and the reason
- 24:24Speaker 1: it was done because this person feels invisible and that's
- 24:26Speaker 1: why this piece of art looks like that. We would
- 24:29Speaker 1: then turn to the audience and say, is there anybody
- 24:31Speaker 1: on your team that feels like they are invisible? And
- 24:34Speaker 1: what's that reason? Can you do anything about it? It's
- 24:37Speaker 1: so different. We took some survey results. This was one
- 24:40Speaker 1: of one of the most interesting things. You know, how
- 24:42Speaker 1: you do these inclusions or every organization does surveys to
- 24:45Speaker 1: see how the people there people feel, and one of
- 24:47Speaker 1: the questions was about inclusion. Do you feel like you
- 24:49Speaker 1: feel included? And the score was was pretty low. We
- 24:52Speaker 1: took some of the comments from the survey that said,
- 24:56Speaker 1: this is what it feels like for me to be here,
- 24:57Speaker 1: I don't feel like I'm seeing etcetera, etcetera. We took
- 25:00Speaker 1: those comments, we strung them together, put a music bed
- 25:04Speaker 1: under it, and then had dancers to interpret the dance
- 25:06Speaker 1: to it to show the emotion. Because as long as
- 25:10Speaker 1: it's just data in one dimension on the page in
- 25:13Speaker 1: the survey, in a spreadsheet, you can't feel that. So
- 25:17Speaker 1: we created a story and the narrative that allowed people
- 25:21Speaker 1: to feel. That's the next space we sit in. I
- 25:25Speaker 1: am Roushan. You know this. You can talk and complain
- 25:27Speaker 1: all you want until you get somebody to feel mean,
- 25:30Speaker 1: connect the emotion with the intellect. You won't get changed
- 25:34Speaker 1: to happen, you know. And you're absolutely correct. And because
- 25:38Speaker 1: this is what this interview is about. Change, also about acceptance,
- 25:41Speaker 1: also about recognizing, like you said, you're not invisible and
- 25:45Speaker 1: and and so you know, being that I I've walked
- 25:48Speaker 1: these different lanes and entertainment, you know, and you uh,
- 25:51Speaker 1: the corporate robin entrepreneur. And then but that work space,
- 25:55Speaker 1: that's really the key dynamic, especially have working remotely, that's
- 25:59Speaker 1: the that's the that's the other part of the conversation,
- 26:02Speaker 1: maybe you broke down the three that working remotely now
- 26:06Speaker 1: also leads to damage because of the fact that how
- 26:09Speaker 1: do you how do you properly supervise somebody who's working
- 26:13Speaker 1: from home? How do you properly promote somebody who's working
- 26:16Speaker 1: from home? Which creates another ant? And am I being
- 26:20Speaker 1: treated right? Am I gonna get a proper recognition for
- 26:24Speaker 1: the work I'm producing? Your world has gotten even more
- 26:27Speaker 1: complicated in a good way, right, in a good way.
- 26:31Speaker 1: With the remote tool there's suddenly been thrown into your
- 26:33Speaker 1: little tool box. Yeah, yeah, I've got I have no
- 26:37Speaker 1: charge of examples of people doing the unramped back into work.
- 26:41Speaker 1: So you do realize that, I think everybody knows it.
- 26:43Speaker 1: So a lot of companies actually experience exponential growth over
- 26:47Speaker 1: the last fifteen months, and they hired a lot of
- 26:48Speaker 1: people virtually and they never met them, so they have
- 26:53Speaker 1: to deal with that. Then you have some companies that decided, hey,
- 26:57Speaker 1: I didn't know this flexible work thing was actually gonna work,
- 26:59Speaker 1: and now that is working, I don't need him to
- 27:01Speaker 1: come back and need him to stay home. Okay, So
- 27:04Speaker 1: now you got that population, then you have the what
- 27:07Speaker 1: everybody's saying, is the hybrid population where your own rotation
- 27:10Speaker 1: that comes to the building, but you don't have to
- 27:11Speaker 1: come in for two days and you have to rotate
- 27:13Speaker 1: with somebody else. Now you've got a manager who's never
- 27:18Speaker 1: ever had to do that before. They don't know how
- 27:21Speaker 1: to do that, and they are ill equipped. They're they're
- 27:24Speaker 1: well intended though, because they are trying. And what we
- 27:28Speaker 1: try to do is put some framing around to say
- 27:31Speaker 1: just the just all of the different versions and iterations
- 27:34Speaker 1: you're gonna have to go through. Do not look for
- 27:36Speaker 1: a new normal soon. Because it's a phased approach. You
- 27:40Speaker 1: still have to create human connection and you have to
- 27:42Speaker 1: do it through screens. I'm gonna give you give you
- 27:46Speaker 1: a tip. I told the manager the other day. I said,
- 27:49Speaker 1: when you everybody's back, you've been doing all these things,
- 27:52Speaker 1: would you stop asking people on Mondays how their weekend was? That?
- 27:57Speaker 1: It's not inclusive? What are you talking about? I said,
- 28:01Speaker 1: think about the pandemic all of them. Do you realize
- 28:04Speaker 1: that some people the last thing they want to talk
- 28:05Speaker 1: about what they had to deal with on the weekend.
- 28:10Speaker 1: I love somebody to COVID. I'm going through a divorce.
- 28:12Speaker 1: My friends are out of jobs. I'm still trumping, still
- 28:15Speaker 1: doing zoom school. But I hear some of my colleagues
- 28:18Speaker 1: on the car when you ask what did you do
- 28:20Speaker 1: over the weekend, they say, Oh, I was able to
- 28:22Speaker 1: go hike game. I feel so much better now. It's like,
- 28:25Speaker 1: that's not my experience right I'm telling managers now, pay
- 28:30Speaker 1: attention to the questions you asked. A much better question
- 28:32Speaker 1: is not how is your weekend? A better question as
- 28:35Speaker 1: a leader right now is to say what's important to
- 28:38Speaker 1: you this week and how can I help? And also
- 28:41Speaker 1: it was important how are you doing that's important to
- 28:44Speaker 1: because what happens is the interesting thing about the work
- 28:47Speaker 1: at home dynamic reggids we wrapped us up is that
- 28:51Speaker 1: you got kids. You might have a wife running around
- 28:54Speaker 1: in the background. You might have a dog barking. You
- 28:57Speaker 1: might you know you're electrician, might show up at the
- 29:00Speaker 1: same time that your beating going over you. Zoom call
- 29:04Speaker 1: is bringing on the whole slew of dynamics that can
- 29:08Speaker 1: make you look unprofessional, which can in turn impact how
- 29:11Speaker 1: you think you're being perceived by the company that's hiring you.
- 29:15Speaker 1: So when you lay out these shields and when you
- 29:17Speaker 1: when you get hired by our company like Google, Like
- 29:20Speaker 1: I said, they brought you in, and you use these
- 29:22Speaker 1: bigger words diversity, training, equity, inclusion. That's a lot to
- 29:27Speaker 1: put on your plate. How do you how do you
- 29:31Speaker 1: not replicate? Because every every situation is different. I always
- 29:34Speaker 1: say that everything fintech, health companies, you you, you don't
- 29:37Speaker 1: bring the same model in. How do you bring a
- 29:40Speaker 1: model in and how do you survey the right approach
- 29:42Speaker 1: to that particular company's needs. Well, some of it is
- 29:46Speaker 1: is most companies already have identified what the problem is.
- 29:49Speaker 1: They're still working on this source. So we try to
- 29:51Speaker 1: go in and say, I don't need you to do
- 29:53Speaker 1: new work with me. I don't need you to go
- 29:54Speaker 1: look up stuff that you've already looked up. I need
- 29:57Speaker 1: to start where you are and which I try to get. Um,
- 29:59Speaker 1: you know, companies, businesses, people's individuals start where you are,
- 30:03Speaker 1: not where you were. Way too many people going, well,
- 30:06Speaker 1: let's go back and let's study the past so we
- 30:09Speaker 1: can figure out how to deal with now. And I'm going,
- 30:12Speaker 1: can we start with now and focus on the future.
- 30:16Speaker 1: Think about the past already happened. You have so much data,
- 30:20Speaker 1: so much surveys, how much data do you need to
- 30:23Speaker 1: know that things are just a little messed up and
- 30:26Speaker 1: that there is an answer. Let's go with what we
- 30:28Speaker 1: know and move forward. I tell people all the time,
- 30:31Speaker 1: create forward momentum. If you're not creating forward momentum, you're
- 30:35Speaker 1: holding things back. Answer the question every single day, what
- 30:38Speaker 1: did I do this this week that created traction and momentum.
- 30:42Speaker 1: I call it the irrelevancy paradigm. You spend a lot
- 30:44Speaker 1: of energy on a lot of stuff. You do a
- 30:46Speaker 1: lot of actions. If it's not having any impact and
- 30:49Speaker 1: you're not creating any momentum, then make the business choice
- 30:52Speaker 1: and the human choice to stop focusing energy on it,
- 30:56Speaker 1: focus on where you create momentum. You're standing there, and
- 31:02Speaker 1: it's engaging me so much, but you probably know that yourself.
- 31:05Speaker 1: You know, I've never interviewed anybody standing That is so
- 31:09Speaker 1: important and so powerful because I feel like you're communicating
- 31:12Speaker 1: with me. I feel like that if you extended your
- 31:15Speaker 1: hand right now, Reggie, I would probably I'll probably stand
- 31:19Speaker 1: my hands trying to shake it because it feels so natural.
- 31:21Speaker 1: You feel me. So if if you're doing it like this,
- 31:26Speaker 1: keep doing it like this, This is fantastic. You're very
- 31:29Speaker 1: welcoming personality you feel with the world a world of information.
- 31:33Speaker 1: I will be the first to life or whatever you do.
- 31:36Speaker 1: Send me your flyers, send me all your information so
- 31:38Speaker 1: I can put it on my social media. And let's
- 31:40Speaker 1: keep building your brand and also changing lives, because that's
- 31:43Speaker 1: what you're doing. You're changing lives black and brown people.
- 31:46Speaker 1: We're good. We're good man, and you keep doing what
- 31:49Speaker 1: you're doing. I'm telling you what you do matters. I
- 31:51Speaker 1: know you may not get that a lot, but I'm
- 31:53Speaker 1: telling you it does work. I don't care. I don't
- 31:55Speaker 1: care what you say. I don't care if you don't
- 31:58Speaker 1: get the accolades you think you to serve. You are
- 32:01Speaker 1: making a difference. We need you to be you in
- 32:03Speaker 1: this space now. Will thank you, Thank you for everything,
- 32:06Speaker 1: and thank you for coming on Money Making Conversation. If
- 32:08Speaker 1: you want to see this interview or hear this interview
- 32:10Speaker 1: on Money Making Conversations, please go to money Making Conversation
- 32:13Speaker 1: dot com. I with Sean McDonald. I am your host.
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