How Alex Hormozi Sold Millions of Books (The Part No One Talks About)

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business · May 11, 2026 · 22m

Alex Hormozi just pulled off one of the biggest book launches in history — $81M in sales, 2.9M copies sold, and a Guinness World Record, all in just 24 hours. In this video, Chandler Bolt, bestselling author and CEO of SelfPublishing.com, breaks down the exact strategies Hormozi used and shows how you can apply them to your own book launch.From building an audience before you launch to structuring irresistible offers, stacking value with bonuses, and leveraging live events, Chandler reveals seven key lessons every author can use to create more momentum and sales. Stick around until the end…