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E2 | Lean Marketing with Allan Dib
A lot of people fall into the trap of adopting a scatter-gun approach to marketing, hoping something will stick. Allan Dib espouses a more strategic approach and a wiser allocation of time and resources.Allan is founder of Lean Marketing and author of best-seller, ‘The One Page Marketing Plan’. His new book is ‘Lean Marketing’. He shares his marketing philosophy with host Brad Giles, which centres on understanding and targeting ideal customers, crafting compelling messages, and strategically deploying resources for maximum impact. Allan suggests that the best marketer – not necessarily the…
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