Latest / We Are For Good Podcast - The Podcast for Nonprofits
144. Back to Basics: Nonprofit Marketing and Branding - Jonathan McCoy, CFRE and Becky Endicott, CFRE
[cue the confetti cannons and heel kicks🎉💃] It's nonprofit marketing and branding day!! aka: the only topic we love chatting about more than our respective kids and dogs. You're probably thinking to yourself, "I'm not a marketer; this doesn't apply to me." Friends. IT MATTERS! But don't feel intimidated, because we're taking your hand, and walking you through the ins and outs of building your organization's brand ethos, top marketing hacks to bring your mission's story to life, and providing that subversive We Are For Good bent to the conversation on how to stand out while still maintaining…
The skinny
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