Latest / The Steve Harvey Morning Show / Coleen Otero Full Interview

Transcript

Coleen Otero Full Interview · The Steve Harvey Morning Show

• 0:00
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  Speaker 1: heart my next guest, she's on the phone. I love
• 1:11
  Speaker 1: it when they call in on time. Is a branding strategist.
• 1:14
  Speaker 1: She is the definition of doing it all with style.
• 1:17
  Speaker 1: With over twenty years of experience. This beauty and branding experts,
• 1:21
  Speaker 1: work and product products have been featured on networks like Bravo,
• 1:25
  Speaker 1: I watched that network, BT, grew up on that network, NBC,
• 1:29
  Speaker 1: My Network, CBS, and more. Founder of the CEO Chick
• 1:32
  Speaker 1: Network and your Beauty Expert. She is also the author
• 1:35
  Speaker 1: of a book I just finished reading called brand to Bucks,
• 1:39
  Speaker 1: and a motivational speaker. Please Welcome to Money Making Conversation.
• 1:43
  Speaker 1: Colleen o Tero, Hey, Hey, hey, hey, good morning. You
• 1:49
  Speaker 1: know I got the name correct. Everything was right right? Okay, yes,
• 1:56
  Speaker 1: now I know I can't say that now, but you
• 1:58
  Speaker 1: did it better than me. I'm sorry, I better know
• 2:03
  Speaker 1: how to say. There you go telling this. Welcome to
• 2:06
  Speaker 1: my show, and h the reason I love talking about you.
• 2:10
  Speaker 1: You know you you mentioned you have a balanced life.
• 2:13
  Speaker 1: You know, at the very top of your questions you know. So,
• 2:16
  Speaker 1: I'm a busy person and I will tell you I
• 2:20
  Speaker 1: did not understand when you slow down, when to stop,
• 2:23
  Speaker 1: when to operate my life on fear of fear of
• 2:27
  Speaker 1: losing an opportunity. How does one I don't want to
• 2:31
  Speaker 1: understand balance in their life when they're trying to be
• 2:34
  Speaker 1: successful or they are successful. Yeah, it's definitely a learning process,
• 2:40
  Speaker 1: and I think it varies for each person. But for me,
• 2:43
  Speaker 1: especially having a family and having four boys, one that's
• 2:47
  Speaker 1: in college right now, and being married for eighteen years,
• 2:51
  Speaker 1: you have to allow those relationships. You have to understand that. Man,
• 2:56
  Speaker 1: my children are the greatest investment that I have. They're
• 3:00
  Speaker 1: the greatest investment that I have. My relationship with my
• 3:03
  Speaker 1: husband the greatest investment that I have. And if we
• 3:06
  Speaker 1: believe in relationship currency, then who not better to invest
• 3:11
  Speaker 1: in than the ones that we are around our family
• 3:13
  Speaker 1: unit to make sure they're good. Um, being in a
• 3:16
  Speaker 1: relationship and and being a mother, being a wife is
• 3:20
  Speaker 1: very selfless. It's it's the most selfless thing a person
• 3:25
  Speaker 1: can do. And I think it prepares us for business,
• 3:28
  Speaker 1: to be quite honest, I think it prepares us and
• 3:30
  Speaker 1: make sure we are building up our character and make
• 3:33
  Speaker 1: sure we're integral. No one will tell you, you know,
• 3:35
  Speaker 1: the real like your own children, like your own spouse.
• 3:40
  Speaker 1: They hear everything now walls, kids can hear through walls.
• 3:44
  Speaker 1: Just let you know. Yeah, yeah, And so it's definitely
• 3:49
  Speaker 1: a challenge. But I think living a life of service
• 3:53
  Speaker 1: and understanding that our our gifts and our talents are
• 3:56
  Speaker 1: not just for status but to serve, I think changes
• 4:00
  Speaker 1: the way you do life. You know, you realize that
• 4:03
  Speaker 1: everything matters. You know. One of the things my mentor
• 4:06
  Speaker 1: used to tell me is you lead from your bedroom.
• 4:09
  Speaker 1: And it took me a while to figure that one out,
• 4:12
  Speaker 1: but but it is. It's very, very true. Um, the
• 4:16
  Speaker 1: life I have with my husband and my family are
• 4:19
  Speaker 1: just it's everything to me and my success it springs
• 4:22
  Speaker 1: from that place, from a healthy relationship, you know, and
• 4:26
  Speaker 1: so it's it's something that has to take precedence, it
• 4:29
  Speaker 1: has to be a priority in our lives, and it is.
• 4:33
  Speaker 1: It's a challenge now, it's a challenge, but different tools scheduling, communication,
• 4:38
  Speaker 1: you know, sharing a calendar, all of those different things
• 4:42
  Speaker 1: really really help. And there are times that you know
• 4:45
  Speaker 1: your family because they understand what you're building and as
• 4:49
  Speaker 1: you're building this empire, you know. Per se, they get it.
• 4:52
  Speaker 1: They get sometimes that mommy has to sacrifice and they
• 4:56
  Speaker 1: understand that this is this time. You know what, mommy,
• 5:00
  Speaker 1: ahead you do that we want to see you when
• 5:01
  Speaker 1: we want to see you go, and so it's just
• 5:04
  Speaker 1: great to have that, you know, so we're in it
• 5:06
  Speaker 1: together and it makes a big difference. So there's times
• 5:09
  Speaker 1: I'll say no, you know, from my family, you know
• 5:13
  Speaker 1: what I mean. And there's times they'll be like, Mommy, no,
• 5:15
  Speaker 1: you gotta go, you gotta do this now. I love
• 5:17
  Speaker 1: it now. Fame is interesting because of the fact that
• 5:20
  Speaker 1: you know when your TV become a recognizable talent. And
• 5:23
  Speaker 1: I mentioned some credits about being on Bravo, BT, NBC,
• 5:27
  Speaker 1: CBS and more basically in your television appearances that you've
• 5:31
  Speaker 1: made over you which which which show or what your
• 5:34
  Speaker 1: pearance has had the most impact on your career because
• 5:36
  Speaker 1: that's about branding now. Yeah, and you know, Um, for me,
• 5:40
  Speaker 1: I was more so behind the scenes because I'm I'm
• 5:44
  Speaker 1: you know, I'm helping my clients, you know what I mean.
• 5:48
  Speaker 1: Um looked apart. So I would say one of the
• 5:51
  Speaker 1: biggest things was what I got to do here recently
• 5:54
  Speaker 1: with working with Black Girls Rock in the Summer. Um
• 5:57
  Speaker 1: that that was huge, That was really really a huge
• 6:01
  Speaker 1: huge that through social media huge or just being able
• 6:04
  Speaker 1: to put it on your resume. Both. I say both, because, um,
• 6:11
  Speaker 1: it was such an amazing just experience on a whole
• 6:15
  Speaker 1: uh to Queen Latifa, you know, she's a goat, like
• 6:20
  Speaker 1: just the Beyoncet. To watch her move and do her thing,
• 6:23
  Speaker 1: it's just absolutely fabulous. But I would definitely say it
• 6:29
  Speaker 1: worked in both aspects. Just getting more recognition. You know,
• 6:33
  Speaker 1: you work so hard, you know, for for years and years,
• 6:37
  Speaker 1: and it takes time for that to even happen. But
• 6:40
  Speaker 1: I would definitely say it impacted both. And I don't
• 6:43
  Speaker 1: feel like I'm at a place to where it's it's overwhelming.
• 6:46
  Speaker 1: I think I've gotten there. You know, I can tell
• 6:49
  Speaker 1: about your conversation. You're not overwhelmed now because you can
• 6:51
  Speaker 1: talk see her personal ability to put words together as
• 6:54
  Speaker 1: fast as you do, and incentensives. You're not going to
• 6:57
  Speaker 1: be overwhelmed. It's gonna be truth. But right now I'm
• 7:03
  Speaker 1: gonna tell your truth now. Now, we talked about brands
• 7:05
  Speaker 1: in the in your book. I read your book, and
• 7:07
  Speaker 1: I you know, It's always fun. When I read a
• 7:09
  Speaker 1: book like this, it's almost like a refresher course, like
• 7:12
  Speaker 1: you go to class, like you're auditing something. You go,
• 7:15
  Speaker 1: oh good, I am doing the right things, you know,
• 7:17
  Speaker 1: because the respective voice is saying the same things too.
• 7:20
  Speaker 1: And I consider your respective voice in the industry when
• 7:23
  Speaker 1: you do when you wrote the book Brand to Books,
• 7:26
  Speaker 1: What was the number one reason you wrote this book?
• 7:29
  Speaker 1: Oh man, the number one thing I would go with
• 7:34
  Speaker 1: is being broke. Going through the experience of of of
• 7:41
  Speaker 1: lack is so it's so rough, especially when you're you're
• 7:44
  Speaker 1: you're not used to it, you're not accustomed to it.
• 7:47
  Speaker 1: And I remember being in this space and saying, why
• 7:49
  Speaker 1: am I here? Why am I losing all of these properties?
• 7:53
  Speaker 1: Why am I closing down my salon? Why am I
• 7:57
  Speaker 1: going through this? Like literally like beating on Heaven's door,
• 8:01
  Speaker 1: like what is up? What did I do wrong? And
• 8:04
  Speaker 1: and you know, being broke really really blessed me, and
• 8:07
  Speaker 1: it really did something. Being broke really was really a blessing,
• 8:12
  Speaker 1: really blessing. It was you know, you have to get
• 8:17
  Speaker 1: to a place where and I say it all the time,
• 8:19
  Speaker 1: you turn your pity party into this planning party. You know,
• 8:22
  Speaker 1: you're praying, you're planning, you're wondering. You know, Yes, there
• 8:25
  Speaker 1: were some external things I could not control that that,
• 8:28
  Speaker 1: you know, with the market crashing and all those different things.
• 8:30
  Speaker 1: But however, I said, there there's something that I didn't know.
• 8:35
  Speaker 1: And I'm a true believer that wealth is on the
• 8:37
  Speaker 1: other side of what you do not know. And so
• 8:40
  Speaker 1: there was information that I was laughing. And so I
• 8:42
  Speaker 1: would spend so much of my time my husband and I,
• 8:46
  Speaker 1: our dates began coffee at the book store. You know,
• 8:50
  Speaker 1: I would be in the bookstore just reading books on business,
• 8:53
  Speaker 1: reading books on um e commerce, reading books on social media.
• 8:58
  Speaker 1: Because all of these things were changing. Technology was was
• 9:02
  Speaker 1: really come into a whole new place, and so I
• 9:06
  Speaker 1: took all that information and I began to apply different
• 9:09
  Speaker 1: things in my life. And and then as my clientele
• 9:13
  Speaker 1: started to shift and grow and I closed the salon
• 9:16
  Speaker 1: everything because of reality TV show, because of you know,
• 9:20
  Speaker 1: it was popping. People were like yeah, and show travel.
• 9:24
  Speaker 1: It started to shift the way I did business, and
• 9:27
  Speaker 1: I had to put it in a book to help
• 9:29
  Speaker 1: somebody else because those books helped me. Absolutely, Yeah, those
• 9:35
  Speaker 1: books helped me. So that's that's important. You say, that
• 9:38
  Speaker 1: because I always tell people on a regular basis that
• 9:40
  Speaker 1: education and knowledge is to derive from what you can
• 9:43
  Speaker 1: do for you next time. You guys, do your homework
• 9:45
  Speaker 1: to be success for In other words, if if you're
• 9:46
  Speaker 1: sitting around here waiting on the lottery, then that's not
• 9:49
  Speaker 1: gonna do. Everybody there, they're all winners in the lottery.
• 9:52
  Speaker 1: But if that's not what you're gonna do in regular basis, UH,
• 9:54
  Speaker 1: start reading my guests on the last he's the founder
• 9:58
  Speaker 1: of the CEO Chick Network. Uh. And she has a
• 10:02
  Speaker 1: very popular book. I called it popular because it's on
• 10:04
  Speaker 1: my show. Brand to Bucks. We've been right back, but
• 10:06
  Speaker 1: no nonsense guy to building a six figure income. I'm
• 10:09
  Speaker 1: gonna find out what does a six figure income for her?
• 10:12
  Speaker 1: That's gonna make me happy? Right back with more money
• 10:14
  Speaker 1: making conversations. I just for Sean mcdowald. You're listening to
• 10:23
  Speaker 1: money making conversation on the phone. Is uh branding? Extract
• 10:27
  Speaker 1: what it is branding? I wanted to see a couple
• 10:29
  Speaker 1: of words got called branding strategist extraordinaire. That's what I
• 10:34
  Speaker 1: wanted to say, is she's the definition of doing it
• 10:36
  Speaker 1: all with style. With over twenty years of experience. This
• 10:38
  Speaker 1: beauty and branding experts work and products have been featured
• 10:41
  Speaker 1: on network like Bravo, BT, NBC, CBS and more. She's
• 10:45
  Speaker 1: the founder of the CEO Chick Network and You're Beauty Expert.
• 10:49
  Speaker 1: She's also the author of a book that we were
• 10:51
  Speaker 1: talking about on the show and this break called Brand
• 10:53
  Speaker 1: to Bucks and a motivational speaker. Please welcome back to
• 10:56
  Speaker 1: the show, Colleen or Tarrell. Yes there, you got to
• 11:02
  Speaker 1: get it right. I'm from non from Houston, Texas. Well,
• 11:04
  Speaker 1: I messed up so much stuff before I get it
• 11:06
  Speaker 1: right now. Brand to Bucks a no nonsense, no nonsense
• 11:10
  Speaker 1: guide to building a six figure brand. What does that mean? Yes, yes,
• 11:16
  Speaker 1: you know. It means being able to monetize your brand,
• 11:22
  Speaker 1: being able to monetize your gifts and your talents. You
• 11:25
  Speaker 1: can have a brand and not have a business. Yes,
• 11:29
  Speaker 1: you can have a business and I have a brand.
• 11:32
  Speaker 1: And so it really means being able to set up
• 11:36
  Speaker 1: a system. I talk about it in the book as
• 11:38
  Speaker 1: you have read, and it just talks about being able
• 11:41
  Speaker 1: to create a brand first of all that people desire,
• 11:44
  Speaker 1: that people are attracted to, um filling a need, you know,
• 11:49
  Speaker 1: and then building a system around it. You know, there's
• 11:53
  Speaker 1: so many different ways you can make money. I myself
• 11:55
  Speaker 1: propris I do several things. There's low hanging through, there's
• 12:00
  Speaker 1: digital product there, there's products that go where you don't
• 12:03
  Speaker 1: you know, and you can't. So that's important to be
• 12:06
  Speaker 1: able to have something that you can ship to people.
• 12:09
  Speaker 1: It means having something they can download. It means uh
• 12:12
  Speaker 1: for me. The membership you mentioned ceo Chicks, you know,
• 12:15
  Speaker 1: that's my paying membership site where people are going for information,
• 12:21
  Speaker 1: for community, for to be able to network. There's higher
• 12:25
  Speaker 1: packages where if they want to hire me for branding
• 12:28
  Speaker 1: more one on one time, a high touch product to
• 12:31
  Speaker 1: a low touch product. So there's so many ways to
• 12:34
  Speaker 1: make money. There is no shortage, you know, I I
• 12:39
  Speaker 1: that at that. Yeah, I know I brought you off
• 12:42
  Speaker 1: for brand to Bucks. But the the ceo Chicks Network
• 12:45
  Speaker 1: really called my eye because it's an interactive mastermind group
• 12:48
  Speaker 1: of established and expiring women entrepreneurs. And today is what
• 12:53
  Speaker 1: entrepreneur day for women, right, So there's a perfect, perfect,
• 12:56
  Speaker 1: you know, perfect segway to you know, your CEO Chick
• 13:00
  Speaker 1: Network tell us about that. Because there's a there's a
• 13:03
  Speaker 1: is there a monthly fee or there a fee to join,
• 13:05
  Speaker 1: and what do the advantages and what do they gain
• 13:07
  Speaker 1: if they become a member? Because I want to get
• 13:09
  Speaker 1: a banner so I can promote that for you. Oh man,
• 13:12
  Speaker 1: I would love that. Yes, the CEO chicks is It's
• 13:16
  Speaker 1: where it said, it's about community. We get together, we collaborate,
• 13:20
  Speaker 1: we create, and we dominate. That's our mantra is that
• 13:23
  Speaker 1: we have to get out here and we have to
• 13:26
  Speaker 1: create jobs. We are the ones to create the change
• 13:28
  Speaker 1: we want to see in our communities. And uh so
• 13:31
  Speaker 1: we have a lineup of amazing coaches. Christina A Bull,
• 13:35
  Speaker 1: my financial advisor overseas more than uh fifty million dollars plus.
• 13:40
  Speaker 1: She's also over diversity and inclusion for Edward Jones here
• 13:44
  Speaker 1: in Central Florida. UM Jennifer Enders, she's corporate sales. She
• 13:49
  Speaker 1: oversees high high seven plus figures beyond. For Amex, she's
• 13:54
  Speaker 1: our corporate chick. She helps CEO understand how to build
• 13:58
  Speaker 1: structure and to create eight you know, a legit organization
• 14:03
  Speaker 1: because as I said before, you can have a brand
• 14:05
  Speaker 1: and out of business and we see it way too often.
• 14:08
  Speaker 1: And we have a mental coach we have she's a
• 14:12
  Speaker 1: licensed mental therapist and she's all about wellness, teaching our
• 14:16
  Speaker 1: ladies how to handle the stress that comes with success.
• 14:20
  Speaker 1: And that's a whole another conversation as as how do I,
• 14:25
  Speaker 1: how do I find it and what is the steps
• 14:27
  Speaker 1: walking me through the steps of having a part of
• 14:29
  Speaker 1: this CEO chick net. Absolutely, you go to the website
• 14:35
  Speaker 1: ceo Chicks online dot com, you would click join, you
• 14:38
  Speaker 1: would select the package that best fits you. There are
• 14:41
  Speaker 1: three of them right now. It's annual. It's an annual fee.
• 14:45
  Speaker 1: From there, you'll decide and it has it all written out.
• 14:47
  Speaker 1: Whether you are looking for more one on one coach
• 14:50
  Speaker 1: and whether you're just looking for community. It's all listed there.
• 14:54
  Speaker 1: We are huge and supporting other female entrepreneurs and we engage.
• 14:58
  Speaker 1: We engage online. Every week. We have a class that
• 15:01
  Speaker 1: we you know, you're able to log on into the
• 15:03
  Speaker 1: webinar one of our coaches are teaching. We have different guests.
• 15:07
  Speaker 1: Um next week we're gonna have Clarinda McGrady with us.
• 15:10
  Speaker 1: We're we have Jay Bowland. We were on with Jay Bowling.
• 15:13
  Speaker 1: He's gonna be at our conference, uh Celebrity Styles. Jay
• 15:16
  Speaker 1: Bowling will be with us in March at our conference
• 15:19
  Speaker 1: so it's just bringing the goods. It's it's no hype
• 15:22
  Speaker 1: and all. How to we need to see fruit, We
• 15:26
  Speaker 1: need to we need to grow our businesses. We we
• 15:28
  Speaker 1: can't just rely on government. We can't rely on you know,
• 15:32
  Speaker 1: some some single women and they're not relying on the man.
• 15:34
  Speaker 1: They're not gold diggers. They they're gonna we gotta figure
• 15:37
  Speaker 1: this thing out, you know. So that's that's one of
• 15:41
  Speaker 1: four hours of the day. Is there a time where
• 15:44
  Speaker 1: uh did you guys respond? How does that work? And
• 15:47
  Speaker 1: that because its own line and you go it's digital,
• 15:50
  Speaker 1: So how does it work as far as responsive or
• 15:53
  Speaker 1: do you have said events weekly or said days that
• 15:56
  Speaker 1: you do any live broadcast a little bit more deep? Great? Yeah,
• 16:01
  Speaker 1: great question. Yes, we go live every Monday and we
• 16:05
  Speaker 1: have a private group at nine pm. We go live
• 16:08
  Speaker 1: every Eastern Standard time. We go live Monday. I need
• 16:11
  Speaker 1: a banner. I need a banner from Monday so I
• 16:13
  Speaker 1: can go live with you. Tell my fans. Okay, absolutely,
• 16:17
  Speaker 1: So I'm working with you. I'm working with your CEO, CEO.
• 16:20
  Speaker 1: I'm working with you. Now. These are for these are
• 16:24
  Speaker 1: for the members. Yet we do have some courses that
• 16:26
  Speaker 1: are free for no, no, what I'm saying is that
• 16:29
  Speaker 1: you know, I will promote it that but they gotta
• 16:32
  Speaker 1: pay now, you know, I'm saying, they will go to
• 16:34
  Speaker 1: the website you're interested, go here. And it started this
• 16:36
  Speaker 1: and I promoted a couple of times, so people get
• 16:38
  Speaker 1: understanding that there's something you used to be based. So
• 16:40
  Speaker 1: create the banner for me. I wouldn't be creating and
• 16:43
  Speaker 1: tell me how you wanted to market. It's your brand.
• 16:46
  Speaker 1: I'm trying to just you know how to do that.
• 16:48
  Speaker 1: You go every Monday, we we go live. We're doing
• 16:54
  Speaker 1: some great, great things, and I'll make sure you have
• 16:56
  Speaker 1: the banner of the information. We have special guests with us.
• 16:59
  Speaker 1: You have to join us so you can speak to
• 17:01
  Speaker 1: the ladies. It's it's just a great, great thing. It's
• 17:04
  Speaker 1: I'm after quality over quantity, over women that that know
• 17:08
  Speaker 1: how to get together, collaborate and dominate. I love that.
• 17:12
  Speaker 1: So let's go back to the book because I wanted
• 17:14
  Speaker 1: to just talk about that because I felt it was important,
• 17:16
  Speaker 1: because it was live, it was an engagement and your
• 17:18
  Speaker 1: your your energy person, and because of the fact that
• 17:22
  Speaker 1: that's what I'm happy to have you on my show
• 17:23
  Speaker 1: and I definitely want to bring you back if your
• 17:25
  Speaker 1: time permits, because I feel that it's like I said,
• 17:28
  Speaker 1: it's about the brand is by messaging, is by magnetism,
• 17:31
  Speaker 1: which I word I took from her book, and and
• 17:37
  Speaker 1: it's really important that we understand the value of consistency.
• 17:40
  Speaker 1: And that was one of the things I took from
• 17:42
  Speaker 1: the book too, is that you know, if you want
• 17:44
  Speaker 1: to have a brand, you're gonna have all these elements
• 17:46
  Speaker 1: of success. Then you're one of the things that is
• 17:48
  Speaker 1: most important is being consistent with your messaging. And I
• 17:52
  Speaker 1: had to find out about myself and started to find
• 17:54
  Speaker 1: who Rashan McDonald is. And that's what you're saying about yourself,
• 17:58
  Speaker 1: is that you know, Rashan, who you are is equally
• 18:01
  Speaker 1: important as what people know about you. And if they
• 18:05
  Speaker 1: know about you, if they have value associate with that,
• 18:08
  Speaker 1: then they'll spend money. And that's what you're achieving with
• 18:10
  Speaker 1: the CEO Chicks network. You're saying, there's value there, or
• 18:14
  Speaker 1: come here and we'll mentor you, we'll ask questions for you,
• 18:18
  Speaker 1: will motivate you and inspire you because you have a
• 18:20
  Speaker 1: home to go where you can ask questions and be
• 18:24
  Speaker 1: not a series of experts, not just one person, but
• 18:27
  Speaker 1: a series of experts will have to guide you to
• 18:29
  Speaker 1: the next steps of success. Did I said your brain
• 18:31
  Speaker 1: good enough for you? Right? You did? You did? And
• 18:35
  Speaker 1: the book it's the bestseller. Yes, it is exactly Yes,
• 18:38
  Speaker 1: because it is it's definitely needed. A lot of times
• 18:41
  Speaker 1: people do not slow down enough. You know, they get
• 18:44
  Speaker 1: an idea, they're excited about it. They look for something
• 18:47
  Speaker 1: cute and hot pink in our cases, a lot of
• 18:50
  Speaker 1: women tend to do all women don't like hot pink,
• 18:52
  Speaker 1: by the way, and then go out there. You know,
• 18:55
  Speaker 1: they go out there, get a business card, get get
• 18:58
  Speaker 1: a quick wick site or whatever they cases, and they're running.
• 19:01
  Speaker 1: They're they're out there. I commend people with with with
• 19:04
  Speaker 1: the boldness and the courage to run, but they have
• 19:07
  Speaker 1: to give it some time. They have to process what
• 19:10
  Speaker 1: is the experience that you are wanting to create? Because,
• 19:13
  Speaker 1: as I mentioned in the book, branding is not just
• 19:16
  Speaker 1: what's seen, it's what's felt. So you have to really
• 19:19
  Speaker 1: sit down and say, what experience do I want to
• 19:21
  Speaker 1: create for my customer? That that's the secret, saw that
• 19:25
  Speaker 1: that's what makes you different from your competitors. Is that
• 19:29
  Speaker 1: experience that you create, you know, the that's the branding
• 19:33
  Speaker 1: is like the spirit of the organization. It's it's the moral,
• 19:36
  Speaker 1: it's the it's the energy, it's the vibe, it's the
• 19:39
  Speaker 1: you know, it's that thing that just keeps people saying
• 19:42
  Speaker 1: something so different about you. It's just that's the secret sauce.
• 19:46
  Speaker 1: It really is a good book, all right, because it's
• 19:48
  Speaker 1: one of those interesting books that you run across because
• 19:51
  Speaker 1: you know, when you had a career like mine on
• 19:53
  Speaker 1: the in the professional environment IBM, college educated, I work
• 19:58
  Speaker 1: to entertainment, work for many corporate corporate kinds over the years.
• 20:02
  Speaker 1: She's talking about how you should what you should wear,
• 20:05
  Speaker 1: you know, the popular social media sites and what value
• 20:09
  Speaker 1: each one's bringing to your brand. She talks about you
• 20:12
  Speaker 1: what what the steps of what you what you offer,
• 20:15
  Speaker 1: and descriptions of what that means to your brand. Because
• 20:18
  Speaker 1: it's a book that the word brand is thrown out
• 20:20
  Speaker 1: there a lot, and it's being and it's being really
• 20:24
  Speaker 1: abused because a lot of people don't know what they're
• 20:25
  Speaker 1: talking about when they say that. But most importantly, I
• 20:28
  Speaker 1: just wanted to say thank you for coming on my
• 20:30
  Speaker 1: show because of the fact that I need some banners
• 20:33
  Speaker 1: from you, because now that you allow me to read
• 20:35
  Speaker 1: your book. I got to do my job, okay, and
• 20:38
  Speaker 1: my executive doucer. If you ever want to sign some
• 20:40
  Speaker 1: books and send them to me, I'll be collapping to
• 20:42
  Speaker 1: put them in my two thirty thousand fan club mailing
• 20:45
  Speaker 1: lists and offer them to my fans. Absolutely, thank you
• 20:49
  Speaker 1: so much for having me. This was great and we
• 20:52
  Speaker 1: will be back. And I got a lot of work
• 20:53
  Speaker 1: to do. I got a lot of Brandon to do
• 20:54
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