No Sales. No Spin. Just Truth – Understanding the Messaging Behind Trucking | The Long Haul
Truckers are sold to 24/7 — by brokers, shippers, insurance companies, fuel programs, tech apps, dispatchers, and every “solution” in the industry.But here’s the truth most won’t say out loud: small carriers aren’t failing because they don’t know how to drive… they’re failing because they’re misinformed, misled, or marketed to in ways that have nothing to do with reality.In this episode of The Long Haul, Adam sits down with John Landrum, an 8-year logistics strategist and marketing leader whose work has centered around understanding how carriers think, decide, and survive in a world full of…
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