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EP 189: As an agency owner – how should you be thinking about AI with Paul Roetzer
Artificial intelligence generates lots of interest and more than a little bit of fear among agency owners. How will machine learning, AI, and all that super-technical stuff change agency life? Will it make agency work irrelevant? Not according to my guest, Paul Roetzer from PR 2020 and The Marketing Artificial Intelligence Institute. In this episode, Paul shared how his agency is leaning into AI because of the power and possibilities he sees in terms of agency efficiency and profitability. He makes a strong case that AI has the potential to make agency work more intelligent and even more…
The skinny
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