Latest / Authority in the Wild
Why AI Will Never Replace This One Thing w/ Cari Kaufman
In this episode, I chat with Cari Kaufman, founder of Storyteller Wordsmith and brand strategist who helps founders find their authentic voice.With a background in military and theater, she brings clarity to brand messaging that cuts through the noise generated by AI.We discuss the StoryBrand framework, positioning clients as heroes rather than brands, and mining personal experiences to find your authentic voice. Cari shares practical tools for finding your unique stories, including her one-dollar notebook challenge.We explore how authentic storytelling creates magnetic brands that attract…
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