Gen A to Z: WildBrain’s Kate Smith on Audience Engagement Tactics
In the rapidly shifting landscape of children’s media, "audience engagement" is no longer just a buzzword—it’s a survival strategy. The latest episode in our continuing ScreenMDM Gen A to Z strand catches up with Kate Smith, EVP of audience engagement at WildBrain, about the kids’ and family powerhouse’s strategy for YouTube, FAST and other platforms.
The skinny
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