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Your Old Brain Is At War With Its New One The Divided Brain From Paul Larche
CANREADS Book Review described The Divided Brain as "a practical and insightful guide," noting that it "explores how emotion and logic shape decision-making in branding and communication" by translating complex psychological concepts into accessible strategies. The CANREADS win follows earlier recognition from BookLife by Publishers Weekly. The Divided Brain received a perfect 10/10 BookLife Prize score, was named a BookLife Editor's Pick, and was recognized as a BookLife Prize Semifinalist. Together, these honours position the book as a timely resource for leaders, marketers, entrepreneurs…
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