Latest / The Steve Harvey Morning Show / Legacy Name: Built Fanbase social media app that enables instant monetization, with no censorship.

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Legacy Name: Built Fanbase social media app that enables instant monetization, with no censorship. · The Steve Harvey Morning Show

• 0:06
  Speaker 1: Welcome to the show. I'm Rashaan McDonald, the host of
• 0:09
  Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop
• 0:13
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• 0:29
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• 0:45
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• 0:49
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• 1:00
  Speaker 2: and click the b a guest button and submit your information.
• 1:03
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• 1:11
  Speaker 2: let's get started with my guests. My guest's career.
• 1:14
  Speaker 1: In business started in twenty thirteen, with him serving as
• 1:17
  Speaker 1: president and CEO of Isaac Hayes Enterprises, managing the name
• 1:22
  Speaker 1: Image Likeness, Brand Masters, and publishing catalog of his soul
• 1:27
  Speaker 1: icon father, the late Isaac Hayes. He is also a
• 1:31
  Speaker 1: visionary with the goal to change social media forever. That
• 1:35
  Speaker 1: vision is fan based. Please welcome the money making Conversations masterclass,
• 1:40
  Speaker 1: Isaac Hayes. How you doing, my brother?
• 1:43
  Speaker 3: What's good? What's going on?
• 1:44
  Speaker 1: How are you come on with this strong voice in
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  Speaker 1: my little raggedy voice. Come on, Isaac, don't do me
• 1:48
  Speaker 1: like that.
• 1:49
  Speaker 3: Man.
• 1:49
  Speaker 1: Don't do me like that.
• 1:50
  Speaker 3: Man.
• 1:50
  Speaker 1: That strong, powerful voice he just popped out of there.
• 1:53
  Speaker 1: How you doing so, you're doing good?
• 1:55
  Speaker 3: I'm doing great on this rune. How are you well?
• 1:57
  Speaker 1: You know, I'm glad you came on the show because
• 1:59
  Speaker 1: of the fact that you know, it's been a period
• 2:03
  Speaker 1: here like Lebron and his father, you know, LEBRONI and
• 2:05
  Speaker 1: Lebron's playing and you and you get into this point
• 2:08
  Speaker 1: where you you have a famous name that you that
• 2:11
  Speaker 1: you were given. What is there a burden or is
• 2:15
  Speaker 1: there a blessing for you? Can you can you can
• 2:18
  Speaker 1: you share that with my audience before we get into
• 2:20
  Speaker 1: your interview.
• 2:21
  Speaker 3: I think it's both. I mean, I started out as
• 2:24
  Speaker 3: a music producer in the year I produced music from
• 2:28
  Speaker 3: two thousand to like two thousands almost twenty, I mean,
• 2:32
  Speaker 3: you know, seventeen, probably even ninety nine twenty, and so
• 2:34
  Speaker 3: in the beginning, it kind of hurts you to the
• 2:38
  Speaker 3: point where I think people don't think you're very serious
• 2:40
  Speaker 3: about being a producer, think that you've got it made,
• 2:43
  Speaker 3: or you know, it's pretty easy. So some point changed
• 2:46
  Speaker 3: my name very early on as a producer to a
• 2:48
  Speaker 3: to a producer. Ain't that nobody would know that it
• 2:51
  Speaker 3: was educating her So I could, you know, really just
• 2:53
  Speaker 3: make my music and get the jobs and get placements
• 2:58
  Speaker 3: based off the fact of who other music and who
• 3:00
  Speaker 3: my father was. Now, as you're older, as I'm older,
• 3:03
  Speaker 3: and I'm moving up the ladder of success in business,
• 3:07
  Speaker 3: you know, my father's name holds a lot of respects
• 3:10
  Speaker 3: in a lot of rooms in industries because of the
• 3:13
  Speaker 3: type of person that he was. And so I think
• 3:15
  Speaker 3: it helps you know when you when you I mean,
• 3:17
  Speaker 3: I'm able to meet people like Samuel L. Jackson or
• 3:20
  Speaker 3: Denzel Washington or people that are in business that knew
• 3:22
  Speaker 3: my father and say they have a lot of great
• 3:23
  Speaker 3: things to say about him, and so it helps, but
• 3:26
  Speaker 3: it takes a while to transition to first it hurts.
• 3:28
  Speaker 3: And I think that's the thing with that will happen
• 3:30
  Speaker 3: with any famous you know, a child of anybody's famous.
• 3:33
  Speaker 3: So the hurting the beginning going to hurt Brian in
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  Speaker 3: the beginning because people think about basketball, you're not dad.
• 3:39
  Speaker 3: But down the line, ten fifteen years down the line,
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  Speaker 3: it's going to help him a lot. It's going to
• 3:43
  Speaker 3: help him tremendously.
• 3:44
  Speaker 4: We know.
• 3:44
  Speaker 1: I love about the whole interview about you is that
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  Speaker 1: you you've embraced the entrepreneur side of this industry, as
• 3:52
  Speaker 1: is your dad because of the fact that you have
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  Speaker 1: a catalog and a brand that he understood and valued
• 3:58
  Speaker 1: in his talent. You know, I always tell everybody my
• 4:01
  Speaker 1: favorite all time Isaac hay movie is Truck Turner. That
• 4:04
  Speaker 1: was That was my movie, Isaac truck Turner. Boy. I
• 4:07
  Speaker 1: can start reciting lines even though heroes in that boar
• 4:10
  Speaker 1: that was my movie. Because these these are brands that
• 4:13
  Speaker 1: live with people there's music. You know, the soundtrack Chap
• 4:18
  Speaker 1: is a classic. It's one of the all time great
• 4:22
  Speaker 1: music pieces that ever been distributed. But what we don't
• 4:25
  Speaker 1: realize was the music that your father produced, the music
• 4:28
  Speaker 1: he wrote. Tell us about that background.
• 4:31
  Speaker 3: Well, my father started out as a session musician at
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  Speaker 3: Stax Records on oldist writing songs, you know, you know,
• 4:40
  Speaker 3: stuff like that, like arranging and doing stuff like that
• 4:42
  Speaker 3: him and David Porter made this this partnership, became a
• 4:45
  Speaker 3: songwriting producing team in Stax, writing hundreds of songs, songs
• 4:49
  Speaker 3: like doing Something's Wrong with My Baby and soul Man
• 4:53
  Speaker 3: and fold Them I'm coming from like nineteen sixty three
• 4:55
  Speaker 3: to nineteen sixty nine, so six years they wrote just
• 4:59
  Speaker 3: so many that were just amazing. And so that's that
• 5:03
  Speaker 3: really transitioned him becoming a solo artist in nineteen sixty nine.
• 5:07
  Speaker 1: Wow, you know that that whole because that's really what
• 5:10
  Speaker 1: we start talking about getting paid. You know, you have
• 5:13
  Speaker 1: you have an artist who performs the song. Then you
• 5:16
  Speaker 1: have the breakdown that whole strategy. Yeah, I heard the
• 5:19
  Speaker 1: word licensing, I hear the word publishing, and I hear
• 5:23
  Speaker 1: performing artists. The performing artist is the person that is
• 5:27
  Speaker 1: really only gets paid for performing. It's the I think
• 5:30
  Speaker 1: the licensing and the publishers where the money really it
• 5:33
  Speaker 1: becomes residuals and you can get paid on an ongoing basis. Correct.
• 5:37
  Speaker 1: Can you explain to my audience how that works.
• 5:40
  Speaker 3: Yeah, So a copyright has two sides, as a master
• 5:44
  Speaker 3: and as a publishing. The master's a sound recording. So
• 5:46
  Speaker 3: whatever the song eventually is, it's laid out on two
• 5:49
  Speaker 3: tracks or two tracks, or it's laid out on you know,
• 5:54
  Speaker 3: a stream or whatever. The record company typically owns that
• 5:57
  Speaker 3: and then the publishing is owned by the tworiters, the
• 6:00
  Speaker 3: or the one writer whoever wrote the song. So typically
• 6:03
  Speaker 3: few people that do that. And then what happens is
• 6:05
  Speaker 3: publishing deals are done. So when the publisher is done,
• 6:09
  Speaker 3: they're they're they're that that I signed to another individual
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  Speaker 3: who takes that and then exploits that copyright on behalf
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  Speaker 3: of the songwriter all will control to be able to
• 6:20
  Speaker 3: do the things that they do. Right. That that part
• 6:24
  Speaker 3: is a little difficult to kind of understand and important
• 6:26
  Speaker 3: because that right there is really the main you know,
• 6:30
  Speaker 3: where the money is. And so a lot of times
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  Speaker 3: people assigned their rights and that's something that my dad
• 6:33
  Speaker 3: did as a songwriter early on, and so once he
• 6:35
  Speaker 3: did that, he would have access or get control of
• 6:38
  Speaker 3: that music for another fifty six years.
• 6:40
  Speaker 1: Right, you know it always it always amazes been man
• 6:43
  Speaker 1: because you know you're bad your dad and many others.
• 6:46
  Speaker 1: When you say great names like oldest writing and all
• 6:48
  Speaker 1: these individuals, rach Hall's, they had the I want to say,
• 6:52
  Speaker 1: the genius, the clear understanding that my work I want
• 6:57
  Speaker 1: to control that. Can you talk about the the uh
• 7:02
  Speaker 1: the courage to be able to walk in do it
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  Speaker 1: racist times and be able to say I want ownership,
• 7:09
  Speaker 1: I want my rights.
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  Speaker 3: Well, I mean a lot of Well here's the thing.
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  Speaker 3: I think most of the most of the music industry
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  Speaker 3: was you know, exploited to all all types of artists.
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  Speaker 3: It was very rare the artists got to maintain control
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  Speaker 3: of their topic.
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  Speaker 4: Right.
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  Speaker 3: I think you know that that part was was was
• 7:28
  Speaker 3: very very hard and difficult, and so a lot of
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  Speaker 3: artists you know, got exploited and so that was tough.
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  Speaker 3: I think people didn't know the business and understand up thing.
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  Speaker 3: To anybody out there that wants to know what music
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  Speaker 3: publishing is, I just say it's musical real estate. You
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  Speaker 3: own it until you sell it, and it's yours in
• 7:46
  Speaker 3: perpetuity until you do some sort of deal with it.
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  Speaker 3: And so as long as you hold onto that musical
• 7:50
  Speaker 3: real estate, you own it forever, as long as you know,
• 7:53
  Speaker 3: continue to make the right you know, deals and moves
• 7:55
  Speaker 3: to that kind of stuff. So they had to have
• 7:57
  Speaker 3: courage to to be able to kind of fight for
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  Speaker 3: their music rights. Unfortunately though, a lot of artists, including
• 8:02
  Speaker 3: my father, never really got the chance to do that,
• 8:05
  Speaker 3: especially in the Stack situation because of the bankruptcy and
• 8:08
  Speaker 3: all things that happen over at Stax Records.
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  Speaker 1: Right right right, Because now I know I've done a
• 8:14
  Speaker 1: lot of concerts Isaac, and when I do a concert
• 8:16
  Speaker 1: or music concert and I use the music to bring
• 8:20
  Speaker 1: a comic out, amuse the music to play, I gotta
• 8:23
  Speaker 1: pay fees for that. That's part of the publishing or
• 8:27
  Speaker 1: licensing for because I'm in a paid venue. That's I
• 8:31
  Speaker 1: have to pay those fees to play the music. Is
• 8:33
  Speaker 1: that That's how it works. Correct.
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  Speaker 3: Every venue, So think about this. Every venue, so it's
• 8:38
  Speaker 3: a stadium, a nightclub, or restaurant, they do a deal
• 8:41
  Speaker 3: with p r os that allow them to play as
• 8:44
  Speaker 3: much music as they can based on the capacity of
• 8:47
  Speaker 3: the venue and then an estimated you right, yeah, over
• 8:52
  Speaker 3: like an annual amount of time. So it could be
• 8:54
  Speaker 3: if it's a large theater, like you know, a big arena,
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  Speaker 3: that's one price. If there's a restaurant or a nightcup,
• 8:58
  Speaker 3: it's another price. And then that's that money goes to
• 9:00
  Speaker 3: pay the writers. And so yeah, most you know, anytime
• 9:04
  Speaker 3: you hear music played in and arenas and stuff like that,
• 9:07
  Speaker 3: those deals have been done.
• 9:09
  Speaker 1: You know, I'm gonna transition now because of the fact
• 9:11
  Speaker 1: that I just want to set the background for everybody
• 9:15
  Speaker 1: of who Isaac Hayes the third is. You know, he's
• 9:17
  Speaker 1: an entrepreneur and now used to work visionary in your opening.
• 9:21
  Speaker 1: Because I'll be honest with you. When social media came out,
• 9:24
  Speaker 1: I remember I was still managing Steve Harvey at the time.
• 9:26
  Speaker 1: We had this amazing fan club list about seven hundred
• 9:30
  Speaker 1: and fifty thousand fan club members. So and I didn't
• 9:34
  Speaker 1: really appreciate understanding the value of social media. Even though
• 9:38
  Speaker 1: I would look at television, especially news CNN at the time,
• 9:42
  Speaker 1: I would always see the Twitter logo, just Twitter logo,
• 9:46
  Speaker 1: Facebook or whatever people have already promoted followed me follow me,
• 9:49
  Speaker 1: and I thought that was amazing. They're not paying for this,
• 9:53
  Speaker 1: but they encourage people. They saw the power of social media.
• 9:58
  Speaker 1: When did you start really value between the power of
• 10:02
  Speaker 1: social media, Isaac?
• 10:05
  Speaker 3: I would probably say two thousand, like eight or nine,
• 10:09
  Speaker 3: because because really social media started changing the way that
• 10:12
  Speaker 3: we communicate and it really gave people an opportunity to
• 10:15
  Speaker 3: reach large amounts of people in real time. Even though
• 10:18
  Speaker 3: this is before like you know, cell phones became smartphones
• 10:22
  Speaker 3: and transition to that. But I was I was a
• 10:24
  Speaker 3: MySpace guy, I was a Facebook guy, I was a
• 10:26
  Speaker 3: Twitter guy. These are all things that were on desktop computers.
• 10:29
  Speaker 3: And then when Instagram came out, that's when everything changed
• 10:32
  Speaker 3: in my opinion, because it was the first mobile, first
• 10:34
  Speaker 3: device that was image based on you know, on smartphones,
• 10:39
  Speaker 3: and that kind of opened the door that I felt
• 10:41
  Speaker 3: like it changed the way that people distributed and disseminated
• 10:45
  Speaker 3: content and actually consumed content. Is now the content comes
• 10:48
  Speaker 3: directly to your phone. You're not watching a television, You're
• 10:50
  Speaker 3: not running to your laptop right this content.
• 10:53
  Speaker 1: Okay, I understand what you're saying right now, because that's
• 10:57
  Speaker 1: why the industry, the social media industry, really is a
• 11:00
  Speaker 1: mobile industry correctizing.
• 11:03
  Speaker 3: So it's changed over the last twenty years. Right, if
• 11:05
  Speaker 3: we go back to like Facebook came out in two
• 11:07
  Speaker 3: thousand and four. Okay, you first came there was people
• 11:10
  Speaker 3: writing on your wall. You know, it was more comments
• 11:12
  Speaker 3: and images, right, it was comments and images and comments.
• 11:16
  Speaker 3: Right when you get to the mobile era and we
• 11:18
  Speaker 3: put video. Now that video got added to social media.
• 11:22
  Speaker 3: Every single person on social media is a television network
• 11:25
  Speaker 3: now it's TV. Now. You scroll your feed like you're
• 11:27
  Speaker 3: watching channels. You're watching these small one minute, two minute,
• 11:30
  Speaker 3: five minute clips on social media that can really entertain
• 11:34
  Speaker 3: you just as much as watching television. And what's remarkable
• 11:37
  Speaker 3: about that is we're finding out that people will sacrifice
• 11:40
  Speaker 3: a large screen for the ability to move with their screen.
• 11:44
  Speaker 3: So rather have a big eighty five minutes TV in
• 11:46
  Speaker 3: your house and watch the game, you would sacrifice that
• 11:49
  Speaker 3: to be able to watch the game on the train,
• 11:51
  Speaker 3: on the plane at work. Oh you are. And so
• 11:54
  Speaker 3: that's where it became. Now social media is now an
• 11:57
  Speaker 3: entertainment vehicle. It is the new form of entertainment. It
• 11:59
  Speaker 3: is the new televisions.
• 12:01
  Speaker 1: Never to ask you this, I'm gonna call you an expert.
• 12:03
  Speaker 1: Now because you everything comes out of your mouth. Because
• 12:07
  Speaker 1: it was two thousand and eight, two thousand and nine
• 12:09
  Speaker 1: where I was denouncing that, you know, we're gonna stick
• 12:12
  Speaker 1: with this, this whole process, and then about twenty ten,
• 12:16
  Speaker 1: I want, you know, some Steve Harvey, we need to
• 12:19
  Speaker 1: start getting into this social media because you know, at
• 12:22
  Speaker 1: that point, we started seeing our competition. When I say
• 12:25
  Speaker 1: our competition, our other fellow comedians having four hundred thousand followers,
• 12:29
  Speaker 1: seven hundred thousand followers, and because really I started realizing that,
• 12:33
  Speaker 1: you know, people are starting to because if you had
• 12:37
  Speaker 1: a fan club, people couldn't see your fan club members,
• 12:41
  Speaker 1: but when you had social media, they could see the engagement.
• 12:44
  Speaker 1: That was the difference maker which sold me on social media.
• 12:48
  Speaker 1: Realizing that you can now publicly display your success story
• 12:53
  Speaker 1: on social media where the fan club email base you
• 12:57
  Speaker 1: couldn't do that. Is that really the big change for you?
• 13:00
  Speaker 1: Or you saw that beyond.
• 13:02
  Speaker 3: That, Well, what I saw was the fact that that
• 13:07
  Speaker 3: that black culture was really elevating social media. The first
• 13:11
  Speaker 3: thing I noticed is that black culture elevates all the
• 13:14
  Speaker 3: infrastructures of entertainment, but we don't own them. Basically, like
• 13:19
  Speaker 3: if you take the NFL, the NBA, the music industry,
• 13:23
  Speaker 3: social media. These are primarily industries that are owned by
• 13:26
  Speaker 3: small groups of white people that exploit young people and
• 13:31
  Speaker 3: black culture for billions and billions of dollars, right, and
• 13:36
  Speaker 3: so we don't have any ownership of those things. And
• 13:40
  Speaker 3: that's when I started to notice that there was a
• 13:42
  Speaker 3: deficit in that, because you know, these companies winund up
• 13:45
  Speaker 3: being worth billions and trillions of dollars. But at the
• 13:48
  Speaker 3: end of the day, who really benefits from that but
• 13:51
  Speaker 3: the small group of people that were allowed to invest
• 13:53
  Speaker 3: in these companies at an early stage before anybody. And
• 13:57
  Speaker 3: then the black culture in the black community comes on
• 13:59
  Speaker 3: there and makes it the most popular thing on planet Earth.
• 14:02
  Speaker 3: And now these pool of the investors are in the background,
• 14:04
  Speaker 3: and they're the ones that are creating generational wealth for
• 14:07
  Speaker 3: their families off of the intellectual property of young people
• 14:10
  Speaker 3: in black culture.
• 14:12
  Speaker 4: Please don't go anywhere. We'll be right back with more
• 14:15
  Speaker 4: Money Making Conversations Masterclass. Welcome back to the Money Making
• 14:28
  Speaker 4: Conversations Masterclass hosted by Rashaan McDonald. Money Making Conversations Masterclass
• 14:34
  Speaker 4: continues online at Moneymakingconversations dot com and follow money Making
• 14:39
  Speaker 4: conversations masterclass on Facebook, Twitter, and Instagram.
• 14:44
  Speaker 1: Wow. Now when you talk about all these things, fan base,
• 14:49
  Speaker 1: you know, offer start on this side of that. What
• 14:51
  Speaker 1: exactly is fan base?
• 14:54
  Speaker 3: So fan base is a social media platform that is
• 14:57
  Speaker 3: just like Instagram, TikTok, the current social apps, with a
• 15:02
  Speaker 3: couple of additions. One do not run ads. And what's
• 15:06
  Speaker 3: important about not running advertising is not I'm not beholden
• 15:09
  Speaker 3: to publicly traded shareholders or advertisers who can sometimes suppress
• 15:16
  Speaker 3: and shadow band and censor people's content based on the
• 15:19
  Speaker 3: fact of who the platforms they spend money with. I
• 15:21
  Speaker 3: didn't want to do that because number one, it creates
• 15:26
  Speaker 3: a limitation on the amount of people that can see
• 15:28
  Speaker 3: your content. So I asked this question a lot to people.
• 15:31
  Speaker 3: It's a rhetorical question, but basically, why would Instagram let
• 15:34
  Speaker 3: you post a video or if you're talking about Steve Harvey,
• 15:37
  Speaker 3: why would Instagram let Steve harv or anybody post a
• 15:39
  Speaker 3: video or let you let it reach ten million people
• 15:41
  Speaker 3: for free? Where they're going to literally turn around and
• 15:45
  Speaker 3: charge Domino's Pizza money to reach ten million people with
• 15:48
  Speaker 3: they're advertising right going to do that because if Steve
• 15:53
  Speaker 3: Harvey or any person with millions of followers could reach
• 15:56
  Speaker 3: those people for free. The advertisers would come directly to
• 15:59
  Speaker 3: the person with the following and pay them to those
• 16:02
  Speaker 3: ads on their page and never spend money on Instagram
• 16:05
  Speaker 3: or Facebook. So for that reason, they suppressure content. So
• 16:08
  Speaker 3: I don't care how many followers Steve Harvey, Beyonce, to Rock, Whoever, Party,
• 16:12
  Speaker 3: b Drake, anybody has on social media, They'll never reach
• 16:15
  Speaker 3: their full following because the advertisers have to make money
• 16:19
  Speaker 3: off that reach. So at Fanbase, I wanted to say, look,
• 16:22
  Speaker 3: I don't care how many followers you have more social media,
• 16:24
  Speaker 3: I don't care how you get If you have one
• 16:27
  Speaker 3: hundred million people they follow you on fan Base, we're
• 16:28
  Speaker 3: sending your content to ae hundred million people. That's the
• 16:31
  Speaker 3: first and foremost And secondly, there's a monetization component to
• 16:34
  Speaker 3: the platform that allows people to have subscribers. That's the
• 16:37
  Speaker 3: first thing that really came to my mind. I said,
• 16:38
  Speaker 3: we need a social media platform where people can additionally
• 16:42
  Speaker 3: subscribe to the same person that they follow, like Netflix
• 16:46
  Speaker 3: for extra content. So I want to be able to
• 16:48
  Speaker 3: subscribe to the same person I follow if I follow
• 16:52
  Speaker 3: you or Steve Harvey, or Lebron James or anybody like that.
• 16:57
  Speaker 3: I can also subscribe to that same person monthly for
• 17:00
  Speaker 3: additional content that they won't share anywhere else. And that
• 17:03
  Speaker 3: was the birth of fan Base, and that really set
• 17:05
  Speaker 3: us apart back in twenty eighteen when I started to
• 17:07
  Speaker 3: build the company, because no other platform did that. I'm
• 17:10
  Speaker 3: the first social media platform and founder to create a
• 17:14
  Speaker 3: mechanism where people could subscribe to people using InApp purchase.
• 17:17
  Speaker 1: Now you create in the social media entrepreneurs basically entrepreneurs.
• 17:23
  Speaker 3: And well, it existed other play it existed through credit cards,
• 17:28
  Speaker 3: So platforms that allowed you to subscribe to people through
• 17:31
  Speaker 3: current credit cards that existed, not mobile devices, so not
• 17:34
  Speaker 3: being able to iPhone or you're android to subscribe directly
• 17:38
  Speaker 3: to a person by just using a fingerprint or a
• 17:41
  Speaker 3: face scan. And that changes the speed in which you
• 17:43
  Speaker 3: can monetize and make money as a content creator. Anybody can.
• 17:46
  Speaker 3: So that changed the game and that's really what we brought.
• 17:49
  Speaker 3: No other platform did that before fan Base.
• 17:51
  Speaker 1: Cool, We're gonna go to break come right back with
• 17:53
  Speaker 1: mister Isaac Hayes. The third fan Base a game changer,
• 17:56
  Speaker 1: visionary social media for ever. That's what he said you
• 17:59
  Speaker 1: won't change it forever, and he's doing just that. I'm
• 18:01
  Speaker 1: speaking to Isaac Hayes, Isaac Hayes the third. He's the
• 18:04
  Speaker 1: president CEO of Isaac Hayes Enterprises, which manages the name
• 18:08
  Speaker 1: Image Likeness, Brand Masters and publishing catalog of his soul
• 18:12
  Speaker 1: Icon father, the late Isaac Hayes. We're talking about fan base,
• 18:16
  Speaker 1: we're talking about social media, we're talking about technology, and
• 18:20
  Speaker 1: Isaac when you, you know, would try to wrap this around
• 18:24
  Speaker 1: my head an idea that you have about social media
• 18:28
  Speaker 1: because it seems so big. But how were you able
• 18:33
  Speaker 1: to be not intimidated by the process of developing the
• 18:36
  Speaker 1: idea that was unique? That works?
• 18:41
  Speaker 3: Oh, that was simple. And I had a conversation with
• 18:44
  Speaker 3: a VC about this that I When I had this
• 18:46
  Speaker 3: conversation with the VC, they asked me kind of something similar,
• 18:50
  Speaker 3: but they said, why would you want to build something
• 18:52
  Speaker 3: that is in competition with Facebook and Mark Zuckerberg Instagram.
• 18:55
  Speaker 3: He's a giant, He's this big giant, you know, mega
• 18:59
  Speaker 3: tech giant. Well, one reason is because I can build
• 19:02
  Speaker 3: anything that he can build, but he can't build. Black
• 19:04
  Speaker 3: people in black culture and I speak very specifically in
• 19:09
  Speaker 3: the space of technology because technology is a vast industry.
• 19:11
  Speaker 3: But when it comes to technology and social media, I
• 19:13
  Speaker 3: know my stuff. I'm gonna stand my lane. That's why
• 19:15
  Speaker 3: I know. And I know that black culture and young
• 19:18
  Speaker 3: people power social media. And so the ability in which
• 19:21
  Speaker 3: fan Base moves is at the speed of culture. Because
• 19:23
  Speaker 3: I'm black and I'm around black culture, these other platforms
• 19:26
  Speaker 3: have to move at the speed of mitaking copy or
• 19:28
  Speaker 3: mimic black culture. So that gives us an advantage every time.
• 19:32
  Speaker 3: So any ideas that we come out with, we're going
• 19:34
  Speaker 3: to come out with the ideas first. There's multiple things
• 19:37
  Speaker 3: that fan Base has done. Like I said, there was
• 19:39
  Speaker 3: no such thing as in a purchase subscriptions before fan Base.
• 19:41
  Speaker 3: Check it. Before twenty nineteen, it wasn't that now. If
• 19:44
  Speaker 3: you look, Twitter has it, Facebook has it, Instagram has it,
• 19:47
  Speaker 3: TikTok has it, Snapchat has it. All these platforms allow
• 19:49
  Speaker 3: you to subscribe from your mobile device. It didn't exist
• 19:52
  Speaker 3: until we created that, and so that's my point. There
• 19:55
  Speaker 3: was no such thing as a goal verification badge or
• 19:57
  Speaker 3: any social media platform. We had that in twenty nineteen.
• 19:59
  Speaker 3: If you go to Twitter right now, every business has
• 20:01
  Speaker 3: a goal verification badge. So they're mimicking what we do.
• 20:05
  Speaker 3: So the only separator between us and them is capital,
• 20:10
  Speaker 3: which is one of the reasons why, Like I said,
• 20:12
  Speaker 3: you know, we're raising capital a unique way through equity crowdfunding,
• 20:16
  Speaker 3: which gives us the ability to build our company but
• 20:18
  Speaker 3: not give up crazy amounts of equity and not what
• 20:21
  Speaker 3: we want to do as a business. So that's that's
• 20:23
  Speaker 3: why I'm confident, because I know what makes social media work.
• 20:25
  Speaker 3: It's technology, psychology, and black culture.
• 20:27
  Speaker 1: Now, when I was reading your bio, it says that
• 20:30
  Speaker 1: you use social media to elect our current mayor, Andre Dickens.
• 20:35
  Speaker 1: How did you know the floor is yours? You know,
• 20:40
  Speaker 1: because of the fact that I just try to tell
• 20:42
  Speaker 1: people that social media is beyond just vacation photos and
• 20:45
  Speaker 1: pictures of food on your plate. It is a tool that,
• 20:49
  Speaker 1: especially in the entrepreneurial space, we need to understand our
• 20:52
  Speaker 1: brand and be able to communicate with the people and
• 20:54
  Speaker 1: generate revenue on that. You are a visionary from a
• 20:57
  Speaker 1: social media standpoint. You start launching now an elect I'm
• 21:03
  Speaker 1: mayor right now. You've played a major role in getting
• 21:06
  Speaker 1: him elected. How did that process come to you to
• 21:10
  Speaker 1: say I can do this well?
• 21:12
  Speaker 3: Number One, I love Atlanta, and I understand that black
• 21:14
  Speaker 3: political power is the main reason that there's so much
• 21:18
  Speaker 3: black success. That Atlanta's not a mistake. It is an
• 21:21
  Speaker 3: intentional community of people that were built, that built the
• 21:26
  Speaker 3: community of political power, that offered opportunity for black people
• 21:29
  Speaker 3: to build business, and I want to make sure that's maintained.
• 21:32
  Speaker 3: What's also more important is that more and more people
• 21:34
  Speaker 3: are on their mobile devices every day, and those messages
• 21:37
  Speaker 3: spread through virality. They spread through social media platforms like Twitter,
• 21:41
  Speaker 3: like Facebook, and like Instagram. And so when you're able
• 21:43
  Speaker 3: to connect with users at mass and create movements via
• 21:47
  Speaker 3: social media, that can be very impactful, especially political campaigns.
• 21:51
  Speaker 3: So if there's a message that needs to be put
• 21:53
  Speaker 3: out there, it's not necessarily always going to be heard
• 21:56
  Speaker 3: by broadcast media, which is the number one for media,
• 22:00
  Speaker 3: which we've known for you know, probably one hundred years
• 22:03
  Speaker 3: or so. Right, it's radio and television, right, and then
• 22:06
  Speaker 3: we moved to the narrowcast, which is kind of like
• 22:08
  Speaker 3: these smaller sub networks, which is on which are the
• 22:11
  Speaker 3: apps like you know, Facebook and Instagram and stuff like that,
• 22:15
  Speaker 3: and so to be able to move messaging and content
• 22:18
  Speaker 3: around through those platforms to people right on their mobile devices.
• 22:20
  Speaker 3: It can create engagement and action very very quickly.
• 22:24
  Speaker 1: Wow, and and and the engagement you you were trying
• 22:28
  Speaker 1: to achieve was either registration or encouraging the vote. What
• 22:33
  Speaker 1: was what was the motivation with your social media campaign?
• 22:37
  Speaker 3: Well, it was definitely voting. I mean, you know, Atlanta
• 22:40
  Speaker 3: has about half a million or so residents in the
• 22:43
  Speaker 3: city of Atlanta proper. But when we when these elections
• 22:46
  Speaker 3: come up, we're only winning elections. I think even when
• 22:48
  Speaker 3: Keisha Lan's bottoms wan and I helped out with her campaign,
• 22:51
  Speaker 3: I think eight hundred and seventy three votes, So you
• 22:53
  Speaker 3: got understand how those margins are. So just to be
• 22:57
  Speaker 3: able to inform people the urgency of voting, social media
• 23:01
  Speaker 3: is extremely extremely important. And then depending on who it is.
• 23:03
  Speaker 3: I mean in that in that election with Andre, we
• 23:06
  Speaker 3: had Felicia Moore and so and and and again I
• 23:10
  Speaker 3: wasn't necessarily I was a fan of what Andre was doing,
• 23:13
  Speaker 3: but Felicia Morey just shown signs that she wasn't necessarily
• 23:16
  Speaker 3: going to be the best ally always for the black
• 23:19
  Speaker 3: community just by some of the things that she had
• 23:21
  Speaker 3: done in the process. Hey, so getting those messages out
• 23:24
  Speaker 3: of letting people know, like, look, this guy said something racist.
• 23:27
  Speaker 3: She apologized, and she took her apology down. I was like,
• 23:29
  Speaker 3: uh uh uh, that's a problem right there. So we
• 23:32
  Speaker 3: gotta we got to make sure that we know we
• 23:33
  Speaker 3: put Andre in office, and she was right there for
• 23:36
  Speaker 3: the job. And it's done, you know very well.
• 23:38
  Speaker 1: Oh yeah, he's been outstanding. As we close out. Man,
• 23:41
  Speaker 1: you conducted in an investor on which was star studied
• 23:44
  Speaker 1: with influences and celebrity. What was the purpose of that?
• 23:48
  Speaker 3: To raise money for fan base? So so I'm the
• 23:51
  Speaker 3: first black man's raised ten million dollars in RACI equity crowdfunding.
• 23:54
  Speaker 3: So basically that's the way, is that anybody that wants
• 23:57
  Speaker 3: to invest in fan base and actually own part of
• 23:59
  Speaker 3: the company me as a startup and own part investing.
• 24:03
  Speaker 3: So I did this on a platform called start Engine.
• 24:05
  Speaker 3: I've done it again. I've done it three times up
• 24:07
  Speaker 3: with ten million dollars raised in three rounds and I
• 24:09
  Speaker 3: just lost a seventeen million dollar regulation a crowdfund on
• 24:12
  Speaker 3: start Engine. We allow anybody that's listening and here's this
• 24:15
  Speaker 3: to actually have equity and fan base my investing. So
• 24:17
  Speaker 3: you can go to start engine dot com slash fan
• 24:20
  Speaker 3: Base and invest and own a part of the company.
• 24:22
  Speaker 3: It's so important because black founders don't get money. We
• 24:26
  Speaker 3: don't get funded from bcason banks, So I have to
• 24:28
  Speaker 3: turn to my community. And I understand that who's going
• 24:31
  Speaker 3: to benefit the most from a social media platform right
• 24:33
  Speaker 3: being owned by black people? Black people, because we make
• 24:36
  Speaker 3: the social media platform popular. So who better than to
• 24:39
  Speaker 3: give the opportunity to have equity in it then the
• 24:40
  Speaker 3: people that will make it successful. So that's the reason
• 24:43
  Speaker 3: why I launched this equity crowdfund. So again, anybody that's listening,
• 24:47
  Speaker 3: go to start engine dot com, slash fan Base, make
• 24:49
  Speaker 3: an account. The investment found was very successful. We almost
• 24:51
  Speaker 3: raised about seven hundred thousand dollars in ten days with
• 24:55
  Speaker 3: people like Bill I am Intended, Charlottage, the God ebro
• 24:59
  Speaker 3: Earn Your Leisure, Roland Martin, Milton Jones, of one hundred
• 25:03
  Speaker 3: Black Men of America, Bill Harper, all these people came
• 25:07
  Speaker 3: on and spoke so kindly Candy Burst about fan Base,
• 25:10
  Speaker 3: and I think that's extremely important because it shows the
• 25:12
  Speaker 3: beliefs and what we're doing. And there are no black
• 25:15
  Speaker 3: owned social media platforms. Google it, search it, research it.
• 25:18
  Speaker 3: I'm the only one that's really in this space doing this,
• 25:20
  Speaker 3: and so it's extremely important that we own infrastructures. Think
• 25:24
  Speaker 3: of how many things, right, think of how many things
• 25:26
  Speaker 3: that have existed that black people are invented, but we
• 25:29
  Speaker 3: don't own the infrastructure of Think about Djang and that
• 25:31
  Speaker 3: Grand Master Flash invented that, but he doesn't own techniques
• 25:34
  Speaker 3: or Serrauto. Think about the ice cream scoop and ice
• 25:37
  Speaker 3: cream itself was invented by a black man, but we
• 25:39
  Speaker 3: don't own briers, we don't own edies, we don't own
• 25:41
  Speaker 3: Ben and Jerry. Think about the alarm system was invented
• 25:45
  Speaker 3: by a black woman, right, But we're not brinks, we're
• 25:46
  Speaker 3: not adt. So my point is, if we're not owning infrastructures,
• 25:51
  Speaker 3: we're just going to be contributing to other people's wealth
• 25:54
  Speaker 3: in ways that don't ever benefit our community. So we
• 25:57
  Speaker 3: have to own the infrastructure first, and then we go
• 25:59
  Speaker 3: on the platform at our sauce and our sprinkle to it,
• 26:02
  Speaker 3: and then we create generational wealth. So again I tell everybody,
• 26:04
  Speaker 3: please invest in fan Base because this is a community movement.
• 26:07
  Speaker 3: There's over fifteen thousand investors that have equity. Like I said,
• 26:10
  Speaker 3: we raised about three million of this seventeen million dollars round.
• 26:12
  Speaker 3: Once we reach the end of this round, it's over with.
• 26:15
  Speaker 3: I always say twenty eight thousand or I'm sorry, twenty
• 26:17
  Speaker 3: five thousand people investing six hundred dollars gets us to
• 26:20
  Speaker 3: our goal. So I tell everybody be one of those
• 26:22
  Speaker 3: twenty five thousand people that investing in fan Base. So
• 26:24
  Speaker 3: when this company gets acquired and goes public, you're one
• 26:26
  Speaker 3: of those ones. Goes like. I was there and I
• 26:28
  Speaker 3: heard Isaac Cay speak about investing in fan Base, and
• 26:31
  Speaker 3: I didn't wait. I invested the minimum to invest three
• 26:34
  Speaker 3: hundred and ninety nine dollars. So I tell everybody, look,
• 26:36
  Speaker 3: we spend a lot of money on a lot of
• 26:37
  Speaker 3: different things, so three hundred ninety nine dollars can go
• 26:40
  Speaker 3: a long way invested in that.
• 26:42
  Speaker 1: I'm telling Isaac Casey third year, amazing brother. This will
• 26:45
  Speaker 1: not be the last time you speak to Rashaan McDonald.
• 26:48
  Speaker 1: It is a money making conversation. And thank you for
• 26:51
  Speaker 1: coming on my show. And I gotta connect with you man.
• 26:54
  Speaker 1: I'm gonna get your sell numbers so we can communicate
• 26:56
  Speaker 1: because I like your approach, I understand your value, and
• 26:59
  Speaker 1: I and branding expert and I like talking to people
• 27:02
  Speaker 1: who have a vision and my man, when I say this,
• 27:05
  Speaker 1: you are a visionary. Thank you for coming on Money
• 27:07
  Speaker 1: Making Conversation Masterclass.
• 27:09
  Speaker 3: Thank you appreciate.
• 27:11
  Speaker 1: This has been another addition of Money Making Conversation Masterclass
• 27:13
  Speaker 1: hosted by me Rashan McDonald. Thank you to our guests
• 27:16
  Speaker 1: on the show today and thank you our listening audience now.
• 27:20
  Speaker 1: If you want to listen to any episode I want
• 27:21
  Speaker 1: to be a guest on the show, visit Moneymakingconversation dot com.
• 27:25
  Speaker 1: Our social media handle is money Making Conversation. Join us
• 27:29
  Speaker 1: next week and remember to always lead with your gifts.
• 27:32
  Speaker 1: Keep winning. The American Dream is available to you, just
• 27:35
  Speaker 1: keep listening. This has been another edition of Money Making
• 27:39
  Speaker 1: Conversation Masterclass hosted by me Rashawn McDonald. Thank you to
• 27:43
  Speaker 1: our guests on the show today and thank you our
• 27:46
  Speaker 1: listening to audience. Now. If you want to listen to
• 27:48
  Speaker 1: any episode I want to be a guest on the show,
• 27:50
  Speaker 1: visit Moneymaking Conversations dot com. Our social media handle is
• 27:55
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