Why I reject potential clients... and some important lessons
I say “no” more often than I say “yes”. That is, I decline or defer the opportunity to work with more people than I agree to work with because, ultimately, I think it’s in their best interest. Not everyone is ready for tailored financial advice for lots of reasons as I discuss below.Products are easy to sell, tailored advice is notIt’s very easy to buy a financial advice ‘product’ such as a property investment plan. But it’s much harder to buy tailored advice. A product has a clear deliverable e.g. here’s an example of a property plan. You know exactly what you will receive and what the…
The skinny
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