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AI Financial Advice Can Reverse Investor Choices, Experiment Finds

A controlled experiment found that AI financial advice could sharply improve—or sharply worsen—the same investment choice, depending on the objective embedded in the advice. Among roughly 3,700 participants, 63.7% chose the objectively better fictional fund provider without advice, 87.2% did so with aligned AI advice, and only 34.4% did so with misleading AI advice. This episode explains the experiment, why one provider was strictly dominated after the contribution amount was fixed, why a disclosed bank conflict did not measurably blunt the chatbot's influence, and what the results do—and do…

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