Latest / The Customer Success Leadership Podcast
The Client Win-Back Playbook: How to Re-Engage Churned Customers and Win Them Back
In this episode, we are unpacking a motion most CS teams overlook or treat as a vague hope: winning back churned customers. Instead of “maybe they will come back someday,” we will walk through how to design client win-backs as a real, intentional CS and revenue motion.You’ll learn:✔ When it actually makes sense to pursue win-backs and when to let past customers go✔ How to choose which churned accounts to target first based on fit, potential and what has changed✔ What effective win-back outreach sounds like so you acknowledge the past and offer a clearer path forward✔ How to run a thoughtful…
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