Designing Newfield: Dan Grosswald on Early Community Activation and Long-Term Vision | Ep. 24
In this episode of Smith Lane, we’re joined by Dan Grosswald, Division President of Southeast Florida at Mattamy Homes. A lifelong South Florida resident, Dan shares his passion for homebuilding and his leadership mindset — including one of his commonly used phrases, “budgets are for losers” — and why vision should guide decisions, not just the numbers.We explore one of Mattamy’s standout projects, Newfield, built around the pillars of preserved land, a working farm, and a vibrant town center. Newfield prioritized early community activation through their strategic farmers market and other…
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