Authentic Personal Branding

Business Tao with George Kao · Sep 22, 2026 · 4m

Your personal brand isn't your logo or your color palette -- it's your truest values, your natural energy, and your core message. I don't have a logo and I've never nailed down brand colors, and I still have all the clients I need. Get clear on what makes you different from everyone else copying the same playbook, and let the outer stuff take care of itself. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com