How to Write for Busy Readers with Todd Rogers

The Authority Company · Nov 21, 2023 · 35m

In this episode of the Forbes Books podcast, Joe talks to Todd Rogers, a professor of public policy at Harvard University and a co-author of the new book WRITING FOR BUSY READERS: Communicate More Effectively in the Real World. Todd shares his insights on the science and psychology of how (busy) people read and respond to written messages, and how we can use six research-backed principles to write more clearly, concisely, and compellingly. He also gives examples of how these principles have made a difference in various domains such as healthcare, marketing, management, government, criminal…