EP 312: The world of neuro-marketing with Dan Russell

Build a Better Agency Podcast · Sep 27, 2021 · 1m

The world of neuroscience might seem like an odd place to seek out powerful marketing tactics, but there's no denying that effective marketing isn't just about being great creatively. Art might draw attention, but human nature and how our mind works is what inspires the buy. Understanding neuro-marketing and what triggers the mind of an audience can only improve the rate of success. Dan Russell runs Vivid Labs, a conversion optimization agency that has developed neuroscience-inspired marketing strategies. He moved out of the service space so he could teach agencies and other businesses how to…