skinny.

Latest / The Pattern

No. 170: Objects are becoming the new brand prestige signal.

Culture Pulse: 72. Objects are the new media spend. LEGO x Nike, V&A Dundee, Saucony's StockX rise: product form is doing the cultural work that campaigns used to buy. @ThePattern Read the full edition: https://thepattern.media/editions/2026-08-13.html

The skinny

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