The importance of people in placemaking | Ep. 4 with Deana Vidal
Welcome to another episode of Smith Lane! We’re thrilled to present a conversation with Deana Vidal, the Director of Brand Strategy at John Burns Research & Consulting (JBREC) and a leader at the New Home Trends Institute (NHTI). In this episode, Deana shares her fascinating work, blending her background as an architect with design and data to identify, understand, and solve consumer pain points. She describes the balance between hard insights and gut instinct, emphasizing the importance of projects evolving with the communities they serve and remaining authentic to your brand. Through…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.