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SPOS #664 - Joseph Jaffe Talks Built To Suck
Welcome to episode #664 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #664 - Host: Mitch Joel. Joseph Jaffe is widely regarded as one of the top marketing thinkers in the world (Jaffe Juice). He is the author of five excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel, Z.E.R.O.) and his latest, Built To Suck (plus his new company H.M.S. Beagle). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation podcast), we used to record semi-regular conversations, debates and back-and-forths that would…
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