Episode 109: How to Build an Audience That Will Want to Buy Anything You Sell, with Joe Pulizzi

Build a Better Agency Podcast · Nov 6, 2017 · 1m

Joe Pulizzi is the founder of Content Marketing Institute which is now a UBM company. It is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's fifth book "Killing Marketing" was just released. His third book, "Epic Content Marketing" was named one of "Five Must-Read Business Books of 2013" by Fortune Magazine. What you'll learn about in this episode: The evolution of…