Latest / The Steve Harvey Morning Show / Kika Wise talks removing pain and stress through assisted gentle stretching at Kika Stretch Studios

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Kika Wise talks removing pain and stress through assisted gentle stretching at Kika Stretch Studios · The Steve Harvey Morning Show

0:04
Speaker 1: Welcome to Money Making Conversations. It's the show that she
0:07
Speaker 1: has the secrets of success experience firsthand by marketing and
0:10
Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
0:13
Speaker 1: advice to many occasions. In occasion didn't notice, I'm not broke.
0:17
Speaker 1: You know, he'll be interviewing celebrity CEOs, entrepreneurs and industry
0:20
Speaker 1: decision makers. It's what he likes to do, it's what
0:23
Speaker 1: he likes to share. Now it's time to hear from
0:25
Speaker 1: my man, Rashan McDonald money Making Conversations Here we come.
0:30
Speaker 1: Welcome to Money Making Conversation. I am your host, Rashan McDonald.
0:34
Speaker 1: Let's be real. It's important that we understand that everybody
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0:50
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0:53
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0:55
Speaker 1: it's through your planning and through your committed effort that
0:58
Speaker 1: you're gonna achieve the success that my next guest, longtime friend.
1:03
Speaker 1: Last time I was here, I saw right before COVID
1:05
Speaker 1: when she was opening one of her popular franchise location
1:09
Speaker 1: in the city of Atlanta, Georgia. Went down there and
1:11
Speaker 1: I was ready to get you all stretched out. She
1:13
Speaker 1: is a former professional dancer, trying entrepreneur, franchise or and
1:17
Speaker 1: wellness educator. Kika Stretch Studios help clients maintain youth and
1:22
Speaker 1: vitality with design, tension, relief that aigent, increased flexibility and
1:27
Speaker 1: overall ability. Kika Wise is a businesswoman on a mission
1:30
Speaker 1: to educate millennials and me people like me too and
1:33
Speaker 1: other demigrations on how to preserve self and pursue franchising.
1:38
Speaker 1: Please work with the money making conversation to talent but
1:40
Speaker 1: young Kika Wise, thank you so much. Well, Kiko, you
1:46
Speaker 1: know I was, like you said. First of all, you
1:48
Speaker 1: introduced me to the whole concept of stretching. You know,
1:51
Speaker 1: I was a guy who fought that whole stretching principle,
1:55
Speaker 1: thought it didn't make any sense. And since I've been stretching,
1:58
Speaker 1: and since we started our relations which is well over
2:00
Speaker 1: a year almost two years now, it has improved my
2:04
Speaker 1: my my flexibility has improved, my walk, has proved my posture.
2:10
Speaker 1: Tell us the whole, the whole science behind stretching. Yes,
2:15
Speaker 1: thank you so much again for having me um. Basically,
2:18
Speaker 1: when you stretch, you're sending fresh blood throughout your entire body,
2:22
Speaker 1: so your body is able to operate better, more efficiently.
2:26
Speaker 1: You're not as tired, you feel energized, and then you're
2:29
Speaker 1: just moving with more grace. You don't feel as much
2:32
Speaker 1: discomfort in your body. So it's very important to keep
2:35
Speaker 1: the blood flowing through your body. And so now that
2:38
Speaker 1: everyone's sitting down more there inside the house, now more
2:42
Speaker 1: than ever, it's so important to have someone help you stretch. Well,
2:46
Speaker 1: like I said, you just say help you stretch, or
2:48
Speaker 1: just the principle is it's stretching by your stiff a
2:51
Speaker 1: good thing, you know, your business principle with somebody motivating
2:54
Speaker 1: you in a system you tell us about your franchises
2:57
Speaker 1: and your brain. Yes, so imagine lying on a matt
3:00
Speaker 1: and having someone gently stretch out your entire body for you.
3:04
Speaker 1: So we helped take away the tension that's been trapped
3:07
Speaker 1: inside of your body for years. So our franchise locations
3:11
Speaker 1: are hubs for people to just feel more youthful, feel better,
3:15
Speaker 1: and just release all that tension that you really don't need. Well,
3:19
Speaker 1: I would tell you some Um, We've been in COVID
3:21
Speaker 1: in twenty Like you said, I met you you opening
3:25
Speaker 1: one of your fantastic studios in the city of Atlanta,
3:29
Speaker 1: and I was about to schedule my my first appointment
3:31
Speaker 1: at that location and they COVID hit and then shut
3:35
Speaker 1: down the country for approximately two months. When it was
3:38
Speaker 1: shut down, What was going through your mind and what
3:40
Speaker 1: was going through the franchise front, the franchises that you
3:43
Speaker 1: have sold your your brand to doing that first two
3:46
Speaker 1: months and talk about that and then when you start
3:48
Speaker 1: coming out of COVID, what were the planning process then? Yeah,
3:52
Speaker 1: So when the pandemic first happened, all of our studios
3:57
Speaker 1: had to close for three months. Um. For the first
4:00
Speaker 1: two weeks, I was really I was speechless. I couldn't
4:04
Speaker 1: believe that we were being forced to shut down. And
4:07
Speaker 1: during the pandemic, I had to have calls with my
4:10
Speaker 1: franchisees every week. So while I was struggling searching for
4:16
Speaker 1: positivity and answers in a situation like this, I really
4:20
Speaker 1: learned how to lead and I learned how to become
4:22
Speaker 1: a better leader by facing new entrepreneurs who just signed up,
4:27
Speaker 1: who are just getting their businesses flowing during a pandemic.
4:31
Speaker 1: So during the pandemic, we really focused on how we
4:34
Speaker 1: could help people feel better. That's what we do anyway.
4:38
Speaker 1: So UM, after the three months, we all reopened and
4:41
Speaker 1: we were able to engage our clientele again and they've
4:44
Speaker 1: been coming ever since. Great. So we currently have thirteen
4:48
Speaker 1: locations and include New Jersey, Georgia, Nevada, New York City, Pennsylvania,
4:53
Speaker 1: and California. We're not bring that up because each state
4:55
Speaker 1: has its own pandemic rules on how to operate social distancing.
5:00
Speaker 1: Let's starting with New Jersey. How did you UM, I
5:04
Speaker 1: could navigate through the rules that they hadn't placed in
5:06
Speaker 1: New Jersey, and we go to each state. I live
5:08
Speaker 1: in the Atlanta, Georgia, so I understand what's going on
5:10
Speaker 1: in Atlanta and California straight up crazy going over there
5:13
Speaker 1: with their rules. So so let's start with New Jersey,
5:16
Speaker 1: the most densely populated state in the Union. New Jersey,
5:21
Speaker 1: believe it or not, was not UM that bad. We
5:25
Speaker 1: were because we're one on one and we do the
5:28
Speaker 1: stretching in private rooms we were able to open um
5:33
Speaker 1: after in the first wave, So the first wave of
5:36
Speaker 1: openings we were allowed to open at a limited capacity.
5:40
Speaker 1: So New Jersey was not that tough. Um, we have
5:43
Speaker 1: five locations in New Jersey, so we just had to
5:46
Speaker 1: follow the new COVID safety protocols, which was kind of
5:49
Speaker 1: easy for us because it's all one on one and
5:52
Speaker 1: so New Jersey was not as intense as some other states,
5:56
Speaker 1: as you mentioned. Absolutely, and so you had Georgia, which
6:00
Speaker 1: yard May eighth at there was allowed opening for places
6:04
Speaker 1: of massage, so you was able to the governor. Briant Camp,
6:08
Speaker 1: who was the governor of Georgia, had relaxed the rules
6:11
Speaker 1: started in May eight so that was kind of like
6:13
Speaker 1: taken care of. Then you had Nevada, New York City
6:15
Speaker 1: with usual neighboring state Pennsylvania. Now, your most recent location
6:19
Speaker 1: that you opened was in California. Calabasa tell us about
6:23
Speaker 1: navigating in California. So, yes, California had its own set
6:29
Speaker 1: of rules, many of them. When we opened in California,
6:33
Speaker 1: we were allowed to operate what we did as we
6:36
Speaker 1: started at an at home service, so we just did
6:39
Speaker 1: it outdoors. So that was the thing when we opened
6:43
Speaker 1: all of our stretching had to take place outdoors, so
6:46
Speaker 1: we met people at public parks, um golf courses, outside
6:51
Speaker 1: of their homes. So it was at home at and
6:54
Speaker 1: people loved it. Wow, I don't have to, you know,
6:56
Speaker 1: come out of my house. Um well, I do have
6:59
Speaker 1: to come out of my house, but I don't have
7:00
Speaker 1: to drive to a location. So it was super convenient
7:03
Speaker 1: and it worked really well for the stated. Well, we're
7:06
Speaker 1: coming up, you know, Christmas coming up, New Year's coming up,
7:09
Speaker 1: a new year one. What's the goal, you know, because
7:12
Speaker 1: let's let's let's let's talk to some of the highlights
7:14
Speaker 1: of kicka Wise, she's the youngest female franchiser in America.
7:18
Speaker 1: She reaching the open up thirteen, which we just talked
7:20
Speaker 1: about in Calabasas the Kicker. The Kicker stretch method is
7:23
Speaker 1: a trademark. Stretch routine is like any other. When you
7:26
Speaker 1: say that distress your method is unlike any other. What's
7:29
Speaker 1: just the difference of me just going into my basement
7:31
Speaker 1: of going down, getting out my bed, laying on the floor,
7:33
Speaker 1: which makes your routine so unique. Right, So we all
7:37
Speaker 1: do that, We all stretch on our own, We all
7:39
Speaker 1: way on the floor and It's something that we keep
7:42
Speaker 1: doing and we keep seeking relief, but we never get
7:44
Speaker 1: it because you can only go so far on your own.
7:47
Speaker 1: After a while, you're just stretching at the same point
7:50
Speaker 1: over and over. It's really not helping you reach your goals.
7:54
Speaker 1: So when you have someone helping you, assisting you, you're
7:57
Speaker 1: going past your comfort zone and you're opening up new
8:00
Speaker 1: areas of your body. So you can't do that on
8:02
Speaker 1: your own. Um. The goal for us this year is
8:05
Speaker 1: to continue to expand nationally, and we're also adding some
8:10
Speaker 1: some more services to what we already do to help
8:13
Speaker 1: make it more relaxing, more comfortable and just dynamic. So
8:19
Speaker 1: let's let's relax me as a customer. You know, I
8:21
Speaker 1: want to come in. I know I need to stretch.
8:25
Speaker 1: I know, and I'm gonna tell you so it does work.
8:27
Speaker 1: Ladies and gentlemen. Just stretching changes your life, bending over um,
8:32
Speaker 1: just lifting things just I think the biggest thing that
8:35
Speaker 1: stretching does for me, Kika is my posture and my
8:39
Speaker 1: walk because you know, as you if you don't stretch
8:42
Speaker 1: as you get older, your stride gets shorter and shorter,
8:46
Speaker 1: which calls that little slow motion quick step walk. If
8:50
Speaker 1: you stretch. I'm telling true, your ball was I thought
8:53
Speaker 1: I had my squad on that looked in the mirror
8:55
Speaker 1: and I went, okay, boy, you're walking like you eighty
8:57
Speaker 1: years old. And because I wasn't stretching, wasn't I was
9:01
Speaker 1: doing the y'all, the walking, the power walking I was
9:04
Speaker 1: doing on my treadmill in the streets. It's like jogging,
9:07
Speaker 1: but that has nothing to do with extending your stride
9:10
Speaker 1: because you can do. You've seen people jog in the streets.
9:13
Speaker 1: They get a little, a little tippy tap jog because
9:15
Speaker 1: they don't feel like extending their body. What that was
9:18
Speaker 1: happening to meet and so so I was not motivating
9:21
Speaker 1: my body to get any better. And that's what the
9:24
Speaker 1: value of what you're talking about here, and not just
9:26
Speaker 1: for people my age, but people younger should start the process.
9:30
Speaker 1: And that's really what you discovered. I would have you know.
9:32
Speaker 1: It didn't been a long time since you've been on
9:33
Speaker 1: the show. Can you tell people the backstore how you
9:35
Speaker 1: got started with your with your whole business model? Yes,
9:39
Speaker 1: So I studied dance at Montclair State University in New Jersey.
9:44
Speaker 1: So I was a dance major. I acted and I
9:47
Speaker 1: danced professionally upon graduating for many years. Then it came
9:51
Speaker 1: to a point where I questioned should I go back
9:54
Speaker 1: to school or should I start my own business. Of
9:57
Speaker 1: course people were like, don't start your business. You know
10:00
Speaker 1: wants businesses fell blah blah blah. So I was always
10:02
Speaker 1: the type of people people push your confidence, pushing you huh,
10:06
Speaker 1: pushing your confidence ahead fail, you would never make it
10:10
Speaker 1: stop exactly put stretching my confidence right. You know what,
10:16
Speaker 1: it's really sad because I want you know, look, I
10:18
Speaker 1: want you to finish your story. But that's where so
10:20
Speaker 1: many people stop. Because people don't understand your dreams. They
10:24
Speaker 1: will stop your dreams. If they don't, they won't take
10:26
Speaker 1: time to hear it out. They'll stop you to really speak.
10:29
Speaker 1: That's a dumb idea, or that idea, How are you
10:31
Speaker 1: gonna make money stretching people? That's what I know. You
10:33
Speaker 1: heard that a lot. So you mean you're gonna start
10:36
Speaker 1: a business where you shoually gonna stretch people out? See,
10:38
Speaker 1: they understand the word massar. They got that. They understay yoga,
10:42
Speaker 1: they understair pilates. But you came on with a whole
10:44
Speaker 1: new concept stretching and like a person like me, Oh,
10:48
Speaker 1: you're just gonna lay on the floor. Can't that do
10:50
Speaker 1: that myself? And then you said, excuse me, that's the problem.
10:53
Speaker 1: You have been doing it yourself and you've been doing
10:55
Speaker 1: it wrong, and coming to your studio you get to
10:58
Speaker 1: do it right. So continue. I just want to stop
11:00
Speaker 1: you right there, because when you I get so mad
11:01
Speaker 1: when I hear people tell you to stop. When I that,
11:04
Speaker 1: it is so many types of here, so many interviews.
11:07
Speaker 1: That term is used when people stop. People try to
11:09
Speaker 1: prevent them from pursuing their dreams because guess what, they
11:12
Speaker 1: don't understand trying to be a doctor. Do not go
11:16
Speaker 1: to a mechanic for advice, right, And unfortunately for for creatives,
11:22
Speaker 1: for people who create, it's something that you face people
11:25
Speaker 1: telling you to stop, that what you're thinking is crazy.
11:28
Speaker 1: And it's hard because you can't listen to them because
11:31
Speaker 1: they have no point of reference. It's a path that
11:33
Speaker 1: they haven't taken, so how can they really tell you
11:36
Speaker 1: to stop? Right? So you just have to keep going. So,
11:38
Speaker 1: like you said, people were like, I can stretch myself.
11:41
Speaker 1: What's the difference. So what we did our whole marketing
11:45
Speaker 1: campaign was coming for thirty minutes for free and try
11:49
Speaker 1: it out. And when people started doing that, they felt
11:52
Speaker 1: it and they were like, oh, this is what my
11:55
Speaker 1: body has been missing my whole life. And I'm like, exactly.
11:58
Speaker 1: So it's really something you have to feel. We always,
12:01
Speaker 1: you know, we try to explain it to people, but
12:03
Speaker 1: you have to you have to feel it because because
12:05
Speaker 1: it's so new. But yeah, so I decided to start
12:08
Speaker 1: the business. I took my last and people say really, yes,
12:12
Speaker 1: last five and I rented a little space that I
12:16
Speaker 1: shared with a real estate agent. I printed brochures from
12:20
Speaker 1: my computer, and I started stretching people literally, and that's
12:24
Speaker 1: how the business started. And a little small space, people
12:26
Speaker 1: felt it, they liked it, and they begin to trust
12:29
Speaker 1: me and the method. So that's how we started. Well
12:33
Speaker 1: how did how did that trust go from one franchise
12:36
Speaker 1: location to the next. And it's almost like when I
12:38
Speaker 1: go to McDonald's in Jersey and McDonald's in California, I
12:41
Speaker 1: want the same, Big Mac. How do you maintain that
12:45
Speaker 1: that that that authenticity, that that that credibility that the
12:48
Speaker 1: service I'm getting in location is going to be satisfactory
12:51
Speaker 1: to a client and your brand? Yes, So over the years,
12:55
Speaker 1: I um constantly, uh, did new things and talk to
13:00
Speaker 1: new people. So we started getting more pressed more articles
13:05
Speaker 1: about what we were doing, and so more and more
13:07
Speaker 1: people started coming. Um, we had a really big article
13:10
Speaker 1: in the New York Times, and that's what really made it,
13:13
Speaker 1: you know, official, a big thing, and that's when people
13:15
Speaker 1: started inquiring about purchasing locations for themselves. So that's when
13:20
Speaker 1: I started taking franchising seriously, like, oh yeah, I could
13:23
Speaker 1: help people and I could expand using the franchise system.
13:27
Speaker 1: So we hold a lot of trainings, monthly trainings, we
13:31
Speaker 1: do one on one calls because the magic sauce is
13:35
Speaker 1: the stretch, so we constantly engage with our stretch coaches
13:39
Speaker 1: across the country ensuring that they're following the method and
13:42
Speaker 1: that everybody's on the same page. But that's something we've
13:45
Speaker 1: we focus a lot on because, as you said, we
13:47
Speaker 1: want people to stretch in California and have the same
13:51
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Speaker 1: e R dot ai. Well you have in your opening,
15:52
Speaker 1: I said, Kick is the businesswoman on a mission to
15:55
Speaker 1: educate millennials and other generations on how to preserve self
15:59
Speaker 1: and pursue franchising. How you want to educate millennials? Who? How?
16:06
Speaker 1: Which time do you have your moment? Okay, I think
16:11
Speaker 1: it's it's happening now. Already we were told to get
16:14
Speaker 1: a good job, work your your whole life, retire, so
16:18
Speaker 1: we all know that those systems are not the same
16:21
Speaker 1: as they once were. Pensions are not the same. So really,
16:25
Speaker 1: for millennials. What I'm encouraging them is to think outside
16:28
Speaker 1: of the box and trust themselves. We've been trusting systems,
16:32
Speaker 1: We've been trusting our boss, We've been trusting major corporations
16:36
Speaker 1: to give us a job. What I'm really trying to
16:39
Speaker 1: get people to understand is that if you trust yourself
16:42
Speaker 1: and believe in yourself, you can become your own entrepreneur
16:46
Speaker 1: or you your own boss. You can do it. So
16:48
Speaker 1: trusting themselves is really what I'm trying to get people
16:51
Speaker 1: to do. Well. First of all, I always tell people,
16:54
Speaker 1: if you don't trust yourself, then how are you gonna
16:56
Speaker 1: work hard? And if you don't work hard, then you
16:59
Speaker 1: want to achieve your the dreams. And that's all tied
17:02
Speaker 1: to planning, proper planning, and you are planning. I remember
17:05
Speaker 1: the first interviewed when I first interviewed you, you were
17:07
Speaker 1: talking about Rashwan. I really want I want my stretch
17:11
Speaker 1: locations throughout this country. How does one franchise a location
17:15
Speaker 1: I want to go to the let's go look do,
17:17
Speaker 1: let's do marketing one on one now, how does one
17:19
Speaker 1: franchise a location that's growing rather rapidly even during the pandemic. Yes,
17:25
Speaker 1: so you contact us first franchise the location keiknstruct Studios
17:31
Speaker 1: dot com. Um. But what is really happening out here
17:35
Speaker 1: is people are looking for ways to feel good and
17:38
Speaker 1: so that's why we're still getting many people interested in
17:40
Speaker 1: purchasing a location for themselves because they're looking for a
17:44
Speaker 1: business that obviously will generate a profit, but something that's
17:48
Speaker 1: long standing. So when I first started, I started during
17:51
Speaker 1: the recession in two thousand, it was right after two eight.
17:55
Speaker 1: Right now we're in the pandemic, We're still driving, we're
17:58
Speaker 1: still we're still standing. So this is definitely something that
18:02
Speaker 1: will help people live their best lives. So um they
18:05
Speaker 1: we ask people to really question why you want to
18:09
Speaker 1: go into business, and as long as it's for other people,
18:12
Speaker 1: like you're you're in it to help people, then we
18:15
Speaker 1: want to talk to you. Right, So what do what do?
18:17
Speaker 1: What do they have to have? I know we gotta
18:18
Speaker 1: have good credit. Do they have to have a building,
18:20
Speaker 1: they have to have a location? Do you have to
18:22
Speaker 1: have a staff? Can it be a one person operation?
18:25
Speaker 1: What the qualification of the standards to be come to
18:28
Speaker 1: buy a franchise? So yes, many of our current franchisees
18:32
Speaker 1: have a corporate background, so they're well organized, UM, they're
18:36
Speaker 1: good with multitasking. UM. We look for people who UM
18:42
Speaker 1: are willing to work in the business in the beginning
18:45
Speaker 1: and not just hand it off. It's important for our
18:47
Speaker 1: owners to know what they're selling. UM. We actually train
18:51
Speaker 1: you and help you find staff, help you find this space,
18:55
Speaker 1: We help you do everything. So really all you need
18:57
Speaker 1: to come with is work ethics, UM and just a
19:02
Speaker 1: passion to help people. People. We look for people that
19:05
Speaker 1: have like great personalities and and that's where we start
19:09
Speaker 1: our search. Well, you know, it's really important that you
19:12
Speaker 1: this interview process. You know, you're just not just set
19:15
Speaker 1: passing out franchises to make money because that's your brand.
19:19
Speaker 1: So you don't want the angry person or the get
19:22
Speaker 1: rich quick person trying to get in on your business
19:26
Speaker 1: because I want tend on here's the money next to
19:28
Speaker 1: you know, that's ten horrible brands. And because guess what,
19:32
Speaker 1: all complaints gonna come back to you. All the clints
19:35
Speaker 1: will hit your social media all complex and hit your
19:37
Speaker 1: hit your brand. So it's always important to understand that
19:40
Speaker 1: yes you want to expand, yes you want to make money,
19:44
Speaker 1: Yes you want to be able to have your brain
19:46
Speaker 1: in the area that is up there with yoga and pilate.
19:50
Speaker 1: You know, just termine knowledge. You want to kick, kick
19:52
Speaker 1: a stretch methter to be in that same language out there.
19:55
Speaker 1: But again, don't come to me for stupidity. Don't come
19:58
Speaker 1: to me. But if you don't care by people, don't
20:01
Speaker 1: come to me. If you don't have time, don't come
20:03
Speaker 1: to me. If you don't want to be an active
20:04
Speaker 1: participant in the location. You know what I'm saying, just
20:07
Speaker 1: buy it, give it to your mama. By giving you
20:09
Speaker 1: your sister, then you won't do to generate money for you.
20:12
Speaker 1: And neither one of them care about the product. So
20:15
Speaker 1: especially when the pandemic hit, because that's when you said
20:18
Speaker 1: it was something you noted and when you was talking,
20:20
Speaker 1: you was talking about that was the truely you had
20:22
Speaker 1: to step up your leadership. When you said step up
20:24
Speaker 1: your leadership, what does that mean? Because did you have
20:28
Speaker 1: to step it up because people just didn't have any
20:30
Speaker 1: It was just they were just lost for words, or
20:33
Speaker 1: or you just fear that, wow, these people could just
20:37
Speaker 1: collapse right in front you and you have no no
20:39
Speaker 1: answer to make them become successful. Because you had a
20:42
Speaker 1: plan before the pandemic pandemic here you're plan with out
20:45
Speaker 1: the window. It was planning b right. So it was
20:51
Speaker 1: interesting because um, I was so I was watching all
20:55
Speaker 1: of the governors in difference state speak, and I was
20:59
Speaker 1: so inspired by many of them, like wow, just paying
21:02
Speaker 1: attention to how they they motivated encourage the community, but
21:07
Speaker 1: also how they dealt with negativity, right, um. And so
21:11
Speaker 1: I understood that these new owners were at a very
21:14
Speaker 1: low place where they were afraid, and so I learned that,
21:20
Speaker 1: you know, you just have to keep it real with people,
21:22
Speaker 1: like we're all afraid, right, but this is what we're
21:24
Speaker 1: gonna do. So kind of um, not acting as if
21:27
Speaker 1: I was immune to what was going on, but letting
21:30
Speaker 1: them know that I'm human, I'm here with you, but
21:32
Speaker 1: this is what we're going to do, and just bleep
21:35
Speaker 1: distrust me, you know, and just moving forward, um strong
21:39
Speaker 1: because like, yeah, I've been doing this for a while.
21:42
Speaker 1: I trust that I know what I'm doing again, trusting
21:44
Speaker 1: yourself and so I'm not going to steer you the
21:46
Speaker 1: wrong way and leading that way. But what you said
21:49
Speaker 1: about finding candidates, it's so true. I've had to turn
21:52
Speaker 1: down so many people who literally threw money at me.
21:56
Speaker 1: But didn't want to work in the business, was gonna
21:58
Speaker 1: give it to a family member who never worked before.
22:01
Speaker 1: And so over the years I've become I've become really
22:06
Speaker 1: really strict as far as who we let in because
22:08
Speaker 1: that's the essence of your franchise. People, well, you know,
22:11
Speaker 1: because that's what happens. And I'm just being honest. A
22:13
Speaker 1: lot of franchises I've been I've been associated with just
22:16
Speaker 1: through research and also talking to entrepreneurs. You know, people
22:20
Speaker 1: will sell them. They say, hey, you want to you know,
22:23
Speaker 1: and a lot of main services franchises to do that.
22:27
Speaker 1: They say, I'm buying this for my wife, I'm buying
22:29
Speaker 1: this for my daughter, to try to get them in
22:32
Speaker 1: the business, get them in the entrepreneurial space. But does
22:35
Speaker 1: that mean that they understand it, because in the end,
22:39
Speaker 1: it has to be a certain degree of education. What
22:41
Speaker 1: is that? What is that period of education that you
22:43
Speaker 1: have in place when you when you want somebody signs
22:46
Speaker 1: on board, do just the training start before they they
22:50
Speaker 1: start paying making the payments for the for the franchising
22:53
Speaker 1: location or what's that period of training? Is in the
22:57
Speaker 1: month two months or house that work or just weekly
23:00
Speaker 1: weekly training. Yeah, so we start UM. Some people start
23:07
Speaker 1: as early as like three months before they actually opened,
23:10
Speaker 1: we start training them UM. So we start training them
23:13
Speaker 1: in business in general. UM. You know, like what type
23:17
Speaker 1: what form of UM business entity should you form? Corporation, LLC,
23:22
Speaker 1: what's the difference bank account? UM? How much money should
23:26
Speaker 1: you save? UM? Then we teach them on the method
23:29
Speaker 1: as well, and also the stretching business. So three weeks
23:34
Speaker 1: is usually the least amount of time will do it in.
23:38
Speaker 1: But I always tell people, like, usually franchises are tenure agreements,
23:44
Speaker 1: so I always tell people it's a tenure learning process.
23:47
Speaker 1: And the moment you stop wanting to learn is the
23:50
Speaker 1: moment you're gonna your business is gonna go downhill. Because,
23:53
Speaker 1: like you said, entrepreneurs are not born overnight. Like you
23:57
Speaker 1: can't just say, oh, I have an LLC, I'm a
24:00
Speaker 1: business owner. On paper, you are, but in the real
24:03
Speaker 1: world you're gonna have to go through some stuff. So
24:05
Speaker 1: what we do is we try to tell you all
24:07
Speaker 1: this stuff you're gonna go through, so when it comes,
24:09
Speaker 1: you're prepared for it and you handle it. And that's
24:11
Speaker 1: the benefit of being in a franchise system. You're not
24:14
Speaker 1: alone and I can tell you what's going to happen
24:16
Speaker 1: and you'll be able to prepare for it. But it
24:19
Speaker 1: does require you to self educate yourself on business and
24:23
Speaker 1: requires you to read books on your own, to join
24:27
Speaker 1: local networking groups because you really do have to grow
24:30
Speaker 1: your entrepreneur muscle when you decide to purchase the franchise. Well,
24:35
Speaker 1: you know, it's really important that everything you just said,
24:37
Speaker 1: I'm talking to kick a kick aw you know she
24:40
Speaker 1: used to kick a stretch studios thirteen locations across this country,
24:44
Speaker 1: and you know states of New Jersey, Georgia, Nevada, New
24:48
Speaker 1: York City, Pennsylvania, and the Great State of California, Calabasas
24:53
Speaker 1: News Locations location in Atlanta, Georgia that I will be
24:57
Speaker 1: visited at the top of the because guess what New
24:58
Speaker 1: Year's resolutions, so News resolution at first quarter of the year.
25:02
Speaker 1: You're trying to change your life, You're trying to get refocused.
25:04
Speaker 1: This is the place to go. This is the I'm
25:06
Speaker 1: talking to the finder. What words of inspiration, what motivational
25:09
Speaker 1: statements can you say that convince these people not only
25:12
Speaker 1: this is a call not only about you sell enfranchises,
25:15
Speaker 1: but also inviting people down to the studios that are
25:18
Speaker 1: in the various locations throughout this country. What words are
25:20
Speaker 1: you have five locations in New Jersey, one location I
25:23
Speaker 1: know in Atlanta, which is the state of Georgia. What
25:26
Speaker 1: are the locations outside of that you have on your
25:28
Speaker 1: location that multiple locations in the same state or New
25:31
Speaker 1: Jersey is the only one has five? So we actually
25:34
Speaker 1: have two in Georgia, Vinings and Medtown. Fine, I know Vinus,
25:40
Speaker 1: both locations are really good. Congratulations. Yes, um, we have
25:45
Speaker 1: the owner in our Nevada territory. He's adding another location
25:50
Speaker 1: within the next few months. California, UM, New York. We
25:55
Speaker 1: actually have someone who is going to open in Maryland,
25:58
Speaker 1: UM the top of the new year, So we're excited
26:01
Speaker 1: about that. And yeah, I mean words of inspiration, I
26:05
Speaker 1: would definitely say invest in yourself period like period because
26:11
Speaker 1: we all we've we've gone through so much. Um, We've
26:16
Speaker 1: this just been such a tough time for everyone, and
26:19
Speaker 1: I think the lesson that we've all learned is that
26:22
Speaker 1: when it all comes down to it, we have all
26:24
Speaker 1: we have is ourselves. We have to really focus on
26:27
Speaker 1: caring for ourselves before we can care for anyone else.
26:30
Speaker 1: So whatever that means to you, UM, whatever you've always
26:34
Speaker 1: wanted to do that you've never done because you were
26:36
Speaker 1: busy doing other things for other people. Invest in yourself first,
26:40
Speaker 1: and then your life will open up. And that's so true.
26:44
Speaker 1: But understand is when you invest in yourself and entails
26:48
Speaker 1: hard work. If you invest and want to be an entrepreneur,
26:51
Speaker 1: there's two things happening. You can be an entrepreneur in
26:53
Speaker 1: this case a franchise or a franchise or is really
26:55
Speaker 1: great because they kind of like give you the cookbook.
26:59
Speaker 1: They're there to help to show you how to make
27:01
Speaker 1: the meal. But it still comes back to whether you
27:03
Speaker 1: have the passion to see it through. Because it is
27:07
Speaker 1: more than a forty hour week job. It may until
27:10
Speaker 1: some days when you don't want to go to work.
27:12
Speaker 1: To go to work, some days you don't want to
27:14
Speaker 1: get up. Some people want to call in sick on you.
27:16
Speaker 1: You have to do the work that they were supposed
27:18
Speaker 1: to do. So so to go out there and want
27:21
Speaker 1: to be a business owner. That's why I enjoy talking
27:23
Speaker 1: to the individuals like you because it started from a dream,
27:26
Speaker 1: you know, in the small real estate office, your first
27:29
Speaker 1: your last five dollars. Now it's a growing franchise model
27:32
Speaker 1: that you can share around the country and any number
27:35
Speaker 1: of goals that you have for one or you're gonna
27:37
Speaker 1: try to get the fifty or a hundred by year
27:40
Speaker 1: twenty two? What's that? What's what's the what's the run? Here?
27:44
Speaker 1: Eventually gonna see you on the stock market. Here, we're
27:46
Speaker 1: gonna bear to buy stock for you five dollar kicker share? What? What? What?
27:50
Speaker 1: What are we doing in? Now? I know you're I
27:52
Speaker 1: know you're entrepreneur. Now you don't think small. That's what
27:54
Speaker 1: I love about you? Know? What is a big picture? Here?
27:57
Speaker 1: Am I gonna be one day buying shares of your
28:00
Speaker 1: A product? Listen, if we're got public, you'll be one
28:04
Speaker 1: of the first Okay, thank you. You can't do anything,
28:09
Speaker 1: you know what I mean? Man, I will find you
28:11
Speaker 1: in one of your five locations in Jersey if you
28:13
Speaker 1: go public, because I just know that you're, you know,
28:16
Speaker 1: innovator and I enjoy talking to you. It was so funny.
28:20
Speaker 1: Just let everybody know. She she had actuallyly dialed me,
28:23
Speaker 1: and I like kicking, what's up? I didn't mean to
28:26
Speaker 1: call you, I said, okay, girl, what's the problem. Really
28:29
Speaker 1: hurt my feelings right there? She could have said, hello,
28:31
Speaker 1: wish you happy holidays. I didn't mean to call you,
28:34
Speaker 1: Richard that I've talked to you a long time. Let's
28:37
Speaker 1: get back on the show. And then she started telling
28:39
Speaker 1: me about her Calabasas located. I said, wow. She started
28:41
Speaker 1: telling me how she was, she was, she was, she
28:44
Speaker 1: was succeeding during the pandemic when there was every time
28:46
Speaker 1: we look on TV is one horrible story after next
28:49
Speaker 1: harbor store after next harrible story. And you in a
28:51
Speaker 1: in a business that is closed contact which social distance
28:55
Speaker 1: can become an issue, and you were succeeding and so
28:58
Speaker 1: so after that accident on the phone call led to
29:01
Speaker 1: us getting back together to talk about this story. Is
29:04
Speaker 1: we're gonna putting this out here and promote you. You know,
29:06
Speaker 1: I'm a big fan of yours. I I just tease
29:08
Speaker 1: you about that phone call because of the fact that
29:11
Speaker 1: you know, God works in my sterious ways. You know,
29:13
Speaker 1: it's like time and is everything. And we needed to
29:15
Speaker 1: talk to each other because of the fact that I'm
29:17
Speaker 1: proud of you as a as a as a young entrepreneur,
29:20
Speaker 1: as a female African America. Think one is going to
29:23
Speaker 1: be a year of the Black woman or the African
29:25
Speaker 1: American woman, And I think you're gonna be one of
29:27
Speaker 1: the frontier blazers of that opportunity. So good luck and
29:32
Speaker 1: keep winning, Okay, and then anytime you make another access
29:34
Speaker 1: on the phone call, make it like every six months. Okay, now,
29:41
Speaker 1: and I gotta give definitely not that Vineese location is
29:44
Speaker 1: a great location too. And I've been down to the
29:46
Speaker 1: Midtown location, which I thought was a fantastic easy parking
29:49
Speaker 1: on the street, very very met the owner. She was fantastic.
29:53
Speaker 1: Like I said, it was just COVID hit. Like the
29:56
Speaker 1: next week or so they shut down this state of
29:58
Speaker 1: George as well as this country. So but now doesn't
30:00
Speaker 1: stop the desire to be successful. And you are successful
30:04
Speaker 1: and you've already said on my show before you're public,
30:07
Speaker 1: sh I'm gonna let you know. So all right, thank
30:09
Speaker 1: you for being the youngest fanchise or in America. I
30:12
Speaker 1: appreciate you. Okay, we talk, Give bye bye. If you
30:17
Speaker 1: want to hear more Money Making Conversation interviews, please go
30:19
Speaker 1: to Money Making Conversation dot com. I'm Rashan McDonald. I'm
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