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In the Spotlight: Breaking down Gen Z trends and winning Gen Z consumers’ attention
Gen Z is the most hyper-connected generation we have ever seen. As their influence in the retail landscape increases, companies must alter their strategies in order to cater to the behaviour of multiple different generations of consumers. We speak to Alison Ho, Analyst, Insight, WGSN more about this.See omnystudio.com/listener for privacy information.
The skinny
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